In this episode, I'm answering your questions! We're talking about everything from email metrics to e-commerce metrics to content in the new year to content pillars to must-have marketing tools. I think you're going to love this one! ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/147 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts...
Nov 29, 2022•22 min
Today, I have SUUUUCH a treat for you – and that is that I’m thrilled to welcome Lucy Werner, the author of Hype Yourself , onto the podcast. Lucy specializes in PR for small businesses and just like in her books, this episode with Lucy is full of gems of wisdom and advice for action takers like you. We covered a lot of ground, including: what PR is, how to find the right opportunities, how to find PR opps that increase sales, how to craft your PR pitch, and much more. ____________________ MAKIN...
Nov 22, 2022•1 hr
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert. In this episode, we talk about all things creative living: what it looks like to live a creative life, what big magic is, passion vs. creativity, the role of fear in creativity, the power of curiosity, and much, much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/145 CONNECT WITH ME ON INSTAGRAM...
Nov 15, 2022•45 min
Download a free end-of-year planning workbook to walk you through this process, step by step. Though we're quickly approaching the end of the year, for many of us our busiest days are still ahead. What can we do to make it to January without completely unraveling? Create a plan. In today’s episode, I’m going to walk you through some steps for how to create your marketing plan for the end of 2022… and then how to start working through it NOW so you have the time for what really matters later...
Nov 08, 2022•22 min
Today, we are talking about building your business around *YOU* and what makes you special. In other words, we’re talking about personal branding. Since I first came across her, there’s been one person that consistently comes to mind first when I think of creating a strong personal brand… and specifically a BOLD personal brand, and that is today’s guest, Suz Chadwick. Many of you might feel like for some reason, putting YOU into your marketing and your branding isn’t a good fit, for whatever rea...
Nov 01, 2022•51 min
If you struggle to follow through on your plans, this episode is for you. Today I'm sharing a little bit about my own personal journey learning how to follow through, why we don't always stick with our plans, and then of course my best 5 strategies for actually following through in our creative work. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/142 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://ma...
Oct 25, 2022•22 min
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Digital Body Language: How to Build Trust & Connection, No Matter the Distance by Erica Dhawan. In this book club episode, we talk about what Digital Body Language is and why it’s worth thinking through, how power and trust relate to how we communicate, the 4 laws of Digital Body Language, the case for emojis and exclamation marks, communication differences by gender, generation and ...
Oct 18, 2022•1 hr 7 min
My guest today is Kate Ahl, the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate is also host of the fantastic Pinterest marketing podcast, the Simple Pin Podcast . I need to say right now that you’re going to want to take notes during this podcast… It’s ...
Oct 11, 2022•51 min
Today's episode is part 2 of a super special, brand new two-part series where I host four MORE of my favorite small business owners to talk about how they're planning for Q4, specifically how they're planning their marketing for Q4. My guests today are: London Tierney from Particle Goods (@ particlegoods ), Miranda Harris Hamlin from And Arlen (@ and.arlen ) , Stacey Miyahara from Monday Made ( @_mondaymade ), and Christy Martinho from Full Bloom & Co (@ fullbloomandco ). This...
Oct 06, 2022•1 hr 3 min
For today’s episode, I have invited 4 of my favorite small business owners to come talk about how they’re planning for Q4 in order to not only thrive in their business, but in their personal lives as well. My guests today are: Irene from Rex Made This ( @rexmadethis ), Dani from Imperfectly Tidy ( @imperfectlytidy ), Linda from Lulumiere ( @lulumierecandles ) and Ali from Wild Clementine ( @wildclementineco ) This episode is the first half a 2-episode series; the second episode will come out on ...
Oct 04, 2022•1 hr 15 min
Raise your hand if you find social media overwhelming. (I'm raising mine!) Today's episode is just for you. In my interview with marketing strategist Charelle Griffith, I pick her brain about all things marketing beyond social media. We discuss the marketing landscape outside of social media, and great marketing alternatives and complements to social media, long-form content, trends, and more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/137 CONNECT WITH ME...
Sep 27, 2022•49 min
One of my favorite things about marketing is how it's our entire job to stand out (and not blend in). In the first part of this episode, we’ll talk about exactly WHY it’s so important to stand out with your marketing. And then, I’m going to share a ton of ideas and straightforward tips for you to create marketing that makes your brand stand out. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/136 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET ...
Sep 21, 2022•18 min
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield. This is a book that I read years and years ago and I honestly think about one key takeaway from this book ALL THE TIME (hint: it's the concept of resistance). In this book club episode, we talk about the concept of resistance and how it relates to creativity, how to overcome it, how to...
Sep 13, 2022•48 min
Today, we’re talking about rules. And specifically, how and why to break them. My guest is Brooke Monaghan , and in this conversation we dig into the truth that there is no one right way to run your business. In this episode, we discussed: why breaking the rules is part of achieving long term, sustainable growth, what it means to break the rules, how rule-breaking relates to marketing and making an impact, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/1...
Sep 07, 2022•55 min
This episode is a goldmine! I'm airing 2 episodes from the Making Good Happen private daily podcast. The first episode I’m going to air is a short & sweet list of some of the ways that being a small business owner has changed me or made me better. The second episode is a list of 22 evergreen content ideas. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/133 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https...
Aug 30, 2022•13 min
The doors of Making Good Happen are about to be OPENED! In anticipation of welcoming new voices and faces to the community, Lauren shares some thoughts about the art of ideas. After all, this very podcast, as well as the Making Good program, began as little kernels of ideas before they grew and grew. In this episode, Lauren shares her thoughts about how to generate ideas and where to put those ideas after they materialize in our thoughts.
Aug 22, 2022•10 min
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss The Big Leap: Conquer Your Hidden Fears and Take Your Life to the Next Level by Gay Hendricks. This book is all about how we can face our fears, overcome what’s called the “upper limit problem” and achieve our true potential by living in our zone of genius. In this episode we cover the main points from the book and discuss how it applies to us as small business owners. __________________...
Aug 16, 2022•1 hr 1 min
Early on in this episode, brand strategist B of Powerhouse Brand Studio said something that I think was my main takeaway from episode 130 of Making Good (and possibly yours too?). She said: “Your brand is your business’s biggest asset.” This episode will heIp you better understand how to build a stronger brand so you get get better business results and make a bigger impact.hope this episode helped you better understand how to build an even stronger brand so that you can get more of the results a...
Aug 09, 2022•47 min
In this episode, I talk about why I believe consistency is one of the biggest predictors of success. I share 4 tips for becoming consistent, and some thoughts on why "no matter what" consistency should only be reserved for a few things in your life and business. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/129 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MA...
Aug 02, 2022•15 min
Email marketing is one of the most powerful tools you have in your toolbox, and I want to help make your emails even better. In this episode, I'm sharing 10 of my best strategies for writing strong, effective emails. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/128 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast....
Jul 26, 2022•20 min
We’re back with the 8th edition of Making Good Book Club! My book club co-host, Charelle Griffith , and I talk all about We Should All Be Millionaires by Rachel Rodgers. The subtitle of this book says it all; this book is "A Woman's Guide to Earning More, Building Wealth, and Gaining Economic Power". Let's talk about how to apply it to your life and small business. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/127 JOIN THE FB COMMUNITY: https://www...
Jul 19, 2022•46 min
A mix between a personality typing system and astrology, Human Design is a powerful system for really getting to know yourself and living your best life. In this episode, I'm joined by my friend Mariah of Bloom Hustle Grow and The Generator Way for a conversation introducing you to human design. We discuss what human design is, how it can help you manage yourself, how it can apply to business, how to find your own human design type, and much more. ____________________ MAKING GOOD SHOWNOTES:...
Jul 12, 2022•1 hr 1 min
Marketing is scary and vulnerable. In this episode, I answer a question submitted by Instagram, "How do you overcome insecurity?" I think my answer might surprise you. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/125 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts Stuck on what to say in our m...
Jul 06, 2022•9 min
Needless to say, it has been a rough few days. As a high schooler in 2004 and 2005 working on Planned Parenthood's Teen Council, I never could have imagined that in 2022 , Roe V. Wade would be overturned and pregnant people would lose the right to autonomy over their own bodies. It's been difficult, but I've been trying to give myself a lot of grace since the decision came down and to allow myself the space to process and grieve. It feels particularly challenging to focus on my bu...
Jun 28, 2022•13 min
I had something entirely different in mind for this week’s episode but I’m going to be real with you, life has gotten a little wonky on me lately. Luckily, I’ve got a pretty hefty bank of content that has never appeared on this podcast before to draw from, and that’s my private podcast. Today, I’m bringing you one of those episodes, How to Get Other People to Share Your Content. In today's episode, let’s talk about ways we can motivate other people to share our content. Whether it’s tagging...
Jun 21, 2022•10 min
We’re back with the 7th edition of Making Good Book Club! My book club co-host, Charelle Griffith , and I talk all about Building a StoryBrand: Clarify Your Message so Customers Will Listen by Donald Miller. This book is all about story, the universal elements of powerful stories, how to simplify your message, and much more. This book will help all of us change how we talk about our businesses, ourselves, and what we have to offer. We loved how applicable, (or DIY-friendly as Charelle says), thi...
Jun 14, 2022•47 min
In today’s episode, I chat with Dr. Marion Piper, a copywriter and creativity coach obsessed with exploring what it means to live a truly creative life. She inspires ambitious go-getters to cultivate and rediscover their innate creativity so they can build businesses and lives that are authentically their own. When she's not writing up a storm, you can find her on her yoga mat or, when the world allows, globe-trotting. I felt so energized and excited to just make something for the sake of i...
Jun 08, 2022•1 hr 11 min
Long-time listeners of Making Good may have noticed a pattern around here... For a podcast about making a big impact through your small business, there sure are a LOT of episodes about marketing. In this week's short episode, I’m going to explain why. I'll also give you some foundational first steps that will lead you toward better marketing... so you can make a bigger difference. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/120 JOIN THE FB COMMUNITY: https...
May 31, 2022•9 min
Consider today’s episode your introduction to SEO – an introduction from an expert who will break it down into easy-to-understand terms so you know where to start. My guest for this episode is SEO and visibility strategist Mariah of Mariah Magazine. We discuss everything from what SEO is, how to take advantage of SEO, how SEO works, long-tail keywords, how to find your keywords, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/119 JOIN THE FB COMMUNITY: ht...
May 24, 2022•54 min
Join me and my book club co-host, Charelle Griffith , for the 6th edition of Making Good Book Club! Today we’re diving into a conversation about the book ‘Burnout’ by Amelia Nagoski, D.M.A. and Emily Nagoski, Ph.D. We discuss the key takeaways from the book, including the importance of completing the stress cycle, what wellness really is, human giver syndrome, how the patriarchy affects burnout, body image, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/...
May 17, 2022•47 min
