Thinking about running TikTok ads but not sure where to start? In this intro episode, we’re breaking down the basics of TikTok ads—what makes them different, why they work, and how to get started without overthinking it. From the power of short-form video to the secret behind a winning TikTok ad, we’ll cover the key concepts you need to build a strategy that actually converts. Let us know your thoughts on TikTok ads and whether diving deeper on this topic would be of interest to you....
Jul 14, 2025•16 min
Ever wonder why your Instagram engagement feels flat—even when you're posting regularly? In this episode, we're breaking down why the real secret to engagement isn’t in the likes—it’s in the DMs. We'll explain how the algorithm really works, why Instagram is prioritising conversations, and how to turn casual followers into engaged fans through meaningful interactions. This isn’t about chasing vanity metrics but rather outcomes that lead to conversions....
Jul 08, 2025•22 min
It’s time for Rapid Response, where we answer your marketing questions completely unfiltered and off the cuff . We put up a question box on Instagram, you asked your questions, and now we’re giving you our raw, unprepared thoughts. From strategies that work to industry hot takes, this is the no-fluff, real-talk episode you didn’t know you needed. Let us know if you love this new segment. And look out for the next question box over on Instagram to have your question answered. Follow us on Instagr...
Jul 01, 2025•27 min
Today's Margi Hour question comes from _tsitsi__ "How can I stand out in a saturated market such as jewellery?" Want a question answered on the podcast? Send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_/
Jun 24, 2025•15 min
Struggling to keep up with creative demand for your Meta ads? In this teaser episode, Maddi reveals why most businesses are approaching creative testing completely wrong - and preview the framework that's generated millions in revenue for her clients. Discover why your biggest winners are already sitting in your ad account and the new update with Meta's ad algorithm. This is just a taste of my complete Iteration Playbook - subscribe to get the full framework, including Maddi's systematic approac...
Jun 16, 2025•15 min
Instagram’s been busy, and in this episode, we’re breaking down all the latest updates you need to know about. From the new Friend Map feature (hello, real-time location sharing) to lockable posts that hide content behind a secret code—these changes are set to shake up how we use the platform. We’ll cover: • How the Friend Map could change social sharing (and what it means for privacy) • The new ‘Reposts’ tab that works just like TikTok • Instagram’s new SEO upgrades and why they matter for disc...
Jun 09, 2025•18 min
We’re back with another quarterly breakdown! In this episode, we chat about the power of founder-led ads, how to set up an ambassador program to fuel your content bank, and why leveraging the ‘close friends’ feature on Instagram can boost conversions. Plus, we dive into lead generation tips, going live on socials, and how to bring it all together into a strategy that builds real connection and long-term growth.
Jun 03, 2025•27 min
On today’s Margi Hour , we’re diving into your questions about working in the marketing space. From building your portfolio, to gaining experience across different skills, to taking the leap as a freelancer — Ruby and Maddi share their journeys, plus give insights into what they look for when hiring new team members. Got a question you’d love answered on the podcast? Slide into our DMs over on Instagram: https://www.instagram.com/marketingandmargaritas_/
May 26, 2025•21 min
Meta just dropped a stack of performance-boosting tips during their latest earnings call—and if you want to grow on Instagram in 2025, this episode is your roadmap. From AI tools that help you create faster, to why Reels are still king for reach, and how to turn DMs into dollars—we’re unpacking everything you need to know. Plus, we talk about why creators are more influential than ever, and how to use Threads to stay top of mind.
May 19, 2025•18 min
Is Meta’s Advantage+ really living up to its name—or just another push toward less control? In this episode, we dive into the latest updates to Meta’s ad platform and explore how these AI-driven changes are impacting campaign performance across industries. From broader targeting to creative-first scaling, we break down what’s working, what’s not, and how to adjust your strategy. Want a FREE Meta Audit? Book a call with Madelene >> here...
May 12, 2025•19 min
From product recommendations that actually get you to checkout, to virtual shopping assistants and personalised customer experiences—AI is transforming retail. In this episode, we unpack how tools like ChatGPT are reshaping online shopping, streamlining decision-making, and giving brands a smarter way to connect with customers. Want a question answered on the podcast, send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_/
May 05, 2025•11 min
Struggling to get results from Facebook and Instagram ads? In this episode, Maddi reveals how to analyse your competitors' winning ad strategies and create scroll-stopping creative that actually converts. You'll discover: • The exact process I use to identify what's working in your market (including my favourite spy tool) • Why 56% of your ad success comes from creative (and the formats that consistently outperform) • How to craft customer reviews that sell for you • Smart strategies for testing...
Apr 29, 2025•22 min
While marketers try to win over Gen Z and Millennials, there’s one group quietly driving massive purchasing decisions— Gen X . In this episode, we unpack why this generation is the most overlooked yet most valuable audience in 2025. From their deep brand loyalty and preference for authenticity, to the platforms they actually engage with (hint: it’s not TikTok), we break down what makes Gen X tick and how your brand can start speaking their language. Plus, we explore real-life examples of brands ...
Apr 25, 2025•24 min
On today's Margi Hour we answered Sarah's question: “Okay so I launched a new offer last month and literally NO ONE bought. I’m trying not to take it personally but also… kinda dying inside 😅. Do I try again? Change my offer? Any help would be appreciated!!" Have a question you want answered on the podcast? DM us over at: https://www.instagram.com/marketingandmargaritas_/
Apr 17, 2025•24 min
Q2 is here — so what should you be focusing on right now to set up a strong second half of the year? In this episode, we break down the key priorities we are leaning into, from partnerships and dialling in ad performance, to refining email flows and testing new channels. We’ll cover what’s worth your time (and budget) and how to prep for mid-year campaigns. Have a question you want answered on the podcast? Send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_/ and hav...
Apr 10, 2025•18 min
In this episode of Marketing & Margaritas , we’re diving into the email platforms that are driving results for both ecommerce and service-based brands. We’ll break down which platforms we swear by for our clients and why they work so well across different industries. Whether you’re looking to build customer loyalty, increase conversions, or automate your workflows, we’ll share our top picks and how we use them to maximise ROI. Plus, we’ll highlight the key features that make each platform st...
Mar 31, 2025•27 min
Your welcome series sets the tone for your entire customer journey—so why settle for a boring “thanks for subscribing”? In this episode, we’re breaking down the ultimate 7-part welcome email flow every ecommerce brand should have in place. From the perfect timing between sends to what actually needs to be in each email, you’ll walk away with a complete blueprint that builds trust, overcomes objections, and boosts conversions. We’re talking: The psychology behind each email What to say and when H...
Mar 26, 2025•19 min
The journey doesn’t end when someone buys your digital product—it’s just beginning! In this episode, we dive into the power of a post-purchase welcome series that nurtures new buyers, boosts engagement, and seamlessly upsells them into your next offer. Learn how to build trust, deliver value, and guide your customers toward their next logical step with strategic email sequences. Whether you're selling courses, memberships, or templates, this episode will help you turn one-time buyers into lifelo...
Mar 17, 2025•32 min
Today on Margi Hour we answered Libby's question: Hey girls, I have been a listener for a year now and you have the most useful tips so thank you 💛 I am in the process of setting up a swimwear business called Zigi Swim which I'm aiming to launch in July. The samples should be ready by mid May and I am planning to get them photographed at the end of May, but I wanted some advice on the Pre-Launch timeline and content qty. Firstly what is the best timeframe for pre launch (1 month/ 6 weeks?) and ...
Mar 11, 2025•24 min
Hey Margi fam! You all loved when I recommended Poppy AI on the show—thank you to everyone who grabbed it through my link! I know you’re going to love it. If you've been here for a while, you know I never recommend tools unless I use them religiously, and we only bring on guests who offer serious value. Since so many of you slid into my DMs asking about Poppy, I had to bring on co-founder (and now friend!) Naz to break it all down. In this episode, we chat about how you can use AI in your busine...
Mar 07, 2025•1 hr 1 min
Slashing prices isn’t the only way to boost sales—in fact, it could be hurting your brand. In this episode, we're diving into smarter strategies to increase conversions and revenue without relying on the same old percentage-off discounts. From bundling tactics and exclusive VIP perks to value-packed bonuses and gamified offers, we’re breaking down creative ways to make your customers say yes without devaluing your products. Whether you're running an ecommerce store or a service-based business, t...
Mar 03, 2025•27 min
In this episode, we discuss the differences between organic social media and paid organic strategies. We break down what makes each one tick—the pros, the cons, and when you might want to use one over the other (or even mix them up for the best results). If you're curious about how to build genuine engagement or need a little extra boost from paid efforts, this episode is packed with tips to help you figure out which channel is right for you. For paid social assistance follow/contact: https://ww...
Feb 24, 2025•25 min
Grill’d has made a bold move by setting their TikTok account to private, sparking curiosity and debate in the marketing world. Is this an exclusive strategy to drive demand, or a risky play that could backfire? In this episode, we break down the psychology behind scarcity marketing, how brands can leverage privacy as a growth hack, and whether this tactic could work for other businesses.
Feb 17, 2025•11 min
On today's episode of Margi Hour we answered Nat's question: Hi girls ✨ Love your podcast! Question for Margi Hour: how do you convert followers into email subscribers? Thank you x Have a question you want answered on the podcast, DM us over on Instagram: https://www.instagram.com/marketingandmargaritas_/
Feb 13, 2025•18 min
With new tools dropping every other day, how do you know which ones are actually worth your time (and budget)? In this episode of Marketing & Margaritas , we’re breaking down our absolute favourite marketing tools right now—covering everything from AI-powered content creation to data-driven ad optimisation. Whether you’re running an ecommerce brand, a marketer, or just love a good marketing hack, we’ve got the tools that’ll save you time, boost conversions, and make your life easier. For $25...
Feb 04, 2025•19 min
In this episode of Marketing & Margaritas , we’re giving you an exclusive behind-the-scenes look at the strategies we’re prioritising for our clients in Q1 of 2025. From leveraging the latest trends in paid advertising to doubling down on content strategies that drive engagement, we’re breaking down what’s working now and how you can stay ahead. Whether you’re an ecommerce brand or a service provider, this episode is packed with actionable insights to kickstart your year. Grab a margarita, a...
Jan 21, 2025•23 min
In this bonus episode of Marketing & Margaritas , we’re looking ahead to 2025 and breaking down the key marketing trends you need to know. From shifting consumer behaviours to emerging content styles, we’ll explore the strategies that will help you stay competitive in the year ahead. If you’re planning your next move or just want to be prepared for what’s coming, this episode offers practical insights to keep your marketing fresh and effective. Follow: https://www.instagram.com/marketingandm...
Dec 31, 2024•30 min
Ready to level up your TikTok game in the new year? In this episode, we dive into the ultimate TikTok audit—helping you identify what’s working, what’s not, and what changes to make for maximum growth in 2025. From refining your bio to optimising your content strategy, we’ll walk you through actionable steps to create a profile that attracts, engages, and converts. Whether you’re a brand, creator, or business owner, this is your roadmap to Instagram success in the year ahead! Follow: https://www...
Dec 16, 2024•30 min
Ready to level up your Instagram game in the new year? In this episode, we dive into the ultimate Instagram audit—helping you identify what’s working, what’s not, and what changes to make for maximum growth in 2025. From refining your bio to optimising your content strategy, we’ll walk you through actionable steps to create a profile that attracts, engages, and converts. Whether you’re a brand, creator, or business owner, this is your roadmap to Instagram success in the year ahead!...
Dec 11, 2024•32 min
The holiday season can make or break your year, so why not make it your most successful one yet? In this episode, we’re diving into actionable strategies to maximise your sales, connect with your audience, and stay ahead of the competition during the busiest time of the year. We’ll cover: - How to prep your marketing campaigns to stand out in the crowded holiday space. - Tips for boosting sales and creating memorable experiences for your customers. - Post-holiday strategies to keep the momentum ...
Dec 03, 2024•19 min
