Send us a text With Caleb out and Independence Day in the air, Brandon gets personal. In this solo episode, he shares a heartfelt encouragement to every entrepreneur who has felt the weight of leadership, the pressure of noise, or the slow drift away from joy in the business they once loved building. Drawing from the wisdom of Viktor Frankl and Ray Dalio, and the quiet confidence of Jesus himself, this episode is a reminder that freedom is more than something we celebrate on a holiday. It’s some...
Jul 07, 2025•31 min
Send us a text Every ambitious entrepreneur hits a moment where expansion seems like the next logical step—open a second location, add a new market, or chase the high of builder mode. But before you double your overhead and divide your attention, ask yourself: is it really time? In this episode of the Maven Marketing Podcast, Brandon and Caleb walk through the 5 essential filters every business owner must run their growth plans through. From market share math to hiring realities, this is the gut...
Jun 30, 2025•25 min
Send us a text If your team meetings feel like a waste of time—or worse, a beatdown session—it’s not your team. It’s your format. In this episode, Brandon and Caleb break down the exact 7-step structure they’ve used every single week for over a decade to build culture, boost morale, and create record-breaking results inside Frank & Maven. You’ll walk away with a full playbook for meetings that actually move people—personally and professionally. In this episode: • How to use ritual to increas...
Jun 23, 2025•34 min
Send us a text Yes, you can charge more. And yes—they can love you for it. In this episode, Brandon and Caleb unpack the real reason people are willing to pay premium prices—and why it has nothing to do with fancy features, clever promotions, or better targeting. When your brand stands for something bigger , price becomes irrelevant. This episode shows you how to get there. Inside, you’ll learn: • Why people don’t pay for products—they pay for meaning • The 4-part framework for pricing with purp...
Jun 16, 2025•39 min
Send us a text The Fatal Flaw in Most Advertising (and How to Fix It) You’ve heard it. Maybe even said it: “We just need to educate the public.” It sounds noble. But it’s one of the most expensive myths in marketing. In this episode, Brandon and Caleb dismantle the “educate to convert” trap—and show you what actually moves the needle in your messaging. If your ads feel smart but still aren't converting, this is the reason why. This episode breaks down: Why most ads fail before they even launch H...
Jun 09, 2025•32 min
Send us a text S hould You Change Your Ad Schedule? Read This First. You're finally running ads that work. But now what? In this episode, Brandon and Caleb dig into one of the most common—and costly—questions growing businesses ask: “When should I switch up my TV or radio schedule?” If you're using traditional media to build long-term brand equity, this episode will help you stay strategic and avoid the temptation to jump ship too early. Inside this episode: The real math behind when your audien...
Jun 02, 2025•23 min
Send us a text 100 Lessons, 2 Years, and One Very Big Thank You After two years and 100+ episodes of answering real-life marketing questions, Brandon and Caleb reflect on the most meaningful, costly, and rewarding lessons learned along the way. From missed hires to million-dollar wins, they pull back the curtain on what has actually worked—for clients, for themselves, and for the businesses they’ve helped scale across the country. This isn’t just a recap. It’s a reminder: the businesses that gro...
May 27, 2025•42 min
Send us a text 100 Episodes In: What We've Learned, What We're Launching, and Why We’re Still Showing Up It’s our centennial episode. 100 weeks of eliminating waste, sharing real results, and cheering on the big dreamers. In this special installment, Brandon and Caleb reflect on the journey so far—what's worked, what’s failed, and what’s made it worth it. They also pull back the curtain on the launch of the Maven Marketing Mastermind , a new way for business owners to get behind-the-scenes strat...
May 20, 2025•44 min
Send us a text AI is changing the way people search—and trust. If you’re still treating SEO like it’s 2015, you’re already invisible. In this episode, Brandon and Caleb break down the 9 essential moves to make now if you want your business to rank on ChatGPT, Google’s AI overviews, and wherever tomorrow’s customers are looking. This isn’t just about code and keywords. It’s about building trust at scale. You’ll learn how to: Write like a human (that robots love) Stop wasting money on outdated SEO...
May 13, 2025•48 min
Send us a text Win the Sale Before the Sale Everyone says you’ve got to get in front of the decision maker. But what if the real secret is winning over the person standing between you and them? In this episode, Brandon and Caleb introduce the Inside Champion —the receptionist, the spouse, the kid, or even the family dog—who has more influence on the buying decision than you think. They share real-world stories, simple sales psychology, and practical ideas for how to turn “gatekeepers” into your ...
May 06, 2025•14 min
Send us a text CPMs are the great equalizer of marketing media. To make great decisions, you need to know how to calculate them and when to use them. In this episode of the Maven Marketing Podcast, Brandon Welch and Caleb Agee break down one of the most misunderstood metrics in all of advertising: CPM, or Cost Per Thousand (impressions). The “M” is from the Latin word “Mille” meaning thousand. Marketers love to talk about targeting and impressions, but without understanding what CPM tells you, y...
Apr 28, 2025•36 min
Send us a text Thinking about rebuilding your website? Hit pause. In this episode, Brandon and Caleb walk through the 11 critical things every business owner needs to know before hiring a developer or starting a redesign. With over 300 websites under their belt, they’ve seen it all—from high-dollar sites that generate no leads to developers who build beautiful platforms you can’t even edit. They cover: The one question that protects your site from being held hostage How to tell if your website i...
Apr 21, 2025•27 min
Send us a text What if the secret to faster revenue growth isn’t a new ad platform or sales funnel… but a coffee break, a chant, or even a moss ball? In this episode of the Maven Marketing Podcast, Brandon Welch and Caleb Agee break down how rituals and rhythms—those often-overlooked cultural habits—can transform your team’s energy, identity, and yes, even your profit margins. You’ll learn: Why predictable rituals outperform unpredictable "hype" How to spot accidental culture—and make it intenti...
Apr 14, 2025•28 min
Send us a text What if the biggest waste in your ad budget isn’t the media, the message, or the targeting… but the way your team answers the phone? In this punchy Maven Marketing episode, Brandon Welch and Caleb Agee break down how poor phone etiquette quietly drains your advertising dollars—and exactly what to do about it. Inside this episode: Why a missed call is often a $200 mistake 10+ phone etiquette rules that every business should follow How poor customer experience sabotages even great m...
Apr 07, 2025•24 min
Send us a text Feeling stuck in your business? Not sure if your marketing is working? This episode is for you. In this encouragement-packed Maven Marketing Podcast, Brandon Welch and Caleb Agee deliver a reminder every entrepreneur needs to hear: keep showing up. It’s not about being flashy. It’s not about hacking the algorithm. The businesses that win are the ones that outlast, out-serve, and out-repeat the competition. Consistency creates traction, and traction builds trust. Inside this episod...
Mar 31, 2025•14 min
Send us a text It's lurking... tucked into a form on your website or maybe it's a part of your sales process. We all want to know what marketing efforts are working and which are not, but one of the poorest measuring techniques is the most widely used: asking, "How did you hear about us?" Today, Brandon and Caleb are going to show you the science and psychology behind what's wrong with such a loaded question and show you what you should be looking at instead. FREE MARKETING AUDIT: MavenMarketing...
Mar 24, 2025•42 min
Send us a text Search Ain’t the Strategy If you’re paying $300 for a lead while your competitor pays $73, it might not be your Google guy’s fault. This week, Brandon and Caleb unpack why some businesses win big on search—and why others stay stuck spinning their wheels. Spoiler: it has nothing to do with keywords and everything to do with timing. They dive into real campaign data from two similar companies and show how one shift—marketing to tomorrow customers—lowered cost per lead, boosted conve...
Mar 17, 2025•46 min
Send us a text Fill One Glass at a Time Ten mugs. Two cups of coffee. What do you do? This short but punchy episode delivers a needed reminder for entrepreneurs with too many ideas, too many marketing channels, and too little return: stop pouring a little everywhere. Pour fully, deeply, and well—one cup at a time. Brandon and Caleb share the hard-won lesson that helped them and their clients scale with clarity: focused execution beats scattered effort. Every time. Want help figuring out which gl...
Mar 10, 2025•10 min
Send us a text Don’t Advertise to Goldfish Most ads don’t fail because the budget’s too small. They fail because they’re too boring. This week, Brandon and Caleb tackle the real cost of predictability in advertising—and share the offbeat but powerful tactic that’s helped them write campaigns that people actually remember: random entry. It starts with a sentence you didn’t write (maybe from the back of a Swiss Miss packet), and ends with an ad that makes people laugh, lean in, and maybe even buy....
Mar 03, 2025•37 min
Send us a text There are no more unique value propositions. You could invent the next big thing and you’ll have someone trying to do what you do in no time. So how do you differentiate your brand? You connect it to something bigger. Yes, it starts with the world you’re trying to create for your customers through amazing products and services. But it’s expanded when you use your platform to shine a light on a cause or passion that makes the world a better place. This week Brandon and Caleb give y...
Feb 24, 2025•28 min
Send us a text We can get distracted by all the activities and actions associated with marketing. Still, when it comes down to it, there are only 3 things that marketing can do to attract customers. On this episode of Maven Monday, Brandon and Caleb will help you shed all of the complexity and assess what result you can really expect from your marketing. Are you trying to bring people to your category? You’ll need to convince them to buy what you’re selling and then you need to convince them to ...
Feb 17, 2025•16 min
Send us a text Super Bowl Ads Mentioned In This Episode Hex Clad - https://youtu.be/KIShJGu1ISc?si=VsOEngKtD-A3DaMP Stella Artois - https://youtu.be/HwqLPn3P4LE?si=5UQMigTt8XZmi-M0 Go Daddy - https://youtu.be/HwqLPn3P4LE?si=BdIdKy2t5OG3QH-K Hagen Daus - https://youtu.be/TTppVzG8gpU?si=AO-aFhbhAsGHdg9X Insta Cart - https://youtu.be/oChwQrAJm5g?si=3JZ2OHguUZv1ByOt Pfizer - https://youtu.be/tdEl_Ig4Adg?si=ZuV9482qsuAFUc38 Dove - https://www.youtube.com/watch?v=6IxFsKqxLRA Lays - https://youtu.be/gm...
Feb 10, 2025•24 min
Send us a text You’re busy. As a small business marketer, you’ve got so many hats stacked on your head that you’ve gotta duck every time you walk through a doorway. Get this approved. Design that. Put out a fire over there. Today, Caleb & Kyle are going to help you breathe just a bit easier! On this episode of Maven Monday, we’re going to share three practices that will make you a more productive marketer. These are the same practices the team at Frank & Maven uses to help manage dozens ...
Feb 03, 2025•26 min
Send us a text Tired of guessing your marketing budget? Wondering if 5%, 10%, or 20% is the “right” number? This week on the Maven Marketing Podcast, Brandon and Caleb break down two proven ways to calculate your budget—without wasting a dollar. You’ll learn how to align your spend with your revenue goals and how to work backward from your customer acquisition needs. Plus: Marketing budget benchmarks by industry What percentage you really need to grow vs. maintain Why your strategy, value prop, ...
Jan 27, 2025•30 min
Send us a text 15 Sales Stats That Will Make You Sharper Than 97% of Your Competitors Cold calling is brutal. Sales are slower. Buyers are harder to reach. But—if you know where to aim—your chances of winning skyrocket. In this episode, Brandon and Caleb unpack 15 real-world sales stats that will instantly sharpen how you approach prospects. From follow-ups to tone of voice to timing your outreach, this is the research every small business owner, sales manager, and growth-minded team needs right...
Jan 20, 2025•20 min
Send us a text Marketing plans don’t have to be complex. Just consistent. In this episode, Brandon and Caleb break down the real marketing budgets of three fast-growing companies—one legal, one medical, one home improvement—and reveal the simple strategies behind their multi-million-dollar growth. If you’ve ever wondered: How much should I actually spend on marketing? Where should that money go? Is branding still worth it in 2025? This episode gives you clear answers and proven benchmarks you ca...
Jan 13, 2025•34 min
Send us a text You didn’t hire a team so you could keep doing everything yourself. This week, Brandon sits down with emotional intelligence expert Alex Swire-Clark to unpack why so many leaders stay stuck—and how to finally let go without losing control. If you’re micromanaging, second-guessing, or just plain tired, this one’s for you. You’ll learn: Why most hiring problems start before the interview How to adapt your leadership to match your team’s strengths The simple personality framework tha...
Jan 06, 2025•59 min
Send us a text You can’t build a better business without better thinking. In this final episode of the year, Brandon and Caleb bring you the 25 biggest marketing takeaways for 2025 —a rapid-fire highlight reel of the year’s most actionable advice for entrepreneurs and marketers. If you’re ready to start strong, grow with confidence, and eliminate wasted dollars in your advertising, this episode is your shortcut. You’ll learn: Why AI can’t write breakthrough ads (and what can) The customer psycho...
Dec 30, 2024•34 min
Send us a text FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to M...
Dec 23, 2024•1 hr 10 min
Send us a text Don’t write a single ad until you’ve done this. In Part 2 of our 2025 Marketing Plan series, Brandon and Caleb reveal the messaging framework that drives clear, confident campaigns—and eliminates waste. Before you talk to a web designer, media rep, or agency, you need answers to four critical questions about your customer’s needs, pains, hopes, and fears. This episode shows you how to uncover them, align them with your values, and turn them into messaging that sells. You’ll learn:...
Dec 16, 2024•51 min
