Managing Relationship with Microsoft and Changes in the Licensing Structure with Heidi Tucker
Episode description
FULL SHOW NOTES
https://podcast.nz365guy.com/104
- Personal background – living in Kirkland, WA, interests, being fanatical about wine
- Professional background – current role at InsideView, responsibilities
- About InsideView – what they do and their services
- Industries that commonly use or geographies where there’s a greater demand for InsideView’s technology
- Current trends in the B2B businesses and how they adapt to technology
- Recent changes that Microsoft implemented in relation to InsideView and the confusion that resulted after it’s no longer subsidised by Microsoft
- Assessing an AI opportunity if an organisation wants to go down that path
- How InsideView addresses low-quality data sitting in people’s systems, and is there a demand for it?
- What InsideView is doing differently as an organisation, being involved in the AI discussion going forward
- Journey on being an ISV and partnership with Microsoft
- What is the new ISV program and Heidi’s thoughts on it
- Thoughts on old ISV’s concerns about the new ISV program around revenue sharing
- Knowledge about the existing AppSource marketplace that we have at the moment, experience on the quality of leads that have come through from the AppSource
- What it takes to be a successful ISV
- What ISVs need to build into their business as part of their business model for success
- Recommendations to ISVs that want to move their product into the global market
- Managing relationship with Microsoft as an ISV – how to maintain a good relationship with the product team, etc.
- Effective ways for engaging the Microsoft Partner Network
- SIs that do things differently that move ISV products more, their patterns in their business that cause them to recommend an ISV’s solution more
- Effectivity of exhibition space, how to go to events and be effective as an exhibitor
- Brand awareness – what works effectively in engaging people, training staff to engage with people
RESOURCES
- InsideView Insights – http://www.insideview.com/insights
- Battlecard for Microsoft CSM's and SI partners – https://view.highspot.com/viewer/5ce5fd72a4dfa036dfc84d3b
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