From Hype to Reality: A look Inside Generative AI Implementation in Marketing
May 14, 2024•30 min
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Episode description
Listen in to this exclusive interview with Francesco Federico, Global CMO at S&P Global where he discusses the following: - What is hype vs. Reality? - What are the maturity stage of generative AI within enterprise sales and marketing? - Examples of live implementations for generative AI within S&P Global - Is genAI replacing or augmenting a marketing department resources? - What is the biggest risk you are mitigating for when implementing genAI?
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