175 | Effective Strategies for Consistent Content Creation + A Life Update 💅

Maybe you didn't even notice I was gone , especially if you're listening to this in the future , and there's just tons of episodes before this and tons of episodes after this , and to you it's a 10 second gap between the last episode and this episode . But I took an unplanned , unscheduled six week , maybe even seven weeks I'm not counting Hiatus .

I guess and I've never done that before there was a couple of times in the middle that I questioned what I was doing with my life and if you want to know kind of what happened , why I dropped off the face of the earth what happened in my life in the last six weeks , because , oh goodness , it is a lot Then stick around to the end .

I'm not actually going to talk about it until the end , I'm just going to jump in and , hilariously , I had a podcast planned and didn't realize that my next topic coming back six weeks later was creating long form content .

Week after week , we're going to talk about how you come up with ideas and how mostly how I come up with ideas or topics for the conversations that I have on the podcast , the process to ensure that the information that you're passing along is useful and tangible . And then how to not get burnt out . And I have some notes here from before .

I took six weeks off and then I will also just ad lib what I've learned in the last six weeks . So let's dive in . Number one how do I come up with ideas and topics for these podcast episodes ? Many different places .

Often it's conversations that I'm having with clients or people in DMs , questions that I'm getting , especially if it happens multiple times in a short period of time , but sometimes it's just one question totally offhanded .

There's been a couple where it may even be a one-line answer to the client or to the person in my DMs , but then I'm thinking about it and I'm like , oh , I could go so much more in depth and so many of my topics come from those conversations and DMs and questions that I'm getting . They also come from strategy sessions .

So I do offer one-to-one strategy sessions and typically we focus on one very specific thing for those 60 minutes and there are definitely repeating questions and topics that I have to address in those strategy sessions , and so I like to pull those things out and talk about them . I also will get ideas and inspiration from past episodes .

Usually it will be like the topic of the like , not the topic what's the word ? I'm looking for the title of the last podcast episode because , frankly , I do not go back and actually listen to my podcast and I think that that's great when I'm refreshing an episode on something I've already talked about .

I like to give my most up-to-date facts , most up-to-date understanding that I have whatever , because marketing moves so fast and things change really quickly , and so if I'm talking about a campaign strategy six months ago , 12 months ago , versus what it is now , or maybe even in six months , those could be radically different .

And so past episodes , their titles , can give me ideas . And then I also look at podcasts in other niches or people on Instagram , but always other niches .

So a really great example is I offer mini strategy sessions for a while , and the idea of that came from photographers and how they'll offer mini photo sessions where you get like it's a half an hour time slot , they do multiple of them back to back and then you walk away with 10 pictures instead of your typical two or three hour photo shoot , that you walk

away with 50 or whatever photographs , right ? So that's where that idea came from . I also listened to an episode from a relationship coach . I want to say , maggie , something it aired Valentine's Day 2023 or close to that and it was my episode .

That was the five love languages of marketing , and I aired that episode in February , like the week of Valentine's Day 2023 . But the inspiration came from a relationship coach who was talking about actually her dislike for the love languages in relationships .

But still I was like , oh , I could totally apply this to marketing , and so I definitely get ideas from other podcasts that I'm listening to . I don't , as a rule , listen to other marketing podcasts because I don't want to really be influenced by them or like overly influenced , overly swayed , and I don't want to like even accidentally steal someone else's ideas .

I prefer to really just let my own creativity , my own white space , kind of take up that information . So those are some of the places that I get ideas and inspiration for the podcast episodes . If you ever have an idea that you want me to cover , just shoot me a DM on Instagram . That's the best way and I'm happy to potentially dive into that .

Number two , the process to ensuring the content on my podcast is useful and tangible , and this is hard .

This is really hard because I want to keep episodes short and and I want to give information , but I also want there to always be some sort of action step at the end and there is definitely like a balance between too much information and too many action steps that it just is overwhelming and something so specific that people are like , oh well , I've already done

that or I'm already doing my own variation of it or whatever done that , or I'm already doing my own variation of it or whatever . Right . So it's balancing that ability to give a good amount of information and have a very specific action step .

And if I do have an episode where there's multiple action steps , then typically I like to give a disclaimer or just a reminder of pick what is resonating with you , like pick one that most resonates with you right now , where you're at , and focus on that , and then you can come back to this episode in six months or three months or whatever and tackle another

thing . And then the biggest thing that's helped me with this to make sure or to do my best on making sure that the information is useful , tangible , is making sure that it's presented in a way that's meaningful . By having outlines .

That helps me ensure I stay on topic , make sure the content is well organized and often when I start to outline something , I just kind of like brain dump , if you will , all of my ideas .

If you haven't heard , I've definitely talked about this in the past on the podcast , but if you haven't heard or it's been a while , I have Asana tasks for each month and then within that month it has the episode titles and I typically am working anywhere from six to eight weeks out and those episodes that are like one to two weeks out are hopefully already

recorded . The ones that are three to five weeks out , I have those outlines and I've started to organize the information and I'm really like digging in there .

And then the ones that are six to eight weeks out , I have titles and I'm trying to organize the titles and the ideas in a way that flows nicely and so that we don't have exact same content back to back .

But if two episodes complement each other , that they do come close to each other and in the most logical way , and so each week I have an Asana reminder or Asana task that automatically pops up for each month so that I can and I spend anywhere from 10 to 30 minutes on this and I just go through , and so those episodes that are farthest away , I'm just

writing those titles down , and then the middle range episodes , I'm brain dumping my ideas for those topics , and then the ones that are closest , I'm refining the details and then also organizing them into the most logical information path , if you will , and I find that that's really helpful , and if I can have the action step as part of the outline , then , yeah ,

that's super helpful , obviously , okay . Part number three this is the last part is how to not get burnt out . Now I do wanna just preface this . I will , like I said , after I've talked about this , I'll get into exactly what happened to me .

I wouldn't say I was burnt out from the content , so I'm gonna more specifically focus on being burnt out on the content , but I also just wanna make it really clear that taking a break is okay and consistency is extremely , extremely important . But I did not get a single message from anyone saying where are you ?

I went from hundreds of listens a week to like dozens , if you will in the course of the six weeks that I've taken off , and I expected that , absolutely 100% expected that . But hundreds of listens down to dozens was so disheartening and was really hard that first couple of weeks . But yeah , nobody reached out . I was like , hey , where are you ?

What's going on ? Jinsei ? You disappeared Because other people's lives are also busy and I'm sure that people are excited and happy that my name is popped up in their podcast player , but it's also summertime and people are busy and I'm trying to give myself grace .

So if it also happens to you that you get burnt out and you just need a break , take that break .

I repeat in here , actually , that preparing for the episode starts six to eight weeks in advance , and so that helps me to not get burnt out from the content creation , because if there is a week where I'm feeling overwhelmed or I just don't want to or I am feeling burnt out from content creation , I can just skip it for the most part , and that way the work

is being done in little , little chunks instead of all at once , and by getting the work done slowly but surely , I know that when it's time to come and record that it's ready to go . I also highly recommend batching the work that you're doing .

So batching the recordings , batching , editing , batching the upload , so that your brain is not switching tasks , because we all know that you lose . You just lose so much focus , attention ability when you're switching tasks .

So if you batch and you're just like in record mode , and then the next day or later that same day , whatever it might be you go into edit mode and then you can really just like focus on editing and then you can go into the uploading phase and scheduling out , and so you're only doing those one tasks at a time and your brain can really focus on whatever

that task is . Throughout my podcasting adventure journey , I've gone through different phases where I have been doing everything myself . Where I have been doing everything myself . I've had podcast managers who did a lot , a lot of the work for me .

I've gone back to oh and then I had a copywriter for a while who was writing all of the copy for me emails and blog posts and then I let go of the copywriter and I let go of well , yeah , let go of my podcast manager , and I went in a different direction and I started editing again myself and now I'm back to having an editor who helps me with that

piece . So there's just different parts of the journey and having the ebb and flow is just normal , but figuring out how to batch so that you can stay on top of it is really , really important .

Yeah , and then , like I already said , I think the biggest thing is just giving yourself grace when you get burnt out and making sure that your schedule , your content schedule whether it's podcasts or blog posts or videos is an actual , manageable schedule . It is so much more important that you're putting out consistent quality content .

Then , like , the quality piece is the most important part and being as consistent as possible as you can be , but the frequency is less important .

So if that's consistently putting out a quality piece of content once a month , then that is better than consistently putting out a piece of garbage content every other week , right , especially if you're doing this by yourself , if you don't have a team , or if your team is still really small , then just giving yourself that time and space to ensure that you are able

to put out that content and because that's what's more important . So , yeah , those are my tips , my information for you . So June June was a little bit crazy . We started looking at houses . So this is why I've been off for six weeks .

So if you're like I don't care about your life , jenzea , then feel free to go to the next episode in your podcast player . Yeah , so June . Like I just said , june was pretty crazy .

Report cards in my school happen in June , so we're writing like middle of June and then our last day of school is the 28th I think it was this year Like it's right at the end of June and , of course , like the grieving process and she was terminally ill , so we knew it was coming and there's grief beforehand for that and then also grief after and you're

processing things . I've never had anyone pass away in that manner before in my life and so it was a very different grieving process for me , but that obviously factored into it . And then we also started looking for houses . In June I found a house I absolutely loved . We didn't even have a realtor .

We had nobody that we were working with , couldn't get a showing because we didn't have a realtor , and so got a realtor . She was fantastic , went and saw the house , put an offer in , lost .

Found an identical house in the same neighborhood , loved it , put an offer in , got rejected because we were just too far off of what the owner's expectations were or desires , I guess were . And then we kind of were like , okay , we're going to give up . And another house came on the market . We're like , okay , well , we'll just go see it .

And we fell in love . And actually that third house , which was completely different from the first two , my husband loved more than any other house that I'd ever showed him in pictures or that we had gone and seen in person . And I have to agree with him Put in an offer , got into the craziest up and down that I couldn't even imagine .

That included a bidding war and walking away from the house and another offer and walking away again and then a third bidding war . So that was horrific . But we ended up with the house and then we sold our house .

So we actually signed the purchase agreement like the firm sales agreement , whatever it's called yesterday and yeah , so we're moving at the end of August and so we've been preparing our house to list it and then listing our house and it's just been a really crazy season and I've also been trying to enjoy the summer with my kiddos and I've in the last six weeks

I've ran like over 50 ad campaigns . It has been just an absolute insane season for Facebook ads . So throw that on top of all of the other things and I feel like a chicken with my head cut off and I've been running around and my podcast has always been something that is just really , really important for me to not let go of .

And I actually didn't even realize I'd missed the first episode until it was too late , and by too late , I mean , like Monday morning I had nothing recorded . I didn't even realize , like I was in the throes of grief at that time and so it I had no realization and I just let it be for a couple weeks .

And then I started to think , well , just don't go back , just don't go back to the podcast . Like just let it go , it's fine , you don't have to go back . And so I let that be my thought for a couple of weeks as well .

And then I just didn't even think about the podcast for a good week and a half while we were list like prepping our house , we got it staged and cleaned and photographs , and then we had like over 50 showings in five days .

It was our house was just bananas and didn't even think about the podcast and then I was kind of like , okay , it's time to go back , go back . And I just knew , I just knew . So , yeah , it was a very interesting experience . Like I said , I'd never missed unintentionally missed an episode .

So when Monday rolled around and I realized I hadn't put anything out , I was like mind blown and yeah , so I'm excited to be back , I am batching , so I'm going to hit end on this podcast episode and I'm going to record another one and my goal is to record three tonight . So fingers crossed that that happens , but if not , I have a plan .

So that is a bit of my story . I am excited to be back and stay tuned because next Saturday there'll be another Saturday strategy session in your podcast player . Thanks , thank you for listening to this episode of Market Scale Grow .

Every week on Saturdays , we release a new Saturday strategy session , sometimes with amazing guests , and I'm so thankful that you've taken some time out of your busy schedule to make me part of your journey .

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