Send us a text This week on Making Data Simple, Fred Joyal. Perhaps you've seen Fred on 1-800-DENTIST commercials. Now, he's turned marketing genius into the art of being BOLD. Show Notes 02:20 Brand Fred Joyal 19:20 Monetization Strategy 20:58 Boldness is a Super Power 23:18 Just Show Up 26:15 Step Up with Exercises 27:00 Failure's are Steps Up, Take Another Swing 38:50 5 Steps to Lowering Anxiety 41:50 How to Better Network Find Fred Joyal @ https://fredjoyal.com/ LinkedIn: linkedin.com/in/fre...
Mar 01, 2023•51 min•Season 7Ep. 9
Send us a text Let's talk data transformation and what makes a great seller with Co-founder and CEO of Coalesce, Armon Petrossian. As more companies move to the cloud the weakness in data transformation is becoming profound. 01:15 Meet Armon Petrossian 02:21 The problem in being data driven 04:28 Introducing Coalesce 07:53 Automation defined 09:56 The ETL to ELT shift 11:54 Typical customer use case 12:55 The Coalesce differentiator 16:18 Proof of value 24:39 Column metadata 25:40 Data transform...
Feb 22, 2023•37 min•Season 7Ep. 8
Send us a text How to incubate and start a company. Dwight Harris Jr, CEO of DataScalp, joins us to share the online platform that captures consumer experiences and uses consumer data to rank companies in a performance dashboard. 01:31 Dwight Harris Jr, problem solver 02:38 DataScalp and airlines 10:11 Airlines rebuttal 12:41 GTM 13:45 Why start this company 15:59 Next steps 20:14 A day in the life 22:25 Leadership advice 22:40 "From Good to Great" LinkedIn: linkedin.com/in/dwightharrisjr Websit...
Feb 15, 2023•24 min•Season 7Ep. 7
Send us a text Part 2 : Marketing, The Power of Scarcity with Dr. Mindy Weinstein, Founder and CEO of Market MindShift, Marketing instructor for Grand Canyon University, Columbia Business School, and Wharton. "Trying to reach humans" through digital marketing. 28:19 Consumer advice 02:40 Companies using scarcity 07:07 Black Friday, Cyber Monday 08:03 Technology in marketing 11:50 AI, ChatGPT in academics 17:40 Best marketer of all time LinkedIn: linkedin.com/in/mindydweinstein Website: https://w...
Feb 08, 2023•22 min•Season 7Ep. 6
Send us a text ChatGPT and great businesses leveraging the capability... Meet Sam Tucker the CEO of VegCatalyst. Vegan businesses and animal rights, Sam is living his values. 03:12 Meet Sam Tucker 08:35 Investor Pitch 11:33 GTM & Use Case 14:21 The Technology 16:11 Secret Sauce 16:48 ChatGPT 24:30 Competitors? 25:36 VegCatalyst Current Status 27:05 Is ChatGPT all that? LinkedIn: linkedin.com/in/sam-tucker-vegan Website: vegancreativecompass.com/, https://vegcatalyst.com/ Want to be featured ...
Jan 25, 2023•34 min•Season 7Ep. 4
Send us a text Earnings are next week - so I thought I'd bring forward the IBM strategy again for a refresher. Let's talk tech strategy: IBM strategy with Roger Premo, General Manager, Strategy and Corporate Development at IBM. The state of the industry, hybrid cloud, containers, competition. We hit it all. Show Notes 02:00 Roger Premo's path to strategy 08:37 First impressions of IBM 10:42 Hybrid cloud 15:33 Facts to support hybrid 18:57 Cloud's future 21:40 Why containers, Why Redhat? 25:55 Ad...
Jan 18, 2023•51 min•Season 7Ep. 3
Send us a text Abstract Making Data Simple Podcast is hosted by Al Martin, WW VP Account Technical Leader IBM Technology Sales, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. This week on Making Data Simple , we have Lynne Snead. Lynne is the founder and owner of Talent Evolution Systems, a behavioral analyst, consultant, training specialist, speaker, coach. Lynne has a back ground in Educational Psychology, and has specialized ...
Jan 04, 2023•58 min•Season 7Ep. 1
Send us a text Marketing fundamentals to AI-powered digital marketing without the use of cookies or personal information. All with Nadia Gonzalez, CMO for Scibids. See white paper for additional technical detail. 01:42 Meet Nadia 05:15 Marketing Today 15:41 The Founding of Scibids 16:32 Cookies. What's changed? 17:44 Consumer Targeting Era Over? 20:07 Marketing Tomorrow 26:06 First Party Data & Contextual Signals 29:25 Beware of the Walled Garden 31:56 Scibids Differentiation 35:52 Scibids. ...
Dec 28, 2022•43 min•Season 6Ep. 43
Send us a text Tired of ad-based searches? Meet Eric Olsen, Co-Founder & CEO at Consensus. His new startup leverages Natural Language Processing to serve as the new Google for expert opinions. 01:23 Meet Eric Olson 02:27 In inception of Concensus 04:15 Sorry, sports break 06:25 Starting in sports betting 9:51 Back to evidence-based search 12:17 Monetizing Consensus 16:40 The corpus of data 17:22 The wisdom of experts 19:15 It's free! At least today 20:09 Finally, the technology, NLP 28:47 Th...
Dec 21, 2022•47 min•Season 6Ep. 42
Send us a text I'm posting a repeat this week to refresh myself on the art (or is it science) on sales, specifically listening, as we look to close out the year. Part 1 : Two Sales experts walking into a bar... and divulge all the secrets. Art or science? Frank Attaie, GM Technology IBM Canada, Matt Kosinski, VP Data and AI and Automation Sales Americas. Show Notes 06:42 Sales advice for a new leader 09:43 Client research in a pinch 14:57 Sales philosophy 17:51 Defining "listening" 22:57 Cringew...
Dec 14, 2022•34 min
Send us a text Let's get more technical on the data center revolution. The CPU cannot keep up with data growth! APUs and dedicated processors for Analytics workloads. Jonathan Friedmann, CEO & Co-Founder of Speedata, joins the podcast. 01:55 Introducing Jonathan Friedmann 10:20 What makes SpeedData 20x faster? 13:29 HW acceleration is better 16:21 Target client profile 17:57 How to accelerate via HW 22:02 APUs are the answer 23;42 The evil CPU 25:57 Supply chain, no problem 27:33 Chips and S...
Dec 07, 2022•35 min
Send us a text I took extended time to learn from two IBM Champions on the state of the IT industry. Welcome Heather Cole, President and CEO at Lodestar Solutions and Steven Perva, Sr. Mainframe Innovation Engineer at Ensono. Special guest, Libby Ingrassia, Program Director for IBM Champions joins us. 03:21 Individuals whose first language is binary 13:17 What is an IBM Champion? 19:34 Why Z Systems? 26:00 ITs #1 Challenge! 29:04 Move from FAQs to Should Ask Questions 31:50 IT Time to Value 36:2...
Nov 30, 2022•58 min•Season 6Ep. 41
Send us a text Part 2: "See the Game, Change the Game". More money ball with Paul Bessire, VP of Data, Coterie Insurance. Fascinating stuff. 01:00 Paul's customers <Ok, off the rails on sport psychology> 09:50 Moneyball for insurance 15:10 Can you underwrite at the individual level? 20:17 In summary 24:09 Startups and adverse selection 31:10 Three tweetable nuggets? 33:00 For fun LinkedIn: https://www.linkedin.com/in/paulbessire/ Website: https://coterieinsurance.com/ Want to be featured a...
Nov 23, 2022•37 min•Season 6Ep. 40
Send us a text Part 1: Can't get enough of money ball? Feels more like sports radio. Making Data Simple welcomes Paul Bessire, VP of Data, Coterie Insurance. 05:11 Paul's KC connection 07:59 The Prediction Machine 08:38 Who is this guy??? 15:31 Paul's story 27:01 And about the Tech? 29:48 "Box Score" is all the matters LinkedIn: https://www.linkedin.com/in/paulbessire/ Website: https://coterieinsurance.com/ Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdat...
Nov 16, 2022•31 min•Season 6Ep. 39
Send us a text Part 2 : Learning leadership from a 2-star General : "The harder right versus the easier wrong". Hear about the Military Decision-Making Process (MDMP) 00:12 How to become a 2-Star General 01:22 Raising 3 girls 4:10 Leadership style 05:21 MDMP to civilian leadership 09:55 General McConville's book recommendation 10:54 How military influences POV 14:06 Advice to others 15:52 Finally! The lighting round LinkedIn: linkedin.com/in/dianne-del-rosso-7950871 Website: https://www.ibm.com/...
Nov 09, 2022•21 min•Season 6Ep. 38
Send us a text A 2-star General on the #MakingDataSimple podcast! Dianne Del Rosso, Brigadier General and VP, WW Services, IBM. Lab Services : World class consultants with certified skills providing value-based services via simple, repeatable practices, methodologies, and offerings 03:08 Meet the General 08:02 Why ditch Westpoint (twice)?! 10:10 How do you still balance the Reserves? 11:15 Do you hate Navy? 12:54 The acquisition space 14:57 Why Lab Services, Why now? 18:13 The Lab Services missi...
Nov 02, 2022•30 min•Season 6Ep. 37
Send us a text Hey folks! Replay this week as we crunch through a backlog of editing. My favorite coach, Lynne Snead, is guest today to discuss Leadership and Coaching, the good, the bad, and the great. Lynne is the founder of Talent Evolution Systems, a behavioral analyst, consultant, training specialist, speaker, coach, Lynne has a back ground in Educational Psychology, and has specialized in organizational performance for over 20 years. Lynne is one of the original Franklin Covey co-authors, ...
Oct 26, 2022•29 min•Season 6Ep. 36
Send us a text Meet Nicholas Freund, Founder and CEO of Workstream.io. Nicholas spearheads a seed-stage technology startup that integrates directly with analytical tools data, and existing workflows, to empower data teams to use data assets in a more effective way. 01:50 Meet Nichola Freund 05:18 Why leave the golden child : Tesla? 14:10 Time to start another data company 18:37 A startup in COVID 21:30 The Workstream pitch 25:30 A use case example 29:16 Competitive differentiation 34:40 Monetiza...
Oct 19, 2022•54 min•Season 6Ep. 35
Send us a text Part 2 : A different take on technology. Iain Thomas, Group Creative Director, Virtue talks about the book he wrote with AI. Yes with a non-human called "What Makes Us Human". Why do we suffer? What is the meaning of life? Oh boy... 00:00 Writing a book with AI 02:56 Has AI provided the meaning of life? 07:37 Can AI sell too? 07:56 Do we lose our humanity with AI? 12:40 The concern : bias 14:15 Buy the book. Here's why. Linkedin: https://www.linkedin.com/in/iain-s-thomas-7838445/ ...
Oct 12, 2022•21 min•Season 6Ep. 34
Send us a text Part 1 : A different take on technology. Iain Thomas, Group Creative Director, Virtue talks creativity and humanities, connecting people with technology, and Artificial Intelligence's impact on the creative arts. AI, NFTs, Web 3.0, Metaverse. 01:34 The brand of being Iain Thomas 12:47 AI, NFTs, Web 3.0, Metaverse, and Crypto 14:36 Have Millennials rented their lives? 17:37 All things NFT 24:20 AI meets poetry (Sappho) 28:16 What does GPT-3 offer that humans cannot? 30:06 The idea ...
Oct 05, 2022•37 min•Season 6Ep. 33
Send us a text Part 2 : Malcolm Hawker, Head of Data Strategy for Profisee, and thought leader in the field of Master Data Management (MDM) and Data Governance. If you're an MDM zealot, let's go deep! Show Notes: 00:32 The Head of Data Strategy 02:00 Make it Easy, Accurate, and Scale 05:48 What is Real vs Hype 09:00 Profisee's Differentiator 14:26 Reach out to Malcolm 15:28 How to become a CDO 18:50 Focusing on outcomes 24:52 The end of the world Linkedin: https://www.linkedin.com/in/malhawker W...
Sep 28, 2022•28 min
Send us a text Part 1 : Welcome Malcolm Hawker, Head of Data Strategy for Profisee, and thought leader in the field of Master Data Management (MDM) and Data Governance. If you're an MDM zealot, let's go deep. Show Notes 01:28 Meet Malcolm Hawker 06:33 MDM's future 09:48 A unique view on data fabric 14:07 The rise and fall of AOL 19:46 The definition of MDM 26:28 MDM reference architecture Linkedin: https://www.linkedin.com/in/malhawker Website: https://profisee.com/ Want to be featured as a gues...
Sep 21, 2022•34 min•Season 6Ep. 32
Send us a text Want to be featured as a guest on Making Data Simple ? Reach out to us at [almartintalksdata@gmail.com] or for faster response, complete this form and tell us why you should be next. Abstract Making Data Simple Podcast is hosted by Al Martin, WW VP Account Technical Leader IBM Technology Sales, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. This week on Making Data Simple , we have Ayal Steinburg VP, WW Data, AI, ...
Sep 14, 2022•35 min•Season 6Ep. 32
Send us a text Let's talk tech strategy: IBM strategy with Roger Premo, General Manager, Strategy and Corporate Development at IBM. The state of the industry, hybrid cloud, containers, competition. We hit it all. Show Notes 02:00 Roger Premos path to strategy 08:37 First impressions of IBM 10:42 Hybrid cloud 15:33 Facts to support hybrid 18:57 Cloud's future 21:40 Why containers, Why Redhat? 25:55 Addressing lock-in 30:08 The IBM bar pitch 34:04 Start with outcomes 36:10 The most exciting techno...
Sep 07, 2022•51 min•Season 6Ep. 31
Send us a text Part 2: Money Ball yet again! Nancy Hensley, Chief Marketing Officer for Stats Perform, talks sports analytics offerings, what sports use data the best, AND find out which gender is better at sports analytics. I wonder... Show Notes 00:45 Optivision 06:57 Which sport gets data? The NFL? 15:48 Was Covid good or bad for business? 19:16 Which gender is better at Sports Analytics??! 21:45 Guess who Nancy is related to? Linkedin: https://www.linkedin.com/in/nancyhensley/ Website: https...
Aug 31, 2022•25 min•Season 6Ep. 30
Send us a text Money Ball is back! Nancy Hensley, Chief Marketing Officer for Stats Perform, gives us the latest on data analytics in sports. If you like sports don't listen unless you have time to be entertained. Show Notes 04:09 What does Money Ball look like now? 07:30 Mrs Chicago's personal update 08:40 Fan website: The Analyst 11:16 Stats Perform for the rest of us 17:25 Sports tech competitors 18:34 Monetizing data. $115M for NFL data! What? 27:44 Broadcaster and Pressbox Linkedin: https:/...
Aug 24, 2022•34 min•Season 6Ep. 29
Send us a text Starting a business that merges technology and medicine: Sean Bozorgzad, CEO Potentia, will make medical rooms near you more efficient via historical patterns, current events, futures, and virtual predictions. Show Notes 02:45 Sean = medicine + tech 10:04 Starting Potentia Analytics 16:58 Potentia real-time insights 19:04 HIPAA and use cases 23:02 How it all works 30:36 Knowledge is power 37:04 And pandemic impact? 39:15 Command center 43:20 Potentia clients 45:22 Competitors 47:0...
Aug 17, 2022•53 min•Season 6Ep. 28
Send us a text The most interesting man alive : Neil Sahota, CEO ACSILabs, is taking on AI for Good with the UN. Hear about his UN workings, new book, and think differently with TUCBO. Show Notes 02:57 Mr. Neil Sahota 05:34 Approaching the UN0 8:30 The UN pitch 10:37 An AI book for ALL of us 14:17 AI for Good 19:07 Use cases 22:46 Own the AI revolution 32:13 Think differently with TUCBO 38:57 The basketball GOAT 41:51 Advice on risk Linkedin: https://www.linkedin.com/in/neilsahota/details/experi...
Aug 10, 2022•43 min•Season 6Ep. 27
Send us a text Tired of spreadsheets? Yes you are. Ryan Buick, Co-Founder of Canvas, has the answer. Canvas is a data exploration tool for business teams to automate manual reporting, build dashboards, and answer ad-hoc questions without SQL. Show Notes 02:36 Who is Ryan Buick? 04:43 The Canvas mission 06:57 Startups during a pandemic 09:36 Problem(s) solved 14:33 Modernizing spreadsheets 20:12 Current state, desired state 23:05 The pitch 28:56 Go to market 36:46 Biggest fear 38:54 Best SF resta...
Aug 03, 2022•43 min
Send us a text This week a Kansas boy done good. Jon Darbyshire, CEO SmartSuite and serial entrepreneur on work management to manage process, from any industry, within a single platform. Show Notes 03:28 From Haysville to Newport Beach 07:18 Why start a business in a pandemic? 08:48 Who needs venture funding. Not Jon. 09:26 Workplace automation defined 14:12 SmartSuite capabilities 19:30 Targeting Millennials and Gen Z 20:45 Slack built in 21:54 SmartSuite differentiation 23:07 Sharing data 25:2...
Jul 27, 2022•54 min
