037 - Hunter Berry, Founder of Taco Billy, on Finding Purpose in Breakfast Tacos

Hunter Berry identifies as a “feeler.” When he left Texas in 2014 to build a new life in Asheville, he ended up taking his own advice. “I always told friends who were leaving Texas to open up a taco shop and spread the good news of breakfast tacos.”

So that’s what he did, feeling his way through the process. The rest, they say, is history —and an interesting one at that. If you want to learn the story behind Asheville’s iconic taco shop, then this episode is for you.

Here's What You'll Learn

• The story behind how Taco Billy got its start
• How Hunter developed the Taco Billy name and branding
• Marketing strategy: How word of mouth and branded stickers have played an important role in promoting Taco Billy (and why it’s not for everyone)
• Future projects for Taco Billy
• Earthships: what hunter was building before he was building tacos

For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/037

To recommend an interviewee, visit: MakingItInAsheville.com/podcast

Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.

Music by Commonwealth Choir

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