Alex MacLaverty | Solving Business Challenges With Communications

Communication is vital during an M&A transaction, on both sides, externally and internally. Clarity is a PR firm that works to help companies get through the deal, from media relations to crisis management.

It can be a stressful process… and certainly not the time to “wing it.”

As Alex explains, they use a change management model called ADKAR to shepherd organizations and people through times of transition, get buy in, and make sure new policies and procedures “stick.” 

We get into detail on that, as well as…

• Strategies for integrating vastly different company cultures (and customer bases)

• COVID and post-COVID communications strategies

• What they do when deal details leak 

• How they balance confidentiality and the need to share information

• And more