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Maximize Your Influence

Kurt Mortensenmaximizeyourinfluence.com
Maximize Your Influence: Your source for the top persuasion, influence, and negotiation techniques that will help you maximize your success in life and in business!
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Episodes

Episode 282 - Emotional Intelligence (EQ) and Lying

Did you know your Emotional Intelligence (EQ) is more important indicator for success and wealth than your IQ? This EQ is also critical in your relationships and your ability to read people. Emotional intelligence is a critical factor in detecting deception or detecting any type of emotion. How are you in reading people and identifying deception? What is the Face of Truth? Join me for this week's podcast on Emotional Intelligence (EQ) and Lying. I will reveal the latest research on EQ and how to...

Apr 09, 201920 min

Episode 281 - How to Spot a Lie

How do you spot a liar? How do you know if someone is really telling you the truth or they are trying to take advantage of you? Deception and lying has been in the news lately. How do you know who you can trust? Who is telling the truth? This knowledge will help every aspect of your life. The other challenge is when you get nervous or uneasy you might be showing signs of deception. What I am saying here is that even if you are telling the truth, you might be sending signals of deception. Your au...

Apr 03, 201922 min

Episode 280 - How to Persuade Men vs Woman

Does gender make a difference in sales, and in persuasion? The last 10 years of research says – YES. Your gut instinct says – YES. Men and woman like to shop differently, and be persuaded differently. They have different motives, viewpoints and are looking for different things while being influenced. Understanding these differences can make you a power persuader. It will enable you to adapt your persuasive presentation to their point of view. You will be able to approach and persuade more effect...

Mar 26, 201920 min

Episode 279 - Meta Programs and Mindset

What is a meta-program and how does it help you become a better persuader? A meta program is the way we lean most of the time in terms of the way we act and react to most stimuli. We all hate to be put in a box and categorized, but the reality is that (most of the time) we are predictable. Sure, people can never be 100 percent predictable, but you will be amazed at how predictable we actually are Meta-programs are essentially the "looking glasses" through which we view the world. The classic "Is...

Mar 19, 201921 min

Episode 278 - How to Influence Up (And To The Side)

Do you negotiate with people of equal authority? Do you have to deal with other managers or senior management? Do you have to sell to people that feel like they know more than you? Understand the ability to gain trust, persuade people and influence without authority is a key component of persuasion and negotiation. This week's podcast will focus on how to influence when there is no authority, no title or no power. Master this skill of influencing up (and to the side) – it is easier than you thin...

Mar 13, 201921 min

Episode 277 - Unlimited Referrals

There are many ways to double your income this year, but one of the easiest. Is to double the number of referrals you are getting. Half of your business should be based on referrals. It is so easy to do, but most people are neglecting it. They're not asking for referrals or they're doing it the wrong way. Language study reveals best words to use when selling products Referrals are your greatest source of social validation. Don't overlook your current customers. Nobody sells you or your company b...

Mar 06, 201921 min

Episode 276 - Psychological Tricks To Make People Like You Immediately

Do people like you? Can you connect with anyone? When introduced to someone – Are they really happy to see you? Are you sure? This week's podcast is going to explore "Psychological Tricks To Make People Like You Immediately." You know when you feel that connection and have created rapport. Was it a smile, their touch or their sense of humor? Or was it something else? Scientist have found the answers to these questions and you will be surprised. Listen to the podcast and find out how to instantly...

Feb 26, 201920 min

Episode 275 - YOU are causing the objections!

Why do your prospects keep saying NO? Are you the cause of the objections you are getting? What mannerism or things are you doing that turn people off and trigger objections? The Clothes That Increase Your IQ You may think you're just being friendly or even concerned, but it is just triggering objections. Let me remind you, that everything you are doing during your presentation will attract or repel the person you are communicating with. I am not here to sugar coat this. Let's get into some of t...

Feb 20, 201918 min

Episode 274 - Neurosculpting and Self Persuasion - Interview with Lisa Wimberger

The psychological edge gained by top persuaders cannot be overemphasized. How do great persuaders prepare their minds for success? This mental aspect is one of the most important (and usually most neglected) traits of success. Almost everyone wants to accomplish their dreams, achieve more, become a better person, or pursue bigger and better goals. Why do we fall short of our dreams and aspirations? Let's find the answer on this week's podcast. This week's guest is Lisa Wimberger. She is the foun...

Feb 12, 201923 min

Episode 273 - Most Persuasive (And Least) Superbowl Commercials and How to Get A Piece of that Amazon Pie - Interview with Adam Hudson

How persuasive were the superbowl commercials. What worked? What bombed? Just because you liked or remembered a commercial does not mean it was influential. Just because you laughed, does not mean you will remember the advertiser. Let's explore the superbowl commercials to find the persuasion "Ninjas" and the persuasion 'blunders'. Also a huge bonus….. Time for a guest interview and a world expert on Marketing and the world of Amazon. Adam Hudson is the founder of Reliable Education and a seven-...

Feb 05, 201927 min

Episode 272 - Dealing With Jerks, Meanness and Rude People

How do you deal with those jerks? You know the ones I am talking about. How can you get them on your team? How do you influence them to be nice and to accept your ideas? To be a rock star of a persuasion, you cannot use the same techniques for all people all the time. You have to customize your message to fit the demographics, interests, and values of your prospect. This also includes mean and hostile people. They can be persuaded, but you need another set of tools. When you understand human psy...

Jan 29, 201920 min

Episode 271 - The Smell of Fear and Embedded Command Studies

Embedded Commands In persuasion and influence, it is the little things that can make a big difference. For example, does icing the kicker in football work? – You will be surprised. Does planting a seed that it might be too hot (or cold) to play sports affect how people play? Does the way you use your voice or use embedded commands increase your persuasiveness? Icing the Kicker Article Article on Heat Signs What is an embedded command? An embedded command is a technique used to communicate to the...

Jan 23, 201919 min

Episode 270 - Why 80% of New Products Fail - & Top Product Launch Blunders

Why Do 80% of New Products Fail? Why do new products suffer from such a high failure rate? Even multi-billion dollar companies agonize over product failures. What is going on? It comes down to either too much logic or too much emotion. I want to Share with you some examples of when all the sound, logical reasoning and research in the world was used to predict the future, but it was still no match for people's emotions and instinct. Large corporations spend millions of dollars on focus groups to ...

Jan 22, 201922 min

Episode 269 - Persuasion Darts Never Hit The Target

This was the most popular episode of 2018. Listen and tell me if you agree…. The Modern Way To Ruin Relationships Most persuader's don't understand feature – benefit or emotion vs logic. They throw these persuasion darts at their prospects (the target) and wonder why these darts never stick and/or hit the target. Listen now to hear the solution. Whats your Persuasion IQ?...

Jan 08, 201922 min

Episode 268 -Copywriting Secrets #2

On this episode you will learn: -Secrets to good copywriting -How to attract more customers on the internet -The missing piece to your call to action You only have 3-5 seconds to attract customers on the Internet...What should you say? What is the formula to get an email reply? How do you create legitimate, believable urgency to get an instant response? A website or email that's too cluttered can't convey a message quickly enough to engage the reader and is wasting everyone's time. A confused mi...

Jan 03, 201920 min

Episode 267 - How to Influence with Copywriting Secrets

This week's podcast is going to talk about 2 important things to increase your influence. How can you learn to write compelling copy that can influence anyone? This could be writing an email or marketing on the internet. How can you engage and excite others through the written word? It is easier than you think. What are the Reasons Salespeople Lose (or Win) a Sale? The Harvard Business Review has revealed some compelling statistics on persuasion and influence. Did you know…. Prospects have becom...

Dec 05, 201818 min

Episode 266 - Unknown Secrets of Charisma - Intuition and .......

Intuition is a big part of your future success. Intuition helps you read and understand people. It comes in an instant and we have to be ready to act simultaneously. Some call it a hunch, gut reaction or a feeling. Intuition is real and can be harnessed to increase your ability to influence and transmit charisma. Leaders who are able to distinguish between random thoughts and intuition are more successful in life and in business. Face it, just take a look at CEO's of large corporations. They hav...

Nov 29, 201817 min

Episode 265 - How Magnetism and Attraction Increase Persuasion - Keys to Presence #6

Are you magnetic? Are people drawn to you? People who know where they are going are able captivate, are passionate and are charismatic. You can tell when you meet them and when they enter a room. People are drawn to them because deep down people want to be passionate about something and when they see that passion in your eyes, you become more charismatic. They sense that you can help them and improve their lives. This does not guarantee everyone will like you, but they will respect you for your ...

Nov 20, 201821 min

Episode 264 - That Secret Chemistry of Charisma – Keys to Presence #5

Do you have that chemistry? Do you feel charismatic? Do you radiate optimism? It is no secret that the majority of the wealthy and successful business executives attribute their success to their optimism and attitude more than any other factor. How can you inspire, how can you transfer charisma if you don't have the right attitude or optimistic outlook. Your attitude about the rain on your Hawaiian vacation can ruin your vacation or make it more fun and more memorable. Groups are often smarter w...

Nov 15, 201819 min

Episode 263 - Winning Over Your Prospect/Audience - Keys to Presence #4

Can your prospect sense your fear? Are you sure? Confidence is a trait that increases charisma, influence and attracts people to you. People love to follow and be influenced by others, when there is confidence in you and in your abilities. Most people you meet suffer in the self-confidence arena, but your high confidence tends to make up for it. Confidence breeds trust. Demonstrating confidence in your field, in your industry and in your life, increases confidence in you. The people we admire an...

Nov 08, 201818 min

Episode 262 - The Allure and Appeal of Power – Keys to Presence #3

Power increases your charisma and ability to influence. When we have certain forms of power, that power increases our perceived charisma and increases our ability to influence. When we have legitimate forms of power, people will be more willing and want to take action. Nearly every organization has some type of authority structure. There are rules (written and unwritten) that dictate how people react to power and authority. There are many forms of power and when used in the wrong way that power ...

Oct 30, 201819 min

Episode 261 - The Charm Factor in Charisma – Keys to Presence #2

One element that increases your presence, charm and likability…..Is humor. Great persuaders naturally develop rapport while using humor. It is very unlikely that your audience will feel angry, depressed, anxious, guilty, or resentful while enjoying your humor. Your humor can have a domino effect of goodwill and of instilling positive emotions in your audience. If you can help your audience members to feel happier, you will in turn open the locked doors of persuasion and influence. Humor also inc...

Oct 23, 201820 min

Episode 260 - Ways To Captivate and Influence Your Audience - Keys to Having Presence #1

Do you have Presence? Are you able captivate your audience or prospect? You can tell when you meet a charismatic personal and when they enter a room. People are drawn to them because deep down people want to be passionate about something and when they see that passion in your eyes, you become more charismatic. They sense that you can help them and improve their lives. This does not guarantee everyone will like you, but they will respect you for your conviction and your passion. Passion is very c...

Oct 16, 201821 min

Episode 259 - How Touch Increases (and Hurts) Influence and Rapport

Touch can help you influence and connect with people. Touch can be a very effective psychological technique. Subconsciously, most of us like to be touched; it makes us feel appreciated and builds rapport. It is true, though, that we do need to be aware and careful of a small percentage of the population who dislikes being touched in any way. In most instances, however, touch can help put people at ease and make them more receptive to you and your ideas. Touch increases influence. When you are ab...

Oct 11, 201821 min

Episode 258 - Ways To Get People To Like You - Without Talking

We have all had the experience of feeling an instant connection or bond with someone after just a few seconds of being in their presence. This is the Law of Connectivity. On the flip side we have all met someone that rubbed us the wrong way or repelled us. We instantly did not want to be around them. This is caused by a lack of connectivity and usually takes only a few seconds to manifest itself. This disconnect closes the door to persuasion. NINE WAYS TO MAKE PEOPLE LIKE YOU WITHOUT SAYING A WO...

Oct 02, 201824 min

Episode 257 - The Primacy and Recency Effect – The Cement Dries Fast

We've all been told, "Never judge a book by its cover." Yeah, right. Everyone is judging everyone else. Intentionally or not, people are constantly judging and categorizing others, compartmentalizing them into boxes. There are many boxes—sharp, strange, weird, intelligent, dense, geeky, powerful, annoying, and more. A great persuader can connect with anyone in thirty seconds or less. First impressions take only seconds to form, but they last a lifetime. This is a critical skill to develop becaus...

Sep 27, 201821 min

Episode 256 - The World's Biggest Subconscious Trigger Zone – Las Vegas Casinos

Why is it so easy to lose at a casino? Why do they know about human nature that you don't? It is all about the subconscious triggers. In his book Triggers, best-selling author Joseph Sugarman reveals that 95 percent of the reasoning behind a consumer's behavior is associated with a subconscious feeling. In other words, most behavior is done for reasons a person hasn't even fully formulated. Whether we realize it or not, we love shortcuts to thinking. When we buy an item, we don't always take the...

Sep 20, 201818 min

Episode 255 - FBI Hostage Negotiation Skills - Chris Voss Interview

Want to negotiation tips from a FBI hostage negotiator? What negotiation tools are working? Which tools lost the value? Listen to this interview with Chris Voss. Meet Chris: Prior to 2008, Chris was the lead international kidnapping negotiator for the Federal Bureau of Investigation, as well as the FBI's hostage negotiation representative for the National Security Council's Hostage Working Group. During his government career, he also represented the U.S. Government at two (2) international confe...

Sep 13, 201825 min

Episode 254 - Negotiation Bootcamp

How do you get a raise? How do you strategically negotiate a raise to earn what you are worth? Or is it better to persuade? What is the difference between the two? Persuasion occurs when your ideas are so convincing that the other party ends up adopting your point of view. With persuasion, there is no compromising, as there is in negotiation. Rather, the other party willfully and enthusiastically abandons their position to embrace yours. The other party clearly sees the gains and advantages of d...

Sep 06, 201821 min

Episode 253 - 10 Sales Questions Everyone Needs in Their Influence Toolbox

Of all the tools in your persuasion toolbox, questioning is probably the one most often used by Power Persuaders. Questions are used in the persuasion process to create mental involvement, to guide the conversation and to find out what your prospect needs. Questioning is a very diverse and useful tool. An important study observed hundreds of negotiators in action in an attempt to discover what it takes to be a top negotiator. Their key finding was that skilled negotiators ask more than twice as ...

Aug 30, 201819 min
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