Feeling the impact of Google’s latest algorithm updates? You’re not alone. In this episode, I break down the steps you can take to recover your site’s traffic after being hit by the dreaded updates—especially the "Helpful Content" update. What You’ll Learn: How to identify if your site was affected by Google's most recent algorithm update and the tools you can use to check Key steps to take, like removing outdated content and improving technical SEO The importance of image optimization and how t...
Sep 13, 2024•6 min•Season 1Ep. 120
In this episode of Marketing Mantra , I'm joined by special guest Anil Agarwal, the founder of BloggersPassion , one of India’s top digital marketing blogs focused on blogging, SEO, and affiliate marketing. Anil shares his incredible journey, starting BloggersPassion in 2010 and growing it into a blog that generates over $10,000 in monthly revenue. He also reveals the strategies that helped his blog attract 2.6 million pageviews annually and earn an average of $18,000 per month in 2022. Anil dis...
Sep 06, 2024•38 min•Season 1Ep. 119
In this episode of Marketing Mantra , we dive deep into the Hook Model, a powerful framework popularized by Nir Eyal in his groundbreaking book Hooked: How to Build Habit-Forming Products . This model has been used by the world’s leading tech companies to create products that users can’t resist. Join me as I break down the four phases of the Hook Model—Trigger, Action, Variable Reward, and Investment—and explain how each phase plays a vital role in creating a cycle of habitual use. I’ll also sha...
Aug 30, 2024•24 min•Season 1Ep. 118
In this episode, we explore easy-to-implement SEO strategies that can provide immediate improvements to your website's visibility and performance. Tune in to get actionable tips that can enhance your SEO efforts right away. -=-=-=-=- Resources Mentioned: Semrush - https://99signals.com/semrush/ Ahrefs - https://ahrefs.com/ Yoast SEO - https://yoast.com/ Special Offer: Don't forget to grab your copy of “Link Building Secrets” for just $9. Not only will you get to explore my 27 top link building s...
Jun 23, 2024•8 min•Season 1Ep. 117
AppSumo’s Sumo Day 2024 is the can't-miss event of the season for entrepreneurs, featuring exclusive lifetime deals on a wide range of essential software tools from June 9th to June 13th. In this episode, we’re diving into the top 3 deals from AppSumo’s Sumo Day. I’ll walk you through why these deals are a big deal for anyone looking to boost their business. You’ll hear about each one, why I think they’re worth your attention, and how they can make a difference in your workday. Check out the ent...
Jun 11, 2024•9 min•Season 1Ep. 116
Local SEO can transform your business, making it the go-to spot in your community for what you do best. In this episode, we dive deep into the basics of Local SEO and examine crucial strategies to help you drive more customers to your doorstep and boost your online visibility. Whether you’re managing a café, running a dental practice, or owning a quaint bookstore, these insights are tailored to help you thrive in your local market. Key Points We’ll Cover: Google Business Profile (GBP) Optimizati...
Jun 11, 2024•12 min•Season 1Ep. 115
Curious about how to achieve top SEO rankings without spending a dime? In this episode, I reveal a zero-cost SEO hack that's been the cornerstone of our success at 99signals, drawing in over 100,000 organic visitors each month . Tune in to unlock the full potential of your SEO efforts with this proven method. -=-=-=-=- Resources Mentioned: Google Search Console - https://search.google.com/search-console/about ChatGPT - https://chat.openai.com/ ChatGPT Prompt to upgrade your content: "I'll give y...
Apr 02, 2024•5 min•Season 1Ep. 114
In this episode, we unpack the essentials of link building for those just starting their SEO journey. Join us as we reveal three proven methods to build high-quality backlinks from scratch, even when you’re starting from ground zero in authority. -=-=-=-=- Resources Mentioned: Link Building Secrets (eBook) : Access the eBook and bonuses: https://ebooks.99signals.com/link-building-secrets/order FindThatLead - https://findthatlead.com/en/ Semrush Pro (2-week Trial) - https://www.99signals.com/semr...
Mar 28, 2024•10 min•Season 1Ep. 113
Google's SGE (Search Generative Experience) is on the brink of revolutionizing the search industry. In this episode, we reveal the potential impact of Google SGE on website traffic and offer a few insider tips on optimizing content for this latest search feature and staying ahead in the SEO game. -=-=-=-=- Tools & resources discussed in this episode: Google SGE - https://labs.google/sge/ (as explained by Google) Semrush - Try Semrush Pro free for 14 days: https://www.99signals.com/semrush/ -...
Jan 04, 2024•7 min•Season 1Ep. 112
Keeping tabs on your website’s traffic is your golden ticket to making smart, data-backed choices about how well your marketing efforts and campaigns are doing. In this episode, I reveal the 5 best traffic analysis tools to optimize your site's performance. -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] 7 Best Traffic Analysis Tools to Boost Your Website’s Performance - https://www.99signals.com/best-traffic-analysis-tools/ Semrush .Trends - Sign up for a 14-day free tr...
Nov 27, 2023•9 min•Season 1Ep. 111
It's that time of the year again: AppSumo's Black Friday 2023 is finally here! Mark your calendars for November 19 to November 28, because this year’s lineup of deals is nothing short of spectacular. While AppSumo's Black Friday main event launches on November 19, there are a few early access deals up for grabs right now! You can find AppSumo's entire Black Friday early access lineup here: https://www.99signals.com/appsumo-black-friday-deals/ In this episode, I reveal my top 3 picks among AppSum...
Nov 15, 2023•8 min•Ep. 110
Signing up for business newsletters is a super effective way to keep up with the latest business buzz. The issue, however, is the sheer number of business newsletters out there. You wouldn't want to end up with your inbox crammed full of too many of them. In this episode, I reveal the top 10 business newsletters that are worth your attention, ensuring you get the most valuable insights without cluttering your email. -=-=-=-=- 10 Best Business Newsletters #1 Morning Brew - https://www.morningbrew...
Nov 14, 2023•10 min•Ep. 109
This episode is a part of our "When Marketing Fails" segment where we deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer. In this episode, we take a closer look at the saga of Crystal Pepsi, a product that seemed destined for greatness but ultimately ended up as a cautionary tale. Join us as we uncover why this clear cola experiment by Pepsi ended in failure. From the backdrop of the intense cola wars between Coca Cola and Pepsi to the...
Sep 03, 2023•9 min•Season 1Ep. 108
AI has been revolutionizing various industries, and marketing is no exception. From maintaining brand consistency to creating compelling narratives, AI has the potential to reshape how brands connect with their audience. On this episode, we are joined by special guest Jyotirmoy Dutta (JD), co-founder of Yarnit, who sheds light on how AI can help manifest stories in different formats, including visual storytelling, and explores the limitless possibilities that AI offers to marketers. But, as with...
Aug 30, 2023•44 min•Season 1Ep. 107
In this episode, we dive deep into the technical side of SEO. We discuss crucial aspects such as optimizing site speed, managing crawl budget, and ensuring proper indexing for improved search engine visibility. If you're aiming to enhance your website's technical SEO performance, this episode is a must-listen. -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] 10 Technical SEO Tips to Instantly Boost Your Traffic - https://www.99signals.com/technical-seo-tips/ Semrush - Sign ...
Aug 08, 2023•10 min•Season 1Ep. 106
On this special episode of Marketing Mantra, guest host Raksha Shenoy, founder of Nummy Makhana, shares valuable insights on "Resistance and Resilience" for entrepreneurs. Raksha emphasizes the significance of focusing on both product development and organizational growth, drawing from personal experiences and real-world examples of successful and unsuccessful companies to illustrate important lessons. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE ...
Jun 21, 2023•19 min•Season 1Ep. 105
Uncover the captivating story behind ChatGPT, from its origins to becoming a cultural phenomenon. Explore the milestones that shaped its history and be amazed by its impact on our digital landscape. -=-=-=-=- [Episode Source] History of ChatGPT: A Timeline of the Meteoric Rise of Generative AI Chatbots - https://www.searchenginejournal.com/history-of-chatgpt-timeline/488370/ [Search Engine Journal] -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE onli...
Jun 10, 2023•12 min•Season 1Ep. 104
In a time marked by incredible tech advancements and the digital revolution, there's one industry that stands out for its game-changing impact: FinTech. From digital payments and lending platforms to robo-advisors and blockchain technology, FinTech has disrupted traditional financial systems, offering greater convenience, accessibility, and efficiency to consumers and businesses alike. In this episode, I'm joined by Ashish Khandelwal, the visionary behind ANQ Finance and a true trailblazer in In...
Jun 07, 2023•58 min•Season 1Ep. 103
Welcome to a new segment of Marketing Mantra called "When Marketing Fails." In this segment, we'll deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer. While success leaves clues, failure leaves lessons. In this episode, we explore a classic marketing failure: The Ford Edsel. Dubbed as "the Titanic of Automobiles," the Edsel is considered one of the biggest marketing and branding disasters of all time. Tune in to the episode to uncover ...
Jun 05, 2023•12 min•Season 1Ep. 102
With the rise of artificial intelligence and machine learning, marketers are now able to create high-quality content in a fraction of the time it would take with traditional methods. In this episode, I'll be sharing the top 5 AI content creation tools that every marketer should consider adding to their arsenal. You'll also learn about the pros and cons of using AI copywriting tools and how to make the most of them in your content marketing strategy. -=-=-=-=- Tools & resources discussed in t...
Apr 22, 2023•17 min•Season 1Ep. 101
On this episode, I share my favorite SEO hack to 2x your search traffic. This powerful tactic is utilized by some of the biggest names in the industry, including Semrush, Ahrefs, HubSpot, and Neil Patel, to maintain their lead over competitors in the search engine results pages. Tune in to learn how to apply this SEO tactic to your website and drive significant growth in traffic. -=-=-=-=- This episode is sponsored by GrowthBar , an all-in-one SEO toolkit that helps you create content that Googl...
Feb 27, 2023•6 min•Season 1Ep. 100
Google's foray into AI is not going as planned. An underwhelming AI event coupled with a disastrous Twitter ad led to a significant drop in the company's stock price and a loss of trust among its investors. In this episode, we take a closer look at Google's AI mistake that cost the search engine giant $100 billion in market value. Learn what went wrong and how Microsoft's ChatGPT-powered Bing is capitalizing on Google's misstep to take the lead in the ongoing AI war. -=-=-=-=- Tools & resour...
Feb 11, 2023•6 min•Season 1Ep. 99
In this episode, I delve into Google's latest AI chatbot announcement, a potential rival to OpenAI's widely-used ChatGPT. Join me as I break down the details and explore what this means for the future of AI technology. -=-=-=-=- This episode is sponsored by GrowthBar , an AI-powered content and SEO tool that helps you create content that Google loves. Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar/ Exclusive offer: For a limited time, you can get 50% off on GrowthBar f...
Feb 07, 2023•8 min•Season 1Ep. 98
Mobile SEO is growing in importance. 59% of all website traffic worldwide comes from mobile phones. And according to Google, there are more searches on mobile than on desktop. If you're not optimizing your website for mobile SEO, you're going to lose out on a massive amount of traffic. On this episode, I share an EASY hack to improve your mobile SEO with Google Search Console. Time-stamped Show Notes: [00:00] Episode topic: How to Easily Improve Your Mobile SEO with Google Search Console [00:50]...
Dec 04, 2022•6 min•Season 1Ep. 97
I've been an affiliate marketer since 2016. When I launched 99signals, my online marketing blog, I never imagined that it would one day generate a side income of $12,000/month. My affiliate marketing journey began when I started promoting a premium SEO tool on my blog. Fast forward to today, this SEO tool has generated more than $250,000 in commissions. On this episode, I share my BEST piece of advice for aspiring affiliate marketers. If you'd like to succeed in affiliate marketing and generate ...
Nov 25, 2022•11 min•Season 1Ep. 96
The creator economy has been steadily growing for the past few years and it shows no signs of slowing down anytime soon. While 68% of global creators do it part-time, in the long term, more creators are predicted to sign up for content creation to catalyse their careers and build their personal brands — which will in turn help them land better jobs or better freelance projects. In this episode, I join forces with Saikat Pyne, the host of You Inc. podcast , to bring you a FREE blueprint for conte...
Nov 18, 2022•38 min•Season 1Ep. 95
From a business growth perspective, choosing the right SaaS pricing model and strategy is a must. Most business owners I have worked with treat it almost like an afterthought, but the reality is an effective pricing strategy is vital for business success. In this episode, I'm joined by Corey Haines, the creator of SwipeWell , Swipe Files , and Copywriting Prompts , to deconstruct SaaS pricing models and strategies. Corey is a a marketer, entrepreneur, podcaster, and investor. In addition to laun...
Nov 11, 2022•32 min•Season 1Ep. 94
When it comes to content marketing, your end goal should always be to get more conversions — whether it's someone purchasing your product, downloading your eBook, filling a form, or signing up for your service. That's where conversion rate optimization (CRO) comes in. Daniel Daines-Hutt is back on the show to deconstruct conversion rate optimization and reveal tried-and-tested CRO tips to improve user experience and user journey on your site. Dan is a self-confessed marketing nerd who teaches pe...
Nov 09, 2022•35 min•Season 1Ep. 93
Welcome to SEO news recap, a new monthly segment I'll be doing on my podcast to recap all the top news stories in the world of SEO to help you stay informed about the ever-changing landscape of SEO. On this episode, I break down the 3 biggest SEO news stories from October 2022. -=-=-=-=- News items discussed in this episode: Google on the Use of Stock Photography - https://www.searchenginejournal.com/google-on-use-of-stock-photography/468849/ GA4 Gets New Homepage Experience, 5 New Features - ht...
Nov 03, 2022•6 min•Season 1Ep. 92
This episode is brought to you by Semrush . Semrush is an all-in-one marketing toolkit that is best known for its SEO, competitor analysis, and content marketing features. Try Semrush free for 30 days and test out all the tips discussed in this episode: https://www.99signals.com/go/semrush-agency/ There are several ways you can use Semrush to boost your SEO and content marketing efforts. The platform is packed with tools and features to optimize your overall marketing strategy. That said, new us...
Sep 23, 2022•21 min•Season 1Ep. 91
