Episode 7: Lawyer Web Videos
Episode description
Use content as a way to teach them about their issues, about the questions that they have. Videos educate your clients and work as a filtering process and an easy way to answering questions. Once you have your video system set up, you can do it for multiple things; training modules for employees, for example. Besides, they work 24h. People get to know you. That’s good for business.
Basic set up (You can learn a lot watching youtube):
Video Camera (1080p, microphone input jack)
Tripod
Microphone (to the camera)
Set of lights (You can learn how to in Youtube)
Green Screen (Optional; If you want to overlay a firm logo digitally)
Tyson’s Tip:
Secrets of Lawyer Video Marketing in the Age of YouTube, by Gerry Oginski. Word Association (April 17, 2012)
Great book. It guides you through all the video production process; what to do and not to do. And it makes it easy.
Hacking’s Hack:
Owen Hemsath.
https://www.youtube.com/user/videographybyowen
He teaches you to use Youtube through Youtube. Lots of practical tips.
The Maximum Lawyer Podcast. Partner up, and maximize your firm.
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