89: Explaining and Improving the Know, Like & Trust Factor for Medical Practices with Brian Dooley, Found of Independence Digital
Jun 28, 2018•19 min
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Episode description
Brian Dooley, Founder of Independence Digital, describes his Know, Like & Trust strategy for improving relationships with patients. This issue (18:50):
- What is the Know, Life & Trust strategy?
- Utilizing search engine marketing to increase exposure
- Why a content marketing strategy trumps SEO tricks
- The importance of Google My Business for local marketing
- Personalizing your doctor profile
- Tips for building trust through reputation and reviews
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