Want to make sure you get all the updates on the Making Good Book Club? Sign up here . Two really amazing things happen in this episode: I finally get to tell you: Making Good is launching the Making Good Book Club! I'm introducing my incredible co-host, marketing strategist Charelle Griffith . In this episode we announce the Book Club, introduce Charelle, talk marketing, and discuss how to read books and ACTUALLY do something about what we learn. More details here . ____________________ MA...
Nov 09, 2021•39 min
In this episode, I'm joined by fashion influencer Charmaine Charmant for a conversation about influencer marketing. We discussed everything from the basics (what is influencer marketing?) to the details of finding the right influencer, what it looks like to work with an influencer, and why this is a *GREAT* time to start influencer marketing... even if you have a tiny business. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/86 JOIN THE FB COMMUNITY: https://www.fa...
Nov 02, 2021•49 min
For many listeners, November and December are the busiest and most important sales months of the year. But with more sales comes more pressure and more work. In this episode we answer the question: How can we make sure that we do all we can to have a successful, prosperous holiday season.. Without driving ourselves to complete and total burn out? ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/85 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople ...
Oct 26, 2021•19 min
My guest for this episode is Sarah Frost, founder of Making Local. In this conversation, we talked all about shopping small and local (HOW to do it and why it's important), the importance of changing your spending mindset, ways to support small and local businesses (outside of buying), mindset, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/84 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: htt...
Oct 19, 2021•47 min
Your calling, your why, your purpose, your reason for being and doing… whatever you want to call it… that’s what we’re talking about today. We’re going to talk about what I actually mean by calling, why it’s important to find it, and most importantly HOW to actually find it. I’ll share what some of the world’s leading thinkers in productivity, motivation and business have to say on this topic, and then I’ll also share some of my own experiences. ____________________ MAKING GOOD SHOWNOTES: https:...
Oct 12, 2021•16 min
Want to build an impactful email marketing plan that will help you build a strong relationship and generate sales on autopilot? This episode is for you. My guest is Kris Daria , email strategist with a focus on automation. We discussed why it's important not to depend on social media, where to start when it comes to email marketing, the difference between scheduled and automated emails, the email automations you should consider adding, how to plan for Q4, and more. ____________________ MAKI...
Oct 05, 2021•1 hr 7 min
Building a community of other small business owners is good for morale, and it's good for business! In this episode, I share 8 of my favorite places to find community as a small business owner. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/81 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts...
Sep 28, 2021•16 min
Let's talk launching. What is launching? Who is it for? Why should we approach product releases as launches? In this episode with email and launch strategist Shannon Vonderach of Mrs. Vondy , we discuss all things launching, as well as email marketing and running multiple businesses at once. This is a can't-miss episode with one of my favorite small business owners. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/80 JOIN THE FB COMMUNITY: https://www....
Sep 21, 2021•53 min
For today’s episode, I’m going to share with you my #1 absolute favorite marketing strategy that I pull out of my marketing toolbox any time I get stuck with what to write. This strategy helps you put the secret ingredient (PSSST: it's INTENTION) into every piece of marketing content you create. Plus, because I’m a bit of an over-deliverer, I’m also including some of my favorite easy quick marketing writing tips to help you clean up what you’ve written and make it as effective as possible. ...
Sep 14, 2021•13 min
In this episode, I'm joined by Taryn Rachelle of The Social Lifestyle Co for a conversation around how to approach content creation with intention. Taryn gives us a peek behind the curtains of her business operations to explain how she plans out and creates her content. We also discussed what content strategy is, and why you need one, what cohesive content strategy is, how to choose which social media platforms to have a presence on, Instagram features like DMs and Close Friends, social aud...
Sep 07, 2021•1 hr
On today's short and sweet episode of Making Good, I'm answering marketing questions you submitted via Instagram! In this episode, I answer the following questions: How do I get people to engage on my social media posts? How do I get more shares on social media about my business and products? How much of my social media feed should be product photos? How should I approach discount codes? ____________________ MAKING GOOD SHOWNOTES: https://www.makinggoodpodcast.com/77 JOIN THE FB COMMUN...
Aug 31, 2021•14 min
In episode 76, I'm joined by email marketing strategist Katie Guenther for a conversation about getting efficient with your content creation. We discuss why it's important to repurpose, Katie's suggestion for a repurposing workflow, time management tips, approaching email marketing, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/76 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGR...
Aug 24, 2021•49 min
Download the free customer journey workbook . This episode is about all things customer journey. We discuss what a customer journey is, the stages of a customer journey as I believe it applies to product-based businesses, and most importantly, how to build a customer journey that attracts customers, treats them well, and creates loyalty for your brand. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/75 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinessp...
Aug 17, 2021•16 min
In this episode I'm joined by business coach Kami Guildner for a conversation about elevating your voice and your message. We discussed why we should build brands around our customers’ desires and aspirations, not their pains and fears, the power of storytelling, and which certain marketing rules are meant to be broken. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/74 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INS...
Aug 10, 2021•40 min
Just like businesses can do more than simply making money, marketing can do more than simply make sales. We can use our marketing skills to stand up for what we believe in, share our values, build genuine connections with our audience, and make people feel less alone. In this episode, I'm sharing 15 prompts for putting your heart into your marketing content. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/73 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/go...
Aug 03, 2021•21 min
How can we increase our results AND spend less time on social media? In this (replay) episode with Chris Emmer of Mindful Social Co, we answer that question. We also discussed how social media can be harmful, the power of boundaries in social media, content buckets/pillars, finding your ideal customer, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/72 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: ...
Jul 27, 2021•53 min
In this episode, I cover 10 ways to do good through your small business. This episode is a replay of episode 2 of Making Good podcast. 10 Ways Your Small Business Can Do Good: Find a cause you believe in, and donate a percentage of your earnings to it. View every business purchase as a vote for the kind of world you want. Be authentic online. Support other small businesses. Be a more-than-fair employer. Provide kind and human customer service. Stand up for what you believe in. Mentor and share y...
Jul 20, 2021•15 min
In today’s episode, I’m joined by Stephanie Skryzowski, founder and CEO of 100 Degrees Consulting . We’re going to talk about managing your business finances (and having some FUN in the process), and how having a strong financial foundation is tied with your ability to make an impact. It’s a REALLY good one. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/70 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://i...
Jul 13, 2021•48 min
Today’s episode is all the philosophy that underlines ALL of my marketing strategy, and all of the marketing guidance that I share with you here on the podcast. And that is this: Value-Added Marketing. In this episode, I share what Value-Added marketing is, why it's important, how to incorporate it into your marketing strategy, and provide some helpful examples. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/69 JOIN THE FB COMMUNITY: https://www.facebook.com/group...
Jul 06, 2021•12 min
In this conversation, I'm joined by brand strategist Natalie Swan for a discussion about creating magnetic marketing and getting scrappy. We covered topics including: brand strategy, magnetic marketing, actions you should take today, the role of marketing in doing good, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/68 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/lauren...
Jun 29, 2021•46 min
Our mindset can be our greatest asset and closest ally…. or it can be a real bully that slows us down or stops us altogether. I've had my fair share of mindset challenges, and I've been working on my mindset for years. In this episode, I’m sharing 9 things that I believe will help any small business owner keep a strong mindset. These 9 statements are beliefs that I lean on and remind myself as often as I possibly can. In this episode, we cover topics like perfectionism, procrastination...
Jun 23, 2021•16 min
In this episode, online business strategist Amie Finlayson joins for a conversation about mindful marketing. We discuss mindful marketing, provide some examples of what may be considered "unethical" marketing, talk about creating a mindful marketing plan, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/66 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET...
Jun 15, 2021•46 min
When you start a small business, no one hands you an instruction manual. In my experience, the process of getting set up and figuring out how to run your business is a process of Googling, asking around, and experimentation. And because there’s no ONE way to do it, I LOVE seeing the behind the scenes of how other people run their businesses. And specifically -- what tools are they using to help them get stuff done? I often get questions about the different tools I use to run my various businesse...
Jun 08, 2021•28 min
If you want to have a more sustainable business that is kinder to the earth, but you’re not quite sure how to approach it…. this episode has the answers you need. My guest today is with zero waste consultant Moji Igun, and we’re going to be talking all about how no matter where you're starting from, your business can reduce your environmental impact through a Zero Waste mindset. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/64 JOIN THE FB COMMUNITY: https://www.f...
Jun 01, 2021•45 min
Making Good is 1 year old! I released at least one podcast episode per week -- every week for a year. In this episode, I'm sharing what I've learned about sticking with it and keeping consistent through the ups, downs and plateaus of small business. I share my 8 suggestions for keeping on track and provide examples along the way. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/63 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT...
May 25, 2021•19 min
In this episode, Pinterest expert Renee Dick joins me for a conversation about how to use Pinterest to generate traffic and sales for your small business. We discuss about how to get set up on Pinterest, the role of keywords, the parts of your Pinterest profile to optimize, Renee's weekly Pinterest routine, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/62 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON I...
May 18, 2021•48 min
In this episode, I thought I’d talk a little bit about the arrival of our baby, how it’s going 3 weeks into parenthood, and how I’m approaching running my businesses and parenthood. If you feel like hearing someone talk about becoming a parent might be tough for you (I know what that's like!) feel free to skip this episode! Small business strategy, marketing, and doing good tips are coming back next week. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/61 JOIN THE ...
May 11, 2021•14 min
In this episode, my guest is financial advisor and virtual CFO Aimee LaLiberte . In our conversation, we talked about Profit First and how to apply it to your business, financial goal setting, as well as money mindset topics like worthiness. This is a fantastic episode full of tactical take-aways and inspiration -- don't miss this one. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/60 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNEC...
May 04, 2021•1 hr 11 min
When it comes to driving REAL business results, email marketing is one of the most important tools in your marketing toolbox (if not THE most important tool). In this episode, I cover why you should be thinking about email marketing - and how to get started. We discuss how email marketing works, how to get people to sign up for your list, what to say in your emails, the different types of marketing emails (automated and scheduled), and more. ____________________ MAKING GOOD SHOWNOTES: https://ma...
Apr 27, 2021•23 min
In this episode, I'm thrilled to have Kris Putnam-Walkerly join me for a conversation around how to incorporate a give back element into your small business. Kris is a giving expert and the author of Delusional Altruism . In this episode, we talked about the role of intention in giving, why “how” you give is just as important as “what” you give, how to choose a cause to give back to, how to make an impact even if you have limited resources, how to magnify the impact of your giving, and much...
Apr 20, 2021•52 min
