Ep. #120 - Surviving Google’s Algorithm Updates: How to Recover Lost Traffic
Episode description
Feeling the impact of Google’s latest algorithm updates? You’re not alone. In this episode, I break down the steps you can take to recover your site’s traffic after being hit by the dreaded updates—especially the "Helpful Content" update.
What You’ll Learn:
- How to identify if your site was affected by Google's most recent algorithm update and the tools you can use to check
- Key steps to take, like removing outdated content and improving technical SEO
- The importance of image optimization and how to switch to WebP format for faster load times
- Top resources to stay ahead of future Google updates
Resources Mentioned:
- Ahrefs Site Explorer - https://ahrefs.com/site-explorer
- WP Rocket - https://wp-rocket.me/
- ShortPixel Plugin - https://shortpixel.com/
- PageSpeed Insights - https://pagespeed.web.dev/
- SEO sites to stay updated: Search Engine Roundtable (https://www.seroundtable.com/), Search Engine Land (https://searchengineland.com/), and Search Engine Journal (https://www.searchenginejournal.com/)
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BONUS RESOURCES + FREE DOWNLOADS
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The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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