Ep #340: How to Empower Clients to Invest in Coaching

Welcome to the Make Money as a Life Coach podcast, where sales expert and master coach Stacey Bayman teaches you how to make your first 2K, 20K, and 200K using her proven formula. Hello, hello. I am so excited to chat with everyone today, my Facebook audience. I love you all so much. I didn't even like for the longest time.

do live streams and engage with my Facebook business page audience. And it's been so fun to do that in the last six or eight months. I've been live streaming a lot more than ever before. and to be able to give messages and share things that I'm thinking about with you all and to commune in this way. So if you were just finding me, my name is Stacey Bayman. I am a master certified life coach.

And I help coaches make money. And today we're going to actually talk about women specifically making money and being in their power when it comes to business. I help coaches make their first $2,000 and then $20,000. And then I have a 200K mastermind where I help them make their first $200,000. And then I have a $2 million group where I help them make their first $2 million. Y'all see how I love the twos?

And then I also have a brand new series called the Entrepreneur Series. And that is, this is my 10th year in business. And this series has been dedicated to the wisdom that I have collected and accumulated. in my brain over the last 10 years and selling $40 million of coaching, more than $40 million of coaching at this point. And so there's a lot of wisdom. So we have done courses on...

And really the other piece of the entrepreneur series is I've found that coaches come into the industry and they have this beautiful coach heart and they want to serve people and they have no idea how to be an entrepreneur and no one's really taught them. The Entrepreneur Series is my collection of wisdom after 10 years combined with helping my coaches become better entrepreneurs. And so we've done one on staying in service energy, even when you're trying to make specific amounts of money.

And we've done one on, I called it a live, and it was really about triumphing over every challenge that comes your way in entrepreneurship. And we did one on capacity work and increasing your intellectual, your emotional, and your physical capacity.

And now the next Entrepreneur Series course is ROI, Creating a Return on Investments that You Make for Your Coaching Business. No one's ever taught this before. Have you guys ever thought about this? Why? It's so crazy to me. Why is there no teaching on creating returns for your investments? This has blown my mind since I started the industry. Every time I would join containers, like no one was talking about making your money back.

And I created that as one of the core philosophies in my containers. When you come into my programs, the first thing we do is make your money back. You join 2K for 2K, we do that in the first 30 days. If you join 200K Mastermind, I have a 25K in 30 day challenge and you do the challenge at any revenue, but at least 10K, that's what the investment is or typically has been.

And we work on that return right away. Like all of my programs, it's like, have you made your money back? That language is throughout my programs because I noticed that no one was ever holding people like not accountable, but like having the standard of that. And so it's really easy to invest a lot of money in the coaching industry specifically. I'm not talking about stock markets. I'm not talking about real estate. It's really easy to invest.

a lot of money in the coaching industry and not be aware of how much you're putting in and aware of how much you're getting back.

or specifically work towards creating returns every single time. And I was forced to do this because I joined the industry and I had no money. So I couldn't just like frivolously put 2K here and 10K here and 20K there and 25K there.

I couldn't do that. 6K there. I couldn't do that because every dollar I was spending was money I should be paying bills with basically in the beginning. And so I had to be like, I'm signing up for this and then I'm creating money in this way. Like this is how I'm paying for it. This is how I'm creating a return.

And I just noticed no one was ever talking about it. And even for me, I've been talking about it a lot in my 10 years and in all of my containers, but I've never actually taught a course to my students on how to create returns.

So I've just been thinking about this a lot over the last two weeks is how has no one ever done a course like this before? How is this not being taught to us as soon as we get into the industry, especially as women? And I'm going to tell you why. I know there might be some guys on here and that's fine, but this...

message is very specific to the women. I coach everyone, but the majority of my spaces are mostly female. And that means a lot to me because I am a woman in business and I want to see more women in business. I'm about to have a baby girl. In August, it'll get a little misty. But I love the fact that she's going to watch her mama grow up running a multi-million dollar business. And that's going to be the only...

I was like, oh, I'm going to get so misty. The only reference for life that she's going to have ever is women in business. She's going to be surrounded by them. All of my best friends are also women in business. And that is the only thing that she's going to grow up knowing is that women run businesses like, oh, yeah, moms, they just run businesses. That's going to be her like.

core life experience and she's not gonna have anything else to compare it to other than obviously moms run high power and multi-million dollar businesses so i'll like maybe that's what she'll do that's so crazy that got me so emotional listen, I can't help it. It's the hormones. So I'm having a baby girl. I run a multi-million dollar business. I've been thinking about this a lot. And so here's the message I want to share with you all today. We get into business to make money.

That is what we do. Whether you realize it or not, if you decide to be an entrepreneur and you decide to be a coach, that's the way you're doing it. I'm going to make money as a life coach. By the way, I have a podcast called Make Money as a Life Coach because I know. That's what we do is we get into business to make money. And so the focus becomes about money coming in. And all of my core offers are about money coming in.

Now, when you're in the container, we do talk also about, again, it's the money coming in to create the return on investment. And so all of our energy, like I want you to think about this for a second, is how much of your brain space goes to money coming in?

When you're thinking about your business as an entrepreneur, when you're strategizing in your business, when you're doing your self-coaching, when you're doing your mindset work, like how much of your brain space that you give to your business as a percent. goes to money coming into the business. Sales, clients being sold, making money. Patricia, yeah, it's like 100%, right? Catalina in 2K getting ready to qualify for 200K. Oh, I love it. So fun.

Let us know as soon as you do. Manisha, a lot. Yes, Sylvia, a lot. Yeah, I mean, seriously, like 100%. Maybe it's like more if you were going to talk about investing and if you have investment shame, if you have investment doubts, if you.

are stressed about the money going out, especially in the beginning, because money is going out a lot before it's coming in. Maybe there is a lot more of the time that you spend thinking about the money coming out, but it's a lot of brain space that we think about money coming in. That's amazing. It's great. It's what we're supposed to do as entrepreneurs. And we spend a lot of time thinking about how we feel about money coming in and coaching ourselves on our thoughts about money coming in.

and are receiving energy of money coming in, and the actions we're taking for money to come in. But we don't spend as much time thinking about the money that's going out and how specifically we feel. about that money going out, how empowered or disempowered we feel about the money going out. And again, in the beginning, your money's going to be going out. It's not going to be coming in right away, depending on how fast you sign your first client.

And your first clients, like all businesses have startup capital, right? Like you put your own money in to start the business. So you have money going out. But because you have money going out, your brain automatically goes to the money coming in. Like I got to get the money coming in to solve the money going out.

Instead of like, let me think about how I'm thinking and feeling when the money goes out. Like that is also part of the equation of the money coming in. And I'm going to tell you how, why that is. But in the beginning. One of the things, so when I started my business, I felt very powerless around spending money. I was making great money for like where I was in my life and my age and my stage of life.

You know, I was making good enough money, but I was also supporting a boyfriend at the time and spending my money in a very frivolous way and not really knowing where the money was going and not really knowing like. I spent things on money I didn't need. I overspent. I couldn't tell myself no. I didn't know where money was going. I didn't pay my bills on time. Things stacked up. I had credit card debt. It was like...

I just didn't have an education in spending money and for sure nothing on investing money. Like I didn't grow up. around people who are investing money and talking about investing money. That wasn't a conversation that was happening at the table. And for sure, it's typically not 100% of the time, but typically it's not for sure happening for women at the table. You don't grow up.

Many of us did not grow up sitting at a table having conversations about investing, especially as women. And so I had a lot of like powerless feelings around money. And then... One of the things that really started helping me gain traction and grow my business is how I changed the way that I thought about spending money going out.

and investing my money. It's like one of the first things I worked on with my first one-on-one coach was paying all my bills on time and what was creating spending and making my... coming up with the money for the investments in my business. And I really started focusing on how I was feeling when the money was going out and the empowerment or the disempowerment that I was experiencing.

And so it's important to know that in society, especially, you know, for us women, we are depicted a lot of times like if you are on Instagram or TikTok, it's like every funny Instagram or TikTok thing is about how. you know, the Amazon boxes. And I don't, I have, my wife has two different personalities, one where we need to save money and one where we're going on a European vacation. And I never know which one I'm going to get. Like those types of, if you've seen those reels, it's like.

They seem funny, but every time I watch them, I just think about this is society depicting women as frivolous, irresponsible, spenders, not good with money, and not empowered. with money, not educated with money, not capable of making decisions around money. I remember I went to look at my husband and I are planning a move to Nashville. We bought land in Nashville.

Tennessee. And when we were looking at different options of buying houses or land, and we went to this neighborhood that was a little outside of Nashville and the homes are like anywhere from $2.5 million to $6 million. And we're with our sons. I'm breastfeeding at the time. So we have my son, me, my husband, and our realtor, who is a woman and amazing.

And the guy's telling us all about the community and, you know, all the things. And he looks at me and he's like, and you'll love the community. There's just lots of stay at home moms here. And then you could just like feel the room get icy. Not really from me. I'm just used to it by now. But my husband was a little bit like, and then my realtor was like, she's the one that works. Her husband is retired. And he's like, oh, sorry. Sorry about that assumption. But that is just.

what it is. We're not expected to make lots of money, be the breadwinners, be the main. money holders. And so when I'm coaching a lot of the women that I work with, oh, yes, girl math. Yeah, that's another one, right? It's like when I'm coaching a lot of the women that I coach in business as coaches and entrepreneurs.

There is a lot of fear that comes up with investing money and spending money in the business and utilizing money, utilizing family money, utilizing personal money. Like it doesn't matter. It's just like any type of. Money going out creates a lot of tenseness for women in business, a lot of fear, a lot of uncertainty, a lot of doubt, a lot of wanting to abdicate responsibility.

to that decision-making process, wanting to take a long time for the decision-making process, a lot of shame if it doesn't go well. There's a lot of negative connotations and disempowerment when it comes to money going out. in spending and investing. especially for women. And society just reinforces that all of the time. And so it's a constant like coaching women being afraid of being irresponsible. And it's not that they are irresponsible. They're afraid of being seen as irresponsible.

And so here's why this matters. When you are investing in spending, you are actually a buyer. So you are in the marketplace buying coaching as a coach. I guess you are a coach, but you are also a consumer of coaching. And my firm belief is if you want to be really successful in business as a coach, you have to be really good at buying coaching. Like you have to believe in coaching a lot.

and be a consumer of coaching, have a lot of positive experiences of consuming coaching, lots of results from consuming coaching, from being coached. The more results you have, the better experiences you have. the easier it is for you to believe in coaching and then to go sell coaching to other people. The first year that I was coached one-on-one with a coach, the very first year, I didn't even know I wanted to have a business.

My best friend at the time, I mean, still one of my best friends, but I don't know why I said at the time, but at the time, my best friend also wanted to become... A life coach, like as soon as we met the same life coach, she was like, I want to be a life coach. And I remember telling her, oh, I don't have any interest in coaching anyone. I just want to change my life.

And I did that for a full year, just changed everything about my life, my spending, got my money on track, my relationship on track, like everything, my career on track. And I had such a profound experience. that at the end of the year, I was like, oh, wait a minute. It's like, this felt like the secret to the universe to me that I think I do want to go share this with other people. I do think I want to help other people do this because it was so life-changing for me. So to sell coaching.

You have to have those experiences. I call it living in breakthrough, but you have to be a product or a product of your product. You have to be a walking, talking example of what is possible with coaching. Like I've done coaching. It served me well. I have results in my life where I'm creating them right now. Like that makes the best energy for selling coaching to someone else.

So you, when you start as an entrepreneur and a coach in this industry, you are a buyer of coaching in the industry. And how you feel with that buying, what I call your buying power, like how that feels for you. The experience you have buying, coaching, investing in coaching, that experience also becomes part of what I call your unintentional sales pitch.

which is the intangible parts of when you're selling coaching that someone can't describe because it's not words you're saying, but it's energy you're bringing to the conversation. And so if the energy you're bringing to the conversation... is I feel really... scared to spend money on coaching I've had bad experiences I feel irresponsible I have shame around it I'm unsure about it I don't do it very often I've only had a few coaching experiences they haven't gone well like any

sort of disempowerment as the buyer that turns into the energy to which you're also offering coaching to other people, to other buyers. So your clients, they're also buyers of coaching. And so what has helped me grow my business is feeling very empowered with the spending, the money that I spend, and specifically the money I invest in coaching so that I, you know.

One of the things I'm going to be teaching in ROI is knowing how to make decisions in the first place, like knowing how many investments to make, knowing exactly. how to have a plan going into the investment to create a return, knowing how to get the most out of it while you're in the coaching container, knowing how to recover if it isn't what you expected and it doesn't go well. So I've been thinking a lot about

And this is the question I want to pose to you is, do you have, do you believe that you have return on investment power? Meaning when you go to make an investment, you feel. excited, you feel purposeful, you feel committed, like you feel all of the good feelings that you would want your clients to feel when they pay you. Does it feel like it's done?

I'm going to create these results. Do you feel empowered when that money leaves your account? Do you feel grateful? Do you feel excited? Like I just had someone join my 200K mastermind. And then I launched ROI, this entrepreneur series course, and my mastermind students get the entrepreneur series courses included in their mastermind investment. And she was like, this is the perfect.

thing that you could have ever done. And she was like sent an email into our company. And she was talking about how she was like dancing around in the house. And she like threw the door open of her husband's office and was like telling him all about it. And just like feeling like she had won the lottery and being like literally dancing in her house. Do you feel...

that energy of dancing in your house? Do you feel that palpable, powerful energy of I'm creating something with this investment? I'm about to hit my next level with this investment. Does it feel empowering? Does it feel exciting? Do you feel gratitude when that money leaves your account? If you don't, it's going to be really hard to inspire your buyers to feel that way about buying from you.

It's normal if you don't or you don't 100% of the time because you're maybe inexperienced with investing and haven't ever been taught. Because again, we've never been taught how to invest. in coaching specifically and how to get the most out of coaching containers. That's not being taught. So that's a common reason you might feel that way. And then it's also common because maybe you've been told by society and people in your family and structures and systems that you are, you know.

Beware of your irresponsibility. Beware of your frivolousness. That's what you do is spend money and you do it to the detriment of your family. Maybe you've received those messages. And you don't know how to invest. And you've never been in maybe conversations where people are teaching you how to invest. And then you're trying to sell someone else investing in you.

And it becomes very difficult if you don't have the right energy around it. And so what I noticed is the more empowered I got with paying for my investments, you know, in the beginning I had to do payment plans and it was every month trying to figure out how to make the payment. plan work. But the more empowered I got with it, and the more investments I made, and the more returns I created,

the more powerful I got in selling in my business. And one of the things I've noticed, this is something else about women, that I started the industry selling general life coaching. And I sold and coached a lot of stay-at-home moms. And it blew my mind how many women I spoke to.

who are working 120 hours a week. I think they've done studies that the average stay-at-home mom works about 120 hours a week. So they're working 120 hours a week for their family, day in and day out, and they did not feel like the money was... their money. They felt like they had no money. Like there's the family money, there's their husband's money, there's money, but they have to ask permission for that money. They can't just use that money. The money isn't theirs.

It's an incredible amount of insecurity that a lot of women feel when they are not making their own money and are playing into that societal role of if you don't. create the money that it's not yours in the family. And I always used to have conversations with them about this because they're working for the family 120 hours a week.

They have entered into this agreement with their spouse willingly. They both made the agreement that they would stay home and take care of the kids. And yet they chose in that agreement. unintentionally to disempower themselves with money and to decide that none of the money moving forward would be theirs. Maybe their husband thought that and then they decided that was true because society doesn't value stay-at-home moms. And it always blew my mind.

But I empowered my women clients to get that money and invest in themselves and go for what they wanted. Because my empowerment around investing was so high. I just didn't even understand it. I'm like, what do you mean? You spend 120 hours a week working for the family and you don't think your mental health matters?

You hold the family up. You make every single plan. You make sure everybody is okay. You cook the meals. You clean. You go get the groceries and you don't think that you deserve an investment that's going to help you feel better in your life? This is bananas. Why did you enter into that agreement? But we do it unintentionally. We do it because society is set up that way.

But because I was so empowered in my own investments, I was able to hold really what I call hold space, really strong space for women who felt disempowered around money. So if you are a woman in business.

And you feel disempowered around money in any way. If there's any cobwebs in there to be cleaned out, we need to clean it out. Because otherwise, it will be very hard to hold space for other women making the decisions. When they say that they need to speak to their spouse before they say yes to coaching, you might agree with them. If they say, well, we make all of our financial decisions together, you might agree with them.

If they say, I don't deserve this. Like I just coached someone on this recently. I don't deserve this. This is like, this would only be for me and it wouldn't have been the family at all. So it's selfish to do this. You won't know what to say to them.

And it's not about making people wrong. It's just when you are an empowered person with investing and you meet someone that's disempowered, you have the opportunity to bring them up into your empowerment. But you can only do it if you are feeling really empowered.

If you were feeling disempowered in any way, meaning when the money goes out, you feel tense and stressed, you're not sure if it's coming back in, you don't trust yourself to bring the money, not only bring the money back in, but bring a lot more money in because you made the investment.

If you don't trust yourself to fully utilize it, if you have judgments about how you utilize it, if you buy things and you don't show up to them, if you invest and you get mediocre returns but nothing that blows your mind. Then when someone else is having any type of objection, if it's a time objection, if it's a energy objection, if any type of, you know, I don't know, I don't know about the value of coaching, it will be hard for you.

to help them through that moment if the value of coaching for you has not been like astronomical. But if you have received astronomical value from coaching, then it will be incredibly easy for you to walk other people through whatever friction or obstacles or resistance or objections that they have that keep them in.

keep them from moving forward, you'll be able to walk them through that, not talk them into it, but walk them through it so much easier, so much more powerfully, because you are a living proof of the value of coaching. It's more common than not for coaches to come into this industry and be selling coaching and want to have successful coaching businesses, but not actually believe in the value of coaching or have had the experience of having an extreme.

return on investment to have hugely valuable experience in coaching. And then they're so frustrated and confused and disappointed in their results, but it's because of their investment power.

When I started having power in this way, I started also not only being able to talk to people who were disempowered, but I also started attracting a lot more people who were very empowered. One of my early clients was making $500,000 in her business. And she worked with me one-on-one and then I sold her a $20,000 VIP package. And she made that decision on her own.

She decided she was doing that and then told her husband that's what she was doing and then sent the check like a boss. But that happened. I started attracting those type of clients that even if they were stay-at-home moms, they were like, yeah, but I'm going to get the money. It's my money too.

I started attracting those type of people because I was that type of person. I was investing in myself. So I was attracting people who were excited to invest in themselves and not just like I'm investing in myself with drudgery and fear and terror. But I'm investing in myself and I'm dancing in my kitchen because I'm so excited and so grateful for the opportunity. And even to this day, I've made some really big investments that have scared, like have created fear inside of me.

But I've leaned into the excitement and into the possibility and into the empowerment more than the fear. And so I get more out of the return. I trust myself to create the return. So like the conversations, like right now, my husband and I are having conversation about a $500,000 coaching investment. I'm a little crazy. None of y'all need to do that. But it's something that I really want. And it's a lot.

of money. And we're like working our way up to it. Like we're like, yeah, like that's what we see coming in the future of my business is I want this investment and we're creating the empowerment around it. And I've made some like I last year I invested $233,000 in my business, which is the most I've ever invested in one year. And it was scary. And also the up level.

of my self-concept, of my investment power has been so crazy that the return from what I'm selling and the traction that my sales created, it was insane. Like I create returns so quickly because of the empowerment that I feel around it, even if I'm scared. This is so good. Love the pep talk. I have a consultation with a client this weekend. Yes, empowerment around the investment.

but you have to be the walking, talking example of that. That's why I feel so passionately about this Entrepreneur Series course, ROI, Return on Investment, because I am going to help my students who come into this room. Become powerful investors. Be very empowered in investing. We're going to change the dynamic of the way that you feel when you invest. The way you feel.

before you make, while you're thinking about the investment, the way that you feel making the investment, the way you feel directly after, the way you feel implementing the investment, the empowerment that you have personally inside of you. I'm going to teach my ROI plans that I create before I make the investment, my ROI method for once I'm in the investment for creating big returns.

But we're also going to deeply coach on investment, shame, guilt, disappointment, hesitations, like the energy, the empowerment that you have around making investments. Because if we amp this up, especially if you are a woman in business. business then your selling is going to skyrocket as well your power and the who you attract the buyers you attract the way that you're able to speak to them their level of empowerment it all starts to shift

It's very typical early on in your business when you are feeling a little disempowered around investments. It's very typical to attract a lot of people who are very disempowered as well. And they've never... paid for coaching before they can't wrap their mind around paying for coaching. It feels frivolous. It feels like spending money. It feels like being irresponsible. And if you haven't worked all that out, they will walk every single time.

And they will not get the help that they need. So if you want to join me in ROI, we start on Monday. And this is a... So we're going to send an email tonight actually to announce this, but this is now an eight class course. It was seven, but I've added a class and I'll tell you all about it if you're on my email list.

We're going to do eight classes over two and a half weeks, and then you'll have 45 days total access to the course. It's a limited series course, so you have to watch it within the 45 days. You either have to attend live or watch the replays. We're going to dissect every ounce of anything keeping you out of your investment power. And if you have investment power, we're going to amp it up like crazy. I'm going to help.

you be able to also do this for your clients. Like you'll be able to teach some of this to your people, whether or not you're a business coach or not. Like this works on, I've... paid for coaching to lose the last 10 pounds. I paid for coaching to help with pregnancy nausea. I've paid for coaching to like pure life coaching. I've had a life coach for many years. Like I typically always have a life coach and always have a business coach.

And so I've created massive personal returns, a lot of inner work. One of the things my students say in my 2K room and my... tourniquet room, one of the things that they say is you're so good at selling our offers. Like you can, like in 30 seconds, I can sell their offer better than them. But I always tell them, yes, I'm good at selling. And that is a piece of it. But also I just, there's a I've done a lot of coaching.

So there's not a lot of niches that my clients can have or work that they do that I'm unfamiliar with because I've just invested so much money in coaching. I think to date, I've invested a little over $500,000 over 10 years. different coaching, whether it's certification, master's certification, business coaching, life coaching, very specific.

coaching. I got coaching on chronic back pain once. I've done a lot of different types of coaching and I've used all of that coaching, who I've become and the skills I've created in my business to sell over $40 million of coaching. Like there's no other investment in the world that create those type of returns. And I always say, like, even if it's an emotional return, it's an emotional return for the one life that you get to live.

to make sure you're living it intentionally, to make sure your marriage is what you expected it to be, to make sure that you are engaging with your children and raising them the way that you want to be raising them, to make sure that all the decisions you make every single day feel purposeful and in alignment with the life you want to live. Like we get one life. So every investment into your brain, into your heart, into your soul, into your skill sets, every single one of them matters.

And then if you're selling coaching, the better you can get at explaining the value of this. And the more empowerment you have in your investments, the more you're going to sell. So if this resonated, join me in ROI. And I would love to have you. We're going to open the Facebook group today because I have some pre-work that we're going to do between now and when we start on Monday. And there's also going to be some pre-work on Monday.

And then we will officially close the doors Wednesday night. We were going to close them Monday night. We're going to close them Wednesday night because Monday is going to be, it occurred to me, I have seven lessons planned to teach. And it occurred to me, the one thing I hadn't planned to teach is getting an ROI from ROI, which is a little meta.

Probably matters if you're joining a program about return on investment to learn how to have the best experience in the course return on investment. So Monday is going to become our introduction call and I'm going to break down the way to think and the way.

to experience the room and some caveats that I have on some teaching that I'm going to do and maybe some contrasting things that people might experience in the room. And I'm going to really set everybody up to be really primed to get the most out of the course. and then we're going to do some pre-work. And then on next Wednesday, we actually dive into lesson one. And once we dive into lesson one, I'm going to close the doors permanently.

because this course of all courses is really important that you do the intro call. and then call one, and then call two, and then call three, and that you don't skip around, and you don't miss calls, like you really want to do them, like you do not want to do call four or five before you do call one, because some of the things I'm going to be teaching are going to be a little...

confronting. I am going to be teaching the way that I think about investing at a multi-million dollar level. And if you're not at that level, then it could feel confronting. It couldn't poke. on some belief systems and some values that you maybe have from the person that you've been and maybe not the person it, maybe they're not supporting the person you want to be.

I'm going to call everybody into their highest level of power and responsibility around investments. And that might not be a walk in the park. That might also feel a little confronting. So I want everybody to do it in order. And I really want to manage the flow of people coming in. So I don't want there to be people.

people just jumping in and not having context for all the things I've taught. One of the things I'm really good at, as I'll say before I jump off here, one of the things I'm very good at is setting context for things so that people can I'm really good at opening people up and creating context and safety for people to receive new information, especially if it's like... really going to empower you. The things that empower us the most are not always...

things that feel the best to hear. And I'm going to do that. I'm going to be very careful about the way that I lay this out, very careful about the way that I teach. But by the end of this course, I want you... to leave feeling deeply empowered for every investment that you make in the future, but also for every investment you've made in the past, even if right now you feel like a failure, shame.

still paying debt off from past investments that you didn't like, how it turned out. Whatever it is, you will leave feeling clear about your past and knowing exactly. how to process that and how to recover from that and how to move forward very powerfully. And that will also help you sell coaching to people because you're going to get a lot of people on the phone that are like, I've tried a hundred diets.

And one of them sent me to the hospital and one of them made me, you know, mentally crazy. And then none of the other ones worked. And so I'm terrified to try anything else. And you're going to have people that are like, I did therapy for years and it didn't work. You're going to have people that come and they have.

their own shame and regret when it comes to things they've tried to change their life. And if you haven't processed your own shame and regret for things that you've tried that haven't turned out. you're going to struggle with that too. It's the same thing. It's part of the investment empowerment is being able to be really empowered even when things don't work out the way that you'd hoped.

Okay, so Patty, I'm going to say something super hard right now. So I'm not looking to invest. I'm wondering how to coach the things I've learned in life. So you can for sure go to a coach training, but if you're not willing to invest in your own business, it's going to be very hard for you to sell people. Like if you're not looking to invest in coaching for yourself, it doesn't matter how much experience you have.

in a lifetime or two lifetimes, like how much good advice you have, how many people come to you to seek out advice. Like if you don't personally invest in yourself, it will be absolutely very difficult to walk people through investing in you. Like it's not a judgment. I know this from experience because I have 6,000 people in my 2K for 2K community where I'm teaching them how to sell on a console.

And the number one thing that keeps people from closing a client who's actually interested, who got on a call, who invested an hour to figure out how you could help them, the number one thing is not being able to... get them to make a decision and to overcome any objections. And the number one reason for that is what I've just talked about on this live. If you're not actively investing, if you're not actively having great experiences coaching,

It's very difficult to walk someone else through anything that they're struggling with to get to the other side to decide to buy coaching. I have seen people do a hundred consults and they're amazing coaches. And the people say this was so valuable and they still don't buy.

And there's just something about it's an intangible thing that if you don't have the experience of having paid money for coaching and invested in yourself time and time again, because you see the value of coaching over and over and over.

then it becomes very difficult to sell it to other people because you're just not a product of your product. You're like, I have lots of experience, but I've never been coached. I don't coach. I'm not looking to spend money on coaching. Then you're not going to find people looking to spend money on coaching either.

It's just an energetic match that doesn't happen. Even if I spent 12K on a program and never cracked it open. So if you spent 12K on a program and never cracked it open, that is disempowerment around investing. And we will fix it. We will talk about it.

There's been one time where I did not do a program and I left and it actually created such a transformation that I immediately did $100,000 launch, but it was very intentional and I was very empowered around the decision. But if you spend 12K on a program and you don't do it and you're disem...

Howard, then that starts bleeding into everything you're selling from that moment on. Stephanie, is this best for beginner coaches or how would this benefit established coaches who are regularly investing in their business? I think it's for everyone that's spending money in their business. If you're not creating ridiculous returns that blow your mind every single time, you want to be in this program. And if you're not good at helping other people do it, you want to be in this program.

So the two things that have made my career what it has been and created $40 million is how the returns that I get for myself and then the returns that I've helped my clients get.

Like we, my 200K Mastermind has been running since 2019. And last year we did a data study on 650 students that came through that room. It was a self-reported data study. So they would apply and on their application tell us how much money they had made.

in a the last six months in the last 12 months and then we track their revenue as part of our program every month to see again because i believe so much in creating returns i'm always paying attention to my students returns and having them pay attention to their returns And we collected all that data over a six-year period and created an algorithm to produce a study on that data. And one of the things that we found is my students, on average, were growing beyond hypergrowth.

So they consider hyper growth in the business world, 40% growth. And that's over a year period. My students were coming in and growing up. a median growth rate of 48% in a six-month period, which is like almost 100% annualized, which is really unheard of.

And so there's something about when you understand how to create massive returns for yourself, like not just returns, not just returns, like returns that would make you keep investing. Like this is how you know. If you're an experienced investor and you've invested and you like constantly make investments.

How empowered do you feel? How amazing do you feel? And do you have such big returns that you are always lining up the next investment? And there would never be a time where you were taking a break or not investing in yourself. Like I'm going on maternity leave. I still am paying my business coach because I am a CEO who will still be running a business on maternity leave. And I pay $11,000 for every single call that I do.

for a 90 minute call, $11,000 every time. But I turn that $11,000 into hundreds of thousands of dollars every single time. Like I can track it. I can see. the return from each and every conversation and how it shows up in my selling, my delivering, my managing of my business. Like I see it everywhere.

This isn't just like if you've never created a return. It really is like my ultimate goal for all of you would be that you are so good at creating returns that you would always be investing in your business. always be massively growing and hitting higher and higher levels of success. Don't we all want that? That's what I want for you. That's my goal.

Teresa, investing in myself is simply a necessary part of owning a business. Yeah. And aggressively investing. Now, I'm not going to sell you aggressive investments. Like, it's not about that. So it's not going to be like, come to this real estate conference and then give me $250,000. Someone was just telling me about that recently. One of my doctors had that experience recently. But whatever you do want to invest in the future.

I want you to feel so empowered with it, whether it's with me in one of my programs or someone else. I really have a genuine belief that the more coaches invest in themselves and create returns from coaching, the more value you get from coaching. The more you then help other people say yes to themselves to get coaching, the more your people get results and value from coaching, the more they tell other people.

about their results and their experience and how amazing it was. And then the more their people who hear about it decide to get coached, and suddenly now the value of the reputation of the entire coaching industry increases, and then... the buyer pool of people interested in coaching and feeling safe to buy coaching, that also increases. And so I think it's like it's for you, it's for your clients, but it's also for the entire industry.

the value of our industry, the reputation of our industry, and then increasing the buyer pool of our industry by people getting high returns, both coaches and clients. That is the goal.

And then if you think about that, if every client and every coach is getting massive returns for everything that they do, and more people are getting coached, it's like the world really does start changing. I know that's a big vision for some people to grasp onto in the beginning, but I've been doing this for 10 years.

This is some of the things I think about, like it matters to me. I think that's how we change the world is one person getting coached at a time. All right, I've got to jump off here. I love you all so much. I will see you all on Monday. Hey, if you're ready to make money as a life coach, I want to invite you to join my 2K for 2K program where you're going to make your first $2,000 the hardest part.

using my simple five-step formula for getting consults and closing new clients. Just head over to www.staceybayman.com forward slash 2K for 2K. We'll see you inside.