Is Advantage+ Really an Advantage? Meta’s AI Shift Unpacked
May 12, 2025•19 min
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Episode description
Is Meta’s Advantage+ really living up to its name—or just another push toward less control?
In this episode, we dive into the latest updates to Meta’s ad platform and explore how these AI-driven changes are impacting campaign performance across industries.
From broader targeting to creative-first scaling, we break down what’s working, what’s not, and how to adjust your strategy.
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