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Media Roundtable

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The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time. 

We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to a CAO, in the most entertaining way possible. 

You’ll hear from a wide range of voices—past guests include T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio, whether you're buying the ads, creating the content, or just curious about the business, Media Roundtable is your ear to the ground with an eye on the future–and it’s time you listen.

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Episodes

Hosts of Add to Cart Show What Blending Comedy & Purpose Looks Like

Tackling tough social issues while being funny at the same time is a tall order, few can do well. This week’s Media Roundtable guests are one of the few. Kulap Vilaysack and SuChin Pak produce the hit podcast Add to Cart where they share physical and metaphorical items they’re adding to their carts in tangential, honest conversations. Apple Podcasts spotlighted the show and fan reviews say it’s “Like a warm cup of tea and cookies with besties.” See Privacy Policy at https://art19.com/privacy and...

Mar 09, 20221 hr 1 minEp. 20

Veteran Journalist Mosheh Oinounou Shares the Power of Curation as Answer to Declining Trust in Media

Oinounou is that incredibly rare thing–a voice of reason. To listen to him is to feel calmer and more informed. After seeing how the incentive structure of the media landscape rewards the most opinionated and click-baity news coverage, Oinounou is trying, and succeeding with a different approach. Oinounou has created his own curated and well-sourced news channel, Mo News, on Instagram where he shows tremendous respect for his nearly quarter-million strong audience. He informs without panicking, ...

Mar 02, 202254 minEp. 19

What is Fact? What is Fiction? Media Critic Virginia Heffernan Reframes the Digital Argument

No one sees the truth and the Internet like Virginia Heffernan. Online since she was a child in the ‘70s, Heffernan is a Harvard Ph.D. whose book examining digital culture, “ Magic and Loss: The Internet As Art ” was called “An illuminating guide to the internet” by the Wall Street Journal. Heffernan’s a contributing editor for Wired, frequently writes for The LA Times, The Atlantic, and the NY Times, and hosts the podcast This is Critical which fans call “my drug of choice” and “a joy to listen...

Feb 23, 20221 hr 14 minEp. 18

Super Bowl Ads Join Media Roundtable: Who Scored, Who Fumbled, and Who Should’ve Stayed Home

This episode of Media Roundtable is a little different than the norm. Last Sunday, over 100M viewers tuned in to watch the best of the best collide to establish dominance in America’s greatest showdown. We’re not talking about the Rams and Bengals; we’re talking about the commercials, and in true Media Roundtable fashion, the impact they have on the world. This week, latter-day madmen, Stew Redwine and Jason Harris break down the biggest winners and losers during what they’re calling The Nostalg...

Feb 16, 202254 minEp. 17

The State of the Podcast Business with Bryan Barletta

If you want to understand the future of podcast advertising, spend 5 minutes with Bryan Barletta. This week, The Media Roundtable gives you almost an hour with the self-described “Podcast ad-tech by day, dungeon master by night.” Barletta is a towering authority when it comes to podcast ads. With an ad-tech background from Claritas and Megaphone, he founded Sounds Profitable, a weekly podcast ad-tech newsletter and podcast jam-packed with industry insights that are actually enjoyable to listen t...

Feb 09, 202259 minEp. 16

Culturati Host, Kierna Mayo Gives Us the Path to an Anti-Racist World

It’s Black History Month and if you want to learn from someone who has been on the front lines of advancing underrepresented Black voices over the past 3+ decades, you may want to tune into this week’s episode. This week’s guest, Kierna Mayo has played Queen and Kingmaker since the ’80s, in equal parts as a cultural critic, curator, and contributor. This conversation goes deep and offers levity at times, but is challenging to anyone who concerns themselves with living anti-racist. See Privacy Po...

Feb 02, 20221 hr 7 minEp. 15

Dear Media CEO, Michael Bosstick Knows How to Make Podcasts Work For Advertisers

Serial entrepreneur Michael Bosstick has done it all. He’s sold beds for private jets and overcame his fear of public speaking to launch a hit podcast with his superstar wife, Lauryn Evarts Bosstick. But the reason we asked him to join us on the Media Roundtable is because of his tireless work as CEO of the podcast network, Dear Media, where he has created a platform for female podcasters to dominate the landscape. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at ...

Jan 26, 202257 minEp. 14

Who is Bari Weiss? Honestly Host Speaks on State of Journalism, Faith, and the Future of America

Media Roundtable returns with our 2022 season debut featuring an interview with a podcast host who is the walking embodiment of our values. Bari Weiss is an award-winning journalist and the author of How to Fight Anti-Semitism. Weiss worked as a staff writer and opinion editor for The New York Times until her 2020 principle-driven resignation letter (a must-read) sent her on a path toward independent journalism driving her to create the hit podcast Honestly, and her Substack newsletter, Common S...

Jan 19, 20221 hr 14 minEp. 13

Media Roundtable Season 4 Highlights

In this season of gratitude, Jennifer Laine, Head of Marketing at Oxford Road and Executive Director for Media Roundtable, joins Dan for this single episode recap of our Fall Season of Media Roundtable. Together, they look back at the changes we've made to the series, how we're living out the Media Roundtable Values within the Ad Industry, and debate/recap/highlight all ten guests from the last season. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19...

Nov 24, 20211 hr 25 minEp. 12

The Path to World Peace through Metta Brand Safety

“Life is not about paper.” - Metta Sandiford-Artest Metta Sandiford-Artest, aka Metta World Peace, aka Ron Artest, is ahead of every curve. He was canceled before you could get canceled. He’s been a passionate advocate for mental health for over a decade. And it sure seems like Facebook’s rebrand is following in his footsteps. How did he do it? Maybe it’s because Metta embraces transformation. He’s a podcaster with a new show Mettaphorically Speaking, has multiple business ventures including Art...

Nov 17, 202156 minEp. 11

Breaking the Cultural Barrier with Julio Ricardo Varela

“If you’re not advertising in the Latino space now... in twenty years you’re just not going to be relevant.” - Julio Ricardo Valera Growing up bilingual and bicultural in Puerto Rico and the Bronx, Julio Ricardo Valera didn’t see media that was made for him by people who looked like him. Establishment media (and big advertisers) have long misunderstood that the Latino community is far from a monolith, and younger Latinos like Valera simply aren’t served by Univision alone. A Gen-X Harvard gradua...

Nov 10, 202157 minEp. 10

Left, Right, and Phetasy: Walk-ins Welcome Host Shows Gives Us an Entertaining Third Option

If Media were Politics, Walk-Ins Welcome would be a viable third-party option for Brands. Host, Bridget Phetasy is a walking masterclass in branding, who has pioneered a new, balanced approach to politics and culture. Comedian, writer (Playboy, The Atlantic, Newsweek), podcaster (Walk-ins Welcome), and YouTube star (Dumpster Fire), Phetasy invented the word phetasy to mean “when reality becomes parody” and vice versa back in 2006 for her disruptive greeting card company. Authenticity like Phetas...

Nov 03, 20211 hrEp. 8

Building A Community From Scratch: Hip-Hop Revolutionary Dave Mays Joins The Media Roundtable to Announce Launch of Breakbeat Media Podcast Network

When Dave Mays was a sophomore at Harvard, he started a single-page newsletter to serve the hip-hop community he loved with a pipe dream of becoming hip-hop’s answer to Rolling Stone. With millions of readers, a notorious annual awards ceremony, a nationally syndicated radio show, a clothing line, as well as being the first entrepreneur to introduce hip-hop to Madison Avenue, Mays’ fanzine The Source became an institution. Now, Mays turns his gaze to the world of Podcast with the new multi-media...

Oct 27, 202141 minEp. 7

From Covering the Story to Becoming the Story, Megyn Kelly Puts All Her Cards on The Media Roundtable

There are plenty of talking heads in the media. But how many became part of the news cycle themselves, over and over again, on the largest stories of the last century? Enter former corporate-attorney-turned-journalist, Megyn Kelly. In this week’s episode, we’ll cover the good, bad, and ugly of Kelly’s career while she shares her perspective on which advertisers are and are not a good fit to sponsor her content, and how she goes the extra mile to make live reads her own… music to the ears of any ...

Oct 20, 202144 minEp. 6

Marketing with Manners: Nick Leighton and Leah Bonnema from Were You Raised by Wolves Join The Media Roundtable

What can manners teach you about marketing? Based on this week’s episode, quite a lot. Emmy Award-winning journalist Nick Leighton and stand-up comic Leah Bonnema are the creators of the hit podcast Were You Raised By Wolves? a show about etiquette and manners in everyday life, and they join The Media Roundtable to connect what mamma taught you to a sound business strategy. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-i...

Oct 13, 202154 minEp. 5

FOMO Responsibly: Podcaster and Creator of the Term “FOMO”, Patrick McGinnis Joins The Media Roundtable

Success has many fathers, but FOMO only has one. His name is Patrick McGinnis. Yes, he’s a venture capitalist, writer, speaker, and creator/host of the hit podcast FOMO Sapiens, boasting over 2 million downloads, but his true place in history has been secured as the literal inventor of the Oxford Dictionary-recognized word “FOMO” (Fear of Missing Out), naming the psychological force that has shaped our feelings (and marketing strategies) for years whether we knew what to call it or not. See Priv...

Sep 29, 202152 minEp. 4

Climate Journalism - Critical Frequency Network Founder Joins The Media Roundtable

Years ago, advertisers could essentially run their commercials anywhere, as long as they hit their marketing objectives. But today, more and more advertisers demand far deeper insights than just what their ads mean to their bottom line. Marketing in today’s climate is about not only knowing if something “works” or not but, you want to feel good about the media you support. To that end, we’re excited about this week’s guest whose work through the podcast network she’s created and the shows she ho...

Sep 22, 202157 minEp. 3

The Podcast History Tellers; Lindsay Graham Joins The Media Roundtable

They say history repeats itself, so there may be no better person than American history aficionado and podcast mastermind, Lindsay Graham to show us what we have in store for the future of the medium. Lindsay’s podcast pedigree is unmatched, with nearly everything he touches worthy of sponsorship consideration for most advertisers. This week, he gives an insider’s look at the myriad of things it takes to make a great podcast, and what he desperately needs from the brands he endorses. Lindsay Gra...

Sep 15, 202153 minEp. 2

America’s Mayor Joins The Media Roundtable

Our conversation begins in the 1960s, when Guiliani, then a promising young Democrat, meets two men he admires: John and Bobby Kennedy. Two decades later, Guiliani is U.S. Attorney for the Southern District of New York prosecuting the heads of the five families, when John Gotti motions to order his assassination. Fast forward to 2001, we all know Giuliani’s role on 9/11 as the picture of leadership during a crisis, earning him recognition as Time Magazine's Person of the Year, being Knighted by ...

Sep 08, 202133 minEp. 1

The Media Roundtable Returns with an Unboxing Twist

The new season of The Media Roundtable will launch as our (dare we say) final iteration of the program, which will serve as a sort of “Unboxing” or “Buyer’s Guide” to personality-driven shows for brands and consumers. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 01, 20213 minEp. 104

In Case You Missed It - The Media Roundtable Greatest Hits- Part 2

What do T-Pain, Bill O’Reilly, NYT’s Ben Smith, and leaders from GARM, IAB, and 4As all have in common? They are all featured in our season finale of The Media Roundtable Podcast . We know you’ve been busy, so this should be a fun way to catch up as Dan guides you through curated clips. With American’s trust in media eroding and news consumption becoming more partisan by the minute, this podcast is a must-listen for media and marketers looking to balance brand values with business objectives. Pl...

Jun 30, 20211 hr 10 minEp. 23

In Case You Missed It - The Media Roundtable Greatest Hits- Part 1

The Media Roundtable Podcast has been hard at work dismantling the Outrage Industrial Complex since early February. But the sun is shining, the vax is overtaking the mask, and while the work is far from done, it’s time for a break. For those of you who have been interested but haven’t gotten around to keeping up each week, we present to you our Cliff’s Notes guide to the first half of this season, featuring highlights from provocative interviews with industry leaders. You’ll hear premium samples...

Jun 23, 202153 minEp. 22

No Spin Meets the Media Roundtable: A Conversation with Bill O’Reilly

Top-rated Cable News host for 16 years. Author of best-selling non-fiction series of all time. Love him or hate him, you can’t talk about the state of modern media without acknowledging Bill O’Reilly’s influence. As our guest on this week’s episode of The Media Roundtable, Bill O’Reilly provides a path to understanding how we got here, through the lens of his own career, and the strategies he employed to reach the top of his field, blending news and opinion. See Privacy Policy at https://art19.c...

Jun 16, 202141 minEp. 21

Buy Local! The Case to Save Local News from Will Phipps of Protect Our Press

Quis Custodiet Ipsos Custodes? Translation: “Who Watches the Watchmen?” This is the question posed in this week’s episode of The Media Roundtable by our guest, Will Phipps. Phipps is dedicated to charging Brands and Marketers with saving local journalism through his organization, Protect Our Press . We discuss the importance of local and reasons why we must unite to support this critical part of the news media ecosystem as it struggles for survival. While journalists, aka “The Fourth Estate,” ar...

Jun 09, 202154 minEp. 20

The State of the Fourth Estate Part III: NYT’s Ben Smith

Here’s what happens when you interview a once-in-a-generation journalist to discuss the wildly divisive industry he helped to create. Ben Smith is the journalist’s journalist and has been described as one of the most powerful men in media. He was on the front lines as Politico turned political journalism upside down, eating The Washington Post’s lunch until Jeff Bezos rescued them. Then as Editor-in-Chief of Buzzfeed News, he converted the Startupy brand from a receptacle for listicles into a le...

Jun 02, 202154 minEp. 19

Hint Inc’ Founder, Kara Goldin’s Journey to Creating Values-Driven Brand

Entrepreneur, disrupter, and recent author, Kara Goldin is Founder & CEO of the fabulously successful Hint Inc., where she successfully created a category for unsweetened flavored water, transitioned from reliance on retail to opening D2C, and proved naysayers wrong at every turn. Everything about Kara and the company she founded shows that doing well by doing good can be wildly successful. As our guest on this episode of The Media Roundtable, she shares lessons from her journey that led to ...

May 26, 202144 minEp. 18

The Unwinnable Culture War: A Conversation with Radio Host Steve Deace

This week’s guest, Steve Deace, is not exactly the poster boy for the Media Roundtable values. Particularly our values of Tolerance, Respect, and De-escalation. As Host of the Steve Deace Show through Blaze Media, he is an energetic, committed conservative that knows what he believes, why he believes it, and seeks to serve his audience with both entertainment and truth to the best of his understanding. His ideology that supersedes party affiliation and whereas recent guest, Hugh Hewitt openly sh...

May 19, 20211 hr 1 minEp. 17

Using Conflict to Bring Peace; How One Marketer Leans Into Conflicts to Bring People Closer Together

This week on The Media Roundtable, we are joined by Ciaran O’Connor, Chief Marketing Officer at Braver Angels, an organization founded after the 2016 election in order to bridge our divided country by engaging with communities directly. O’Connor knows we have deep disagreements in this country, but believes that's the way it's supposed to be; it’s how we interact with whom we disagree that needs to change. His organization aims to bring both sides together through media content, workshops, skill...

May 12, 20211 hr 1 minEp. 16

T-Pain Takes a Seat at The Media Roundtable and Buys Us a Drank

The Media Roundtable has played host to multiple Emmy Award-Winning Journalists, Media Titans, Podcast Personalities, and a former Speaker of the House. Still, we’ve never had a guest like T-Pain. This Rapper turned Singer turned Entrepreneur has won two Grammys, has collaborated with everyone from Lil Wayne to Taylor Swift, and disrupted the music industry with his innovative use of Autotune. Then he lost everything. Years later, T-Pain has reinvented himself by expanding his record label Nappy...

May 05, 202151 minEp. 15

Brad Berens PhD., IAB Editor-In-Chief Takes Us to School on the Impact of News on Brand Sponsors, And Everything Else

This week on The Media Roundtable, we are joined by Brad Berens, Editor in Chief at the Interactive Advertising Bureau (IAB) , who’s membership accounts for 86% of online advertising in the US, including podcasts. Brad is not only one of the best informed minds in our industry, he also brings keen insights to bear. Among them, he describes a future where many corporations do not survive. This and many more insights are now available for free, in this week’s episode of The Media Roundtable. See P...

Apr 28, 20211 hr 20 minEp. 14
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