032 - Honey of Different Wrld on Building a Brand and Community, Crowdfunding, and Inclusion

In this episode of Making It in Asheville, we interview Honey. She is the founder and owner of Different Wrld, a fashion and lifestyle brand based in Asheville, NC. We sit down with Honey to discuss the imminent rebrand/relaunch of Different Wrld and her upcoming crowdfunding campaign.

Here's What You'll Learn:

• Honey's story of how and why she started Different Wrld
• Crowdfunding best practices (and how to compare platforms)
• The importance of email marketing (and keywords to avoid when sending them)
• How Honey has built a brand community through hosting pop-up events
• Community in Asheville and Honey's thoughts on the difference between diversity and inclusion
• Honey's favorite things to do in Asheville
• Honey's definition of Making It (in the Bonus Audio)

For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/032

To recommend an interviewee, visit: MakingItInAsheville.com/podcast

Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.

Music by Commonwealth Choir

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