This episode comes out on Tuesday, September 10th, which means we are just weeks away from Q4, The final quarter of the year. That's October, November, and December. For many small businesses, these are some of the biggest, most important sales months of the year, not to mention a busy time personally for a lot of us. So I want to help you get prepped for this. I mentioned that this episode is going to be a little bit different and here's why. Consider this a mini workshop. I just reco...
Sep 10, 2024•24 min
It was so so fun to have a fellow crafty person on the podcast! I know that many, many of you center your businesses around a craft, and my guest today literally wrote the book about hers before shifting her focus to supporting and uplifting crafting professionals. Abby Glassenberg is the Co-Founder and President of Craft Industry Alliance, the premier trade association for the crafts industry. Abby and her team provide in-depth news coverage, top-notch professional development opportunities, an...
Sep 03, 2024•44 min
Here’s something I believe with all of my heart You have a superpower. Specifically, a marketing superpower. And I know that probably, we’ve never even met, but I can tell you this with 100 percent certainty. And it gets better! This superpower doesn’t cost you anything. It doesn’t require you to pick up any new skills. It’s something you have access to ALL of the time and you can activate at any time. This superpower is something that can help you connect with your ideal customers, grow your au...
Aug 27, 2024•17 min
She’s back! I loved talking with Tanessa so much in our last episode of the podcast, episode 254, that I had to have her back on a second time. In our second conversation, we deviated from Tanessa’s expertise in health and wellness to talk about another passion she has: financial independence. In case you need a refresher or missed the last episode (go check it out because it is SO good), Tanessa is a health and wellness coach who specializes in working with entrepreneurs to eliminate brain fog ...
Aug 22, 2024•43 min
For a podcast that centers well-being in how we run and market our small businesses, today’s topic is overdue! I am so thankful to have had such a grounded, enthusiastic pro at my side while thinking through how we keep our bodies healthy. Because when we do, our minds (and ultimately our businesses), really reap the benefits. My guest today is Tanessa Shears. Tanessa helps entrepreneurs double their energy and focus so they can make more money in their businesses. She works closely with busines...
Aug 20, 2024•47 min
I have been a fan of Brené Brown for about a decade now, and so it is truly mind-blowing to me that we haven’t discussed one of her books for Book Club until now. Brené Brown is a researcher and self-identified storyteller who has spent the last two decades studying courage, vulnerability, shame, and empathy. I first learned about Brené from two incredible TED talks she gave in 2010 and 2012, which I’ll link in the shownotes. From there, I deep-dived into her books, which are also linked. While ...
Aug 15, 2024•1 hr
Let’s be real: A business does not exist without sales. It just doesn’t. As much as I know that you, dear listener, are a big-hearted small business owner who wants to make a difference through your small business. (I LOVE THIS ABOUT YOU). You do have to make sales. And making sales opens up huge opportunities. Not only for your business, for yourself and your life, but for the impact you’re able to make. But I think you’ll agree: Build it and they will come is not a thing. And even when you get...
Aug 13, 2024•20 min
What does it take to TRULY connect with your ideal customers? To show them who we are, to demonstrate what we have to offer them, and to get them excited about becoming a customer with us? Anyone who has tried marketing their business knows that this isn’t an easy thing to do at all. But, it’s not something that gets a lot of airtime in marketing conversations. It’s a lot sexier to talk about growing your audience or making sales, but this space between someone discovering your business and the ...
Aug 07, 2024•24 min
Today’s episode is a very exciting one because in it, my guest, Antonia Bowring and I, chat about a topic that I have not yet covered on this podcast. And that is coaching! We all have moments in our lives where we could really use some guidance, or at least an exterior influence to keep us moving toward our goals. I think as small business owners, this is sometimes especially true. Working with a coach, developing relationships with mentors, honing skills to coach yourself- these are all great ...
Jul 30, 2024•53 min
Let’s talk about how to NOT be invisible. In other words – how to get your business actually SEEN by the right people – the people who will buy. In this episode, we’re going do two things. First, I’m going to give you an overview of 10 ways you can get discovered by more of your ideal customers. Then, I’m going to walk you through how to choose which of these makes the most sense for you. MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/249 CONNECT WITH ME ON INSTAGRAM: https://instagram.com...
Jul 24, 2024•23 min
There are times when the “shoulds” we are either taught or have convinced ourselves of pile so high it can be overwhelming. It is in this state of overwhelm that we lose track of ourselves, our passions, and our “why.” The balm, according to my guest today, is to re-root in our identities and uncover our purpose based on a true understanding of who we are. It’s in creating from a sense of self that we find contentment and success. Jessica Huie is a visibility mentor who helps people bring their ...
Jul 16, 2024•39 min
This book was an absolute joy to read. As always, Charelle and I resonated with different parts and pieces, and maybe more so than past books the sections we pulled out clearly illustrated the ways our brains work so differently, which is always fun to see. I have been following the author, Elise Blaha Cripe, for a long time, and when she came out with her book I immediately jumped on getting a copy. I really admire Elise for her creativity and dedication to making space for joy, whether it’s a ...
Jul 16, 2024•50 min
Raise your hand if you’ve had any of the following thoughts recently. “Marketing is overwhelming.” “I have no idea where to start.” “I am just an inconsistent person.” “I’m just not good at this.” “I hate social media.” “Sharing marketing content is just annoying.” “Email marketing is just spam” “Nothing is working.” “I don’t have anything interesting to say.” Now, while I don’t have the magical ability to see you through this podcast transmission, I DO know my listeners pretty well, and my gues...
Jul 09, 2024•13 min
This conversation and guest were a long time coming! One of my favorite things that I get to do in my membership program, Making Good Happen, is host monthly Guest Expert Sessions where a guest speaker presents a live video presentation for our members. Some really great conversations have come out of the Q+A’s at the end of these sessions, and they’re always so much fun. This past December, Jumer Adalin joined us to talk about viral reels, how to create them, and how to harness their power usin...
Jul 02, 2024•48 min
Okay folks. This episode is all about NUMBERS and specifically, MANAGING YOUR BOOKS. If this makes you quake in your boots, you are not alone. The great news is that my guest today, Alicia Thomas has the very useful superpower of making money, finances, and bookkeeping feel a lot more approachable. She loves teaching creative small business owners that they actually can manage and understand their finances. Alisha is the founder of Wait, What? Consulting, where she specializes in working with cr...
Jun 25, 2024•46 min
I have stayed VERY VERY far away from the word “HACK” when it comes to this podcast, because for the most part – I don’t believe there are hacks. I *CERTAINLY* don’t believe in business marketing hacks that will make all of our dreams come true if only we find the sneaky shortcut to growth and success. And it’s not that I don’t WANT to believe in hacks… of course I do! How great would it be if there was a magic easy shortcut solution to success. But, as professor Randy Pausch (and author of The ...
Jun 18, 2024•28 min
The subtitle of this book I think perfectly explains what the book is all about: Making and marketing work that lasts”. There are the one-hit-wonders of the world. And then there are the books, art, music, and businesses that stand the test of time. How do the so-called perennial seller keep reaching people and earning money decades or even centuries later? That’s what this book is all about. Creating something that really matters to people and will live on. I actually hadn’t heard of this book ...
Jun 15, 2024•49 min
I was so excited to have today’s guest on the show. There is so much to say about him that I honestly wasn’t sure how to fit it all into an intro, so here are the highlights. Calan Breckon helps business owners get clear on their SEO (search engine optimization) strategy for their websites and businesses. He helps develop a content strategy growth plan, keyword planning, email list building, podcast development, and more to boost searchability on Google and search engines and drive more traffic ...
Jun 11, 2024•51 min
My dears! I have such a treat for you today. One that I am *literally* giddy with anticipation, smiling as I record this to share with you. This episode comes out on June 4th – and it’s our first episode of PRIDE MONTH! As you probably know, I am a proud member of the queer community and to celebrate Pride, I’ve got a bit of a bonanza on the podcast today. And that is, of course, with CONTENT! Content is kind of my love language. And so today, I’ve decided to share something with you that until ...
Jun 04, 2024•35 min
At the beginning of my conversation with today’s guest, I said something like, “This is one of those conversations that is 100% outside of my comfort zone.” I was truly not expecting that my zone of comfort would expand in a whole new way by the end of today’s episode thanks to my guest, Meenadchi. Meenadchi is a somatic healing practitioner, with a focus on clearing ancestral money trauma for first-time entrepreneurs. The modality she uses for this work is family constellation therapy. In tryin...
May 28, 2024•58 min
I’m just gonna come out and say it: Today’s episode is A TREAT. My guest today and I have been mutually following each other for a while and HOLY MOLY am I glad that we finally got to connect. She is as fun to talk to as she is knowledgeable about business and branding. AND FUN FACT! I’m guest hosting over on her podcast, the exact day that this episode came out! So head over to the Brand Your Passion podcast (in the show notes) to listen to that one. Hollie Arnett is a graphic designer turned b...
May 21, 2024•58 min
There are certain people and businesses whose content I just can’t get enough of. When I see they’ve posted something new on Instagram, or uploaded a new podcast episode or video or blog post, or better yet - sent me a marketing email… I go STRAIGHT TO IT because I want to see what they’ve got going on. As marketers, this is the dream. We want our content to make people GENUINELY excited to see what we have to say or what we’ve posted. We want our ideal customers to come across our social posts,...
May 16, 2024•18 min
To be honest, I avoided reading this book for quite a while. This is just my opinion, but the title is boring and misleading, and the cover art is pretty bad. I know, “Don’t judge a book by its cover” and all that, but it’s actually really bad in my opinion. What finally got me to cave was multiple guests on this podcast kept recommending it to me, people I really respect and enjoy talking to. So Charelle and I decided to crack it open! Now, while I don’t agree with everything in E-Myth, it turn...
May 15, 2024•1 hr 1 min
Creating strong friendships as an adult is something I have been thinking about a lot lately, and it seems like many, many other people are to. In the last few years, there have been books, studies, articles, podcast episodes- you name it- all trying to understand adult friendship. This topic got particular attention in the wake of lockdown, when across the US, employees of all kinds who made the necessary switch to working from home, well, stayed home. I’m sure many of you have heard about the ...
May 07, 2024•47 min
Books are a huge part of my life… and my business. You might have noticed a hint of that from the fact that Making Good has a book club! In addition to the every Tuesday episodes that come out here on the podcast, on the fifteenth of every month we also have a Making Good Book Club episode, where we discuss a book we think can make an impact on your business, share our key takeaways, and then let you know what book we’re covering NEXT MONTH. I’ve read a lot of books in the last couple of years. ...
Apr 30, 2024•23 min
I am so, so thankful to today’s guest for completely letting me go off the rails and run wild with our conversation. Something you may not know about many interview-style podcasts is as hosts, we try to prep our guests with a list of questions they can expect during the interview. For whatever reason, I threw many of the pre-determined questions for this episode right out the window, and Julie Sellers was totally game. Often times, following your intuition and excitement yields the best results,...
Apr 23, 2024•51 min
Let me get straight to the point: I’m doing something new ! Something completely and totally out of my comfort zone. Something that I’m a total beginner at. And it has me FEELING THE FEELS. And I really, really need a pep talk. And so… I’m giving one to myself. MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/232 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts...
Apr 17, 2024•17 min
Right off the bat, I just need to tell you that this book is a must-read. It is so beautifully written, and there is so much wisdom to gain. Charelle and I have already begun experimenting with implementing a few of the ideas that Tricia Hersey shares, including unlearning popular messaging around productivity, hustling, and the role of rest. This is not a business or self-help book. It is a personal and social history intertwined with a healthy critique of white supremacy and capitalism and the...
Apr 15, 2024•47 min
I am so excited to bring you this episode with a RARE repeat guest! Megan Dowd is a Certified Equity-Centered Coach who specializes in branding. You may remember Megan from the very early days of this podcast, where we chatted about how storytelling can help build strong connections in your business. That is a great episode and if you’re curious about checking it out, it is linked in the shownotes. Megan has since joined forces with graphic designer Nicole Yang and Copy, Content and Marketing sp...
Apr 09, 2024•48 min
Okay. I’m about to say something that is going to sound like an exaggeration. But I promise you, it’s not. Here it is: Starting a podcast has changed my life. As a result of the simple decision to start a podcast, so much has come into my life. I have new friends! A new community. A new body of work that I’m so proud of. New skills, new confidence, and yes new revenue streams. So, over 220 episodes into Making Good, I thought it was HIGH TIME that I do a deep dive into podcasting. MAKING GOOD SH...
Apr 02, 2024•27 min
