Hey, welcome to my podcast. This is a podcast where I'll be teaching you all the systems and strategies you need in creating your visibility so you can turn your passion for coaching into a profitable business. I'm your host, Michelle Quaid. I am a Visibility Coach content and email marketing strategist, international speaker and author, as well as the founder of Elevate life coaching, that just say that I know a few things about overcoming seemingly impossible obstacles
in life and in business. I'm on a mission to be the champion that helps you to get to the top of your mountain, one courageous step at a time. Welcome to the show. It's true story. I was at a grocery store one day, and there was a huge puddle of water just sitting right there in the middle of the aisle. And you know, little did I know, I walked with four legs, you know, two legs and two crutches. And so it was easier for me to fall
than anybody else. Because when there's water on the puddle on the floor, I might my crutches will slip. And so I was walking down the aisle in between the grocery store, and I was just looking around. And little did I know there was a puddle, and I slipped. And you know how that embarrassing moment when you slipped? What do you do? Like you get up right away? Right? I mean, why do we do that? Like, don't people fall when you fall, you fall. But all of us tend to just get up quickly, pretend
nothing happened. And that was me. I looked around. And I made sure that no one was around because I didn't want to feel embarrassed. And so a lot of that funny moment in our life that we feel so embarrassed about. But you're actually great story that you can tell to prove a point to teach a lesson to actually demonstrate something very important in our life. So those funny moments actually becomes your juicy part of who you are and what you can talk
about every single day. And today we have a very interesting topic because a lot of you have been following me and you're probably doing the same thing to by going on Facebook or LinkedIn and especially LinkedIn nowadays because LinkedIn love video. So you're going out live, but you're sitting there and tree, twisting your top thumbs and you're wondering, what do I talk about? Is it interesting is people watching? Are they going to stay on? Are they going to
drop off? Right? There's a lot of that negative self talk going through your head, which makes your video very hard to follow, and probably people not very engaging. Thank you, Melanie. Melanie is like Melanie said taco, I will buy you a taco later. Melanie make sure you keep an eye out with your DM I will buy you a taco later. So if you're watching and joining, be sure to type taco and we'll buy
your taco. All right. So there's a lot of those moments that that make funny stories not so funny, but actually they're pretty funny. And today I have a special guest, Katie Munoz. She is known to be a funny person, but she wasn't just born. Being
funny. She was born very quiet, serious and clumsy, which left her in a state of constant embarrassment it's like hello we'll have those moments as a young adult she finally figured out how to use humor as a self defense she thought if you laugh at yourself first then nobody can really laugh at you she's loving proved that humor can be learned even by person who is naturally serious no personality transparent requires transplant require Yeah, let me just laugh at myself today. All right.
Without further ado please join me with a warm welcome Katie Munoz
when you're so funny
first with all the other mistake and poopoo and so and that I just made
well, you know, you're human how No
I think you brought up a really good point because you know a lot of us go on live videos or doing any any public speaking we think that we need to be perfect. We need to have the perfect speech we need to have the perfect moment perfect screen perfect camera. Perfect microphone. Everything needs to be perfectly wandered for the live video to be perfect, but in reality, no one who's watching live is expecting
you to be perfect. They're expecting some type of flaw, some technical issue some grammatical error, which I'm a queen fit. So no one is expecting you to be like 100%. Perfect. So, hey, I know you've been doing. You've been a Toastmasters, you've been a public speaker, you've been you've been a human coach for a while. And so I'm really curious about how you got into the humor coach.
Without, you know, having been a serious person, and having been made fun of a lot. When I couldn't take a joke. I was so excited when I finally figured out how to deal with things. The place I learned this was in a pizza parlor, some, I don't know, 40 years ago, I came into the kitchen where the cooks were, and they were, you know, funny guys. And I clipped the corner coming in, so it cuts. And one from looks up and he says, so. How's finishing school coming grades?
And I said, hmm. And he says, you know, greatest, like, graceful finishing school where you gotta learn how to be graceful. And I said, Oh, and me. And I totally didn't get the joke. But I did get that he was making fun of me. And it was okay. You know, it was like, they still liked me. And so I tripped over a pizza box in front of the same two guys that sit. So well, maybe I need to study a little harder from the finishing school. Hmm. And they laughed. They laughed, and I was
like, I can't do this. That's my dignities intact. And we're all just having a good time. And I think you know, that thing about falling in public. We all have. And if you can stand up and make a joke about it, you're not only saving your own dignity, you're putting everybody else at ease. They're standing there having this empathetic response, like, oh my gosh, does she need help? Oh, I'd be so embarrassed. Oh, the last time I did that, oh, I felt like such an idiot. And so
if you stand up, you go. Yeah, hope you enjoyed the show. I've been practicing that all week. You know, then it puts them at ease. They realize you're okay. They're okay. They're kind of forgiven for the time that they fill. And they're prepared to deal with it in the future. This embarrassing moment, sort of their gifts once you've learned
how to use them. So I think, you know, once I figured out how to do this, I felt a lot of empathy for other people who are going through that same self consciousness and it was it was it negative talk you're talking about, you know, so there, you've done something embarrassing. And this flood of negative images comes in. And it's, you need to stop that and reroute that. And if you can reroute it into laughter then everybody can enjoy the moment
together. And we're all just humans instead of like, like you said, gotta be perfect. It shouldn't have fallen, I shouldn't have tripped over the best of boxes. Like a we do some of this dude a little more than others. But you know, there you go.
I kind of you know, what I'm hearing is you in the past when you were a kid, it almost sounds to me you got bullied, you got bullied in the sense that people were laughing at you instead of with you. But somehow, you know, along the journey, you turn that being laughed at into, I'm gonna laugh with you because I think that's
pretty funny too. And when I can laugh with you, then it's a different perception, different way of thinking and a different way of approaching something that was so embarrassing and something that we wanted to hide or just disregard into something that's can be actually very powerful.
You're right, I was bullied. I moved. I was a stranger in a neighborhood where people had lived there a long time. And I came in while I dress differently, a different culture, different customs. And I just I didn't I didn't understand and how to make fun of it. And Junior High School is just miserable for everybody. We're all so critically embarrassed. I think that must be the pinnacle of all the negativity that, you know, the internal negativity that
happens. And the instinctive way that humans seem to respond to this is to try to turn around and humiliate somebody else, to take the attention off of themselves, because they think everybody's making fun of them. And I really wish that we could go out and teach our children. Before you get to junior high here, let me show you how to
make fun of yourself. And basically, if if you do achieve putting somebody else down, to make yourself feel better, now they have an interest in putting you down, to make them sell suit better. And it just perpetuates the whole thing. Whereas if we could just learn to laugh at those moments and be fellow human beings together, maybe we'd have peace on earth.
I believe so. So so true story. I was on a call one day and it was actually a live it was a live show I was doing and then my my bathroom, my toilet broke down. And so I was doing live and there's like people going behind my plumber decided to change like during the live and needing to fix my toilet. And I have to tell everybody, well, this is what happened. When you stream live at home, you're going to have a broken toilet in the background. Excuse me, a farmer making some noise.
That's great. Just just work in this life.
It was it was something that I could not have control. I couldn't control or show up. So there's no way for me to schedule around a live videos with my plumber being in the background. So you know what? Everybody users know that my toilet is broken and my farmers in the house? And they're
like, Yeah, well, you could introduce him. Here's Felipe my plumber here. Show him your plunger.
John, that could give you a live reporting about me about your humor formula? How do we so a lot of my audience, we're trying to get our word out, we're trying to you know, spread our message. Because I think being a coach a lot of that passion and what drives our purpose is I want to be able to make a difference I want to help. But how do I get my message out?
Well, one of the things that I think is really important, is to get something funny in the first line. Now, how do you do that? That's the question. You probably heard that before. But if you can grab somebody's attention right there. There's that particular thing is hard for me to explain really briefly, what I can't explain a little more is how do you make a funny pitch? So there you are, you've got your 30 seconds for front of a networking group or wherever.
stories stories are what connects with people, people think that they make decisions rationally. But the research shows that 95% of this make those buying decisions or Thurs deciding about committing to something decisions out of emotion. And to connect with the emotion you need either funny or dramatic story is. So I have a four question series that I use to structure a funny story. And really in brief, it goes like okay, what are you selling? Pitching? What problem does it
solve? What goes wrong? Or when's a really bad time for this problem to come up? And then how does your product or service save the day? And you know, my example is actually for to pay glue, right? If you put together a pitch and this is selling to pay glue The first thing you think about is telling people well, you know, its own natural auditory Ganic won't stain your skin guaranteed to last six hours. And that's the facts. That's the rational thing. And that's usually what
people do with their pitch. But what if instead you said, gentleman, you are about to meet a third one, in person for the first time, you pull your immaculate leak, restored Red Corvette right in front of the restaurant window. And just as you get out, you brush your head, on the door jamb? Is this really the moment that you want to stop and adjust your to pay? If you had to talk to pay stay, you wouldn't have to worry about
how to save your day. So what we've done here is create an online God moment that allows people to see the importance of what you're offering. There are other kinds of humor constructs, sequences on Scotch can't remember the names of these things. They're just I know the formula.
Nobody can remember them. So don't worry about it, Katie, yeah.
What are the ways I open one of my pitches is, you know what's even worse and getting stuck in wrong forwarding presentation. What's worse, is when you realize that you are the presenter. My mission is to make sure that never happens to you. And so you can see that oh my god, that also we're going for that Oh, my God moment, so that you can take people on an emotional
trajectory. Okay. And there, there's actual structuring your architectural ways of putting this together, designing it and refining it to bring the humor out. It really is a formula that you can apply, even if you're not naturally funny. And it can be learned, isn't it don't to?
I think what's really interesting is it really reminds me of like, the old fashion, I remember, while I'm not, I'm not in the 60s or 50s. But I still remember those days where people are passing down flyers on the street. And it almost sounds like that, that 32nd pitch, whatever message that you have on, it needs to be that on that flyer very, very quickly. That needs to grab people's attention, right, people need to look at it at a
glance. And typically, it's a visual, it's you know, you have a funny, you have something that's on the on a photo, then it grabs people's attention, but otherwise, it's go straight to the trash. Yeah.
barded with messages all the time, and our brands have to sort out what's important, and what's relevant to me. And what our brains see is important, are things with emotional content, things will always save me from danger. Well, now that that defense mechanism in your brain perks up and says, oh, oh, I don't want that to happen to me, What can I do to protect myself? Now they're listening. But if you just keep people fair acts, the it doesn't get to the longer
term memory. It just doesn't wake up that part of the brain.
I love what you brought out like when we bring and present facts. A lot of people don't remember these facts. And what I see people are struggling especially coaches who's doing like these educational webinars and, and videos, you know, they go on, like 1545 minutes talking about something that's very educational. And what they don't realize is when you're doing something that's very educational, people need to be able to opt into it. People need to be like having that initial
invisible agreement. Yeah, this is what I came for. And this is Good, I'm expecting. But if I'm just attorney on a video and I'm watching this live, I want something more entertaining, I want something that's more engaging. So like those of you who's watching enjoying your life, be sure to type a taco so I can buy you a taco
Oh, okay, cool.
So so it needs to be something that's educational, but at the same time, very entertaining. And so like, one of the frustration that I hear a lot of coaches experiencing is having that headline having that first pitch, first line pitch, attention grabbing, how do we overcome it, Katie, from your experience?
How do I get that first line to get people? You know, one of the things I really like is taking slogans that we're already used to. You may have already won, or, But wait, there's more. And twisting them just little. Excuse me. If you put wait, there's more in your headline. People kind of go what publishers clear. And if you can get some kind of a strange mismatch, it grabs people have I just went through F here found a web page that had all kinds of
English idioms. And it went through it I made a list of like 150 of my only got up to, I think the letter D. But there's all kinds of you can just twist a little bit used out of context in some strange way. On one of the headlines or the home, I've got the monetize your marketing message class and mentioned to you earlier and one of the categories of things that I wanted to mention and make you know it's got a sound lively, what are you going to get is how to keep your toes out of your
mouth? Well, we don't know about how to keep your foot out of your mouth. That's kind of boring. Now it's cliche. But if you take a cliche and you can just swap it just enough then it gets interesting. Again. My husband speaks English as a second language. And he frequently misuses idioms just slightly in this one for us, okay, Katie, I'm gonna go through the garbage really unfortunately, corrected him so much over the years that I don't hear these funny things as much.
I'm gonna be like, yeah, go through the garbage and see what you find. You know, you know, there's like stuff in the garbage that
we can we think about the idioms. English is so harder you, you throw out the garbage, throw in the towel, throw up who gets sick. Throw down the glove. This is a challenge. My gosh, there's a gazillion a homophone
I can I can relate to that. Because I'm in I'm an immigrant and english is not my first language. So I use a lot of like grammar errors and mistakes, like typos and misuse words and phrases. And it almost always my style, people just know me, I'm just that way.
It puts a different kind of color into your communication. It's, um, yeah, instead of getting what's expected what's expected. This is kind of boring. You know, the, the actually, the essence of humor is surprise, the unexpected, and the more abrupt and sudden it can be, the funnier it is. And so these little colorful mistakes are surprising and entertaining for your listeners are swollen because we can still understand what it was you wanted to say. I've never had problems with
that with you. The errors are so slight, but they're fun. It's just it's just colored.
Hey, you Oh are so experienced in public speaking as a humor coach, we help so many people with their, their messages or pitches. What tip or like maybe a giveaway or takeaway message that you might be able to share with my audience today that will really color make their video go viral and be colorful.
You don't I think the most important thing you can do is to really connect emotionally with your audience. That means being real being yourself. And I know that it is so hard to be yourself because this all the negative talk, I'm not good enough. But I have a document that I wrote, it's about overcoming stage fright, but I think it needs to be retitled because the way that you connect with your audience is what matters. It's not about being perfect. And I'd like to
offer that to your audience. I don't know how to post a comment, I don't have access to it right here.
No worry, I will, I will actually grab that copy and make sure that you drop it in the Episode Notes and also in the comments so that, you know, my audience can grab them and get a copy of it. Great. Would that be on your website?
You know, yeah, if you go to the website, scroll to the bottom, just subscribe and you'll get it it says best solution to stage fright. But yeah, it needs to be retitled it's a way to make your audience love you. Forgive your mistakes, embrace their own mistakes. And let's just go into this together of let's just face life together, we're all in the same boat, we don't have to be perfect, none of us are in this on this are striving to do it. Then it's like putting somebody
else down. We don't need to do that. A magician show cannot put put a plug in there for the make your marketing message on sorry, it's monetize your marketing mix. Two titles, but keep swapping. I've I wanted to offer your listeners a discount code for that with promo code can give you a super good deal. Because it's it's 997 Regular price. But with the discount code, it's 197. And I really feel for my fellow speakers, you
guys need this information. It's all kinds of information about how to structure humor, how to, uh, how to just design all those things that you want to liven up your presentation, so that it's educational, and interesting threw out. So maybe you can put that on the thing that you share?
Absolutely, I will have all that link and as well as the promo code inside the episode note and just let me know what you want to include. And and monetizing your message. I love that title. By the way, it's about having your message. And if you can actually monetize what you talk about what you preach about why not right? I mean, at the end of the day, we all have a business and you need you need to have a business in order to survive. And that's
just the reality of it. But if you're really good at what you do, you might as well charge for it. Yeah. You know, that's how we help. And the more that more revenues and profit that you started start to come in, you'll be able to remote help more people, right, the bigger picture. That's some of the bigger picture. You may not want to charge individual, but you need the money too in order to have a sustainable business and that sustainable business will actually allow you to help more
people. So what is the bigger picture?
Exactly? And yeah, I really like that just sharing with everybody make the world a better place. We can do this together.
Absolutely. And so kind of getting any any last word that you would like to share?
cherish those embarrassing moments because that's what's going to be useful for humor fodder in the future. Sure.
Do you keep your humor story like funny stories somewhere, which is in your head?
For some reason, there are so many of them. They're in my head I've got, I've got a huge list. But there's so many. I guess I've been easily embarrassed over the years. So, no, I keep them once in a while now, I definitely keep it. But there's a whole lot more in here. And no one's every day.
Absolutely every moment. I'm just, I'm just a big embarrassment myself.
You know, what that's interesting things is that it can be the extremely trivial moments. If you're looking through the day. Just ordinary times, like, you know, you bumped your cart into somebody else's cart can turn into valuable stories, a little exaggeration about suddenly having demolition derby and you know, you can, it doesn't always have to be true. A lot them. I get plenty of footer and the true stuff. But you can throw a little exaggeration bits in there to make things work too.
And those ideas can start anywhere.
Yeah, I love it. I love it. Thank you so much, Katie. And just once again, you can find Katie at serious T hilarious, that calm. That would
be her website. And she does has a free giveaway giveaway that she's giving you a chance to download and she also has monetize your message that she will be offering a promo code with my audience and so be sure to come back to the comment and I will link that promo code as well as in the Episode Notes so that everyone can have a copy of monetizing your message to take home.
Thank you so much for having me. Michelle, this is great.
I'm having a good time. Yeah, like you're making me laugh.
Oh, cool. And all my best to your audience. Go forth be funny. Let's make the world that was lighter place.
I love that like serious to hilarious. And you can also find Katie on LinkedIn as serious hilarious and so go follow her. Check it out. Check it out.
Say hi.
Say hello yes and dropper it type taco and she'll buy you a taco to
tell me we're getting all these tacos.
I'm the kind of person who give taco to everyone. You know taco for you. Taco for you, everybody. Yes.
Okay.
Thank you, Katie. Thank you so much for coming to the show.
Thank you to
my Hey there sorry to interrupt. What is your storytelling superpower that build trust, authority and attract soulmate clients in your coaching business. Storytelling in your coaching business can boost your conversion rates. In fact, every story you tell can make marketing your business quick, easy, and actually kind of fun. This means that you can write speaks create any messages that resonate with your soulmate client without sacrificing your uniqueness, and feeling icky.
The sheer magnetism of your story is what will ultimately hyper attract your community of soulmate clients and followers. You really can get paid for who you are, and not just what you do. Ready to find out you're happy Andy, head over to quiz that brave your brand.com to find out what storytelling superpower you have in your coaching business. Hey, beautiful. Thanks for listening. If you enjoyed his podcasts and found values from this episode, I would love for you to leave me a rating and
review. Now, as a token of my appreciation. After you have left your review, I want you to take a screenshot of it and send it to me via email at Michelle at Elevate life coaching.org And I will buy your next cup of coffee, I promise. One thing that I was struggling with in my early years of business was finding the right people to come equity, it feels like you are on this entrepreneurial journey on
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I want to invite you to come and find me in our community on Facebook after visibility and confidence now, this is a community of heart center woman coaches who are looking to grow their coaching business by creating engaging, authentic, visible content with storytelling for their business to get more leads and attract more clients. I will see you at my next tea party. I now