Merchant Sales Podcast - podcast cover

Merchant Sales Podcast

Merchant Sales Podcastsoundcloud.com
A collaboration between The Green Sheet and CCSalesPro.com, this weekly podcast provides insights for ISOs and Agents who want to build their merchant portfolio. Learn how to sell merchant services and listen to interviews with industry experts.
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Episodes

Where Have All the Closers Gone?

In this new age of integrated payments, point of sale systems, and ISVs, sales professionals are losing their edge. The key to growth is still closing business. In this episode, James shares 10 key characteristics of closers and breaks down the closers mindset. Optimize your own sales performance, or the performance of your sales team.

Jun 14, 202446 min

Selling High Volume Venues

Join James Shepherd, Ben Ross of Green Payments and Jeffrey Sanders Of Union POS to discuss the high volume venue opportunity. These include bars, food service, event venues and many others. During this event we will be sharing the keys to prospecting and selling these large venues and rolling out a free video training program James created in partnership with Green Payments and Union.

May 31, 202453 min

ISVs: The View From the Front Lines

"Everyone is looking at monetizing payments," says Brian Abernethy of Utopaya. But you have to understand the tradeoffs. Plus James talks about prospecting ISVs and Patti has an update on the Fed's plan for capping debit interchange.

May 24, 202448 min

Selling Point of Sale in 2024

Selling point of sale systems has become a crucial component of a growing payments portfolio. But there are challenges! How do you know which system to offer? How do you demo complex systems and close deals? What does the installation process look like? For this event, I will be joined by Ben Ross of Green Payments to discuss these an other challenges related to selling point of sale systems in 2024 and how Green Payments has structured their organization to specialize in point of sale deals. Le...

May 17, 202443 min

The Case for Building your Brand with a POS Solution

"It's not for everybody," explains Vigyan Kaushik, CEO at Quantic, a cloud-based POS solution firm. "Mostly it's for organizations that are looking to create brand awareness and sell something they own." Also this week, James offers some ground rules for focusing on growing a team and taking your company to the next level.

May 10, 202436 min

Overcoming Barriers to Selling Merchant Gift Card Programs

"In a lot of cases we're simpler and more efficient," says Ryan Rose of gift card company Factor4 in this week's featured interview. Plus, James continues his multi-part interview on selling merchant services with uber salesman Rich Norton, and Patti has an update on the a merchant lawsuit challenging interchange.

May 03, 202445 min

The Gateway Experience in Payment Processing

Get the inside scoop on Fluid Pay's cloud-based gateway. "We are API first," said Nick Cucci, Co-Founder and COO. Also, Fluid Pay will always remain behind the scenes, he adds, as the company has no interest in poaching clients. Then stick around for a conversation between James and Rich Norton concerning opportunities for newbies in merchant services. "This can a big as you want it to be," says Rich. And don't miss Patti's reporting on the government's war on junk fees and the potential implica...

Apr 19, 202443 min

Launching an ISO from Scratch

"Timing is everything," says Blake Wilson of Phase 3 during this insightful discussion with James about when and how he decided to strike out with a partner and build an ISO business from scratch. Then James continues his series on overcoming common objections by offering vertical-specific software paired with dual pricing. And Patti reports on the demise of Google Pay.

Apr 12, 202442 min

Helping Merchants Cash in on $5.5B Visa/MC Settlement

Generate extra revenue in the process. Merchants have until May 31 to apply for their share of a $5.5 billion class-action settlement with Visa and Mastercard. Collectively can help agents help merchants claim their share of that settlement, while also generating agent revenues. Louis Teplis, CEO at Collectively, provides the details. Then stick around for James's thoughts on working smart vs. working hard, and Patti's reporting on the latest consumer spending data. Visit ccsalespro.com/settleme...

Apr 05, 202437 min

Protecting your Portfolio Against Poachers & Other Unprincipled Partners

Tune in this week to get a lawyer's take on protecting your merchant portfolio from (upstream and downstream) poachers, and upstream partners who hold back residuals. "Think of who you're doing business with," says Eugene Rome of Rome LLP. Then stick around for James's advice on overcoming objections around dual pricing through vertical-specific solutions, and Patti's reporting on Visa's cybersecurity investments.

Mar 29, 202447 min

Future Scan: The Payment Processing ISO Channel

"As ISOs we need to stop being generalists and start being specialists," Elaina Smith of Secure Bancard explains in this in insightful discussion with James on what the future holds for ISOs. Then James talks about how vertical-specific solutions can 86 cost objections, and Patti has an update on the BNPL market.

Mar 22, 202439 min

Selling Payment Processing for B2B

"Selling payment processing requires always being on the lookout for better and more streamlined solutions," explains Russ Hayes, Pinnacle Business Products, in this week's featured interview. James continues on the theme of B2B, which he describes as "primed" for the 1099 distribution model, and Patti reports on the escalating cost of financial crime compliance.

Mar 15, 202436 min

Why Every Agent Should be Selling POS

Particularly 1099s. "Selling POS is more important today than it ever was," says Dustin Magaziner, Founder & CEO at PayBright. Learn what PayBright is doing to help 1099 agents adjust to this new reality. James follows that with insights for managing and running a 1099 team, and Patti has a report on Sen. Durbin's latest doings in Washington. Learn more about Paybright here: https://www.gopaybright.com/join-our-team

Mar 08, 202440 min

How to Build an Iso Exit Strategy?

Fresh off the sale of the ISO Beyond, industry veteran Michael Peters explains what goes into building and executing an exit strategy for a payment processing ISO. "You need to have full command of the sales model and what drives revenues," he advises. Then James talks about the power of telemarketing in today's marketplace, and Patti reports on the acquisition of Discover by Capital One and what it means for competition.

Mar 01, 202447 min

Mainstreaming Crypto Payments

Crypto is on fire, and crypto payments are no longer a one-off. "We're seeing a lot of activity in niche markets, especially for high-ticket items," Eric Brown, CEO at Blockwyre, explains in this week's featured interview. Blockwyre has developed a suite of blockchain tech, from digital wallets and payments to digital asset custody and partners with ISOs and agents. Then stick around for James's advice for creating demand to support your prospecting efforts, and Patti's reporting on new surcharg...

Feb 23, 202445 min

Banking on the Future in Payments Processing

Learn how Netevia is helping ISOs and agents rewrite the merchant sales playbook to include banking services as new sources of residual income. "We see massive opportunities," said Vlad Sadovskiy, Netevia's CEO. Than stick around for James's take on value-added services for sub-verticals, and Patti's reporting on a new surcharging law in New York.

Feb 16, 202447 min

Future of Payment Processing for ISOs and ISVs

Learn how and why Dejavoo Systems has positioned itself as a Fintech for ISOs. "Our job is to help them compete better than they can on their own, by providing new technologies for their agents' tool boxes," explains industry legend Mony Zenou, the firm's founder and CEO. Then James offers a new model for using telemarketers to get solid merchant leads, and Patti has an update on the social media platform X's plan for taking on PayPal.

Feb 09, 202451 min

Processing Payments for Pot Shops

"There are a variety of ways cannabis dispensaries can take payments," explains Glen Kaplan of Charge Today. Discover what Charge Today is doing to support merchant accounts within this controversial vertical. James continues on the verticalization theme with some insights on stealing customers from Square. And Patti wraps up this week's podcast by reporting on a class action lawsuit brought against Visa by ISOs challenging the card company's surcharging and cash discounting rules.

Feb 02, 20241 hr 9 min

Future-Proofing Your Marketing & Sales Strategies

Learn about the future of ISO sales and marketing from the vantage of industry veteran Allen Kopelman. "Business owners are looking for partners. If we have the right products, they will pay," says Kopelman, CEO at Nationwide Payment Systems. James follows that with his take on why content marketing is so important for ISOs and agents, and Patti reports on a movement afoot in Washington to regulate fintech firms that offer payment services.

Jan 26, 202449 min

Activating Agents to Sell Integrated Payments

Discover how Josh Holden, agent owner at CardConnect, is building a team of local agents to sell complex payment processing solutions. Plus James has the skinny on getting outside capital and Patti reports on how surcharging and cash discounting are getting caught up in the federal government's campaign against junk fees.

Jan 19, 202447 min

Latching Onto Bets in Payment Processing

This week Patti has a one-on-one with James, discussing his success strategies, and how sales reps can chart their own successes in payment processing. Then Patti reports on the Goldman Sachs-Apple split.

Jan 12, 202439 min

The Case for Selling Check Processing Services

If you're selling payment processing with any form of dual pricing, you also should be offering check processing, say Travis Powers, Vice President of Partner & ISO Relations at CrossCheck. Discover the residual opportunities available with modern check services in this featured interview. Then James discusses the ins and outs of scaling a business, and Patti reports on opposition to credit card routing legislation.

Jan 05, 202447 min

The Future of Food Delivery & Payment Processing

Offer restaurants the ability to receive and manage delivery orders from multiple services using a single interface, says Thibault Le Conte, Founder of OrderOut. "We provide seamless Clover integration, and there's an API for ISVs," he notes in this week's interview. James follows with some insights on additional verticals where there is growing demand for delivery, and Patti reports on Apple's latest legal woes.

Dec 29, 202341 min

Building a High Risk Portfolio

watch this replay of the special live event where we will discuss high risk processing and how to build a portfolio in this profitable segment of the industry. We will also be giving away James' latest eBook on this topic that has been created with the help of Maverick, who is the sponsor of this event. James will be interviewing Ben Griefer, COO at Maverick to discuss the best practices to find, sell and service high risk merchants. As our industry continues to shift towards card not present, t...

Dec 22, 202359 min

Future 1099 Agent Programs in Payment Processing

The challenge is in backing up agents with reliability and expert support, explains Ben Ross, COO at Green Payments, an ISO built around the 1099 sales model. "We consider ourselves an independent support organization," Ben added. Then James continues the theme, discussing what processors need to be doing today if they want to be successful with 1099 agents, and Patti wraps up the episode with a report on the BNPL market. ben@greenpayments.io

Dec 15, 202345 min

Becoming a Leader in Payments Processing

Discover what Greg Myers has learned from 250+ interviews on his Leaders in Payments podcast. Plus James talks about an ISO Alliance initiative that dramatically increases good sales leads, and Patti reports on the dynamism of the payments processing industry.

Dec 05, 202340 min

Partnerships in Payment Processing

Learn about Axium, a new Android-based terminal line from Ingenico, the company's strategic partnerships like the one Ingenico has with Payroc, and the company's vision for the future. "The payments industry is growing by leaps and bounds," says Tim McWeeney, head of U.S. indirect acquiring and ISO sales at Ingenico. James follows the interview with a briefing on the explosion of card-present ISV solutions, and Patti wraps up the episode with a report on the CFPB's plan to regulate non-bank paym...

Dec 01, 202334 min

Selling Compliant Surcharging to QuickBooks Merchants

Compliant Surcharging is more popular than ever with card not present merchants, but reconciliation with Quickbooks can be a challenge. In this webinar, I am joined by Biller Genie President, Garima Shah to discuss how to make Surcharging work for these merchants and the process they went through to design and implement a seamless, processor agnostic surcharging integration with Quickbooks. There is a huge market segment of merchants who are invoicing their clients and uses Quickbooks. This mark...

Nov 17, 202332 min
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