We're talking about a struggling Country Road group, a resurgence of heritage brands, unhinged guerrilla marketing ideas for reaching new customers & diving deep into growth ideas for Bad on Paper- cheers, bitch! Tangiblee Coach Pattern Kith Unhinged ways to get customers Bad on Paper Follow Anaita at @ sellanythingonline & @ hero.packaging + Jess at @ jessruhfus & @ no.2_co See omnystudio.com/listener for privacy information....
Jun 16, 2025•46 min•Season 2Ep. 9
Welcome back to Marketing ATM! This episode we're diving into the RecipeTinEats & Brooki Bakehouse PR crisis, scent marketing & nostalgic activations. A few resources we mentioned: Rangeme Countdown by James Newton Howard CeraVe's activation in a movie theatre Billie guerrilla marketing posters Tilda&Moo See omnystudio.com/listener for privacy information....
Jun 03, 2025•36 min•Season 2Ep. 8
Welcome back to Marketing ATM! In this episode, we're talking about tampon suits, behind the scenes teasers, yochi's model for loaded fries & how Elizabeth Holmes is advising a new startup... from prison? Resources & brands we mentioned: Haemanthus BOUF Hair Chip N Mix Noosa Tally* ChatGPT or image generation Barilla's Spotify playlists Femme Organic See omnystudio.com/listener for privacy information....
May 18, 2025•40 min•Season 2Ep. 7
Welcome back to Marketing ATM! In this episode, we're diving into crowdfunding, a brand targeting men and a mushroom chocolate collab we LOVE. A few of the resources we mentioned: Birchal IndieGogo Too Good to Go app Alice Mushrooms Faire Bulletin wholesale Storehero Comment Baiting on Ads @mr.paidsocial on TikTok Tooletries See omnystudio.com/listener for privacy information....
Apr 28, 2025•39 min•Season 2Ep. 6
Welcome back to another episode of Marketing ATM! A few resources mentioned in this episode: HYRO Youtube Series Order Editing on Linkedin (Hamish Mckay) Building a $3m company with no employed staff @jessruhfus ChatGPT Visual Snoop Facebook Ad Libraries Fone King ICONIC DUO's course See omnystudio.com/listener for privacy information....
Apr 15, 2025•37 min•Season 2Ep. 5
Reels as a separate app?! We hope not. This episode dives into some seriously juicy insights into TikTok virality & Meta's plan for reels. We explore the sexual wellness category, Sephora's latest move & diversity & inclusion policies. We've also got a bunch of tips for increasing your email open rate & generating some side-hustle revenue. Resources we mentioned: Partnar & Passionfroot Cloudicos MemoBottle Cass Deller See omnystudio.com/listener for privacy information....
Mar 30, 2025•43 min•Season 2Ep. 4
Fresh from a founders' retreat in the Whitsundays, we're back with our biggest takeaways from four days away. We're talking about Ben & Jerry's, AI hacks, a $1700 dress & picturing your audience in their underwear. A few resources from this episode: Deepseek via Hix.ai BOTIKA HealthLab Leo Lin NatV Basics See omnystudio.com/listener for privacy information....
Mar 17, 2025•41 min•Season 2Ep. 3
This is a jam-packed episode covering silk flowers, Linkedin for B2C, automated DM strategies & our brand crushes at the moment. Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline MANYCHAT OFF SEASON Saint Jack Studio Alyssum See omnystudio.com/listener for privacy information....
Mar 03, 2025•34 min•Season 2Ep. 2
New year, new season! Welcome back to Marketing ATM. In this episode, we're talking about the Superbowl, the leveraging of 'celebrity,' Top of Funnel tactics & (as usual) some awesome quick tips to get skyrocket your growth and productivity. Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline Apple Reminders Maneken Mockups SOMI & Confetti Rebels Une Piece See omnystudio.com/listener for privacy information....
Feb 17, 2025•45 min•Season 2Ep. 1
MERRY CHRISTMAS FROM MARKETING ATM! In this bumper episode, & the last of the year, we're adding our best & worst marketing campaigns of 2024, the TikTok ban & trend predictions 2025. Notebook LM Cohort Analysis by Acquisition Channel Dr. Glitter Hudstone Home Fishwife's Popup Congratulations to Cass Deller Design who has won a free strategy session with us, & thank you so much for everyone sharing the podcast on Instagram! See omnystudio.com/listener for privacy information....
Dec 22, 2024•1 hr 1 min•Season 1Ep. 15
Welcome back to Marketing ATM! We're back on the loyalty train, this time talking about a VERY brat moment in time square. How could you develop a loyalty program for your business that ACTUALLY hits the mark? A few resources from this episode: Book a Demo with Yotpo SHOGUN Landing page app Fayshell x No.2 ‘Gift & Glow’ Market Saturday 7th December See omnystudio.com/listener for privacy information....
Dec 05, 2024•31 min•Season 1Ep. 14
Welcome back to Marketing ATM! This episode is a little about loyalty and a little about.... pyjamas? Stay with us, we have some great points ;) A few resources from this episode: Book a Demo with Yotpo Bunu Chatgpt & Canva Integration Black Market Sake , Same time tomorrow, La Calma sleep Voomie Supplements Fayshell x No.2 ‘Gift & Glow’ Market Saturday 7th December Join the waitlist for Jess’s Scaling in the USA conference in Sydney 2025 See omnystudio.com/listener for privacy informati...
Nov 29, 2024•39 min•Season 1Ep. 13
Welcome back! This episode is all about milking big opportunities for your brand in content - Shark Tank or not. Let's RUN TO THE COMMENTS SECTION ;) Follow Jess @jessruhfus @ no.2_co & Anaita @hero.packaging @sellanythingonline Midjourney Answer the Public Brooki Bakehouse Rob Li Geolocation Orbe - Shopify App Arrae See omnystudio.com/listener for privacy information....
Oct 30, 2024•36 min•Season 1Ep. 12
We're back! This episode is a goodie. We dive into the Crumbl Cookie scandal - are they secret PR geniuses? We have developed the most perfect MYER gameplan (they need to call us immediately) & as usual, a bunch of juicy tips & tricks to help you grow, Follow Jess @jessruhfus @ no.2_co & Anaita @hero.packaging @sellanythingonline Milled.Com la la land kind cafe Denada Saint Jack Strapsicle See omnystudio.com/listener for privacy information....
Oct 18, 2024•34 min•Season 1Ep. 11
Coming to you from the big apple for our second NYC episode, we're talking everything from customer experiences IRL to online, getting more reviews, stretching content & a a few great tips for increasing efficiency in your business. Follow Jess @jessruhfus @ no.2_co & Anaita @hero.packaging @sellanythingonline Resources we mentioned in this episode: Gorgias Tolstoy Avatars Airalo (use JESSIC8470 for free credit) Virtual Try-On apps in Shopify, like this Contour Cube 35mm Co Etoile A big ...
Oct 10, 2024•40 min•Season 1Ep. 10
Beaming in from New York City, this episode is all about thinking BIG. We've got tips & tricks for maximising a business trip in a new market, we're examining the 'umbrella brands' trend, prepping for BFCM & streamlining customer service thanks to our sponsors Gorgias ! Resources we mentioned in this episode: Gorgias NOVO banking Follow Jess @jessruhfus @ no.2_co & Anaita @hero.packaging @sellanythingonline A big thank you to our episode sponsors, Gorgias. Gorgias empowers ecommerce ...
Sep 19, 2024•44 min•Season 1Ep. 9
Welcome to episode 8 of Marketing ATM! Anaita reveals that she wants to get into a recording studio, we dissect the Blake Brown launch & Sarah Blakely's new venture: Sneex. It's emblems vs jingles, an advertising & email hack, Nala's latest campaign & facials on subscription. There's a lot to cover! Follow Jess @jessruhfus @ no.2_co & Anaita @hero.packaging @sellanythingonline See omnystudio.com/listener for privacy information....
Sep 08, 2024•46 min•Season 1Ep. 8
In this episode of Marketing ATM, we're chasing a chicken around the city & exploring Jojo Siwa's rebrand. What's the long term strategy? In other news, we have fantastic tools, tips & recommendations for you (as usual!) to help you grow your brand. Also - we're off to NYC! Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline https://toggl.com/ https://magicbrief.com/ SmashD & The Best Marketing Strategy Ever Mohawk Chevrolet See omnystudio.com/listener for privacy infor...
Aug 11, 2024•31 min•Season 1Ep. 7
"Just wear a size 18" they said, then didn't put size 18 in store. In this episode, we're talking about Witchery's response to hiding size exclusion amidst a rebrand (spoiler, it's giving boring). In other news, Adore Beauty have acquired a small business from the Blue Mountains, IKOU for $25million, showcasing the importance of PROFIT over revenue. We've got tips & tricks for growth as usual - a few recommendations below. Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline But...
Jul 21, 2024•40 min•Season 1Ep. 6
MAIN CHARACTER ENERGY! In today's episode we're talking about becoming your own celebrity. Can you work the influencer > business model in reverse? We've got tips for unexpected advertising & desktop push notifications, skyrocketing your open rate & building a tech stack to rival the big guys. Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline Find the Female Founder World Podcast on Apple HERE & Spotify HERE @WhitneYuland - Tiktokker on FAME Marea Wellness Lemme Ka...
Jul 02, 2024•35 min•Season 1Ep. 5
In today's episode we're talking about challenger brands vs underdogs- is it wise to reference your competitor in advertising? We've got tips for predictive search, merch, cool stock photos & being everywhere all at once for the cheapest possible price tag. Google's mishap means Anaita has created a quick cheat sheet on SEO search rankings (has Google been lying to us?) Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline Find the Female Founder World Podcast on Apple HERE &...
Jun 17, 2024•33 min•Season 1Ep. 4
Episode 3 of Marketing ATM is here & this episode dives into Sporting alignment opportunities for brands, Stanley Cup's playbook for viral popularity & how to inject personality into a furniture brand. Find us: Anaita Sarkar on Instagram @sellanythingonline @hero.packaging Jess Ruhfus on Instagram @jessruhfus @ no.2_co New Yorker Article: How Stanley Cup Went Viral See omnystudio.com/listener for privacy information....
Jun 04, 2024•33 min•Season 1Ep. 3
Episode 2 of Marketing ATM is here & this episode dives into the Roxy Jacenko 'dream house' scandal, brilliant tools for PR & website insights, black friday tips that you can prepare for now & a deep dive into Gimme Store's marketing. Find us: Anaita Sarkar on Instagram @sellanythingonline @hero.packaging Jess Ruhfus on Instagram @jessruhfus @ no.2_co See omnystudio.com/listener for privacy information....
May 26, 2024•38 min•Season 1Ep. 2
Welcome to episode 1 of Marketing ATM! We're talking Taylor Swift & what to do if a celebrity mentions your business, followed by some fabulous Shopify tip-offs, advertising hacks & a marketing review of Luna Bronze. Find us: Anaita Sarkar on Instagram @sellanythingonline @hero.packaging Jess Ruhfus on Instagram @jessruhfus @ no.2_co See omnystudio.com/listener for privacy information....
May 25, 2024•32 min•Season 1Ep. 1
