Today’s episode is all about marketing overwhelm… what it looks like, what to do when you find yourself in this space of overwhelm, and how to prevent yourself from getting overwhelmed in the future. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/117 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts...
May 10, 2022•11 min
In this episode, I'm joined by systems strategist Stacey Miyahara of Monday Made. Stacey believes in centering systems around your needs and goals, and leaning into your unique working style, and that's exactly what today's episode is about. We discussed what systems are, why there are no "one-size-fits-all" systems, how to know if your systems are (or aren't!) working for you, and more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/116 J...
May 03, 2022•45 min
It's time for some marketing Q&A! I asked for your biggest marketing questions over Instagram Stories (connect with me here !) and you all delivered. In this episode, we're talking about the fear of showing your face, perfectionism, finding the time for marketing, the most effective marketing platforms, and my top 3 tips to improve your marketing. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/115 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goo...
Apr 26, 2022•20 min
In this episode, I'm joined by Sarah Hart, founder of Simply Curated . Sarah has grown her design-centric luxury candle business enormously in the years since she started it in 2012. In this episode, she shares her story and then we dig into all things wholesale strategy. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/114 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 1...
Apr 19, 2022•1 hr 14 min
Join me and my book club co-host, Charelle Griffith , for the 5th edition of Making Good Book Club! Today we’re diving into a conversation about ‘Hype Yourself’ by Lucy Werner. Consider this book your instruction manual on how to do PR for your small business. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/113 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROM...
Apr 12, 2022•56 min
This week, I'm sharing an episode from my members-only podcast (for members of Making Good Happen ). Today, I share 6 marketing tactics so simple it seems like they shouldn't work... but they do. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/112 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts S...
Apr 05, 2022•8 min
Today's episode is a LONG TIME COMING -- the one all about Facebook ads. In this episode, Facebook and Instagram ads strategist Michelle Fernandez shares tons of wisdom and advice about Facebook ads: why we should consider them, what kinds of campaigns to run, Facebook retargeting, precision targeting, what makes a good ad... and much more.\ ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/111 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople...
Mar 29, 2022•1 hr 1 min
Today we are tackling a SERIOUSLY big topic: how to stop holding yourself back and how to start ACTUALLY making it happen. In this episode I'm speaking from experience. I have spent A LOT of time getting in my own way, but I've picked up some tips and tricks along the way that I can't wait to share with you today. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/110 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME O...
Mar 22, 2022•15 min
Join me and my book club co-host, Charelle Griffith , for the 4th edition of Making Good Book Club! Today we’re diving into a conversation about ‘Profit First’ by Mike Michalowicz. This book flips the traditional model of approaching profit in a really good way. If you really apply this book to your business, it WILL transform your finances and what's possible in your business and life. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/109 JOIN THE FB COMMUNITY: http...
Mar 15, 2022•55 min
When I started my business, I completely underestimated the power of mindset. But I’ve become a real believer in something I [now] know to be true: Your mindset creates your results. I’ve come up with a list of the 4 most important components of a marketing mindset that help you create big results in your business, and I’m excited to share them with you in this episode. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/108 JOIN THE FB COMMUNITY: https://www.facebook.com/g...
Mar 08, 2022•13 min
When we think about marketing our businesses on Facebook, we often focus on things like Facebook business pages and Facebook ads. But today, we’re exploring a whole different marketing opportunity on Facebook: Facebook groups! In this episode, we’re joined by business mentor and strategist Jessica Erwin for a conversation all around how we can use Facebook groups to grow our businesses. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/107 JOIN THE FB COMMUNITY: https://w...
Mar 01, 2022•57 min
Mistakes are par for the course when it comes to being a small business owner. But there are certain mistakes that can really trip you up and put a wrench in your progress. So today, I thought I’d share 7 of the marketing mistakes I’ve made and seen so many other small business owners making, in hopes that hearing me share about them might just give you what you need to avoid making them yourself. ____________________ MAKING GOOD SHOWNOTES: https://www.makinggoodpodcast.com/episodes/106 JOIN THE...
Feb 22, 2022•13 min
Join me and my book club co-host, Charelle Griffith , for the 3rd edition of Making Good Book Club! Today we’re diving into a conversation about ‘Superfans’ by Pat Flynn. Of the 3 books we’ve done so far for Making Good Book Club, this one is by far the most practical and easy to apply. This book is all about how to really develop those relationships with your audience that will take people from learning about your business to becoming SUPERFANS…. And Superfans can be some of the most important ...
Feb 15, 2022•55 min
Fresh out of ideas? Download my my free PDF with 100 content prompts to use across your content. In this episode, PR pro Melinda Jackson joins us for a conversation about getting PR for your small business. We discussed what PR is, how small businesses can find the right PR opportunities, how to pitch, working with influencers, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/104 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CON...
Feb 08, 2022•55 min
I’ve been selling products since I launched Good Sheila in 2017… but it wasn’t until last year that I feel like I finally figured out how to really launch in a way that creates buzz, conversation – and most importantly, results. In this episode, I share 6 things I've learned about launching from my most successful launches. P.S. The doors to Making Good Happen open up in March. Want the details? ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/103 JOIN THE FB COMMUN...
Feb 01, 2022•12 min
Today’s episode is with coach Molly Mandelberg, a heart-centered marketing and thought leadership pro, and today we’re talking about money, energy and your business. In this episode, we discuss why how we approach money matters, how to find peace with money, the energetics of money and business, and more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/102 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://ins...
Jan 25, 2022•48 min
In this second edition of the Making Good Book Club, my co-host, Charelle Griffith and I discuss Atomic Habits by James Clear. We share our key takeaways from this incredible book and how we would apply what we've learned to small businesses. And then, at the end, we announce next month's book selection for the Making Good Book Club! GET NOTIFIED ABOUT THE BOOK CLUB: https://makinggoodpodcast.com/bookclub ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/101 JOI...
Jan 18, 2022•1 hr
100 episodes! I’ve been thinking about what the best way to celebrate this milestone is, and I decided to go back to what’s at the heart of this podcast, and that is GREAT CONTENT. I thought I’d take you on a tour of all 100 episodes so far, and give you the one-liner description of each one so you can go back and catch up on any episodes from the archives you’ve missed but that resonate with you. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/100 JOIN THE FB COMMUNITY...
Jan 11, 2022•26 min
In this episode I'm joined by social media strategist Emma Tessler , CEO and founder of Ninety Five Media . We discuss social media strategy, Instagram stories, how the various elements of Instagram should be approached, consistency on social media, and more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/99 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING P...
Jan 04, 2022•50 min
In this episode, I share 5 marketing shortcuts for 2022: Keep your ideal customer close to your heart Apply your energy where you see results -- double down on what works Pay attention to what energizes you Share what you're working on Execute, even when you don't feel like it. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/98 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurenti...
Jan 01, 2022•14 min
“A goal without a plan is just a wish.” - Antoine de Saint-Exupery In today's episode, we discuss setting a goal, and then more importantly, creating a plan to get us there in 2022. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/97 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts...
Dec 28, 2021•18 min
By popular request, today's episode is all about product photography. I brought in pro photographer Hallie Kathryn (who ALSO owns Soule Candles). We discussed all things product photography: why it's important, how to take great photos, what materials you need, how to edit... all the good stuff. We also discussed what it looks like to work with a professional product photographer, and how Hallie balances running multiple businesses. I love this episode. ____________________ MAKING GOOD...
Dec 28, 2021•59 min
Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up now -- enrollment closes 12/31. Today’s episode is all about doing a Year in Review for your business – taking a close look at 2021 before we close that chapter and move into 2022. A Year in Review helps us celebrate the highs, learn from the lows, and figure out how to ...
Dec 23, 2021•13 min
Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up now -- enrollment closes 12/31. Today I have a wonderful interview with Susanne Mariga , the author of Profit First for Minority Business Enterprises . We’re talking all about Profit First, managing the finances in your business, and about Susanne’s book and how through ...
Dec 21, 2021•46 min
Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up by 12/18 for the lowest price that will ever be offered. In this episode, I share my #1 wish for you in 2022 that I think will help drive massive results. We discuss 6 things that might hold you back from doing it, and then strategies for overcoming those roadblocks. ___...
Dec 17, 2021•20 min
Welcome to the first ever edition of the Making Good Book Club, with me (Lauren Tilden) and my co-host, Charelle Griffith . In this first episode, we discuss the book Mindset by Carol Dweck. We share our key takeaways from this incredible book and how we would apply what we've learned to small businesses. And then, at the end, we announce next month's book selection for the Making Good Book Club! Want to take your business to the next level? Join Making Good Happen -- the monthly membe...
Dec 14, 2021•56 min
Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up by 12/18 for the lowest price that will ever be offered. The end of the year is a super important sales time of year for most small businesses. So how can we make the most of the final few weeks of 2021 to see the greatest results? In this episode, I share 11 tips for en...
Dec 07, 2021•18 min
Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up by 12/18 for the lowest price that will ever be offered. In this conversation with Masami Sato of B1G1 , we explored the power of a business with a sense of purpose and a commitment to giving. This conversation covers the power of the small every day action, 3 critical c...
Nov 30, 2021•52 min
Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Most product-based small businesses see their highest sales numbers in the latter part of November and December. For a lot of people, when thing start to get super busy, they find themselves with less time for marketing and creating content. But the marketing and creating conten...
Nov 23, 2021•22 min
Join Cynthia Hauk and I for a conversation around facing impostor syndrome, your inner critic, and creative blocks so you can have a business that makes you money and makes an impact. This episode is like chicken noodle soup for the soul — a must-listen for all my creative listeners. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/88 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden...
Nov 16, 2021•1 hr 1 min
