008 - A Lesson on Finding Your Own Creative Style (and Business Niche) with Sarah Hooker

In this episode, we interview Sarah Hooker, the one-woman show behind two niche photography businesses located in Asheville: Sarah Hooker Photography and Virago Boudoir.

Whether or not her name means anything to you yet, you know her work. She took most of the pictures we post of ourselves on @makingitinasheville, on our website, and even the picture we use for this podcast's artwork. If we look good in the picutures, you can assume she took them. She is an absolute pro behind the camera.

In a town with a ton of photographers, we chose to work with Sarah for our business photographs, in part, because she clearly marketed herself as a “Personal & Business Branding” photographer — something we get into in the episode.

We used this interview to showcase Sarah's personality and learn more about her and her businesses.

In this podcast, you’ll learn:

• How Sarah found her photography style and grew her craft into a small, self-sustaining business
• Why career paths aren’t always linear and why Sarah believes her past experience working in different industries has helped her business today
• The story of how and why we chose Sarah Hooker to be our Personal Branding photographer
• What photography gear and apps Sarah uses (and what she recommends for those who are just starting out)
• Sarah’s favorite things to do in Asheville from outdoor activities to restaurants

For show notes, visit: MakingItInAsheville.com/008

To recommend an interviewee, visit: MakingItInAsheville.com/podcast

Music by Commonwealth Choir

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