Mike Meikle, CEO of SecureHIM, gets up caught up on the latest in cyber legislation include reforms in HIPAA and the new California Consumer Privacy Act, and their impact on healthcare providers. This issue (9:01): Background on HIPAA What effect we will see from changes to the HIPAA Privacy Rule? Will this make it easier to coordinate delivery of value-based care? Details about the California Consumer Privacy Act What do healthcare providers need to know and do about this law?...
Oct 24, 2018•9 min
Daniel Medrano, CEO of DND, presents the DND, a hand-held diabetic neuropathy device for in-office evaluation. This issue (10:42): - What is the Diabetic Neuropathy Device? - What objective measurements are provided? - Why its numerical output is superior to the qualitative output of other devices - How does the DND best fit in your practice?
Oct 04, 2018•11 min
Brian Dooley, Founder of Independence Digital, advises medical practices how to market with Facebook without running afoul of their terms of service This issue (18:50) What you can't advertise on Facebook as Ad copy do's and don'ts Finding you audience How tracking pixels work Using lookalike audiences Measuring, converting, optimizing
Sep 18, 2018•18 min
Mike Meikle, CEO of SecureHIM, discusses the FCC's $100 Million Connected Care Pilot Program for Telehealth, what it is and who it is for. This Issue (7:58): - what have been telehealth's historic challenges? - what is the reasoning behind the pilot program? - what has been the effectiveness of telehealth? - what comes after the pilot program?
Sep 03, 2018•8 min
Brian Dooley, Founder of Independence Digital, explains how enhancing your physician profile can improve patient engagement by creating a personal connection This issue (15:39) how to create a personal connection the importance of using professional level photos the proper listing of training and awards the proper way to list contact info why you should always have a call-to-action
Jul 31, 2018•16 min
William Davis MD, author of the NY Times bestseller "Wheat Belly" discusses his latest book "Undoctored - Why Healthcare Has Failed You and How You Can Become Smarter Than Your Doctor". Dr. Davis shares his years of first-hand treatment of patients with cardiac disease and diabetes and how elimination of grains and sugars has reduced and in many cases reversed disease. This issue (44:18): how "Wheat Belly" came to be the dirty little secret of how diabetes is treated by physicians the myths arou...
Jul 17, 2018•44 min
Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with guest Dr Josh Brown about a new and complete program for physicians to treat patients in-office with osteoarthritis using visco-supplementation. This issue (12:32) which patients are candidates for this program? what does the treatment protocol consist of? what have been the results so far? what has been the response from insurance carriers? what impact does the program potentially have on your practice?...
Jul 10, 2018•13 min
Brian Dooley, Founder of Independence Digital, describes his Know, Like & Trust strategy for improving relationships with patients. This issue (18:50): What is the Know, Life & Trust strategy? Utilizing search engine marketing to increase exposure Why a content marketing strategy trumps SEO tricks The importance of Google My Business for local marketing Personalizing your doctor profile Tips for building trust through reputation and reviews...
Jun 28, 2018•19 min
Brian Dooley, Founder of Independence Digital, discusses how becoming an authority can help you attract the right kind of patients to your medical practice. This issue (15:29): How to become an authority One of the biggest mistakes made when producing content Dominating subject matter you want to be known for How to use hyper-targeted marketing Basics of Facebook marketing tactics
Jun 12, 2018•16 min
Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with Dr Boris Golosarsky, the inventor of a novel device for in-office testing for diabetic neuropathy. This issue (17:45): Introducing a new device for more effectively measuring patients' nerve health How to incorporate the testing in primary care or podiatry practices Understand the clinical implications of early and objective assessment of neuropathy Determine the suitability of the device for your practice...
Jun 05, 2018•18 min
Madeleine Silva, CEO of Freedom Switch talks about the Empowered Patient Journey and how physicians can leverage it to market their practices. This issue (23:51): What is digital disruption and how is it affecting physicians? What are some causes of physician burnout? What is the Empowered Patient Journey? Why the way physicians usually introduce themselves to patients may actually be turning them off What are some ways that physicians can best utilize social media to attract their dream patient...
May 16, 2018•24 min
M. Ryan Williams, CEO of ProcessPlan, describes the benefits of transitioning your practice to a process-driven one including improved efficiency, discovering bottlenecks, and enhanced employee on-boarding and on-going training and how to decide on what tools can best help you make that transition. This issue (25:26): - What is a Process? - What does it mean to be process-driven? - What are some pitfalls businesses have experienced because of a lack of process documentation? - What are the three...
May 07, 2018•25 min
Mike Meikle, CEO of SecureHIM, introduces us to the Clarifying Lawful Overseas Use of Data (CLOUD) Act, part of the recently signed Omnibus Act of 2018 and its potential effects on US companies and healthcare providers. This issue (8:03): - What is the CLOUD Act? - Who was promoting it and how did it end up in the Omnibus legislation? - What are the pros and cons of the CLOUD Act? - Should US healthcare providers be concerned?
Apr 30, 2018•8 min
Michael Berg, CEO of Ancillary Medical Solutions and Vivien Hudson, pharmacist and Marketing Manager at Ancillary Medical Solutions discuss a variety of ancillary services that can help physicians boost their composite scores for MACRA and MIPS. This issue (8:56): Understand how ancillary services can help doctors with MACRA and MIPS What the top 5 ancillary services are to help physicians meet their scoring How to build value with these programs for their practice and patients...
Apr 23, 2018•9 min
Mike Meikle, CEO of SecureHIM, discussed the top security concerns in healthcare today and why mobile is an especially significant vulnerability for medical practices. This issue (10:23): - What are the big three concerns in healthcare security? - Why is mobile especially a problem? - How is ransomware affecting healthcare? - What are some things the medical practices can do to mitigate the risks?
Apr 16, 2018•10 min
Chris Plance, Founder and CEO of Veris Foundation explains blockchain technology and its potential applications in healthcare. Veris Foundation is a non-profit corporation focused on directly connecting payers with providers using blockchain with the goal of lowering healthcare costs for patients. Key Takeaways You Don't Want to Miss: What is blockchain technology? What is the relationship between blockchain and cryptocurrencies? What are the benefits of blockchain transactional systems compared...
Apr 09, 2018•24 min
Mike Meikle, CEO of SecureHIM, presents the latest in cybersecurity breaches including Spectre and Meltdown, Equifax, Financial Industry ransomware, and healthcare exposure. Key Takeaways You Don't Want to Miss: Why fixing Spectre and Meltdown issues may worsen vulnerabilities Recent cybersecurity breaches outside of healthcare and their relevance Latest on the Equifax breach Some notable breaches in the financial industry Potential exposures in healthcare...
Apr 02, 2018•12 min
Darren Shaw, President and Founder of Whitespark, an Edmonton-based firm specializing in search engine optimization, gives advice on how physicians and medical practices should optimize their online reviews, citations, and directory listings to improve their search engine ranking. This issue (27:10) What exactly is SEO? What questions should you ask a potential digital marketing agency? What is the best way to ask for a review? What is the ideal strategy for managing listings as a practice and a...
Mar 26, 2018•27 min
Mike Meikle, CEO of SecureHIM, discussed the new European Union General Data Protection Regulations (GDPR) and how they can potentially impact healthcare here in the U.S. This issue (8:56): What is the EU GDPR? Why should medical practices and healthcare entities in the US care about them? For those entities that are potentially impacted, what can they do to prepare? For more information, contact Mike Meikle at www.securehim.com or www.mikemeikle.com...
Mar 19, 2018•9 min
Becky Smith, Managing Partner and Marketing Strategist at Emedikon Marketing Systems, describes a novel approach for managing physician and practice reviews and reputation based on the Moneyball system. This issue (32:00): - How reviews and reputation work together - Why simply soliciting patient reviews may work against you - Some pitfalls to avoid when it comes to review 'systems' and apps For more information, contact Becky Smith at bsmith@emedikon.com
Mar 12, 2018•32 min
Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with John Armstrong of Evoke Neuroscience regarding in-office neuroscience testing of cognitive disorders in the primary care setting. This issue (12:36): How using brain mapping biomarkers can be used in the primary care setting How to determine the impact of stress, pain and nutritional deficiencies on cognitive function How early detection can change the course of a patient's condition in concussion and cognitive decline...
Mar 05, 2018•13 min
Chris Johnson, Cybersecurity Compliance Strategist at onShore Security, discusses the threats that ransomware incidents pose to medical practices and other healthcare entities and how they can protect themselves. This issue (21:35): - What is the difference between spyware, malware, and ransomware? - Why a little planning around disaster recovery could avert a major catastrophe - What effect cybercurrencies have had on ransomware incidents - A case study in what to do and what not to do For more...
Feb 26, 2018•22 min
Mike Meikle, CEO of SecureHIM, discusses the ins and outs of telehealth and remote patient monitoring (RPM) Medicare reimbursement and whether it makes sense for your practice to consider them in the light of MACRA and MIPS. This issue (10:52): What is Telehealth and Remote Patient Monitoring? Has Medicare changed the way it reimburses it? How do these fit into MACRA and MIPS? Where is it most effective and which specialties are most likely to benefit? For more information, contact Mike Meikle a...
Feb 12, 2018•11 min
Mike Meikle, CEO of SecureHIM, brings us up to date on the latest cybersecurity threat Spectre which can potentially impact any computer or mobile device that uses common Intel chips. This issue (9:39): What is Spectre and how did it start? Who has been impacted? Can this be mitigated with anti-virus software? What impact might this have on healthcare and medical devices? For further information, contact Mike Meikle at www.mikemeikle.com...
Jan 15, 2018•10 min
Becky Smith, Managing Partner and Marketing Strategist, Emedikon Marketing Systems, talks about the difference between reputation and reviews and how to ethically improve your doctor and practice online reviews. This issue (24:23) Online reviews vs reputation: what's the difference? Why you should avoid those review widgets placed on your website What are some ways to encourage 5-star reviews? What can you do about bad reviews when the service won't remove them? Is there a way to know if a bad r...
Dec 18, 2017•24 min
Michael Berg and Viv Hudson of Ancillary Medical Solutions speak with guest Dr. Michelle Alex, DPM, President and Founder of Conduct Clinical Trials about the benefits of participating in clinical research trials. This issue (7:20) why only about 15% of physicians participate in clinical research what physicians who do participate in clinical studies say they about being involved in research trials how much the typical physician could expect to earn in revenue by incorporating clinical research ...
Dec 06, 2017•7 min
Click Here to read about a Free Trial of Emedikon's Reputation Marketing System Becky Smith, Managing Partner and Marketing Strategist, Emedikon Marketing Systems, introduces the concept of the Golden Triangle for medical practice marketing: Reputation, Reviews, and Referrals. This issue (18:44) Why you should allocate marketing dollars instead of budgeting them How a marketing portfolio is like an investment portfolio What are the 3 core marketing strategies? Google's ZMOT and why you should kn...
Nov 13, 2017•19 min
Matt Coffy, CEO of Customer Bloom, demonstrates his patient engines model for social media marketing for medical practices and offers advice on how to effectively leverage social media to increase new patients. This issue (47:03): How to properly utilize social media for your practice marketing Constructing an effective offer Multichannel digital marketing tips Integrating your marketing efforts with your website
Oct 26, 2017•47 min
Viv Hudson and Mike Berg of Ancillary Medical Solutions speak with Jordan Jozwick, VP of Sales and Network Marketing for Catalyst, about the benefits of incorporating Regenerative Medicine into your medical practice. This issue (13:52): How Regenerative Medicine empowers physicians with new options to manage and treat chronic conditions Why the market trend for Regenerative Medicine is positive How Regenerative Medicine avoids the insurance-driven pay model....
Oct 23, 2017•14 min
Mike Meikle, CEO of SecureHIM, describes the MACRA program and what it means for medical practices This issue (8:52) MACRA and the transition to value-based reimbursement How should doctors prepare for MACRA? How does privacy and security tie into MACRA? Are there tools available to help doctors report their data to meet 2017 goals?
Oct 16, 2017•9 min
