I was really excited to have today’s guest on the show because she offers a totally unique perspective to branding. Talyn Rahman-Figueroa is a former British diplomat consultant turned brand expert. Her expertise lies in a distinctive realm: empowering solopreneurs to transform themselves into Brand Ambassadors within their respective industries. Talyn’s background as a UK diplomatic consultant forms the foundation of her approach. Her mission is clear: just as she turned citizens into diplomats...
Mar 26, 2024•43 min
Here’s something I think just about everyone dreads when it comes to marketing their businesses: CRICKETS. You know. The sound of creating content, sending an email, posting a Reel, sharing anything really to market your business and then… nothing. No responses. No comments. No likes. No sales. Nothing. UGH. I know. No fun. The experience I just described is the exact opposite of ENGAGEMENT, which is the topic of today’s episode. Today’s episode is a super practical, hands-on episode. We’re goin...
Mar 19, 2024•14 min
Welcome to Making Good Book Club, where each month we cover a different book we think can help move the needle in your small business. This month we’re talking about ‘Ask’ by Ryan Levesque, and we have so many thoughts! Tune in to see what we liked (and what we didn’t)… and most importantly, what you can learn to use in your business today. MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/226 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): ...
Mar 15, 2024•52 min
As soon as the pitch for Doreen Vanderhart landed in my inbox, I knew I had to have her on the show. She is passionate about bringing ease back to marketing, and trading burnout for gentle, yet strategic marketing plans. I loved geeking out with someone who is on the same page as me in so many ways. Doreen Vanderhart is the founder of Knap Creative, a social media marketing and website design agency located near Lethbridge, Alberta. She started Knap Creative because she believes there is an easi...
Mar 12, 2024•34 min
Most of us can probably relate to the experience of working really hard on something and then just…. Not finishing. Burning out at mile 25 of the metaphorical marathon. That’s because creating things in the world is HARD, perhaps most of all when it comes to the point where we say. This is done! This is good enough! I’m proud of this and ready to move on. But here’s the thing – finishing is where the magic happens. It’s where all your hard work pays off. It’s where you get to say, "I did it...
Mar 05, 2024•13 min
As you may have heard me talk about before, I am a big productivity nerd. I love learning and chatting about new strategies and ideas for getting the most out of the day, whatever that means to you. But I know that’s not the case for everyone, and in fact, can be fuel for self-criticism. I’ve been there too. My guest today knows exactly how loaded the word “Productivity” can be, and I am so excited to share her thoughts on a new way to think about being productive. My guest is Amber De La Garza ...
Feb 27, 2024•52 min
Today’s episode is SO IMPORTANT! And I’m so excited to share it with you. Because my friend, keeping going is EVERYTHING. Keeping going – or, being consistent – is what really does separate the folks who meet their goals from everyone else. Which is good news! Because it means you don’t have to be special. You just have to show up every day, consistently. So! Today is part 2 of a 3-part series here on the podcast. Part 1 was about getting started. Part 2 is about keeping going – that’s today’s e...
Feb 20, 2024•16 min
So, I have been very excited to share this book with you all and Charelle for a long time because I have been following Ali and his YouTube journey for quite a bit. Ali Abdaal is an ex-doctor turned productivity wizard and highly followed person on YouTube. He shares a lot of videos about productivity, time management, evidence-based strategies, and tools to help us be more productive. He has been publishing amazing content on YouTube for the past 7 years. I am a big fan and I cannot tell you ho...
Feb 15, 2024•1 hr 11 min
Today’s show is a bit different from the topics I usually cover, though the topic has come up in small ways as long as I’ve been making this podcast. We’re talking about how to pick yourself up when life gets in the way, with my guest Michelle Simons. In a case of cosmic timing, while this episode was recorded a month or two ago, this episode comes out less than a week after we had to say goodbye my sweet wolfy dog, Puff, who many of you have heard in the background on past episodes. So. I’ve be...
Feb 13, 2024•54 min
I’ve got a very short & sweet episode for you, today, and it’s 2 things! An invitation and a gift. MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/219 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts...
Feb 07, 2024•7 min
I am so thrilled to share this episode with you today, because the topic is a first for Making Good! As a small business owner, one of the things that I’ve had the most fun with is when I get to work with other small business owners… This is something i’ve done through my stationery business, Good Sheila, my retail shop, Station 7, and even this podcast. Turns out that working with other small businesses owners can be a form of marketing – something called Partnership Marketing! Partnership mark...
Jan 30, 2024•36 min
Sometimes, the simplest things are also the hardest to do. Exhibit A: Showing up consistently for something… even if it’s something you really care about. Exhibit B: Putting ourselves out there. And Exhibit C, which is what we’re talking all about in today’s episode, and is probably the simplest of all: STARTING. Taking the first step. Writing the first paragraph. Your first 5 minutes on the treadmill. Starting. Starting is simple, deceptively difficult, and yet… SO CRITICAL. Anything you want t...
Jan 23, 2024•14 min
The conversation I’m sharing today was so sweet, and to say the subject was right up my ally is an understatement. Helping brands explore their why? Unapologetically standing out from the crowd? Creating an unforgettable customer experience? Yes, yes, and more yes! My guest today is Denisa Parker, and while our areas of focus are different, there is a lot of overlap in the types of clients we work with. Denisa is the founder of Kind and Ivy, a brand and packaging design studio. She works with co...
Jan 16, 2024•35 min
I had heard amazing things about this book and was so so excited to cover it in this months Book Club. The more I read, however, the more I realized that Hooked is really geared toward tech companies, tech products, things like apps and games, and not physical products or services like the ones most of us have as our businesses. That’s not to say this wasn’t a great book! Charelle and I were able to pull out so many lessons and ideas from each section, and throughout our conversation, apply them...
Jan 16, 2024•1 hr 6 min
Okay my friends, I hear you loud and clear. Lots of you are experiencing social media burnout, and I can relate. I’ve been there. The ever-shifting algorithms, the pressure to constantly create content, and the time suck of putting yourself out there over and over again, often with minimal returns on that investment. It is exhausting. Personally, I still really enjoy social media for the most part, but that’s more of a preference than a hard and fast rule, and as regular listeners of this podcas...
Jan 09, 2024•40 min
You made it to the last episode in our 10-day Ringing in 2024 series! You’ve done some reflection, you’ve dreamed up your ideal 2024, and you’ve done some planning for the year and month ahead. Now it's time to talk about the key ingredient for making it all happen: maintaining momentum. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with yo...
Jan 05, 2024•7 min
It's the second to last episode in our 10-part Ringing in 2024 series! Yesterday we took a top-level approach to planning the upcoming year, so today we're getting a little more granular. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday through Friday, from December 25th th...
Jan 04, 2024•6 min
Welcome to Part 8 of our Ringing in 2024 series! Now that we have committed to consistency, it's time to map out our year from a birds-eye perspective. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet e...
Jan 03, 2024•6 min
Today on our bonus, Ringing in 2024 series, we're committing to consistency! Once you've set your goals, a key ingredient to actually achieving them is consistent action. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday through Friday, from December 25th through January 5th...
Jan 02, 2024•6 min
HAPPY NEW YEAR!! We are now just over halfway through our 10-day, Ringing in 2024 series, and you know what? It's time to start making some concrete plans. This is what episodes 6-10 in this series are all about: taking our goals and turning them into real, achievable plans. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This ...
Jan 01, 2024•7 min
One week down, one to go! You made it to part 5 of the Ringing in 2024 series! Today, I’m going to help you pull together all your takeaways from this week's exercises so you can formulate a goal (or goals!?) for next year. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday throug...
Dec 29, 2023•6 min
Welcome to part 4 of the Ringing in 2024 series! Today I am so excited to introduce you to the Start/Stop/Keep exercise. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some guidance as...
Dec 28, 2023•4 min
In the third installment of the Ringing in 2024 series, let's have some fun. It's time for the destination postcard exercise! This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include s...
Dec 27, 2023•4 min
Today in our 10-part Ringing in 2024 series, we take a look at lessons learned from the past year. This part of the reflection process can feel a little hard but in this episode, I want to offer some perspective that might help turn those tough realizations into learning moments. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This ...
Dec 26, 2023•4 min
This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday/New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some guidance as well as a short exercise to go through. By the end of this series you’ll have reviewed 2023, dream up your ideal 2024, and cre...
Dec 25, 2023•7 min
I am thrilled to share my interview with today’s guest! She joined us as a guest expert in my membership program, Making Good Happen, and after her talk I knew I needed to have her on the podcast. Nadine Nethery is an audience-driven copywriter and brand messaging strategist for female founders who want to intentionally attract, delight and retain their dream customers. I’ve danced around the topic of audience research on the podcast before, but up until now haven’t dived in. In my former life i...
Dec 19, 2023•50 min
Seth Godin is a thinker in the marketing space that I have admired for a very long time, and I am so excited to share some of his work with you all. While he may not use the words “ethical marketer” specifically to describe his work, Godin is definitely a non-bro marketer. He was one of the first to popularize the idea of “permission marketing,” not pushing a product or idea onto anyone, but selling to your ideal customer by adding value and being invited in by our customers. Now, as modern and ...
Dec 15, 2023•46 min
So this one is kind of a big deal for me. I was a little bit nervous to record this episode, and honestly even more nervous to release it into the world. But I’m also excited! My guest today is a rare repeat guest, Nell Wulfhart, the decision coach. The last time we had her on, in episode 148 of this podcast, she explained all about her role as a decision coach and offered a goldmine of tips for how to make better, faster decisions. In our most recent conversation, recorded this past October, we...
Dec 12, 2023•58 min
When I tell you to think about marketing your business, what comes to mind? Social media? Reels? Paying for ads? Complicated strategies? Stuff you don’t know how to do but everyone’s telling you that you “should” be doing? Spending money you don’t currently have available to spend? Overall… just a heavy sense of overwhelm? If that’s you I have 3 things to tell you, all of which I hope you will find to be good news. MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/210 CONNECT WITH ME ON INSTA...
Dec 05, 2023•20 min
Question for you. Did you know that I own a retail store? I’ve mentioned it a few times on the show, but in case this is news to you, let me tell you about it. My shop is called Station7 in the Capitol Hill neighborhood of Seattle. My mom started it in 2015 and I took it over in 2019, and it is so wonderful. We feature goods from mostly local artists and makers, we priorotize businesses that are owned by women and members of the BIPOC and LGBTQ communities. It is awesome. It’s not often that I g...
Nov 28, 2023•54 min
