Etsy's AI curates the search for the perfect thing

Etsy, the online marketplace known for selling one-of-a-kind handmade items, is hoping that artificial intelligence can boost sales of those crafty creations. The site has been selling less stuff and recently announced a plan to double down on high-quality and unique merchandise over cheap and mass-produced. Now, it's launching AI-curated product collections, based on trends like island luxe or maximalism. They build on the work of human trendspotters, using AI to scan the site and tag thousands of matching products. Nick Daniel, chief product officer at Etsy, explains what the company calls algotorial curation to Marketplace’s Meghan McCarty Carino.