043 - Kyle Brown Founder of Clawhammer Supply on Following Your Curiosity and Leveraging Content Marketing to Grow Your Business

In this episode, we interview Kyle Brown, the founder of Clawhammer Supply. Clawhammer manufactures and sells home brewing and home distilling equipment online, directly to consumers.

The idea for Clawhammer was born out of Kyle’s own curiosity and love of “tinkering.” He has always loved building things from scratch and learning the inner workings of how seemingly complex processes occur.

“The thing about this story is that I’m just a guy who was just making stills in the basement and one day a lot of people wanted to buy them. I don’t have any formal business training,” says Kyle.

But, as you’ll hear more about in the episode, the key difference-maker that helped Kyle grow his business into one of the largest home-brewing and distilling equipment companies in the world was the guts to take action.

Here’s What You’ll Learn in This Episode:

• The story of how Clawhammer Supply got its start (and how you can use the same process too)
• How Kyle used "dry testing" to assess the viability of his business
• The strategy and tactics Kyle employes to scale his business
• How Kyle leveraged organic content and email marketing to grow his business sustainably
• Tips for coming up with new content ideas
• Fun facts about beer, homebrewing, and distilling

For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/043

To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events

To recommend an interviewee, visit: MakingItInAsheville.com/podcast

Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.

Music by Commonwealth Choir

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