Welcome to the Maven Marketing Podcast . Today is Maven Monday . I'm your host , Brandon Welch , and I'm here with Caleb . Happy New Year , Agee . Hey , it's coming up . Tell us about your New Year's Eve traditions . What do you do ? Where do you go ?
I'm not going to lie , I'm an old man . He's in bed .
He's in bed , toes up nightcap on by 10:30 .
Celebrate with the middle of the Atlantic ? Probably Do you really ? Oh my goodness yeah .
I don't know what to do with you .
All right , but I am well rested . On January 1st , my year starts off with a lot more pep in my step than a lot of people .
I'll say A little less groggy than some others . Yeah .
Yeah , everybody else has to sleep in . I am on it .
So I've spent like 25 of my 35 New Year's Eves New Year Eves with like the same buddy since like we started going to church together , like when we were five or whatever , yeah , and so that's where we'll be . But now our kids have that same experience and so they have their own traditions and it's beautiful , that's awesome .
Hope you are having a wonderful new year , or almost new year . This is the place where we help you answer your real life marketing questions , eliminate waste and advertising , grow your business and achieve the big dream . I got the intro and the outro out of the way . Bring it on . I almost forgot . That's okay . We've only done this 79 times now .
That's a real stat . You can take that to the bank . And this is our last episode of the year and we are so grateful that we get to do the work that we do . This is after Christmas . We are just looking at all of the wonderful people we've served and the thousands of you that are showing up to be part of our journey and our mission .
And for us , yes , we have an ad agency here serving owner-operated companies across the US , but we also . Our mission is bigger than that . It's bigger than the one-on-one companies we can serve . It's always been to bring entrepreneurs up , to give them a little more confidence in their marketing plans mostly to eliminate the big bad wolf of wasted advertising .
That's right .
Which our research says is at least 80% of what's going on in America . Yeah , is good intention money bringing poor results , and we just hate that . Yeah , we would rather you spend that money on your kids or your team or your community than throw it away to advertising .
But the better thing is that the advertising would bring you more prosperity and connect you with more good people , so that you have an abundance to do those things . That's why we're here , that's why the Maven Marketing Podcast exists and we have so many things coming up to further that mission .
One that you need to know about is our Maven Marketing Audit is now live at mavenmarketingauditcom .
Wow , what a great URL .
And what a great URL .
And if you're just sitting here going , hey , what are some things I could sharpen up on in the new year , Hit mavenmarketingauditcom and give yourself five minutes to fill that out and it's just going to show you like , after doing this well over a decade , on our way to two decades like the things that we see in marketing campaigns that are high performing , the
things that are making our clients and the people that we get to hang around millions of dollars every year . And it'll give you a readback of saying , hey , here's where you might be weak and , if you want , you can go ahead and click that big button that says let's talk about it .
And you will get a 30-minute conversation with somebody in our team that just says , hey , here's the areas that looks like you might be weak in and here's some ideas for how to improve those . And then there's two kind of steps after that . You could choose to say thanks , appreciate it , see you back on the podcast .
Or you could choose to step into our new mastermind product , which is a very awesome new thing . We're starting in January 25 . And that means you could take those things that you maybe have opportunities to improve on . You could bring them to our mastermind every a couple times a month .
Bring your ads , bring your strategy , Bring your maybe your team and sales challenges to a group of people which will be led by Frank and Maven , and I'll be happy to be there . Caleb's going to be there , yes , Leslie's going to be there , Megan's going to be there , Nate , the camera guy , may even make guest appearances .
Oh my , gosh , you can actually see his face .
Yeah , and it's like the work that we do on a day-to-day basis for the companies that we serve directly . You're going to get a piece of that to help guide you along . And it's going to be like so freaking affordable it's going to be . You know , you're not even going to be able to put a value on that time that you would otherwise have to spend .
Yeah , and then the bonus aspect of that mastermind is the community piece , which is you will be with a bunch of other business owners and marketers who have seen things that maybe you're running into and have answers and ways around that . And so there's such a beautiful piece of that and Frank and Maven clients .
They're going to be the foundation of the group and making them better . We kind of do that behind the scenes anyway , but you guys are going to get a front row seat of that .
And then if your business is in a spot where you are trying to go from this $3 million to $5 million space and on up from there , that's where it starts making sense for Frank and Maven to step in and maybe be a partner with you or help you find a marketing partner in your area , and that's where an agency in general can really give you a good leverage
on your time and resources you'd otherwise have to invest , because we have some of the best talent in the world here . We have the Nate the Camera guys , we have Carters , we have Leslies and Megans and Audreys and Kyles .
I think those grow on trees . Yeah , show me that farm , show me that farm Right for the plucking .
Right for the plucking . But we have them here and these are people that are skilled . It's our entire job to grow owner-operated companies and make you famous in your market and make people just can't help but want to do business with you versus your competitors . So to read all that back to you , we'll be here every week on the podcast , no doubt .
You can buy our books . There's more versions and more things coming out all the time . You can follow our blogs . You can check out our new website at frankenmavencom and have a whole new way to search and interact with those .
Or you can take that Maven Marketing Audit and take it to the next step and say , hey , instead of just this going in one ear and bouncing around , what can I do to put action to it ? That's the Maven Marketing Audit . We're so excited to give you that tool . There's no strings attached . You can take it and leave .
You can take it and take another step forward . You can do whatever you want , but it's going to help and we're so happy that that's live now .
Yeah , bring it on .
Back to the regularly scheduled program Today 25 marketing tips for 2025 . You see what we did there .
Yeah .
And we cheated on this episode .
Yeah , we're going to pull the greatest hits from 24 , essentially from this last year , and we talked to a lot of great marketers a lot hits out of here , so that we can help you really quickly . Maybe you're new and you're like what's going ?
on . Yeah , what have I ?
missed . This will help you just get a quick catch up on what we learned .
Yeah , we cheated because we just pulled from our past episodes , but we're going to give them to you like bullets .
Yeah .
And if you don't like this one , there's another one coming .
We're going gonna try to put the cards on the screen throughout these and so hopefully you can just uh and you can see them in the description , but you can just jump over to them . We'll tell you the names of the episodes if you want to go deeper . So , number one , you want me to start it ? I do .
Okay , number one , ai , brandon calls him , uh , uh , his friend , al Al , yeah , uh , what is what's the other one ? Cheat , cheat , gpt , cheat , gpt , um . Ai can analyze data , but it can't write new or surprising ads .
Yes .
So that was from our episode of you know six trends you need to be aware of this year . Um , a big thing that was happening is things are becoming softer and everybody is scrutinizing this AI world . Yeah , and the reality is it can't write something as creative as you can .
We use it every day here . We it's , it's maximize our productivity in so many areas and data analysis and maybe outlines and like just Ideation , Maybe just Fast forwarding your brainstorming process a little bit , but as far as getting noticed , getting known , liked and trusted , it's very , very poor at doing that .
It's a conglomeration of a billion things and it will only be the middle of all those billion things .
Yes , and it's not just the ad writers saying that there's actually a lot of studies out there about what generative AI is going to be missing in the humanity , and that's kind of the general idea , the arts , the understanding , the human condition , and turning that into something of depth is the challenge of AI as it exists now .
And we're not doubters , we're not detractors , we're just saying that's the case . So find somebody talented to help you write your ads .
Yep .
Number two is make company rituals . This is from our episode of keeping new year momentum alive with your team . We all have resolutions , we all have big plans and big intentions and by week three we all know they statistically don't stick . But we did an episode just for you so that you don't have to be one of those losers .
And especially as it relates to your team and this is we pulled from like our very best practices internally and how we keep our team fired up . We keep them fired up , don't we ? Nate the camera guy ? They're always fired up . He sounds fired up . Throughout the year . Yeah , he's fired up .
He didn't even have any coffee .
You're either fired or you're fired up . Oh my god , uh around here . So , um , anyway , take , check out . Keep new year's momentum alive with your team and making company rituals yeah , number three is drive around the block and um .
This was from brandon and valerie's uh two-part episode about , um , everything they've learned and seen throughout the years .
Since this is specific to you , I want you to take this one how to not lose your mind or your wife while you're building a business . Yeah , I don't think that's how we titled it , but yeah , like you want to have a happy , healthy marriage , and I am blessed with the best marriage I could possibly ever hoped for , and she is amazing .
But also there are some things we've learned that make it even more amazing together , and one of those things is you're going to have a rough day today , or a rough week , or just an exhausting day , and you're treading all the things you got going on and here's the thing all of your people have got the best of you all day .
There are also some tiny souls , or maybe just one important person Maybe it's your wife or your husband who's been also waiting for you all day , and they deserve a fresh impression . So I learned years back I needed to drive around the block , turn the radio off , turn the phone off , and there's a road by my house .
I go on about a two or three mile detour to take the long way home , detour to take the long way home , and I breathe and pray and sometimes just reflect and disconnect from my day so that when I walk into that door I'm not overlapping the last energy I had out . You know that's right .
So if you got to take phone calls on the way home , fine , but kill them and drive around for another five , 10 minutes and think about show up with that first impression back home intentionally , that's great Number four make sure you answer the top five questions people are calling about on the homepage of your website .
So this was in an episode we talked about how to increase your website leads without spending a penny . That was a winner , a banger of an episode . You should go check it out . That's a wonderful episode , but the point of this was go ask the people who answer your phones , who are outward facing .
Next week . What's the top five things ? They call them what do ?
you hear , or have them make a little log what are people asking about ? And then make sure go scroll your homepage and make sure all of those questions are answered in some form or fashion . It's not just like frequently asked questions . No , answer them as statements on your homepage somewhere .
Yes , enough said . Now answer them as statements on your homepage somewhere , people , and simplify the dots , cause one of the biggest objections for anybody taking action is they're just . They just can't imagine quite what's going to happen next , and so a way to speed up conversion on all levels is to say we make this easy . Step one we do this . Step one .
Step two we do this . Step three we deliver you a plan . Step four we come and do the plan . Step five yada , yada , yada . Okay , so bring it down and if you're not good at writing zippy copy , find somebody who is and give those three to five steps for how to have success on your homepage .
Yeah , number six actually showed up in multiple episodes this year . It showed up in that website leads conversation , but then it also showed up in how to increase your appointment seven ways to increase your appointment set rate . Yeah , automate your follow-up processes .
So , after somebody becomes a lead , a lead is a person with a need don't forget , after somebody becomes a lead , make sure whatever happens to them next is completely automatic . It may involve human interaction . Yes , you know . It may not be that you have automated everything .
Hey , caleb , we got your information . Thank you so much . We'll be reaching out shortly . That's an automated email or a text ? Yeah , there , may automated everything .
Hey , Caleb , we got your information . Thank you so much . We'll be reaching out shortly . That's an automated email or a text ? Yeah , there may be a manual part of that automated process , but it needs to be defined Like we will write them a handwritten note one day later but , that's automatic in your mind .
Yes , Does that make sense ? Yes , Follow up and make it every time . Seven , attitude , aptitude and activity are the three A's to an unstoppable team . We had the pleasure of pulling in one of the smartest people I know , Mr Nick Gordon , CEO of multiple eight and nine-figure companies . He's just the coolest dude and he came .
If you didn't get to see that episode , it was really good , Just oozing with CEO wisdom . And that was the episode called I'm sorry , Timing and Tenacity Inside the Mind of a Three-Time Eight-Figure CEO and one of my favorite takeaways . I'll just do seven and eight here . But attitude , aptitude and activity .
If you've got a problem in your business , it's going to fall into one of those categories , says Nick , and he's hired like thousands of people , so I would trust him . So they either don't have the right attitude .
They don't have the right aptitude , meaning you haven't trained them , or they don't come with the skill set they need , or they're not putting in the activity .
Yeah .
I'll follow up with number eight . He says with that , kick low producers out of your meetings . If you've got whiners , don't let them have a seat at the table . If you've got underperformers , they don't get a seat at the table . You want a part You're going to have to put up or shut up . Yeah , that's number eight .
That's number eight . Number nine take a chunk of your ad budget and put it into customer experience . It will pay off bigger . What if ?
you spent $10,000 wowing the crap out of people who interact with your company , oh man . Put it in custom swag , put it in fancy candles , put it in your bathrooms , put it in something that's just going to increase the customer experience .
Yeah , make it really special . That showed up in your interview with Jason Friedman and I would say , with Alec Palen this year as well , yep and so you don't need more leads is the name of the episode . Yeah .
So number 10 is you is the most profitable word you can choose in marketing . Every time you write a piece of web copy , every time you write an ad , you're going to find that you tend to put in us and we and I and our company and insert at our company name here at Frank and Maven .
Kill that stuff , go , change it and make it a you statement instead of a we statement . That's in the episode five ways to make your Facebook ads more profitable .
Featuring Leslie Jo Clark . That's it , number 11, . Healthy companies allow for healthy people and healthy people build healthy companies . That's a Caleb Agee original .
That's an original . We had to pay Caleb royalties for him to say that Every time .
I say it no . So that was a conversation with Megan and I about the three facets of unstoppable company culture and we really just broke down from the inside . I think a lot of our listeners are business owners or leaders and it's really easy to maybe just come in and do the same thing .
But you want to take a healthy perspective of are you allowing for your people to have a healthy life ? Because healthy people build healthy companies . If your company makes people unhealthy , I would advocate that one . Is your company healthy and are they going to build a company that creates more healthy people ?
Yes , and it's always going to catch up with you . So , you can work . You can work beyond the bandwidths of , you know , eight to five or whatever . That's part of it . It's part timing . Yeah , it's also part how they get to come home feeling about themselves . Yes , it's never going to be perfect .
There's always going to be ups and downs , but if you are trending and you make it a goal of leadership and Caleb is so brilliant at this- I'm so proud of what we have in our way .
If you don't Sabbath , Sabbath comes for you , oh yeah . So if you don't make time to Sabbath , Sabbath comes for you and it shows up in the form of being sick in bed because you've overrun yourself .
Now , Caleb , are you Bible thumping us right now ?
I'm not Bible thumping . This is reality . If you don't rest , you're going to have an anxiety attack . If you don't slow down- .
You're going to get sick .
You're going to get sick If you don't take care , feed your body , fuel it with healthy things , you will , God forbid , over a long term , get some sort of unhealthy- .
Cancer , cancer or something like that . If you don't provide space to water and nurture your marriage , you're going to spend the time later in counseling or divorce court . Yep , or worse , I would argue than even divorce court is a house where you don't know each other and live in unity .
Yeah , so boom , bring that for your people .
Yeah , hey , 12, . We could have made a whole episode there . Hey 12 , the best ads bring smiles , fists or tears . Do not write your ads . If you have an ad that's like , people are like , oh , I think that's going to offend somebody , that's probably the ad that you want to keep . Now .
We're not going to go in the dark areas , we're not going to say stuff we shouldn't say . We're not going to alienate people .
We're not going to be mean . I'm being weird just for the sake of being weird .
But if you're like , oh , that's a little annoying , probably the ad you need to keep , right Joey , right Mike , if you write an ad that's a little bit edgy , probably the ad you need to keep .
If you've got somebody saying , well , that's just a little bit odd that you would say that that doesn't sound like an ad , that doesn't sound professional , that's the one you need to keep .
So smiles , fists or Average ads are like motel art , elevator music , just sitting there waiting to be ignorable , and the worst thing that could kill an ad campaign is ignorable ads . That's in the episode how to write ads that everyone will listen to , along with tip number 13 , which is make specific claims .
So you don't want to say while supplies last , you want to say we have 13 , and when they're gone , they're gone . You don't want to say starting at $5,000 , you want to say we have 13 and when they're gone , they're gone . You don't want to say , you know , starting at $5,000 , you want to say we have exactly this many and it will cost you $4,894 .
Yes , specifics are more memorable than generalities .
Yeah , and quantify . If you make a claim , quantify that as well as you can . Try to find a way to prove it Number 14 . If you want to close more sales , ask your clients more questions . The question will never screw you the strongest tool in your tool belt as a salesman is questions .
Two ears , one mouth . That's right , number 15 . No-transcript . But Google is constantly changing the landscape of the search engine result page . Namely , they're putting like eight or nine paid positions above good old-fashioned organic . And so SEO is always a good thing to have and we do a lot of that around here . However , there are some new , unfortunately .
There are some new paid spots you're going to have to play in if you're in any service category , because there's two to three new ad spots . I say new as of the last couple of years they've kind of rolled out to all markets and they're adding industries all the time .
So if you used to be the estate planning attorney , that was number one on Google and you're like , nah , I don't have to pay anything for that . Well , now it's like there's eight or nine other things on the page that other people have to pay for and your competitors could disrupt you there . So just know that .
That's in the episode called why your Organic Website Traffic Is Down in 2024 , number 16 .
Number 16 , fill one glass at a time . That is actually one of the Core values , one of the core values of Frank and Maven . We say it every single week . If you employ an agency , if you have an agency on your side that's doing , you know , media placement of any sort .
Make sure they're laser focused on doing a few things instead of um trying to put what what happens in the world is called the media mix right a little slice of the pie everywhere . No , do something really really well . Um , one of the biggest known names in our city , did one thing until his budget was probably a million dollars and then he did two things .
Yes , and that is it . That's all he's done and it works , because he is the most well-known name in this city , probably .
You do not have enough money to do all of the things . Well , Do one of them really well , One glass at a time . Overflowing will pay way more dividends than being half full .
And don't let your agency drag you into a bunch of different things .
Shiny object syndrome is death . Alright , that's in how to hold your digital ad agency accountable episode Number 17 . Divergence is the key to earning attention in an ad . Divergence , you want to show something , somebody , something they expected and then immediately disrupt it . We want a big , serious roofer guy who becomes a cartoon . That's divergent .
Yeah Right , we want a super serious law firm to have old ladies laughing like the Golden Girls , right ? Divergence Take what your category is known for and disrupt it , because disruption is attention , attention is action and all the things we want when we put money behind a message .
That's in the how to write words that stimulate and sell and it's also how to measure the sorry . It's also in five ads that are killing it and why . That's in both those episodes we talked about .
Yeah , number 18 , you should call . Should call email and text if possible . Um , we already saw , said this , but your follow-up process needs to have all different kinds a process and um , we talked about that in seven ways to increase your appointment set rate . But then also are you ignoring half your customers , where we talked about introverts and extroverts ?
and make sure that you've allowed for a space for , you know , extrovert theoretically would want to pick up the phone and talk to you and introvert would maybe want to type out their response and thoughtfully yes , so make sure you allow for them to communicate with you the way they want to be communicated with , not the way you want to be communicated with yes ,
sir , number 18 , you just said you want to be communicated .
With ? Yes , sir , number 18 , you just said Number 19, . You get more customers today by flexing your ability to be better on price speed and hassle .
Okay , what happens a lot of times is people go to market running an ad and saying buy now , call now , do all these things , and they're doing that because they want the phones to ring and they want this abundance of customers rushing in . They're doing that because they want the phones to ring and they want this abundance of customers rushing in .
But the degree to which you are successful with that is the degree to which you are truly competitive or some sort of competitive advantage on price speed or hassle . So , if you want to write a today customer ad and get those people in , two thumbs up , but make sure you are ready to compete in that area .
Yeah .
Don't try to be the . We've been in business 25 years and we believe in relationships . If you're trying to get people to buy now because the people who are buying now don't really care about that , unless they've already been building their relationship with you over time . So you want price , speed or hassle , or all three , if you can , in your today offers .
Along with that , that's from the episodes how to Get More Customers Today and how to Cash In on your Brand's Equity In those same two episodes and I'll advocate a little bit last week when we talked about media selection the longer you do today marketing , the harder it is . Should I redo that ?
No , go for it . Cut this out this out .
You know what we ?
can leave the . We can leave the imperfections in there . That was my wife texting me , okay , well , that's good let's go .
The longer you do today marketing , the harder it is when you uh , we talked about that 60 40 split last week , yeah , um , or 70 , 30 , if you're , if you're really mature , the longer you trend higher on the today side of things , the instant gratification if that is the larger chunk of your budget and your mindset you will plateau .
You will plateau and you'll get on the struggle bus pretty quick until you start thinking more long-term than short-term . Short-term has its place , but it's not the bulk .
So put more substance and personality and long-term relationship building in your ads over just doing offers constantly . Number 21 , tv and radio audiences broadcast . We call that broadly casting your message on radio waves and TV waves are still the cheapest way to reach large groups of people in most categories and in most markets .
Yes , in 2025 , I'm saying as a millennial , as a cord cutter , as a YouTube , apple , hulu and Peacock subscriber . I am still saying that the largest audiences . I am still saying that the largest audiences . If you want to reach massive groups of people at one time today that is still done most efficiently on TV and radio .
We're in a season where that's going to change . It's going to get more expensive for everybody .
Reaching large groups of people is becoming harder and harder , but there's still a gold mine in those audiences , especially if you're wanting to sell to baby boomers or people who are semi-retired , and that is from the episode Don't Buy TV and Radio Ads Until you Listen to this .
The ultimate leveling comparison if you want to say is TV really better than what I could be doing over here on YouTube or Facebook ? Is CPM your cost per reaching 1,000 people or ? your ad being seen 1,000 times Also in that episode . Don't buy TV and radio ads until you listen to this . It's not just reaching people , it's how often you reach them .
Very , very , very , very few people , comparatively , are in the market for your product right now . Your best hope when we go , ah , I need a new refrigerator , or ah , I need new tires . Oh , I need a new roof .
The first thing we do psychologically is we consult our own memory and experience Five seconds later , when that produces nothing , then we go to search engines . Okay , but the zero moment of truth is oh , have I heard of this before , or do I have somebody that fits this category ?
And your goal as a company is to be the one that comes to mind first before they ever have to go to the stupid search engine . That's right . So they're typing your name in , and to do that you have to have frequency . You have to have frequency To do that . You have to have frequency , caleb , you have to have frequency To do that .
You have to have frequency , caleb . You have to have frequency for that recall factor to happen , and with the same people .
So when you're buying TV and radio or , frankly , any advertising , focus on smaller audiences , but more times if you want to become that recalled factor , unless you're selling something that's like a really transactional you know it's raining and you got umbrellas for sale or tourism .
People make last minute decisions a lot while they're out on a trip , something like that . Um , number 23 organic social reach . We're talking about posting on your profile page . Whatever you know , it's different for each platform . It can organic social posting can replace your ad budget , but it is rare and must you must , be extremely remarkable .
So we talked about uh , we actually had a question . That was you know what's the value of my organic posting and this company's producing ? I think for a three month period they posted once a day an awesome video every single day and they were getting millions of views , which is amazing .
I'm going to guess that most people don't have the content , the spokesperson or the energy to be able to get millions of views , but in that rare circumstance it equated to that . They were even with some of the costs they had in labor .
They were spending about the same . They were spending $150,000 a year on the salaries , the equipment , the space , all of the stuff on content creation . But they were getting more than that by a lot out of the views and organic reach they were getting . That's not true for most of you , because you're not willing to spend that time , effort and money .
But there's no such thing as a free lunch . Because you're not willing to spend that time , effort and money , but there's no such thing as a free lunch .
You're not just going to , unless you're like , unless your time has come and you're the influencer the world has been waiting for , because you look a little better or you're a little more interesting , and that's just . The stars align . That happens . That happens to some TikTok teeny boppers right , that happens .
That happens to some TikTok teeny boppers right , that happens sometimes . But the degree to which you are remarkable is the degree to which your organic content can surpass other dollars spent .
Yeah .
So don't be lame .
Yeah , that's good , you take number 24 .
Yep Number 24 . Half the population prefers verbal communication . Half the population prefers written communication . If you want your best shot at growth , be great at both styles . Don't just be the jaw-flapping , extroverted salesperson .
Be the well-buttoned up company that is willing to send people details and give them peace of mind in an email , because that's the other half of humanity . It's literally 50-50 . According to the MBTI , the largest database of personalities that exist in the world , it says half of humanity wants to talk it out .
Half of humanity wants to gather the details and then move forward . So be good at both . And that's from the episode . Are you Ignoring Half your Customers ?
Yeah , number 25 , and this is our final one . We'll do it together . Keep showing up . The secret to becoming an overnight success is commitment .
Yes .
I'm putting overnight success in air quotes .
Yes , it will feel like that after about eight years yeah .
I think when we look around we see all those overnight successes . And that's the danger is we can't . We got to have a healthy set of blinders on .
Yes .
Stay in our lane and run that horse race like we should , but when we're looking around at those overnight successes , I promise you commitment was in their recipe for success .
I got to meet a really influential author one time and somebody wrote a book that was really powerful for my wife and I and she said I was like , how did you get a bestseller out of the gate ? That's what everybody wants to know from her . And she's like you have no idea , she goes . I wrote eight books that went absolutely flat . They sucked .
You've never heard of them , you probably can't find them , but I wrote eight books and I published them . I put them out there and then this one book was like world famous .
Yeah .
So that is commitment changes everything . What are we doing here ? Commitment , we're showing up . We're showing up . We're showing up for you . We are practicing what we preach , because I'll just speak to a podcast when you're early on , you might get a dozen views and 11 of them are your mom . And so when you write a book , sometimes that happens .
It doesn't get that much steam . When you run an ad , I guarantee you first time you run it it's not going to feel that way or it's not going to feel like it's an overnight success .
But you like the best relationships in humanity , the strongest bonds , the people who go to bat for each other , the people that show up to do business with each other in the healthiest of ways and the most productive and profitable ways . That always , always , always comes from trust , and trust only comes from , like , repeated experiences .
And so , just from a mathematical level , the degree to which you are consistent and encouraging and attractive and otherwise interesting and motivating in somebody's life over and over and over again , is the degree to which you win . And outside of the cool , really cool factor , that just feels good .
It just feels good to be a loyal , consistent partner , and this is true for your relationships with your team . You show up for them . This is true for home . This is true for the strongest of marriages and friendships . This is true for the strongest of parent relationships . This is true for the strongest of marriages and friendships .
This is true for the strongest of parent relationships . This is true for the strongest of leaders of any kind , and it's very , very , very true for your marketing and your company .
Keep showing up for your people , keep bringing them the good news , keep being patient and saying here today , here , tomorrow , here , when you need us , and you will grow and you will be prosperous and you will have all of the things that we all want . And that is why we will be back here every Monday 52 times , 52 times .
Bring it on .
Yes , we haven't missed one in a year and seven months , or something like that . Yeah , something like that . So we'll be back here every Monday answering your real life marketing questions , sharing all that we know about growing companies because marketers who ?
who cannot teach you why ? Are just a fancy lie .
Happy New Year and have a great week .