Mark Addison | From a $30M Exit Offer to $100M - podcast episode cover

Mark Addison | From a $30M Exit Offer to $100M

Oct 21, 202031 minEp. 52
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Episode description

What motivates Mark Addison, CEO of X Rocket.io? He’s seen too many entrepreneurs, especially first-timers leave money on the table when they exit. 

 

His firm helps optimize key valuation drivers during M&A negotiations to maximize the money owners and founders take home.

 

In one case, he and his team were able to reengineer a $30 million offer… into a $100 million offer. We talk about the three things they did to make it happen and the audits they perform on clients, as well as…

 

  • The key metrics that predict higher valuations

  • Acquisition trends with PE firms you should be watching

  • Two insurance products you should have in place for any deal

  • The biggest misconception many founders hang on to

  • And more 
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