Merchant Sales Podcast - podcast cover

Merchant Sales Podcast

Merchant Sales Podcastsoundcloud.com
A collaboration between The Green Sheet and CCSalesPro.com, this weekly podcast provides insights for ISOs and Agents who want to build their merchant portfolio. Learn how to sell merchant services and listen to interviews with industry experts.
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Episodes

Promoting your ISO Brand and Scaling your Sales Team

Learn how Maverick Payments works with small ISOs to promote their brands and scale up sales and service with an ISO in a Box solution. "We focus on white glove support," says Ben Griefer, COO. Plus, James offers advice on training agents, and the "cycle of learning," and Patti reports on CFPB efforts to rein in Big Tech.

May 27, 202238 min

An Attorney's take on Visa Rules Compliance

This week, James Huber, an attorney at Global Legal Law Firm, sits down with James and Patti to discuss compliance with Visa rules, and Visa's recent attempt to rein in cash discounting and surcharging programs. Plus, James offers advice on building up your portfolio this summer, and Patti reports on Mastercard plans for biometric payments.

May 20, 20221 hr

Beating the Odds on Chargebacks

While robust solutions exist for large organizations that need chargeback management, SMBs have been largely left out. Our sponsor for this week's merchant sales insight, Charge Sentry, is providing a simple, automated system that allows small and medium sized merchants the ability to manage and respond to chargebacks. I was fascinated by all that this software can do, from notification, to pulling specific transaction data, to handling chargeback response. If you deal with CNP merchants, this s...

May 18, 202217 min

Empowering Merchants to Beat the Odds on Chargebacks

SMBs are losing money hand over fist due to chargebacks. This week, Jack Shenon, Founder & CEO at ChargeSentry, explains why, and how ISOs and merchant sales reps can make it their business to shift this paradigm. Then James offers some advice on how sales reps can refine their craft, and Patti has an update on consumer card preferences.

May 13, 202238 min

The Best Merchant Portfolio to Build (Not Cash Discounting or Dual Pricing)

I believe a portfolio that grows exponentially without your involvement in the pinnacle of residual income. That is the opportunity that exists by selling software companies that service small business owners. Integrated your payment processing with their software allows you add a new MID every time they sell a new client. Tilled makes it easy to integrate payments into any software solution and allows the software company to remove the merchant enrollment barriers while increase income. Check o...

May 11, 202213 min

Why Merchants Say YES - Selling Value to SMBs

"It's time to move away from talking basis points and focus on merchant benefits," Eric Bernstein, COO at Valor PayTech, counsels during this week's featured interview. Plus, Patti reports on a Congressional hearing called by Senator Richard Durbin and prospects for a Durbin Amendment redux, while James offers some insights on pursuing unusual sales opportunities.

May 06, 202256 min

Dual Pricing, Cash Discounting, Surcharging and the Path Forward

The recent Visa memo has been a hot topic with ISOs, Acquirers, and individual agents. In this week's episode of the Merchant Sales Podcast, we explore the path forward with Keith Sampson, the national sales manager for North American Bancard and architect of their dual price program, "Edge." Patti follows this interview with details about the Visa memo for those who have not seen it. James gives his take on the memo, the pivot to dual pricing, and why Visa has good reason for their increased en...

Apr 29, 20221 hr 4 min

What Bankcard Reps Want/Need

What Bankcard reps want is not always what they need. What they want is the highest possible residual split. "Competitive Compensation" is very important, but what these reps often need is resources, training, support and a culture that gives them motivation to prospect. In this week's edition, I outline what I believe are the 4 things Bankcard reps really need to be successful. I worked with my good friend, Brian Kamstra of Payroc during the writing of this week's merchant sales insight. We lev...

Apr 27, 202212 min

Cashing in on BNPL

Offering embedded finance solutions, like buy now pay later, is a promising opportunity for ISOs and agents. The market is "blowing up" and revenue opportunities are significant, said Marc Beauchamp, CEO at Enable Financing.com, a BNPL provider that partners with ISOs and agents. Plus Patti breaks down recent BNPL headlines, and James explains why dual pricing is the path forward for cash discounting.

Apr 22, 202245 min

Putting the Cash in Cash Discounting

As surcharging, dual pricing and other forms of differential pricing become more popular, many merchants are looking to add a true cash option by placing an ATM in their business. This week, we discuss ATMs with Yonas Marcos from Star Financial ( https://www.gowithstar.com ). This is a segment of the market that continues to grow and evolve. Learn how you can land new merchant accounts and increase your margins on existing merchant accounts with ATMs.

Apr 20, 202212 min

Providing Merchants and Customers a "Cash" Option with ATMs

Tap into new markets, create new revenue opportunities and build merchant loyalty with ATM sales. "ATMs are an excellent complement to card acceptance," says Yonas Marcos, President and CEO at Star Financial. This is especially true for merchants on cash discounting, as it provides a fast way for their customers to access cash. Also this week's podcast features some encouraging economic reports, and offers answers to the question "To hire or not to hire?".

Apr 16, 202250 min

How to Profit from Micro Merchants and Compete with Square

ISOs and Agents made a huge mistake by giving Micro-Merchant accounts to Square, either directly or by not boarding them. In this edition of the merchant sales insight, learn why Micro-Merchants (Processing less than $3,000 per month) are valuable, profitable and can lead to significant portfolio growth. This episode is sponsored by PayBright and I would like to personally thank Dustin Magaziner for his help with this publication. Paybright created a unique solution that works for Micro-Merchant...

Apr 13, 202214 min

3 Keys for Value Selling in the Payment Space

Selling on value isn't just about understanding technology and integrated payments. It is about "SELLING!" In this edition of the merchant sales insight, I share specific and practical sales techniques to help you generate interest, overcome objections and close deals, all while focusing on value over price.

Apr 04, 202219 min

Building High Performance Merchant Sales Teams

In this week's podcast episode, long time industry veteran Brian Kamstra shares the secrets to his success. Brian has created one of the largest and most productive direct sales teams in the merchant services industry at Payroc. Then, James answers the question, "Should ISOs be afraid of Crypto Acceptance?" Patti finishes up the episode discussing online shopping trends and how fraud is impacting these transactions.

Apr 01, 202251 min

Sell Monster Merchants on Cash Discounting

As various forms of Cash Discounting and Surcharging become more mainstream, larger merchants are showing interest. These accounts generate life changing residual income, if you can overcome the challenges of selling multiple decision makers and implementing a compliant program across hundreds of locations. Our sponsor, Dynamic Merchant Processing, specializes in these accounts and has a team of experts to back them up. Learn how they are closing monster merchant accounts and generating massive ...

Mar 30, 202218 min

Pay at the Table with “Smart” QR Codes

Learn how Retail Cloud is helping restaurants address staffing shortages and drive more. Kevin Calaco, CEO, said explains how cutting edge "smart" technology helps restaurants boost average tickets. Plus Patti reports on stirrings in Washington regarding interchange, and James explains strategies for capitalizing on the trend toward greater integration and verticalization.

Mar 25, 202247 min

3 Ways Top Reps Avoid Attrition

Tired of spinning your wheels in the mud of attrition? Are you making sales each year to replace the residuals you are losing from cancellations? In this week's edition of the Merchant Sales Insight, Elaina Smith of Secure Bancard helped me create a guide to 3 things top agents do to minimize attrition and build a solid residual portfolio.

Mar 23, 202216 min

Overcoming Merchant Attrition

The key is controlling the merchant experience, which starts with controlling merchant pricing, explains Elaina Smith, Co-Founder and CFO at Secure Bancard. Plus James answers the question of "What is your why?" and discusses the key to stay motivated And Patti has an update on interchange.

Mar 18, 202256 min

Cash Discounting for Fuel Stations

Fuel stations are now well past the EMV deadline and as they scramble to replace expensive pumps and install new point of sale systems, our sponsor GAS POS has positioned themselves perfectly to provide equipment and software as a service with Cash Discounting integrated deeply into the automated pumps and in-store experience. Check out this week's edition of the Merchant Sales Insight to learn more about the challenges independent gas stations are facing and how you can help, while building a m...

Mar 16, 202213 min

Selling Cash Discounting to Fuel Stations

Coupling cash discounting with EMV compliance upgrades for gas pumps is a winning sales proposition for independent fuel stations, Josh Smith, CEO at Gas POS explains in this week’s featured interview. Plus James tackles the question of when is the best time to build a team, and Patti offers an update on tapping to pay.

Mar 11, 202250 min

5 Reasons Not to Analyze Processing Statements - And Why You Should Anyway

With the rise of Cash Discounting and fast are pricing, why should you analyze a processing statement? There are five primary reasons why agents and ISOs choose not to collect and analyze processing statements. However, as you will see in this week's edition of the Merchant Sales Insight, you might be leaving value on the table. Here are 5 reasons NOT to analyze processing statements and why you should anyway.

Mar 09, 202221 min

Riding the Crypto Wave with POS Solutions

Discover how crypto payments are finding a place at the point of sale. "There's a lot of demand even though it's still early days," said Jeremy Belostock, Head of Advanced Payment Methods at Verifone. Plus, Patti offers additional insights on crypto, and James describes how to make the pivot to telemarketing.

Mar 04, 202245 min

Stand Alone Terminals are Killing Your Residuals!

Most agents believe that there are only two options. They can sell a full feature point of sale system that will lock in the merchant, or they can sell a cheap stand alone terminal with no real features, other than payment processing. There is a third option! You can offer a good solution the merchant that is simple, compared to a Point of Sale or Integrated Payment setup, that also has features they will love, including omni-channel. Our sponsor for this edition of the merchant sales insight is...

Mar 01, 202219 min

Big Data's Role In Fighting Attrition

Learn how Big Data can be leveraged to help ISOs and acquirers predict and minimize merchant defections in this week's interview with Sebastian Builes, Co-Founder and CEO at Arcum Partners. Then James answers the question: what's the most underrated component of agent compensation? Spoiler alert: it's retention. Plus Patti has the latest on business and consumer payment trends.

Feb 25, 202250 min

How to Profit From Micro-Merchants

Learn how and why PayBright targets micro-merchants. "These are merchants that are going to potentially grow and become larger merchants," explains Dustin Magaziner, Managing Partner. Plus James discusses what it takes to dominate a specific vertical, and Patti reports on merchant satisfaction with leading payment processing companies.

Feb 18, 202240 min

Why Experienced Agents DON'T Sell Cash Discounting

Donnie Troy, owner of One Quest Payments, wasn't always keen on cash discounting. But now that he's leading with it, there's no turning back. "I've done 35 deals in 3 months," he tells James & Patti in this week's featured interview. Tune in to learn how. Plus James has advice for building cash discounting portability, and Patti reports on future prognostications regarding payment processing.

Feb 11, 202241 min

The Future Of Integrating Payments And Marketing

"We make it extra easy for merchants to market to their customers," says Danny Mikhail, CEO at the POS system software provider Zuza. Marketing services provide layer of protection for ISO and agent residual streams, and another selling point for prospects, he adds. Also this week, James addresses a question about how to deal with the prospect of state attorneys general taking issue with cash discounting and surcharging. Plus, Patti reports on new efforts to get Congress to address rising interc...

Feb 04, 202251 min

MSI - Dominate B2B Payments In 2022

This is the audio version of our Merchant Sales Insight, we hope you enjoy it and learn more about the exciting opportunity of B2B payments.

Feb 02, 202218 min

The Truth about Crypto Acceptance

Is it time for SMBs to accept crypto payments? Yes! Eric Brown, Founder and CEO of CryptoBucks, explains why in this week's featured interview. Then James drills down on why ISOs and agents should sell crypto acceptance, and Patti reports on how 2022 is expected to bring a rash of new B2B solutions.

Jan 28, 20221 hr 1 min
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