Merchant Sales Podcast - podcast cover

Merchant Sales Podcast

Merchant Sales Podcastsoundcloud.com
A collaboration between The Green Sheet and CCSalesPro.com, this weekly podcast provides insights for ISOs and Agents who want to build their merchant portfolio. Learn how to sell merchant services and listen to interviews with industry experts.
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Episodes

Processor-Agnostic POS Solutions for Restaurants

HotSauce POS is a processor-agnostic restaurant POS solution built for ISOs and agents to sell, Kai Hsu tells James & Patti in this week's featured interview. "We don't compete with the people feeding us," the HotSauce CEO said. Then James talks about how confidence and expertise add up to sales success, and Patti reports on a new pay-by-bank solution from Chase and Mastercard.

Nov 10, 202343 min

The Segmented Sales Process (Merchant Sales in 2024 and Beyond)

In this week's episode, James shares his thoughts on building a sales process that is relevant for 2024 and beyond. Our industry is more complex and competitive than ever, but many ISOs and ISVs are depending on outdated sales processes and trying to fit a square peg in a round hole. James will walk you through the 5 stages of a segmented sales process for payments and integrated technology and discuss how each stage should be handled to create an overall sales experience that works for the merc...

Nov 03, 202323 min

Get the Bead on Selling Ecommerce Merchants

Think in terms of influencer marketing, Mark Wagner, Founder and President of Disputifier, advises in this week's featured interview. (You can reach out to Mark for a list of influencers.) James follows the discussion by explaining how ISOs and agents should be choosing competitors, and Patti reports on a Fed proposal to slash the cap on regulated interchange.

Oct 27, 202347 min

Future-proofing your ISO

Tune in as James & Patti discuss the evolution of the ISO channel with Alex Benjamin, Head of Global Business Development at Aevi. Aevi is a European firm that's making inroads on this side of the Atlantic as in-person payments experts. Then, James continues the theme with news of the ISO Alliance and its mission of helping small and mid-sized ISOs future-proof their businesses, and Patti reports on a class-action lawsuit alleging PayPal violates state and federal antitrust laws.

Oct 20, 202335 min

Underwriting in Era of AI

In this week's interview, Jeff Shea of Under.oi. explains how processors and others can leverage their vast storehouses of in-house data and AI algorithms to readily create up-to-date risk models. In the next segment James relates a conversation with a restaurant owner regarding Dual Pricing. (Spoiler alert: savings, alone, are huge.) Then Patti wraps things up with a report on the CFPB's concerns that over Big Tech's mobile payments dominance.

Oct 13, 202340 min

Don't Stop Selling Terminals

POS systems may be all the rage, but terminals are not going away any time soon, explains Lori Pagnozzi, CEO and Chief Disruptor at HipFinity, the newest name in the terminal market. "We need to take ownership of the situation," Lori says. Also in this week's episode James makes the case for why a positive mindset leads to sales success, and Patti reports on Intuit's new all-in-one payment acceptance and banking solution for small businesses.

Oct 06, 202343 min

Merchant Fees Beyond Interchange

Merchants' cost of card acceptance extend beyond interchange. Tune in as long-time industry veteran Ken Musante explains the complex web that is non-interchange pass-through fees, and how these drive up the cost of acceptance. James follows the interview with insights on how ISOs and agents can leverage their payments expertise beyond just selling, and Patti reports on some comings and goings at Square and Toast.

Sep 29, 202349 min

Scaling Your ISO With W2 Agents

With payment processing becoming more and more complex, there are huge benefits to hiring W2 sales professionals that you can train and manage. However, you must do it right if you want to create a return on the investment. The 1099 model is still effective at scale, especially for large, national ISOs, but I have found that local ISOs and those focused on selling technology solutions struggle to make this model work. Join me along with Ben Griefer, COO at Maverick, to discuss how ISOs can lever...

Sep 22, 202339 min

Can Dual Pricing Be Done Right By Visa?

"With dual pricing, it all comes down to customer perception," insists Keith Sampson, CEO at the ISO Surv. Keith explains how Surv's dual pricing program is done "the right way." Also in this episode, James has tips for getting deals across the finish line, and Patti has a promising report on the ATM market.

Sep 15, 202350 min

Is Conversational Commerce The Next Frontier For Payments?

Kevin Feagan, CRO at Everyware, talks with James and Patti about the firm's Pay by Text solution, which now incorporates BNPL, and the movement toward what he calls "conversational commerce." Plus, James offers a formula for managing follow-ups, and Patti reports on consumer preferences for omnichannel experiences.

Sep 08, 202343 min

What's Your Disaster Recovery Plan?

Drew Rute describes how his company, Rate Zero, recovered from the disaster of "getting fired" by its POS system provider in this week's featured interview. Then James explains the value of offering customers integrated solutions rather than getting stuck on the notion of processor-agnostic solutions; and Patti reports on the expected impact of FedNow on debit card spend.

Sep 01, 202346 min

Three Keys to A Successful Career in Merchant Sales

Industry legend Juan Ortiz shares his path to building a successful book of business. The right technology, a supportive team, and a zeal for prospecting were 3 keys, he says. Plus, James describes how to marry email lists and content marketing to enhance prospecting, and Patti reports on a new credit card surcharging law in New Jersey.

Aug 25, 202352 min

What's Your Risk Profile?

Sales reps face risks up and down the relationship chain, explains attorney Eugene Rome. In this week's featured interview, he describes some of the legal land mines that exist and how agents can protect against them. Plus, James discusses the power of campaign marketing, and Patti reports on PayPal's latest crypto play.

Aug 18, 202347 min

So you want to buy an ISV?

Lane Gordon of 733 Park lends his wisdom to discussions around payments companies purchasing ISVs. "You have to understand what's under the hood," he explains. Then James answers the question "What could be the death of the 1099 model?" And Patti reports on Sen. Durbin's latest push for interchange legislation.

Aug 11, 20231 hr 4 min

FedNow is Live: Now What?

This week, Vlad Sadovskiy, CEO at Netevia, talks with James & Patti about FedNow, the new real-time payment network just launched by the Federal Reserve. "The payment system is going to start running fast, just like the stock market," Vlad predicts. Plus, James offers his take on "core values" and what they should mean to a company and its employees. And Patti reports on the fallout from Toast's latest pricing move.

Aug 04, 202340 min

The ISV Rush to Payments Monetization

More than $1 trillion in payments volume has shifted to vertical software companies over the past 5 years, says Caleb Avery, CEO at Tilled, and that figure continues to grow as software companies discover the value of payments monetization. Learn what ISOs and agents can do to take advantage of this trend. Plus James describes strategies for growing your ISO/agent business.

Jul 28, 202340 min

Building Your Own ISV (Vertical Software Company)

In today's episode, James interviews the CEO of CCStorage, a property management software company for Self Storage Properties. This is a company James owns and so the two share an insightful and transparent look at what it takes to build your own vertical specific software company with integrated payments. James follows up this interview with his thoughts on partnering with ISV's versus building your own.

Jul 21, 202338 min

A New Spin on Selling Restaurants

First, we had software-as-a-service. Now we’re seeing a similar phenomenon with hardware. Hardware-as-a-service is a great model that everybody in merchant services should be thinking about. Lavu, the sponsor of this Merchant Sales Insight, has paired the HaaS model with its restaurant management solutions, to drive significant revenue opportunities for sales reps. One reason why is that HaaS is a better deal for business owners To learn more about offering hardware-as-a-service and about Lavu’s...

Jul 14, 20238 min

4 Keys to streamlining POS installations for QSRs

Streamlining merchant onboarding can be a challenge, especially with quick service restaurants, which, not surprisingly, put a lot of emphasis on simplicity and speed. Here are four keys to streamlining POS installations for QSRs.. (1) Seamless merchant account set-ups (2) Free equipment, or at least no upfront investment required for new hardware (3) Deployment processes and procedures designed for smooth set-ups (4) An intuitive user experience for Admin Snack POS, the sponsor of this Merchant...

Jul 07, 20239 min

How to Sell QuickBooks Merchants

Learn the ins and outs of selling payment processing to card not present merchants who use quickbooks for accounting, and need a reliable invoicing system. James is joined by Garima Shah, President at Biller Genie as they discuss the unique needs of merchants who invoice for payment and how Biller Genie serves these merchants with a processor agnostic system that supports all major gateways while synchronizing data with Quickbooks.

Jun 30, 202350 min

Opportunities in the Payments Industry

In last week's episode, James discussed the macro trends in the industry. Today, he shares the four biggest opportunities in payments that should be considered as you map out your competitive strategy for the next 5 to 10 years. He talks about card not present, B2B, ISV Partnership, and local W2 teams, with insights and practical steps to explore these opportunities.

Jun 23, 202317 min

Macro Trends in Payment Processing

In this special, two-part episode of the Merchant Sales Podcast, James shares seven important trends in the payments space of which you should be aware and which should impact your strategy. We talk about the industry as a whole and how software, capital, and alternate payment methods (among other trends) are changing the landscape.

Jun 16, 202320 min

Benefiting from the Marriage of Tech and Payments

Discover how to optimize day-to-day operations and scale up a white-glove approach to customer service through the marriage of tech and payments in this far-reaching conversation with Sebastian Builes, Co-Founder and CEO at Arcum. Plus, you're not going to want to miss James's demonstration of how ISOs and agents can use Chat GPT to grow their merchant portfolios.

Jun 09, 202354 min

Is it Time to Review Your ISO/Agent Agreements?

Visa has been on a tear, issuing fines to acquirers that "trickle down" to ISOs and agents, who typically don't know what's going on, explains Industry Attorney Charles Bishota in this week's featured interview. Plus James fields a question about the ban on surcharging in Massachusetts, and Patti reports on trends in consumer payment preferences.

Jun 02, 202350 min

4 Essential Considerations When Negotiating Compensation

There is no one way to negotiate a compensation package with an ISO. But there are 4 considerations that are essential to the negotiating process. (1) Residual income (2) Upfront bonus money (3) Free hardware (4) Customer support PayBright, the sponsor of this Merchant Sales Insight, is really focused on providing free hardware to merchants, and the company has a reputation for superior customer support. Visit gopaybright.com to start a conversation.

May 31, 202310 min

Mistakes That Can Stunt Your Company's Growth

Elaina Smith, Chief Financial Officer at Secure Bancard, shares her secrets to success, as well insights on common mistakes that get in the way of growing an ISO. "Always surround yourself with people who are working at the same level you do," she counseled. Plus, James answers the question: "Should I milk my business, or should I grow it." And Patti reports on an FTC action against a payments company that played fast-and-loose with scammers.

May 26, 202341 min

The Case for Compliant Surcharging

Compliant surcharging can be quite profitable for ISOs and their sales reps. But before proceeding, ask yourself: (1)What is the average ticket size of a prospect/client? (2)Do we have technology to integrate with the billing system, so statements are accurate and understandable? (3)Do we have an omni-channel solution? Payroc, sponsor of this Merchant Sales Insight, has done a fantastic job of building an omni-channel compliant surcharging solution that integrates with billing. Head over to payr...

May 24, 20236 min

'Friendly Fraud' Target of New Visa Rules

Scott Adams, CEO at Fraud Deflect, joins James & Patti this week to explain Visa's new rule changes around the type of chargebacks commonly referred to as "friendly fraud.' "These changes are going to be a game changer for some merchants," said Scott. Then James addresses what he describes as the race to vertical SaaS solutions, and Patti reports on a chargeback mitigation firm that has found itself in the hot seat.

May 19, 202345 min

Three Pillars of a Successful Merchant Services Marketing Plan

There are three foundational pillars - tech capabilities - upon which ISOs and agents can build successful merchant services marketing plans. 1. A statement analysis tool that supports quick turnaround with 100% accuracy. 2. A tool for creating instant savings estimates without the need for uploading statements. 3. Customer proposal templates. ISO Amp, my company and the sponsor of this Merchant Sales Insight, has spent the last several years perfecting the application of technologies that suppo...

May 17, 20239 min

Reduce Merchant Attrition with These 2 Programs

In this week's featured interview we explore how ISOs and agents can slash merchant attrition with gift card and loyalty programs. Some agents are seeing attrition rates fall by as much as 50%, simply by offering gift card programs, explained Dan Battista, CEO and Partner at Factor4, a leading provider of omnichannel gift card and loyalty programs. Next, James offers insights on selling payment and POS solutions remotely, and doing it right. Then Patti reports on a new survey of consumer payment...

May 12, 202346 min
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