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Media Roundtable

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The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time. 

We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to a CAO, in the most entertaining way possible. 

You’ll hear from a wide range of voices—past guests include T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio, whether you're buying the ads, creating the content, or just curious about the business, Media Roundtable is your ear to the ground with an eye on the future–and it’s time you listen.

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Episodes

Emmy Award-Winning Journalists Crack The Code To Reporting The News Without the Venom

This week, on The Media Roundtable, we are joined by Emmy award-winning journalists Jill Wagner and Carlo Versano. Jill is an anchor for Financial News Network, at Cheddar, where Carlo is a Senior Producer. Together they Co-host Need2Know, a daily consumer-focused newsletter, and podcast. Jill and Carlo seem to have found a formula for reporting the news, sharing perspectives, but removing the vitriol that can so easily descend into division, and they do this every day on the Need2Know podcast. ...

Apr 21, 20211 hr 9 minEp. 13

How The World’s Largest Brands and Agencies are Taking on Brand Safety

This week, Dan sits down with; Marla Kaplowitz ( 4A’s ) and Rob Rakowitz ( GARM ). Between these two masters of media, they support over 90% of global marketing spend including every brand you can think of. Tasked with addressing the largest problems facing marketers, brand safety is a primary focus. If you want a view from the top, this episode provides specific advice for brands and agencies and outlines the tools and resources to help companies live their values while protecting their brands....

Apr 14, 202151 minEp. 12

Hugh Hewitt, A Republican You Should Sponsor

This week on The Media Roundtable, Dan sits down with nationally syndicated radio host Hugh Hewitt. In the world of political talk, Hugh is an enigma. On one hand Hugh is a Pro-Trumper, President of the Richard Nixon Foundation, and unabashed conservative. Yet he’s applauded by leaders on the “other side” like Al Sharpton, Joy Reid, and Dr. Fauci. How does it all work? Whether it’s behind the mic or in person, Hugh treats everyone with dignity and he makes a call for all of us to do the same. Se...

Apr 07, 20211 hr 19 minEp. 11

The World’s First 100% Brand Safe Podcast Episode

Two weeks ago, we announced the launch of the first ever Media Bias Chart for Podcasts. This week, we demonstrate what a 100% brand safe podcast sounds like. That’s right, a real content example that any creator can follow to unite our polarized nation while allowing zero chance of giving offense. We’re calling it, The Sound of Safety and we think you’ll be quite entertained. So sit back, and enjoy as we pave the way for both advertisers and content creators as we set another industry precedent....

Apr 01, 202123 minEp. 10

Harder Than Sending a Rocket to Pluto, Former NASA Space Engineer and current CEO of Ground News Addresses Challenge of Media Bias

This week on Media Roundtable, Dan interviews former NASA space engineer, youngest and first female Vice President for Rolls Royce, and current CEO and co-founder of the news comparison website Ground News, Harleen Kaur to discuss her solution to bias in the media. Kaur shares how she used her engineering mind to solve the problem of identifying media bias and evaluating news stories from a more diverse, global perspective. Between sending rockets to space and fighting media bias, she finds the ...

Mar 24, 20211 hr 8 minEp. 9

Much more than an “Idiot Box.” NPR’s Media Critic, Eric Deggans Joins The Media Roundtable to Discuss TV.

This week on The Media Roundtable, Dan sits down with NPR’s media critic, Eric Deggans. Much more than an “idiot box,” Deggans argues that TV is not just important, it is the “heartbeat of society”. Deggans shares why believes the medium “ultimately tells us things about society and the conversations we're having about family, romance, employment, race, and gender." See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 17, 20211 hr 17 minEp. 8

Great Minds Don’t Always Think Alike - Bipodisan Shows How Media Can Help Us Heal with Jean Card and Robert Schlesinger

Dan interviews two guests who personify what we’re trying to achieve on this podcast. Jean Card worked as a top Republican communicator, including cabinet-level speechwriting in the George W. Bush administration, while Robert Schlesinger built a career as a journalist and Managing Editor for Opinion at U.S. News & World Report. On paper, their political views are miles apart, yet Jean and Robert are able to find common ground based on mutual respect and a 30+ year friendship since College. S...

Mar 10, 20211 hr 20 minEp. 7

What Makes Endorsements Work? A Radio Legend and Advertising Oracle Show Us The Way

This week on Media Roundtable , we shift to a more traditional “roundtable format”, with Dan interviewing two veteran media practitioners; Radio Host Bill Handel and Marketing Guru Scott MacDonell who share the inside scoop on how to make radio endorsements work. The three also discuss how the respective approaches to their craft have changed over the years amidst shifting political climates and share practical ways to meet your business objectives while honoring brand values. See Privacy Policy...

Mar 03, 202148 minEp. 6

The State of the Fourth Estate is a Mess; Questions are The Answer

Building on last week’s episode with Carl Cameron from Fox News, part two offers a behind-the-scenes look at journalism’s devolution on Media Roundtable, with Frank Sesno, the Emmy Award-Winning, CNN Washington Bureau Chief, and Director at George Washington University. Frank IS journalistic integrity in human form, and bemoans the current state of media, declaring, “It’s a Mess.” but suggests questions are the answer and offers a vision of possibility for values-driven brands. See Privacy Polic...

Feb 24, 20211 hr 13 minEp. 5

Episode 4: State of the Fourth Estate, Part I: Carl Cameron, 20 Year Fox News Veteran, Chief White House Correspondent

In this week’s edition of The Media Roundtable, Dan sits down with “Campaign Carl,” Chief White House Correspondent and 20 Year Fox News Veteran, Carl Cameron. Cameron takes us behind the scenes from 1996 when he started at Fox News and the change from an honest pursuit of “fair and balanced” to the present self-proclaimed, approach to “Standing up for what’s right”. Carl has interviewed every US President since Ronald Reagan, and pulls no punches in his candid and sometimes scathing retelling o...

Feb 17, 202158 minEp. 4

Episode 3: David French(ism) takes a seat at the Media Roundtable

This week Dan Granger sits down with David French, who in his eponymous movement: David Frenchism, has been vocal in criticizing his party and has suffered the consequences publically. In this episode, he opens up about threats he and his family received in the wake of being a Republican who publically denounced Trump, shows us how increased cultural fragmentation has ignited a sense of real threat to our country, and calls us to choose the kind of people and brands we want to support for reason...

Feb 10, 20211 hr 6 minEp. 3

Episode 2: State of the Union Panel with Knights of the Media Roundtable

In episode two, Knights of the Media Roundtable, we assemble our Media Roundtable Founding Partners for a panel discussion about the divided state of our union, sharing our vision and plans to make positive change. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 03, 20211 hr 8 minEp. 2

Episode 1: What is Media Roundtable?

How can we live up to the American ideal of unity? Following the inauguration of Joe Biden, Dan lays out his plan to bring the country together by mobilizing marketers to support truth and civility in journalism. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 03, 202126 minEp. 1

Special Bonus Episode! Civility in podcasting and broadcasting is good business for clients, customers and talent.

We wanted to share one last episode before the end of the year. In this bonus episode, Dan Granger, Founder & CEO of Oxford Road, sits down with John Batchelor from The John Batchelor Show to make a special announcement. Today we are pleased to introduce to you our plan to create positive change in our culture through the formation of the Media Roundtable. Media Roundtable's purpose is to empower media and advertisers to advance even-handed reporting and opinion without malice. Our strategy ...

Dec 02, 202013 minEp. 13

On The Media's Bob Garfield on Election Results, Media Bias, and the Culpability of Brands

Less than 24 hours from the polls closing, legendary NPR host and decorated journalist Bob Garfield joins us in a state he describes as "filterless and at my wits' end". Beyond being an award winning Radio Host, Podcaster, six time book Author, Bob is also the founder of the Purple Project for Democracy - a non-partisan coalition, campaign and movement to rediscover and recommit to our democratic values and institutions. During our conversation, Bob shared his exhaustion and disenchantment with ...

Nov 05, 20201 hr 5 minEp. 12

Newt Gingrich on Sponsorship, Polarization and Achieving Unity, “After the War” - This Week on The Divided States of Media

Pro Tip: When speaking about polarization with Newt Gingrich within seven days from a Presidential Election, prepare for a wild ride. Our thirty-five minutes together is all at once the shortest, most dense, and perhaps most consequential discussion we've had on this series. At 77, Newt is at once the storied Republican Warrior, fighting an existential threat where through this election, the fate of America hangs in the balance, and concurrently the softened Elder Statesman, calling conservative...

Oct 28, 202036 minEp. 11

The Power of Marketers To Shape Media Products - With Vox Co-Founder Matthew Yglesias.

Matthew joins us on The Divided States of Media to discuss how we can engage our differences across the political divide and find common points of agreement — which he has successfully achieved in the marketing of his book. He also describes the influence that advertisers have on the media products our nation has gone from devouring to choking on: "The advertising business fundamentally decides what kinds of media are worth creating." His advice to the advertising community: "think about the con...

Oct 21, 20201 hr 17 minEp. 10

Mainlining Controversy: Carly Fiorina talks us through media’s contribution to the polarized state of our nation and how leaders can turn things around by taking the long view.

We've gotten "high on conflict" according to Carly Fiorina. The former CEO of HP, first woman to run a Fortune 50 Company, and 2016 Presidential contender joins us on The Divided States of Media to discuss the threat of polarization and hate. She explains, "We are mainlining controversy like a drug... the media is amplifying it." During her time with HP, Carly was pushing Stakeholder Capitalism before it was cool. In this hour-plus conversation, she details her philosophy — "market share grows w...

Oct 14, 20201 hr 9 minEp. 9

Addicted to Hate: A Conversation with Director, David Smick about his New Film, “Stars and Strife” with a Call to Arms for Media and Brands

This week on The Divided States of Media, Dan sits down with David Smick, Director of Stars and Strife, a new film that should be required viewing for all Americans as an antidote to the hate and divisions that plague us. The film was co-produced by Barry Levinson (Think Rain Man, Good Morning Vietnam, The Natural) and includes interviews with Rahm Emmanual, James Baker, Leon Panetta, Alan Greenspan, and a host of other powerhouse contributors; it's a history lesson in how our society has become...

Oct 07, 20201 hr 21 minEp. 8

Drinking from a firehose with Jason Calacanis: polarization, racism, capitalism and how we can find a better future.

Our spiciest episode so far. This week on The Divided States of Media, Dan sits down with Podcaster, Angel Investor (He turned a $100k investment into over $100M), and philanthropist Jason Calacanis. Jason gives us a tech mogul's view into the causes and solutions around today's polarized state and gives a refreshing cause for optimism. He makes a sound argument for why podcasts are the answer to Media's suicidal tendencies and has practical solutions for how the private sector can join forces t...

Sep 30, 20201 hr 26 minEp. 7

How Biased is a Media Outlet? Are you getting facts or opinion? We chat with Vanesa Otero from Ad Fontes Media to find out just that.

This one's for the data geeks. Marketers — wouldn't it be great if you had a simple chart that could show how fair and objective the media you're sponsoring truly is? This week on The Divided States of Media, Dan sits down with Vanessa Otero, founder and CEO of Ad Fontes Media. Using a weighting algorithm, her company's Interactive Media Bias Chart®, objectively rates media outlets based on bias and reliability. Vanessa and her team's efforts are helping advertisers and agencies get a clearer pi...

Sep 23, 20201 hr 3 minEp. 6

According to Katie Herzog, getting to know your neighbors is the key to a more unified country and we agree with her.

"Quit your job and start a podcast!" This week on The Divided States of Media, Dan sits down with someone who actually "walks the walk"; Katie Herzog, reporter & Co-Host of Podcast "Blocked and Reported". As a former journalist and new Podcaster - Katie discusses freedom and gratitude for independence, amid shifting journalistic norms, and why after being canceled and harassed multiple times, she made the switch from traditional journalism (as a writer for The Stranger) to podcasting. From h...

Sep 16, 202057 minEp. 5

After time at CNN & Fox News, Steve Krakauer shares how to recognize truth and find middle ground.

"Media", the Fourth Estate, is meant to act as an independent watchdog for the other branches of government. But these days, our media system is as polarized as our nation. This week on The Divided States of Media, Dan sits down with media executive, journalist, and founder of Fourth Watch, Steve Krakauer. Having worked for both Fox News and CNN, Steve gives a behind-the-scenes look at how the media works, shares his thoughts on how we got here, and provides a plan to get back to where we need t...

Sep 09, 20201 hr 3 minEp. 4

Jordan Harbinger on who's Hijacking Media, Fifth State Journalism and The Importance of Education

This week on The Divided States of Media, Dan sits down with fellow Michiganian, Wall Street lawyer turned podcast interviewer, Jordan Harbinger. As a podcaster who's interviewed everyone from Kobe Bryant to Ray Dalio, Jordan has a strong word of caution to the media system as it stands and a warning to all if we don't turn things around soon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 02, 20201 hr 10 minEp. 3

Neal Simon speaks to balancing Business, Politics and the "Hidden Majority" of America

This week on The Divided States of Media, Dan sits down with entrepreneur political figure, and author of "Contract to Unite America'. Dan Neal discuss how by being unaffiliated with any political party. Neal was able to lead a charge to unite the country and bring pragmatism back to Washington and to Madison Avenue. For marketers dealing with a seemingly polarized consumer base, Neal shares practical insights to gain an edge by reaching out the "Hidden Majority". See Privacy Policy at https://a...

Aug 26, 20201 hr 2 minEp. 2

Season 2: Sneak Peak

After brief intermission we'll be back in August with a new name, a new lineup of guests and a clear focus on helping brands reach a divided nation. Our goal is to provide you with insights and strategies from brand and media leaders, seeking to find calm within the panic, growth inside recession, and to help facilitate conversations from both sides of the aisle in hopes of finding unity within these divided states of media. See Privacy Policy at https://art19.com/privacy and California Privacy ...

Jul 15, 20207 minEp. 104

Repost: The Roth Effect with Carol Roth

Media's New Deal: Season Finale! We're putting Dan Granger in the hot seat as he shares what has been on his mind the past 3 months with the host of Ricochet's The Roth Effect, Carol Roth. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 08, 20201 hr 6 minEp. 11

Episode 10: Ben Nazarian, CEO of Therabody

Our 10th Episode! his week on Media's New Deal, Dan is joined by Ben Nazarian, CEO of Therabody, maker of the coveted Theragun. In this episode, Ben shares his story of growing a multi-million dollar brand from zero and rebranding the business, expanding product line, and pivoting from retail dependence to full DTC in 2020. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 01, 202054 minEp. 10

Episode 9: Karen Hunter, Pulitzer Prize-winning Journalist, Professor, co-author of eight NYT Bestsellers, and Sirius XM Radio Show Host

This week on Oxford Road Presents: Media's New Deal, Dan sits down with Pulitzer Prize-winning journalist, professor, publisher, co-author of eight NYT bestsellers, and Sirius XM Radio show host, Karen Hunter. For those of us trying to navigate the complexity of race and societal upheaval as citizens and as marketers, Karen shares practical advice without shaming. You will be inspired by Karen's insights so you can navigate and actually grow through these circumstances. See Privacy Policy at htt...

Jun 24, 20201 hr 18 minEp. 9
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