Creating social media content for our business takes a lot of time. But how do you know if the time you’re spending on social media is actually creating results for your business? In this episode, I'm sharing 10 ways to get more results (read: SALES!) from your social media marketing. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/178 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/1...
May 31, 2023•47 min
One of my favorite things to do on this podcast is to share an idea or concept that is new to me and that I am so excited about. This is one of those episodes! Today we’re talking about regenerative business. Wondering what that is? I was too until I had this conversation with Helen but it’s safe to say I’ve become a believer that this is an idea we can ALL embrace My guest for today’s show is Helen Tremethick. Helen Tremethick is a Regenerative Business Designer & Holistic Business Coach fo...
May 23, 2023•1 hr 13 min
This week is the 3 year anniversary of Making Good! Hosting this podcast has been one of the greatest gifts of my life – truly, that’s not an exaggeration – and to me, it has really shown the magic that comes from consistently creating valuable content over time… and specifically LONG-FORM content. That’s what we’re going to talk about today! In this episode, we’re going to cover: What is long-form content Why long-form content matters Choosing the right format of long-form content for you Creat...
May 16, 2023•35 min
This was a fun one, dear listeners. While The Art of Gathering is not technically a business book, it is absolutely one that can be relevant for all of our businesses and I really encourage EVERYONE to read it! So much of our lives are spent gathering –at school, at parties, with family, at religious institutions, etc. – and yet, we tend to spend very little energy thinking intentionally about what’s most important in these events… and then designing these meetings deliberately to prioritize wha...
May 16, 2023•1 hr 1 min
Get ready for another Making Good first! Today’s episode is all about brand messaging: the what, why, and how… and how to actually apply it to your business. This is the first time we’re diving into this subject on the podcast, and we couldn’t imagine a better guide than Ashlee Sang. Ashlee is a business strategist who equips conscious and caring business owners with brand messaging strategy to grow their impact and revenue in alignment with their values. We learned SO MUCH from Ashlee, and we k...
Apr 25, 2023•39 min
You have questions, and I have answers! In this Q&A episode, we discussed my tips for growing your email list, personal brands vs. business brands, social media schedulers, things I've changed my mind on, how to get more comfortable with selling, how to approach niching, and how much money to spend on marketing. SO FUN! ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/172 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS ...
Apr 19, 2023•23 min
I've never felt so called out by a book! In this episode, Charelle and I are discussing Essentialism: The Disciplined Pursuit of Less by Greg Mckeown. In this book club episode, we talk about what it means to be an essentialist, how to figure out what’s really important, how to eliminate what doesn’t matter, how we would suggest you apply this for small businesses, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/171 CONNECT WITH ME ON INSTAGRAM: http...
Apr 16, 2023•56 min
Today we are talking about something that many small business owners shy away from: SALES. And although it’s not always the most comfortable topic, it’s SUCH an important one, and so I’m thrilled to be joined by my guest today, Jen Szpigiel of Becoming Iconic for this conversation that will help you look at sales in a whole new way. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/170 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROM...
Apr 11, 2023•40 min
In this episode, I'm sharing why email marketing is so important, and more importantly how we can QUICKLY grow our email lists (so we can see more email sales!) ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/169 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts...
Apr 05, 2023•18 min
Today, we are talking about all things BRANDING, and how we can use our brands to really stand out. My guest today is the oh-so-talented brand designer Zuza Hicks of Nicely Made Studio. We covered everything from brand identity to strategic design to standing out through your brand and much, much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/168 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggood...
Mar 28, 2023•58 min
In this episode, we discuss the book '168 Hours: You Have More Time Than You Think' by Laura Vanderkam. This book about time management, and specifically -- how to make the most and best use of the 168 hours we have each week. In this episode, my book club co-host Charelle Griffith and I discuss: the power of time tracking, the relationship between consistency and breakthroughs, core competencies, how to apply time tracking to your small business, and much more. ____________________ MA...
Mar 21, 2023•57 min
In a small business world of hustling and stress, today’s episode is a breath of fresh air. My guest today is gentle business coach Ashley Beaudin. In this episode, we discussed what it looks like to build a gentle business, the role of self-sabotage and how to move through it, how to prioritize your safety, finding community, the power of quizzes, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/166 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laur...
Mar 14, 2023•45 min
I’m so excited to share a “first ever” for Making Good! I sat down with a small business owner who’s just starting out, Corinne Monaco, the artist and owner behind Just Peachy Illustration . She also helps produce and edit this very podcast. In our coaching style conversation, we talked about where she is in her business and why she’s focusing on wholesale, and together we came up with a step-by-step plan of action for her next few months. We’re going to check in with Corinne in 90 days to see h...
Mar 07, 2023•54 min
If you’ve ever felt like you don’t know what to share with your audience, or like your stories aren’t exciting enough to share… today’s episode is for you. My guest for today’s show is launch copywriter and brand strategist Zafira Rajan . In this episode, we discussed what copywriting is and how intention plays in, the role of stories, how to unblock your voice, Zafira's concept of the 5 personality pillars, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcas...
Feb 28, 2023•1 hr 3 min
If you ever struggle with doubting yourself, lack of motivation, consistency... or so many other things, you're not alone. In this episode I'm sharing 10 very common things you might be experiencing in your small business journey. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/163 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts...
Feb 21, 2023•12 min
In this episode, we discuss the book The Go Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann. This is a book that has been recommended to me a LOT over the last couple years and I’m excited I finally got a chance to read it! In this book club discussion, my co-host Charelle Griffith and I discuss the power of giving, the 5 laws of stratospheric success, why it's better to be a go giver than a go getter, and more. ____________________ MAKING GOOD SHOWNOTES...
Feb 15, 2023•40 min
I often say that being a small business owner is the greatest adventure in personal growth that a person can go on. We learn and we grow SO MUCH as small business owners. I am not the same person I was in December 2017 when I first launched Good Sheila, my stationery brand. In this episode I'm sharing 5 of the biggest mindset shifts I've made that have changed the course of my life and business. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/161 CONNECT WITH ...
Feb 14, 2023•16 min
How do legal matters come into play for small businesses? What options are available for businesses with the tiniest budgets for legal? What mistakes do small business owners often make? My guest today is Larissa Bodniowycz, of Bold City Legal, who joins me for a conversation all about how to get your legal house in order. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/160 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!...
Feb 08, 2023•45 min
I've talked with a lot of other small business owners and I know that there are two big pain points many of us have when it comes to content creation: Being consistent Finding the time for content creation I've (somehow!) found a way to create a lot of content without spending all of my time on it... and I want to share you 9 tips that I think will help you do the same in this episode. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/159 CONNECT WITH ME ON INST...
Feb 01, 2023•16 min
My guest today is Katie Zeppieri , founder of The Mic Drop Agency. In this episode we discussed all things personal branding! Why it matters, why it's relevant to your business, the best ways to build a strong personal brand, how to translate your personal brand into sales and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/158 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.co...
Jan 24, 2023•46 min
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley. This book is marketing GOLD. If you own a business and do any kind of writing for it or about it (which I can pretty much guarantee that you do), this book is for you. In this book club episode, we talk about: How to approach writing for marketing Grammar and word choice How to find ...
Jan 17, 2023•50 min
Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January. Consider this episode marketing for beginners! We talk about why marketing is so important, the overall landscape of activities that fall under the marketing umbrella. Then, I offer some tactical exercises you can go through yourself to get your marketing to drive the results you want ...
Jan 11, 2023•24 min
Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January. In this episode, I'm sharing 10 things I learned in 2022. Running a small business is an adventure in personal growth. When it comes to big, transformative, life lessons and change – nothing comes close to what I’ve learned from being a business owner, especially when it comes to ...
Jan 04, 2023•21 min
Today I'm joined by 3 small business owners – Meghan from Meghan Elisabeth Art ( @meghanelisabethart ), Tracy from Jarn Co Flowers ( @jarncoflowers ), and Kim from Baublebee Co ( @baublebeeco ) – to join me for a panel conversation on the podcast all about planning for 2023. In this episode, we talked about the business owners' different approaches to planning overall, how far they each plan in advance, how they approach planning content, when it comes to planning, what has worked and ...
Dec 30, 2022•1 hr 7 min
Are you ready to start thinking about 2023 marketing content?! In today's episode, we're bringing back our favorite holiday season tradition... Double episodes for all of December! This year, Lauren decided to do something very special. She's going to share four episodes from the private podcast that only members of the Making Good Happen subscription service have access to! We'll be sprinkling these episodes like holiday magic throughout the month, so keep an eye out whereve...
Dec 28, 2022•9 min
Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January. Today’s episode is all about doing a Year in Review for your business – taking a close look at 2022 before we close that chapter and move into 2023. A Year in Review helps us celebrate the highs, learn from the lows, and figure out how to make things even better moving forward. _______...
Dec 23, 2022•11 min
File this episode under MUST-LISTEN if you're a product- based business! What do successful small businesses who get big wholesale accounts have in common? How do you plan for the year? What does it mean to take your business temperature? What about hiring? If you've ever wondered any of these questions, you'll love this episode with Proof to Product founder Katie Hunt. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/151 CONNECT WITH ME ON INSTAGRAM: http...
Dec 20, 2022•45 min
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Drop the Ball: Achieve More by Doing Less by Tiffany Dufu. Drop the Ball book is part memoir, part advice and is really all about empowering you to do something that many of us find extremely difficult to do: let go of control. The book covers the unrealistic and even impossible expectations that society has for how we – especially women – balance work and life, and offers some practical...
Dec 16, 2022•1 hr 1 min
In today's episode, we're bringing back our favorite holiday season tradition... Double episodes for all of December! This year, Lauren decided to do something very special. She's going to share four episodes from the private podcast that only members of the Making Good Happen subscription service have access to! We'll be sprinkling these episodes like holiday magic throughout the month, so keep an eye out wherever you get your podcasts for these special episode drops. Today,...
Dec 14, 2022•8 min
For just about all of us, a big part of our lives is about making decisions. Lots of decisions, large and small, every single day. But when you become a small business owner, the number of decisions that we need to make becomes truly mind-boggling. Today's guest, Nell Wulfhart, is a writer and decision coach, and in this conversation we talk about how we can all make better, faster decisions so we can stop thinking so much and spend much more time DOING. ____________________ MAKING GOOD SHO...
Dec 06, 2022•53 min
