In this episode, Jay discusses how senior executive teams must shift their go-to-market strategies to embrace the evolving platform economy. He explains why partner leadership changes are critical to driving this transformation and how integrating partnering professionals into lines of business is essential for success. Jay explores the need to expand routes to market and highlights the urgency of accelerating partner recruitment by tenfold. He delves into the importance of speaking the right la...
Oct 04, 2024•31 min
In this episode of the Marketing Engagement, Examples of Excellence podcast, our host Rachel Aldighieri is joined by Carlos Hidalgo, CEO & Founder of Digital Exhaust. They discuss the challenges marketers are facing today, how organisations can continue to grow, and how AI has affected sales and marketing.
Aug 16, 2024•34 min
In this episode our Guest Host Rachel Aldighieri, Managing Director of the DMA is joined by Ben Lee, Senior Communications Manager at Bidwells. Ben has been working with GenAI at Bidwells since early 2022, determined to focus on the art of the possible. Having seen a few technological shifts in a 20-year career as a journalist, public affairs consultant and PR professional, Ben quickly recognised this one as the most seismic. So when ChatGPT landed in late 2022 his team were already using AI too...
Jul 11, 2024•32 min
Listen in to this exclusive interview with Francesco Federico, Global CMO at S&P Global where he discusses the following: - What is hype vs. Reality? - What are the maturity stage of generative AI within enterprise sales and marketing? - Examples of live implementations for generative AI within S&P Global - Is genAI replacing or augmenting a marketing department resources? - What is the biggest risk you are mitigating for when implementing genAI?
May 14, 2024•30 min
At the core of every successful product launch, campaign or sales pitch is a competitive value proposition. Building one that is both clear and differentiated among competitors is no easy feat. Doing that at scale across different customer markets and internally among several cross functional teams adds to that complexity. This is a candid conversation about learnings, successes and navigating global markets and teams to land a winning value proposition.
May 09, 2024•17 min
In this episode, our Guest Host Rachel Aldighieri is joined by Alexis Quintal, Owner and CEO of Rosarium PR & Marketing Listen now to hear Alexis’ thoughts on: • How businesses can implement AI into their marketing and sales strategy without losing the human touch aspect of building relationships. • Mistakes businesses make when it comes to over-using AI in their sales & marketing strategy. • Trends shaping marketing and PR for 2024. • What businesses can do to stay ahead of the constant...
Apr 15, 2024•27 min
Our podcast host, Rachel Aldighieri, Managing Director of the DMA is joined by Standard Chartered Banks's Director of Social Media, Charlotte Lander. In this episode they explore reputational risk and how to use social media to build trust with your brand and how to measure it.
Aug 18, 2023•30 min
In this episode, our podcast host and the Managing Director of the DMA Rachel Aldighieri is joined by Claire Hoang, VP Social Media at ITV Studios. In the last decade, the industry has seen tremendous growth, with new platforms appearing while others disappear. Together, Rachel and Claire discussed how social media has evolved (from MySpace to Threads), how we can manage brand reputation, how to keep abreast of changing customer expectations, and how to stay up to date with the latest opportunit...
Aug 14, 2023•32 min
In this episode, our podcast host and MD of the DMA Rachel Aldighieri is joined by the CEO of Eden Lab, Leo Rayman. Together, the two discussed the Great Transition to the Net Zero economy and how Green Growth will shape our future. More specifically, they explored how marketing must evolve and how companies should change the way they are currently thinking about sustainability. According to Leo, marketers and technology must now come together, reimagining business and reinventing the rules of t...
Jul 10, 2023•27 min
Listen now as Rachel Aldighieri, Managing Director of DMA UK is joined by Duarte Garrido, Global Head of Social and Omnichannel at Standard Chartered Bank, they delve into the strategies for building brand demand in large B2B enterprises: Targeted Marketing: Tailor your marketing efforts to address the unique needs and pain points of large B2B enterprises. Thought Leadership: Establish your brand as a thought leader in the industry to gain credibility and influence. Relationship Building: Invest...
Jun 23, 2023•30 min
Listen now and hear Rachel Aldighieri, Managing Director of DMA UK as she catches up with JLL's Francesco Federico to get his thoughts on: • How the roles of the CMO and CIO are converging. • How MarTech is helping brands deliver the promise of relevant, personalised experiences at scale. • Why many companies are turning to conversational marketing to increase conversion and ensure a more personalised experience. • Why digital transformation is only as good as its ability to stick and be measure...
May 30, 2023•35 min
For a while now we hear that the role of CIOs and CMOs are converging, but what does it mean? We will discuss how the integration of smart technology can generate growth by modernising the marketing function and delivering those efficiencies of scale, necessary to deliver the personalisation customers expect today.
Mar 30, 2023•17 min
89% of professionals say strong marketing and sales alignment is critical to their role (Jeff Davis, Create Togetherness). But moving from a tactical support to strategic partnership can be hard. Learn practical ways to elevate your relationship with sales partners. With 8 years of experience at LinkedIn and Amazon, Katy has forged strong relationships and is seen as a “strategic rockstar” marketing leader.
Mar 30, 2023•18 min
The story of this presentation is based on the Sodexo engage – marketing team of the year – award entry, which is centred around marketing leading the company strategy and core initiatives through a period of macro uncertainty. Using 3 case study reference points, this keynote explores: - Mindset of a marketing team that leads through uncertainty - Marketing Strategic Impact 1: Public Sector (Free school meals and Covid tests) - Marketing Strategic Impact 2: Private Sector (Cost of Living and Ca...
Jan 03, 2023•19 min
Today, I’m going to talk to you about marketing in an ecosystem that did not exist 13 years ago… Marketing to an audience that—only 5 years ago—was convinced that crypto was only useful for nefarious actors on the dark web. Today I’m going to walk you through how we went from this point—to bridging over 1800 organizations into Web3.
Jan 03, 2023•20 min
In the old world, they’d call us the crayons department. The team that created product brochures and rocked up to industry events. B2B marketing has evolved and modernised as buyers are consumed with content, information, and options – and its all about presenting the right message to the right buyer at the right time. It takes creativity (think painters & their colours and canvases…) and orchestration (think plumbers, pipes, tools...) to craft an end-to-end multichannel journey. In this ses...
Jan 03, 2023•16 min
When it comes to engaging with your customers, there's a new channel or tool emerging every single day. This has resulted in an average of over 90+ apps in your marketing team’s tech stack. How do we continue to increase productivity, and collaboration, while delivering a better customer experience with so much app sprawl? In this session, Ridgy Lemarier, Head of EMEA Field Marketing at ClickUp, will share the top 5 productivity tips to manage a complex and siloed Marketing tech stack in one of ...
Jan 03, 2023•17 min
In a world of technology conveniences for consumers, how do you inspire a population of hospitality teams to engage and use your platform when their priorities may not align. The hospitality industry has faced several challenges across the last few years, from immediate closure during the pandemic, to opening their businesses with mandatory booking policies which has changed customer behaviour for ever. Quick implementation of pay at table solutions, APPs and booking platforms that have all redu...
Jan 03, 2023•21 min
A Fireside Chat with Chantal Reed, VP EMEA Head of Marketing and Market Engagement at TTEC
Jan 03, 2023•21 min
Ever wondered what it’s like to work for the biggest online grocery platform? Join our exclusive interview with Yolanda Valery, Head of Digital Engagement at Ocado as she tells us more about her role, recent projects, and future plans.
Jul 11, 2022•26 min
Ever wondered what it’s like to work for the UK's leading pharmacy-led health and beauty retailer? Join our exclusive interview with Dave Robinson, Head of Customer Engagement Development at Boots UK as he tells us more about his role, recent projects, and future plans.
Jul 11, 2022•30 min
Ever wondered what it’s like to be working for the world's leading global business publication? Join our exclusive interview with Gregor Young, Marketing Performance & Technology Director at Financial Times as he tells us more about his role, recent projects, and future plans.
Jul 11, 2022•21 min
Ever wondered what it’s like to work for a company that are developing the future of how we listen to music, audio and videos? Join our exclusive interview with Christina Kelleher, Head of Global Social Media & Community Relations at Bose as she tells us more about her role, recent projects, and future plans.
Jul 11, 2022•19 min
Ever wondered what it’s like to work for the biggest online grocery platform? Join our exclusive interview with Yolanda Valery, Head of Digital Engagement at Ocado as she tells us more about her role, recent projects, and future plans.
Jul 11, 2022•20 min
Ever wondered what it’s like to work for a leading global bank, serving more than 200 million customer accounts and doing business in more than 160 countries? Join our exclusive interview with Satya Upadhyaya, Vice President - Campaign Optimisation at Citi as she tells us more about her role, recent projects, and future plans.
Jul 11, 2022•21 min
