If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Groupon has long been a go-to strategy for attracting new clients to med spas, but does it still work in 2025? While it can drive traffic, the real question is whether those clients stick around and contribute to long-term profitability at a satisfactory rate. In this video, we explore the real pros...
Apr 09, 2025•9 min
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re continuing with our value-packed format, delivering practical strategies and insights to help you grow and differentiate your med spa in an increasingly competitive market.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule...
Apr 07, 2025•41 min
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Branding is one of the most misunderstood concepts in Med Spa marketing. Many think it’s just about logos and aesthetics, but true branding is what sets you apart in a crowded market and builds long-term loyalty. In this video, I break down what branding really entails for Med Spas and how to incorp...
Apr 02, 2025•9 min
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re introducing a brand-new format designed to provide even more valuable insights into med spa marketing, management, and growth. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Here’s what to expect in this episode: Thoug...
Mar 31, 2025•30 min
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -In this video, we dive into Google search data to analyze the current Med Spa market trends and how consumer interest in popular treatments like Botox, laser hair removal, CoolSculpting, and Semaglutide has shifted over time. Using Google Search Analysis, we uncover key insights that every Med Spa o...
Mar 19, 2025•7 min
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule - Welcome to Episode 5 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.-This episode takes a deep dive in...
Mar 17, 2025•23 min
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -In this video, I break down the reality behind patient guarantees in Med Spa marketing and why they might not be the best strategy for your business. While these offers sound appealing - like "30 new patients a month or your money back" - they often come with hidden challenges that can hurt your lon...
Mar 12, 2025•8 min
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley and Lauren Nettles of Med Spa Magic Marketing. On this episode we are joined by:- Renata Roddy of Roddy Med Spa ( https://roddymedspa.com/ )- Laura Smutz of Bold Confidence Aesthetics ( https://boldconfidentyou.com/ )- Brooke Harper and Michelle Plotke of Port St. Lucie Medical Wellness ( https://www.pslwellness.com/ )If you're looking to boost patient retention and increase rebooking rates at your med spa, this episo...
Mar 03, 2025•1 hr 22 min
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule On this episode, we're joined by attorney Courtney Walker, founder of Court Approved Aesthetics.( https://courtapprovedaesthetics.com/ )If you own or operate a Med Spa, staying on top of legal u...
Feb 28, 2025•57 min
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Small details in terms of strategy, offer framing, lead nurturing, graphic elements and more can have a DRAMATIC impact on the ROI and effectiveness of your med spas Facebook & Instagram Ads. Welcome to Episode 4 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Rick...
Feb 24, 2025•46 min
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. This episode comes full circle as we welcome back Mary Beth Hagen, our very first podcast guest, to discuss one of the most critical challenges in the aesthetics industry. If you’re looking to build a strong, ethical, and talented provider team in your practice, this episode is a must-watch! In this episode, we talk about... ✅ How to recruit, retain, and develop top-tier injector talent for...
Feb 14, 2025•1 hr 1 min
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Med Spa Marketing Masterclass: Automate Your Follow-Ups & Boost Bookings!Welcome to Episode 3 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable...
Feb 10, 2025•34 min
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. Today, we're joined by Lauren Nettles, our Lead Digital Marketing Specialist at Med Spa Magic Marketing. On this episode, Lauren and I dive into strategies for converting first-time discount clients into long-term patients, improving patient consultations, and elevating the overall experience at your practice. We talk about... - Why patients who come in for discounts need a reason to return...
Feb 03, 2025•30 min
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Gina Graziano of Med Spa Matchmaker ( https://www.themedspamatchmaker.com/ ) If you're in the market to buy new equipment / devices for your med spa, this is a must watch! In this episode, we cover talk about... - The best time to buy and launch a new device in your med spa - How to market a new treatment before it even arrives - Avoiding common mistakes tha...
Jan 31, 2025•41 min
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren Nettles. Lauren is our Lead Digital Marketing Specialist at Med Spa Magic Marketing. On this episode, we talk about... - How to improve Facebook and Instagram ads for med spas - Tips to cut your cost per lead and increase show-up rates - Why optimizing ads performance is crucial for ROI - Strategies for med spas to transition from organic to paid adve...
Jan 17, 2025•38 min
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule MedSpa Marketing Masterclass: Proven Strategies for 2025 Success 🚀 Welcome to Episode 2 of our 2025 MedSpa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies...
Jan 16, 2025•25 min
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Chris Balbi of Meesha Aesthetics ( https://www.botoxbymeesha.com/ ). On this episode, we talk about... - How to make your social media content more engaging - Building a strong community around your brand - Creative marketing strategies that generate real results - The psychology behind viral content creation - Offline marketing tactics to boost your busines...
Jan 06, 2025•38 min
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -- MedSpa Marketing Masterclass: Proven Strategies for 2025 Success 🚀 Welcome to our 2025 MedSpa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow y...
Jan 06, 2025•22 min
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Silvia Tuthill of Tenth Avenue Aesthetics ( https://tenthavenueaesthetics.com/ ). On this episode, we talk about... -Unique and helpful hiring advice for med spas -Tips for better consultations in your med spa -Interesting ideas for improving patient experience -Better med spa consultation tips -Profitable services for med spas to focus on -Partnership i...
Dec 30, 2024•54 min
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina to discuss some of the most important topics for med spa and aesthetics practice owners, including effective marketing strategies, key insights for managing practices, and proven tactics for growth and improving profitability. This episode is filled with valuable advice that can help practice owners sharpen their business strategies! If you're ...
Sep 25, 2024•1 hr 15 min
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Reena Goodwin of FACTEUR PR ( https://www.facteurpr.com/aesthetics ) to discuss Public Relations, Media Relations, and Influencer Relations. We will dive deeper into these topics and explain how these can benefit your Med Spa! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session &...
Sep 10, 2024•47 min
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annual online ad spend. In this episode, Lauren and I dive deep into the math behind discounting strategies and why they can be a game-changer for attracti...
Aug 22, 2024•14 min
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annual online ad spend. In this episode, Lauren and I dive into the most effective strategies for maximizing your lead-to-booking conversion rate. From han...
Aug 14, 2024•23 min
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Steven Roddy of Roddy MedSpa ( https://roddymedspa.com/ ) to discuss an intriguing framework designed to help you understand and optimize the performance of your injectors and team, creating a more efficient and profitable med spa. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy sess...
Aug 01, 2024•38 min
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kim Burke of Kiss Aesthetics ( https://kissaestheticschicago.com/ ) to discuss how Kim grew a successful business from scratch. We also discuss how Kim goes about hiring and managing a team, and the critical factors that contribute to running a successful and rapidly growing business in the Chicagoland area. If you're ready to implement more efficient & ...
Jul 30, 2024•1 hr
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina. Louis is a renowned biotechnology entrepreneur and aesthetics industry thought leader. Harvard-educated, with over 30 years success discovering new markets, and founding, leading and building profitable $MM and $B biotech ventures for companies such as Fisher Scientific International, Collagenesis, Q-Med Inc., Medicis Pharmaceutical Corporatio...
Jun 18, 2024•46 min
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Jessica Nunn of Maven Financial Partners ( https://mavenfp.com/ ) Jessica Nunn is the founder and CEO of Maven Financial Partners. Jessica founded Maven with...
Jun 12, 2024•44 min
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Danielle White of d'lux aesthetics ( https://www.dluxaesthetic.com/ ) to discuss strategies for building a successful and profitable med spa without falling into to the trap of business debts. We also discuss how Danielle achieves exceptional reviews and satisfaction ratings from her clients. If you're ready to implement more efficient & effective market...
Jun 03, 2024•50 min
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing . Lauren manages and guides online advertising strategies for med spas in 16 different states and oversees roughly $1 million in annual online ad spend. Today, Lauren and I are peeling back the curtain on the advertising strategies, services and offers that are generati...
May 09, 2024•51 min
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Brandon Kirsch of Kirsch Dermatology & Med Spa to discuss lessons learned, strategies, and tactics that allowed him to build a highly successful and reputable practice in Naples, FL. Kirsch Dermatology is known for excellence in patient care as evidenced by their incredible online reviews. Dr. Kirsch shares how he went from the "new-in-town" to a hig...
Apr 01, 2024•1 hr 5 min
