We, as attorneys and business owners, could benefit from spending a little bit of time brainstorming on how to make the whole experience of working with us memorable in a good way. Exceed expectations and benefit from it. Get referrals from satisfied clients. Hacking’s Hack: This Blog. http://sethgodin.typepad.com/ . Fantastic. Tyson’s Tip: Simple. Sit down and break you practice into stages or phases from start to finish. Everything can be broken down into stages. Write it out, from point A to ...
Mar 14, 2017•25 min•Ep. 34
In this episode, Jim and Tyson challenge each other on improving different aspects of their practice, and will talk out loud about the things that they’re struggling with. Jim is hiring a new employee and realized he has no plan for it; he has no on-boarding process for this new attorney. Tyson has a system for this, and he will help Jim with his struggle with great ideas and good advice. https://www.infusionsoft.com/ Tyson’s been wanting to do for a really long time is a Newsletter, he’s been s...
Mar 07, 2017•29 min•Ep. 33
In this episode, Jim and Tyson interview Craig Goldenfarb . He explains us how having a business mindset and creating structures and systems is key to growing a successful firm . "You can really maximize your scale and reproduce departments if you systematize most things in your office." Craig's system that he could not live without is his "employee recognition system": a structuralized procedure for making sure that all 50 people in his office feel cared for. "The way I treat my people is the o...
Feb 28, 2017•25 min•Ep. 32
In this episode Jim and Tyson interview Personal Injury Attorney Gary Burger and go through his process of breaking up from an old partner and going solo, creating a whole new marketing strategy. Gary Burger is a partner at Burger Law and heads the Civil Litigation Group. Gary devotes his practice to helping injury victims and their families, providing financial recovery and protecting the future of those injured, and making our community safer through advocacy and volunteer work. https://www.li...
Feb 21, 2017•25 min•Ep. 31
In this episode Tyson interviews Jim about his immigration practice and go through the importance of being ready and having effective systems during busy and difficult times. Great lessons and huge take aways! “It has suddenly become cool to be an immigration lawyer in America” “There are a lot of times when you come become part of the spotlight, or your practice area can become highlighted or in the public eye…you have to be ready for situations like this” Hacking’s Hack: https://unroll.me/ . I...
Feb 14, 2017•23 min•Ep. 30
Jim and Tyson are both huge fans of the “ I Love Marketing Podcast ”, and in one of their episodes, “ Yellowpages Roulette ”, they do something like this but using the Yellow Pages. Random location and practice area: Sacramento, California - Bankruptcy. 1st Case Study: http://www.sacramentobankruptcy.com/ 2nd Case Study: http://www.sacramentobankruptcyattorneys.com/ Content Layout Design Lead magnets Information and more! Both case studies have lots of pros and cons, lessons and huge take aways!...
Feb 07, 2017•27 min•Ep. 29
In this episode Jim and Tyson take a listener’s question as a case study and try to help him out giving their advice, different perspectives and struggles of their own. “Working on building a law firm takes as much, if not more, than actually doing law.” Planification. Strategy. Vision. Long term. Without it, you are pointlessly doing things. If you have questions or topics you’d like us to cover, we’d be happy to have you on the show live as we record it or to do it through Facebook Group and/o...
Jan 31, 2017•26 min•Ep. 28
In this episode Jim and Tyson will discuss the importance of following up on clients. Simple tasks that will help you grow your business. “The more you build that connection between you and your client when they ARE your client, that’s gonna help you on the long run” Have a system in place where you can follow up with your clients. Current and prior ones. Educate them to know all your practice areas, and as we always say, be the “hub”, be the one who refers and advises clients. Stay in front of ...
Jan 17, 2017•24 min•Ep. 27
In this episode Jim and Tyson will take a stand. This podcast is for people who want to open and run their own law firm and get management tips. “It’s not about getting your name out there and pounding your chest so just people know who you are. It’s about getting clients into the firm so you can make some money and run a business.” Our focus is on the solo firms; the small firms. Helping those people survive and thrive and do really well. We practice what we preach. Narrow your focus. That’s wh...
Jan 10, 2017•24 min•Ep. 26
“Whatever you give, it will get back 10 times” About John: http://www.protectingpatientrights.com/bio/john-fisher.cfm “Give a 100% and don’t ask for anything in return, and you’ll get paid back a fortune” “Surround yourself with the highest achieving people you can possibly find and immerse yourself and learn as much as you can” The Master Mind Experience: http://mastermindexperience.com/ “You come with your biggest problem and we all try to solve it. Then it’s up to you” Hacking’s Hack: 10 minu...
Jan 03, 2017•35 min•Ep. 25
"How to make the phone ring and convert that phone call into a client." (In a few words) Seth started his law practice focusing only in Criminal Defense. With an effective digital marketing plan in place and excellent legal work, his practice soon turned out a success; this gave him the possibility to expand his practice to other areas, hiring excellent law talent and applying the right digital marketing strategies his firm continue to offer high quality law services. In the first part of this e...
Dec 28, 2016•36 min•Ep. 24
In this episode, Jim, Tyson and Randall Ryder will try to identify bad clients, and explain why it’s a good idea not working with them. As many of solo practicing lawyers, Randall has the “good” struggle of not having enough time to do everything. He’s in a point in which he may need to add an associate or an assistant. He’s having trouble letting things go that he SHOULD let go. Every client is not created equally and there are some clients who really aren’t worth 5 times what your normal fee w...
Dec 20, 2016•22 min•Ep. 23
Nowadays, Marketing can be found in so many forms and be applied in so many ways that it is really important to have some criteria and pick the things and strategies that really make sense from a marketing standpoint. 1. Sometimes you are already doing enough and the thing that you are doing have a lot of potential to grow. You need to do deeper, not broader. Stick to what you are good at and what’s working You are already doing plenty, just keep going with that, don’t add something new to the m...
Dec 12, 2016•24 min•Ep. 22
In this episode Jim and Tyson talk about the advantages of thinking long term and transforming one happy client into many. Think long term. How many referrals will I get from a particular client down the road, or how many more times will this person is going to hire me if I do a good job. Cost Per Acquisition Of a Client: if your lifetime value of your client is less than your acquisition cost, then you are doing something wrong. Calculate your cost per acquisition of clients = How much do you s...
Dec 06, 2016•22 min•Ep. 21
If one person is asking then more than one person is asking. In this episode Jim and Tyson discuss how to get attention from the marketplace; how to differentiate yourself and let people know that you are not a typical lawyer. Focus on the customer; what do they want? What does the client want from us? It’s not only just about pounding your chest and showing in your website all the awards and diplomas you have. Create content, answer questions. That will make people find you better on the web. T...
Nov 29, 2016•24 min•Ep. 20
In this episode Jim and Tyson interview Attorney Mike Campbell and go through the issues of running and growing your own law firm. One of the things of growing a firm; it’s like raising a kid, it’s like an organic thing; it’s alive. Mike Campbell graduated from the University of Missouri in 2011 and after working as an attorney for other lawyers for a couple years, he decided to take the leap and open a solo practice. He runs his own law firm since 2015. http://mikecampbelllaw.com/ Staffing Shou...
Nov 22, 2016•29 min•Ep. 19
Some people are just don’t made to run a law firm or solo practice. You don’t like hustling for clients. Finding the people that need our services in a way that is energetic, purposeful and deliberate in a way that attracts people to you and makes them want to hire you. When you run a solo practice, hustling is fundamental. It’s the only way you will get clients and grow, therefore, it’ll be the only way to keep your firm running. You don’t want to monitor your numbers. KPI’s. Key Performance In...
Nov 14, 2016•22 min•Ep. 18
Things don’t always go our way... In this episode, Jim and Tyson are talking about how to stay motivated, focused, how to keep going; how to get past all the negativity. As lawyers we will have those moments when we are down, when we are bummed out, when a case goes against us; clients won’t stop calling and they are mad at us. The headaches of collecting money, paying bills… STAY OPTIMISTIC. STAY POSITIVE. If you have people in your lives who bring you down or complain all the time and they’re ...
Nov 08, 2016•21 min•Ep. 17
Are your accounting books in order? As we always say: let the experts do their expertise. In this episode, Jim and Tyson have Jill Ulett: The Accounting Girl as a guest and discuss about the importance of having tidy accounting books! As a lawyer you will have to keep your books tidy: the IOLTA accounts are tricky and should be set straight. Get a system in place, get somebody who understands how to move the money back and forth and can help you figure out these processes. In accounting and law ...
Nov 01, 2016•26 min•Ep. 16
You answer your own phone. It telegraphs to potential clients that you’re really not that busy. It telegraphs that you don’t have enough business going on to be able to support someone answering your phone. It demonstrates you are sort of desperate for the call. It keeps you from doing good work. It distracts you. It is a lack of time management. Clients are expecting a receptionist. It’s more professional. You have a non professional email account. You need to look professional. Be professional...
Oct 24, 2016•25 min•Ep. 15
Why in the hell did I do this?! Sometimes in your career you have to face difficult situations. Situations that will make you doubt of yourself and what your doing. Be strong, move forward. You’ll learn a lot from those bad experiences. There’s always something to learn and to improve. Hacking’s Hack: Given the fact that both of the examples in the show touched on the issue of race and African - American defendants. A book. Just Mercy: A Story of Justice and Redemption by Bryan Stevenson. Spiege...
Oct 18, 2016•24 min•Ep. 14
What are you doing to become the best? In today's episode, Jim and Tyson discuss about becoming the best lawyer and acting like it. Lawyers have the ethical and moral obligation to be the best in their practice areas. You have got to be striving constantly to improve your practice, your knowledge base and your systems. If you are not doing this, you might be having a problem, but if you are, it's perfectly ok for you to use that in your marketing. If you are striving to be the best, you have a m...
Oct 11, 2016•12 min•Ep. 13
Can you ever have too many clients? In this episode, Jim and Tyson talk about the conflict of bringing in new clients and working on the ones you already have. The tactician and the entrepreneur. The two sides of the business. One gets the clients, and the other works on the clients. In other words, both faces depend on each other. You should never focus on only one of them. Bring in the clients you want and need, but make sure to be able to work on them. Bringing in clients is very important, b...
Oct 04, 2016•21 min•Ep. 12
In this episode, Tyson and Jim talk about the advantages of internalizing concepts from other industries to make your own practice better. When you see something in another industry, instead of having a closed mindset,look at it, play around with it and see how you can internalize it and make it something you can use in your own practice. Learn from other industries, look for ideas to make you practice grow. There are many ways of doing it. Mastermind, Podcasts, Magazines. Take advantage from ac...
Sep 27, 2016•21 min•Ep. 11
Hernán Cortés was a Spanish conqueror. He was trying to conquer Mexico with only 600 men, and when he got there and saw how huge the enemy was he realized that the only way they were going to do such thing was if his army knew that there was no way back, no turning back. So he burnt the boats. He is the first person to conquer Mexico. Commitment. Commit to your firm. Running and building your own law firm is hard, so if you’re going to be half in, in the long run you’ll do yourself and your clie...
Sep 20, 2016•24 min•Ep. 10
In this episode Jim and Tyson talk about how they get people to raise their hands and let us know that they’re interested in our legal services. The before unit: before you get the client. The during unit: your representation of the client. The after unit: after you handled the case. There are lots of people walking around who may need your services. Your job is to identify those people and find where they gather. Nich down (we already talked about this in a previous episode). Narrow down the ni...
Sep 13, 2016•27 min•Ep. 9
In this episode, Jim and Tyson discuss the benefits of building a good and strategic referral network. Usually the best cases, the most qualified leads, come through a referral. Connect with people. That will lead to referrals down the road. http://www.bni.com/ : Network with people, build connections, get referral partners and build trust. Virginia Muzquiz: https://www.linkedin.com/in/virginiamuzquiz : BNI connected. The Referral Institute. It will help you build connections. If you give referr...
Sep 06, 2016•30 min•Ep. 8
Use content as a way to teach them about their issues, about the questions that they have. Videos educate your clients and work as a filtering process and an easy way to answering questions. Once you have your video system set up, you can do it for multiple things; training modules for employees, for example. Besides, they work 24h. People get to know you. That’s good for business. Basic set up (You can learn a lot watching youtube): Video Camera (1080p, microphone input jack) Tripod Microphone ...
Aug 30, 2016•23 min•Ep. 7
In this episode Jim and Tyson discuss about whether if it is good or not to run your law firm as a business. The old guard versus the new guard. Some young attorneys still work exclusively on building their skills. That's great, if you are going to work for somebody. If you are going to build your own firm, you can be the best attorney in the world, but if you don't have any clients you will not be able to be the best attorney in the world. What’s the most important part of being an attorney? Ge...
Aug 23, 2016•25 min•Ep. 6
“The Riches are in The Niches” In this episode Jim and Tyson share with us their personal experiences about niching down and how it helps to grow your law practice and firm! You can’t do more than 2 very well and you can’t market more than 2 very well. Niching down makes your marketing and processes easier, it makes you more efficient. Referral network. You can feed it and it can feed you right back (clientwise). Other lawyers who work on other practice areas refer you and you refer them. Fact: ...
Aug 18, 2016•26 min•Ep. 5
