Merchant Sales Podcast - podcast cover

Merchant Sales Podcast

Merchant Sales Podcastsoundcloud.com
A collaboration between The Green Sheet and CCSalesPro.com, this weekly podcast provides insights for ISOs and Agents who want to build their merchant portfolio. Learn how to sell merchant services and listen to interviews with industry experts.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Keys to Portfolio Value and ISO Scale

"Ultimately, it's about stickiness and adding merchants," explains Lane Gordon, Managing Director at the consultancy 733 Park. And creating multiple client touchpoints makes for sticky customers, he adds during this insighful interview. Plus, James discusses the value cash discounting and surcharging bring to a merchant portfolio, and Patti reports on how interchange increases are playing out in the UK.

Jan 21, 20221 hr

Learn about instant onboarding of merchants

Merchant onboarding is a huge pain point, for merchants and agents, alike. Under.io has automated the manual application process, as well as underwriting and related steps. Jeff Shea, Co-Founder and COO at Under, explains how. Also this week: James offers advice for auditing your sales processes, and Patti reports on crypto payments at the point of sale.

Jan 14, 202248 min

Dominating B2B payments in 2022

Learn about a processor agnostic B2B gateway that ISOs can white label; it even supports cash discounting "ISOs drive our product road map," says Ben Frisch, Co-Founder & Director of Business Development at accept.blue. Plus, James has advice for what to do when there is seemingly no time to prospect, and Patti reports on Visa efforts to keep pot shop sales off its debit network.

Jan 07, 202255 min

The BIGGEST cash discounting opportunity in 2022!

Cash discounting for restaurants! As restaurant owners struggle to contain costs, "this really moves the needle," explains Saleem Khatri, CEO at Lavu. Plus, James shares practical tips for improving your sales skills, and Patti makes the case for selling B2B. You can download a free ebook, Selling Cash Discounting to Restaurants, by going to ccsalespro.com/lavu. Learn more about Lavu by texting the word Lavu to 63975.

Dec 31, 202152 min

Selling compliant surcharging to CNP merchants

Card-not present merchants present a huge opportunity for selling surcharging, and Stax is making a play to better serve this market through its recent acquisition of leading surcharging solution provider CardX. CardX CEO Jonathan Razi and Stax Co-Founder Sal Rehmetullah join James and Patti this week to discuss how ISOs and agents can build their books offering surcharging to CNP verticals. Plus James explains why cash discounting and surcharging adoption will surge with CNP merchants in 2022, ...

Dec 24, 202158 min

Banking on future trends

Discover key trends that will shape the future of merchant services, and how these might effect large ISOs, smaller ISOs and individual agents, as well as consumer spending trends are shaping the near term, in this far-reaching dialogue between James & Patti.

Dec 17, 202142 min

Quash Merchant Churn; Boost Residuals

Learn how Enroll & Pay helps ISOs and agents offer businesses a turnkey loyalty program, tied to card payments, with conversion rates as high as 70%. "It's a churn killer," says Dana Dahms, Director of Global Sales at Enroll & Pay. Plus, it drives better residuals, he adds. (Download the Merchant Sales Insight on the topic here.) Then, James fields a question on strategies for getting merchants off the fence, and Patti reports on the crypto craze.

Dec 10, 202152 min

Become a PayFac for ISVs

PayFac as a Service is a novel concept that MSPs can leverage to tap into the ISV market, Caleb Avery, CEO of Tilled, explains in this week's featured interview. Plus, Patti reports on an ISO in the legal crosshairs, and James describes the huge opportunity that exists for prospecting & selling cash discounting & surcharging to CNP merchants. Click here to connect with Tilled.

Dec 03, 202150 min

Selling high-risk merchant accounts

Learn the ins and outs of selling high-risk merchant accounts. "Agents who can differentiate between low risk and high risk is where we're seeing success," said Ben Griefer, COO at Maverick BankCard. Plus, James explains the importance of acknowledging negatives while emphasizing positives when selling merchant services, and Patti reports on a clash of titans as Amazon takes on Visa.

Nov 26, 202143 min

Integrating payment processing & cash discounting with QuickBooks

Discover how to sell payment processing, and cash discounting, to businesses invoicing customers through QuickBooks. "We're a turbocharger for QuickBooks," explains Tom Aronica, Founder & CEO of Biller Genie. Plus, James discusses opportunities for pitching compliant cash discounting to card-not-present merchants, and Patti reports on promising economic news.

Nov 19, 202147 min

Scaling Your ISO With W2 Employees

MPI is an ISO that's been building a profitable book of business with W2 sales and support employees, as they leverage referral relationships. "The W2 model has been a really good fit for us as a company," said Katie McMillan, Director of Sales. Discover how & why. Then James & Patti talk about recent news regarding PAX & its terminals

Nov 12, 202153 min

Building a Career in Payments

In this weeks episode, we follow the career journey of Jeff Underwood through different management roles and discuss the challenge and opportunity of building a team within a large organization. James follows up this interview by discussing the trade-offs that come from increased involvement with your processing company. Then Patti discusses a new law in Texas relating to sales tax on credit card processing fees.

Nov 05, 202143 min

Creating a Next-Gen ISO

Get a behind the scenes look at how Stax (formerly Fattmerchant) worked with NMI to build a next-gen ISO, as James interviews Jacques Fu of Stax and Jen Sherman from NMI. And stick around after the interview for Patti's report on new small business formations in time of Covid.

Oct 22, 202140 min

Create Quality Merchant Leads

Discover how Rate Tracker, built by Adam Niec, helps ISOs and agents generate lists of quality leads. Then stick around for James's advice on considerations that should precede decisions around rate increases, and Patti's reporting on Covid-related changes in payments that have staying power.

Oct 15, 202146 min

Increase Margins by Offering Automated Email Marketing

Discover how TableCrunch helps ISOs and agents boost margins with an automated email marketing platform for Clover, Pax and Poynt merchants. You can also download a free ebook at ccsalepro.com/tablecrunch. Plus, James takes a question about generating leads through online marketing, and Patti reports on a security flaw involving Apple Pay wallets.

Oct 08, 202149 min

Secret to Restaurant Integrations

It's simple. Just swap at the printer cable, says Dickson Chu, CEO at Copper Inc. Plus James explains option selling, and Patti reports on a lawsuit involving ATM surcharges.

Oct 01, 202153 min

Helping Restaurants Contain Rising Interchange Costs

Discover how Visa has boosted transaction costs for some restaurants without actually raising interchange. Kyle Morgan, CEO at MPI, explains how his company is doing to help restaurants deal with the seemingly subtle shifts in interchange pricing. And don't miss Patti's report on gift card trends, and James's tips for getting past gatekeepers when calling on prospects.

Sep 24, 202143 min

Helping Restaurants on Path to Recovery

Discover an innovative program, SimplePay Restaurant Revitalization Plan, that empowers ISOs and agents to help restaurants come back stronger from pandemic slowdowns. The program offers cash discounting, along with cash grants and marketing support, explains Ray Zak, SimplePay's CEO. Plus, Patti reports on consumer spending plans, and James discusses cash discounting and surcharging compliance.

Sep 17, 202152 min

Learn to Hit Grand Slams Selling B2B

B2B is a HUGE market opportunity, but if you're selling just on price, "your hitting singles, not grand slams," says Roger McNamara, President, Guide2Interchange. Discover how Guide2Interchange trains agents to be power hitters selling B2B. Plus, James has a tip for grabbing a merchant's attention when cold calling, and Patti reports on potentially ominous stirrings in Washington.

Sep 10, 202145 min

Text to Pay is Here to Stay

As demand for contactless commerce grows, text-to-pay has become a must-have for every ISO and agent toolkit. The upside is a new source of recurring revenue, explains Larry Talley, Founder & CEO at Everyware. Plus, Patti offers new consumer spending insights, and James explains why Apple Pay is poised for growth.

Sep 03, 202140 min

Keys to Launching a Successful ISO

KastenBerry COO Carrington Fisk describes steps this newcomer ISO has taken to succeed as a start-up in a time of Covid. For starters, all sales agents are W2s. Also, "We treat our agents as professionals, rather than as bonus mules," said Fisk. Plus, Patti and James discuss debit card trends, and some misinformation out of Visa about surcharging.

Aug 27, 202156 min

Selling Gateway Solutions to CNP Merchants

"Card not present is what got us through Covid," says Jaron Rice, Founder and CEO of Magothy Payments. Also this week, James offers additional insights on effective delegation, and Patti reports on how the global chip shortage threatens new card issuance.

Aug 20, 202159 min

Independent C-stores are a Huge Untapped Opportunity

There are 200,000-plus independent convenience, tobacco and liquor stores in the U.S., and the vast majority still rely on 20th Century cash registers. Discover what National Retail Solutions is doing to harness that opportunity with its all-inclusive POS bundle. "We're giving them everything they need," says Eli Katz, President & CEO. That includes connectivity to wholesale distributors and a cash discounting program. And stick around for Patti's update on buy now pay later, and James's tak...

Aug 13, 202152 min

Q & A - Are Written Proposals Risking Your Sales?

The agent today asks James, “What is your opinion of giving written proposals?” Many people in our industry don’t agree with the practice of giving merchants a written proposal. There is always the possibility that a written proposal might be used by prospects for other vendors or to go to their current processor for negotiation. (Read to the end to find answers to two more questions!)

Aug 06, 202118 min

Competing with Toast for Restaurant Business

Learn how MetisPro has built Quantic, a multi-channel and customizable POS solution that empowers ISOs and agents to compete with Toast for restaurant accounts. "We're reseller driven and processor agnostic," explains Vigyan Kaushik, Co-Founder & CEO. Plus Patti discusses the latest news on the buy now pay later (BNPL) front, and James offers some insightful marketing tips.

Aug 06, 202153 min

Agents, what's best for you: 1099 or W2?

This week James and Patti explore important considerations for agents - new and experienced - from compensation models and agreements to scaling up your business and branding. Then stick around for Patti's reporting on consumer spending trends.

Jul 30, 202150 min

1099 or W2: Choosing the best sales team structure.

This question comes up a lot when ISOs are building out their sales teams, and this week Patti interviews James about considerations that inform the best answers. Then, stick around for Patti's reporting on a new push by PayPal into the brick-and-mortar merchant space.

Jul 23, 202154 min

Reimagining Customer Loyalty

Learn how Enroll & Pay, a card-linked loyalty service, helps merchants drive sales and ISOs and agents grow their portfolios. "It's a real churn killer," says Brian Booth, CEO and Founder. Plus, James has advice for choosing the right processor to sell for, and Patti reports on how "weaponized content" is driving the fraud economy.

Jul 16, 202150 min

Evolve Your Sales Approach, or Perish

ISOs and agents that aren't selling online merchant solutions risk obsolescence. Danny Mikhail Founder & CEO of Zuza, explains why in this week's featured interview. But don't abandon terminal sales just yet, James adds during his segment, and he offers a formula for evolving your business. Download the free ebook, Evolve of Die, at ccsalespro.com/zuzaebook, and discover how you can become an ambassador of change in your market.

Jul 09, 20211 hr 2 min
For the best experience, listen in Metacast app for iOS or Android