Traditional lead magnets aren't always the right choice for every business, especially when targeting time-strapped, cash-rich B2E clients who need efficient solutions rather than DIY resources. Through this client case study, I explore way you can match your lead generation strategy to your specific audience's needs and preferences (and your own!) In this episode, we'll chat... ✨ The differences between B2C and B2E audiences ✨ What to do when a traditional PDF lead magnet isn't right for your a...
Apr 26, 2025•23 min•Ep. 201
In this very real and vulnerable episode, I share how I've transitioned from running my business full-time to balancing it with my return to classroom teaching, and why I believe your business should work for you, not the other way around. After many different renditions of my business, I hope the insights into how my business is working for me right now can support you! Remember, it's okay for your business to change as your life evolves. You're in control and can adjust your business model to ...
Apr 13, 2025•28 min
Are you looking to fill your virtual summit with eager participants? In this third episode of the Summit Success Series, we'll explore 10 essential ad types (plus a few bonus strategies) that drive registrations, VIP upgrades and more. Part 1: The three facets of a success marketing plan for your summit Part 2: Backwards planning for summit marketing success __________________ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → support@jenzaiadimartile.com Join the Faceboo...
Mar 30, 2025•28 min•Ep. 199
Are you planning on hosting a summit this summer? Come join me as I walk through a comprehensive timeline to follow when planning an online summit. By working backward from your kickoff date, you can ensure maximum success with your marketing strategy! In this episode, we chat about... ✨ The most important steps to take from 3+ months out to the day before your summit ✨ How to incorporate the three essential summit marketing facets into your timeline ✨ How to create a three-phase paid advertisin...
Mar 23, 2025•30 min•Ep. 198
Are you hosting a summit this summer? Then you'll definitely need a strategic marketing plan. With careful preparation and planning, you can ensure your summit supports your goals of audience growth and revenue generation. In this episode, we explore... ✨ What a summit is and how they can make you money ✨ Why it's essential to have a strategic marketing plan ✨ The three facets of your strategic summit marketing plan Join us next week as we discuss backwards planning your summit promotion timelin...
Mar 15, 2025•19 min
This episode emphasizes the foundational work that goes into creating impactful ad campaigns. We dive deep into the importance of understanding audiences and what makes ad campaigns truly successful. In this episode, we'll chat about... ✨ Five essential questions every marketer should consider before launching ads ✨ The importance of emotional connection in marketing messages ✨ How to relate offers to seasonal themes for better engagement __________________ Find me on Instagram → https://www.ins...
Mar 01, 2025•19 min•Ep. 196
In this episode, we discuss if a $20 daily budget for Facebook ads is sufficient. I break down costs associated with different ad types and how your goals and audiences impact these expenses. Budgeting for your ads is a crucial part of the success formula when running ads. Make sure your budget is on target! In this episode, we'll chat about ✨ the three primary ad types and analyze of costs associated with each type ✨ how target audience (i.e., warm vs. cold leads) factors into your budget ✨ my ...
Feb 15, 2025•15 min
This episode explores the complex relationship I personally have between advertisements for businesses and as a consumer. While many businesses rely on ads for visibility and sales, most consumers have a much more negative view of ads. As an ads manager, I find it difficult to balance these two opposing sides. This episode is a peak inside my struggles. __________________ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → support@jenzaiadimartile.com Join the Facebook com...
Feb 09, 2025•21 min
Effective budgeting is critical for entrepreneurial success! That why, this week, I share my personal insights on how I manage my business finances using strategies like Profit First and YNAB. By prioritizing savings, taxes, and owner draw, and carefully evaluating expenses, it's possible to have a financially stable solopreneur business! In this episode, we'll chat about ✨ How I allocate money my business using the Profit First method ✨ What I do with the money once it has been allocated ✨ Why ...
Feb 02, 2025•23 min•Ep. 193
Ever thought about parallels between teaching methods and effective Facebook ad strategies? Join me for this week's Saturday Strategy Session where we talk about setting clear goals, measuring success through key metrics, and continuously optimizing campaigns, listeners learn actionable tips to improve their advertising efforts. In this episode, we'll chat about ✨ Importance of establishing clear goals for ad campaigns ✨ Measuring success with specific metrics ✨ The importance of testing and opt...
Jan 25, 2025•11 min•Ep. 192
This episode focuses on essential marketing strategies for 2025 and shares what I'm going to be keeping and leaving behind this year! The discussion offers actionable insights for creating a sustainable marketing plan that aligns with personal and business goals. In this episode, we'll chat about ✨ The importance of quality and consistency in content creating ✨ Why relationship building will always be essential ✨ The pitfalls and risk of the tactics I'm leaving behind this year ✨ Actionable step...
Jan 18, 2025•20 min•Ep. 191
As the year draws to a close, it’s really easy to forget some of these small tasks. So I complied a checklist of all the things I'm doing to prepare for next year and make my life as easy as possible in such a chaotic time. In this episode of Market, Scale, Grow, we'll chat about... ✨ things to do in your email service provide ✨ organizing your Gmail and Google Drive ✨ content and metric audits to wrap up the year __________________ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/...
Dec 14, 2024•11 min•Ep. 190
Can taking a step back from your business actually be the key to future success? I've done just that and now I'm ready to share how pressing pause on both business and social media activities has reignited my passion and brought new clarity to my goals for 2025. This episode offers a bit of an inside look at my journey through an interesting season of life. In this episode of Market, Scale, Grow, we'll chat about... ✨ my journey over the past year ✨ how I'm struggling reinventing myself as I com...
Dec 07, 2024•13 min•Ep. 189
There are four crucial audience types—warm audiences, lookalikes, interest-based, and the newly introduced broad audiences—that every advertiser should be testing. Join us for this episode as we dissect each of these different audiences and walk through how to set each one up. You'll even hear Jenzaia stumbling through the ads manager throughout the episode! __________________ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → support@jenzaiadimartile.com Join the Faceboo...
Nov 23, 2024•20 min•Ep. 188
Unlock the secrets to running successful ad campaigns with this three-day testing protocol that promises to save you time, energy, and money. In this episode, we'll chat about the steps to take in order to to optimize your ads within 72 hours! Get started optimizing right away! __________________ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → support@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow...
Nov 16, 2024•18 min•Ep. 187
Ever feel like you're racing against the clock, only to find yourself scrambling at the last minute? Hi it's me! 🙋♀️ Come along with me as I learn how cultivating a sense of urgency in my life and business. Today, I'm sharing some tips that I'm personally using to become better at this important skill! __________________ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → support@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketsca...
Nov 09, 2024•13 min•Ep. 186
Unlock the secrets to identifying and overcoming campaign fatigue to ensure your advertising efforts hit the mark every time! Have you ever wondered why your ad performance dwindles despite a perfect start? Tune in as I help you navigate maintaining a healthy ad that your audience is excited to see! In this episode of Market, Scale, Grow as we chat about... ✨ Understanding campaign fatigue and how to identify it ✨ Managing Frequency and the impact of audience size ✨ Three recommendations to fix ...
Nov 02, 2024•22 min•Ep. 185
Can a tripwire truly revolutionize your marketing strategy, or is it just an unnecessary complication for beginners? Join me as I navigate the intricacies of running ads to lead magnets and the debated necessity of incorporating a tripwire. In this episode of Market, Scale, Grow as we chat about... ✨ the necessity of tripwires (or are they really necessary?) ✨ the value of tripwires ✨ the importance of lead generation in a marketing strategy ✨ strategically planning for growth and scaling ______...
Oct 26, 2024•24 min•Ep. 184
Unlock the secrets to amplifying your brand's voice and reaching an expansive audience with our latest episode. We'll guide you through the essential strategies of diversifying your marketing approach, mastering platforms like podcasts, blogs, social media, and email to ensure you're not just heard but remembered. Learn the art of repurposing content efficiently, managing tasks based on impact, and gracefully balancing your marketing goals, especially when flying solo. Whether you're a fan of Yo...
Oct 12, 2024•25 min•Ep. 183
Let's transform your understanding of Facebook's tracking tools including pixels and Meta’s Conversion API! These tools often feel very complicated and even unnecessary. But I want you to know they can be very powerful and make a huge difference in your marketing... Even if paid ads aren't your current focus! In this episode of Market Scale Grow, we'll cover... ✨ exactly what the pixel is and why it isn't really that scary ✨ why the pixel is important ✨ a little bit about the Conversion API and ...
Oct 05, 2024•17 min•Ep. 182
Ever wondered if you're wasting your time and money on Facebook ads? Learn how to make smart choices in creating your marketing plan. Do you even need to be running ads? In this episode of Market Scale Grow, we'll cover... ✨ the absolute basics to cover before even considering ads ✨ 3 things to have in place to ensure success beyond your ads ✨ the exact types of ads I recommend you run __________________ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → support@jenzaiadi...
Sep 28, 2024•26 min•Ep. 181
Could your landing page be sabotaging your conversion rates? This episode of Market Scale Grow uncovers the five most common mistakes that can impact your efforts and leave your conversion rate suffering! From hidden buttons to too many choices, there are suggestions anyone can implement to unlock the full potential of their landing page! In this episode of Market Scale Grow, we'll cover... ✨ the difference between long and short landing pages ✨ 5 mistakes that have a huge impact on landing page...
Sep 21, 2024•18 min•Ep. 180
Walk through the steps I took with a client to turn a floundering Facebook ad campaign into a success! In this episode of Market Scale Grow, we'll cover... ✨ a simple yet critical mistake we made ✨ the power of a testing protocol that helps you identify issues ✨ the order we troubleshooted through the different issues __________________ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → support@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/gr...
Sep 14, 2024•15 min•Ep. 179
Consistency is the backbone of a successful marketing strategy. Learn how to master both macro and micro consistency to elevate your brand’s presence and engagement. In this episode, I share... ✨ essential insights on maintaining a reliable marketing plan ✨ the importance of quality over frequency ✨ the components of macro consistency and micro consistency Understand what consistency looks like for different aspects of your marketing plan, whether through community building, email marketing, or ...
Sep 07, 2024•16 min•Ep. 178
Can a simple, low-cost offer transform your marketing strategy? Discover the potential of tripwires in this Saturday strategy session, where I break down this powerful tool that can help offset ad expenses and grow your email list. In this episode, we'll cover... ✨ the essentials of tripwire pricing ✨ the inclusion of bumps and one-time offers ✨ how this technique compares to self-liquidating offers (SLOs). Whether you're a seasoned marketer or just getting started, this episode is packed with a...
Aug 31, 2024•13 min•Ep. 177
Discover my favourite brainstorming exercise that sets the stage for an effective marketing strategy. In this episode, I will help equip you with an innovative set of tools to elevate your marketing efforts and give you simple, actionable steps to improve your marketing strategy over the next 3-6 months. __________________ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → support@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketsca...
Aug 24, 2024•12 min
What if you could keep your long-form content fresh and engaging without feeling overwhelmed? Tune in to this episode of Market Scale Grow as I return after a six-week hiatus with actionable strategies for consistently producing valuable long-form content. Learn my methods for generating ideas from various sources and discover how to balance providing quality information that is also clear and actionable. In this episode, we cover: ✨ Content Creation Process [01:36] ✨ Ensuring Useful and Tangibl...
Aug 17, 2024•19 min•Ep. 175
With longer buying cycles and lower trust levels, turning leads into customers has never been more challenging. In this episode, we’ll discuss managing your expectations by understanding key metrics like audience size, growth rate, and engagement levels. Learn how patience and effective audience nurturing can lead to increased sales, and discover the importance of setting realistic goals based on industry standards. In this episode, we cover: ✨ Understanding the Shift in Buying Cycles [00:47] ✨ ...
Jun 15, 2024•13 min•Ep. 174
Ready to master the art of scaling your ads quickly and effectively during a launch? This episode shares action steps for both vertical and horizontal scaling to ensure you're able to increase your budget and maintain the success you began with! We'll also dive into additional tips to ensure your budget goes as far as possible... plus a MUST do tip in the event your launch ads underperfom from day one. Don't miss out on this Saturday Strategy Session! In this episode, we cover: ✨ Setting Up Your...
Jun 08, 2024•15 min•Ep. 173
Balancing work and family life during summertime can feel like a high-wire act without a safety net. In this episode, I share my personal experiences and strategies for maintaining marketing momentum amidst summer breaks and maternity leaves. You'll hear firsthand how I've navigated the challenges of pausing initiatives like podcasts, yet found ways to keep the business pipeline flowing. If you've ever wondered how to manage your marketing efforts without losing traction during busy seasons, thi...
Jun 01, 2024•23 min•Ep. 172
