Tom Wells | 5 Things Every Brand Needs To Be Successful

Our guest for this week’s episode of M&A Masters is Tom Wells, Managing Partner and Co-Founder of 10 Point Capital in Atlanta. 10 Point Capital partners with visionary founders and operating executives to build dominant franchise brands. A foodie who loves hospitality, Tom found a way to combine those by investing in such companies as Walk-On’s and Slim Chickens. 

We chat with Tom about the inspiration behind 10 Point Capital, and the meaning behind their brand name, as well as:

• The one key thing they look for when partnering with a brand
• 5 things that determine which brands will be successful
• How to master building rapport with potential clients
• Franchise investing post pandemic
• And more