Podcast Episode 146 of the Make Each Click Count Podcast features Drew Blumenthal, the owner of the Digital Drew SEM. His company is a nearly 7-figure full-service digital marketing & advertising agency. He offers services from paid ads to web development to organic social media growth. Listen as Drew shares his views on using AI as a powerful tool in the marketing and advertising industry. Find out how he uses it to write ad copy using different platforms. He discusses the importance of ema...
May 05, 2023•33 min•Season 6Ep. 146
Podcast episode 145 of the Make Each Click Count Podcast features Andy Halko, the Chief Executive Officer of Insivia where they create amazing and powerful strategies, websites, videos, marketing programs, and more for fast-growing companies. Andy discusses why he focuses on retention among the other market strategies. He shares how retention is crucial for achieving scale and maximizing customer lifetime value. In this episode, Andy shares the importance of understanding the target audience for...
Apr 28, 2023•30 min•Season 6Ep. 145
Podcast episode 144 of the Make Each Click Count Podcast features guest V Krishna Lakkineni, the Chief Marketing Technologist at ROI Media Works. They create campaigns that are context-driven, scalable, and focused on achieving results. Krishna emphasizes the importance of understanding which platforms are most effective for a particular business, and allocating the advertising budget across multiple channels accordingly. He shares the significance of tracking conversions and measuring the effec...
Apr 21, 2023•31 min•Season 6Ep. 144
Podcast episode 143 of the Make Each Click Count Podcast features guest Olu Ajanwachuku the founder of GVATE, one of New York’s premier SEO agencies. Olu discusses how to rank well organically on Google. In this episode, Olu speaks about how Chat GPT can be impactful in content creation. He shares how writing content with Chat GPT helped them work faster and optimize their business and their clients' content. Throughout the episode, Andy and Olu discuss why focusing on SEO is important in rankin...
Apr 14, 2023•44 min•Season 6Ep. 143
Podcast episode 142 of the Make Each Click Count Podcast features guest Lauren Lee, ClickBank’s Ecommerce Expert. ClickBank offers trusted eCommerce tools, a global affiliate marketplace, and industry-leading support and education – everything you need to build with confidence. Lauren shares about affiliate marketing and using it in a lot of different ways by leveraging other people's networks and influence to drive traffic to your store or specific funnel. In this episode, Lauren and Andy deep ...
Apr 07, 2023•35 min•Season 6Ep. 142
Podcast episode 141 of the Make Each Click Count Podcast features guest Quan Huynh, the Executive Director of Defy Ventures. Quan shares his story of being incarcerated for 15 years and his story of self-reflection, truth and personal responsibility. During the episode, Quan speaks about how discovering that serving others gave him the purpose needed to change his life and provides thoughts that you can incorporate into your own life. Throughout the episode, Andy and Quan discuss the concept of ...
Mar 31, 2023•33 min•Season 6Ep. 141
This episode features Ben Fisher who runs Rodeo, a platform for 8-figure DTC brands that utilize subscription-based models. The Rodeo platform offers personalization features to tailor the customer experience and maximize customer retention & lifetime value. Discover why subscriptions are important and what is the reason Ben believes so strongly that eCommerce brands needed to utilize the subscription model. Ben shares what makes for a successful subscription and what somebody needs to think...
Mar 24, 2023•33 min•Season 6Ep. 140
This episode features Sarah Siwak, the co-founder and Chief Revenue Officer at Airhouse where they are applying lessons learned from a less-than-traditional path to power logistics solutions for emerging direct-to-consumer e-commerce brands translated and I’m glad they did that for me-they are bringing the magic back to shipping. Sarah defines "bringing the magic back to shipping". She shares how to win your customers' trust. Listen to Sarah's thoughts on making it right with a customer if there...
Mar 17, 2023•29 min•Season 6Ep. 139
This episode features Dominic Amariei, who has over 10 years of experience in Marketing, E-commerce, and Digital Marketing. He has worked with global, large, medium, and small companies including Kingspan, J2 Global, and Netgear with both B2C and B2B models. Over the years, he has managed multi-million-dollar projects, built successful teams, and helped companies grow by over 300%. Dominic defines digital marketing and how it works in conjunction with the overall marketing plan. Dominic explains...
Mar 10, 2023•22 min•Season 6Ep. 138
This episode features Mark Meyerson, the director and the head of Search Marketing at One Egg Digital. He has over 13 years of experience in the marketing industry, specializing in Paid Search & Analytics. Learn from Mark as he discusses advertising on Google and the importance of running properly set up and optimizing Google ads to get traffic. Mark shares some of the key mistakes he sees when people run Google ads and how they can avoid those. Find out more about Mark's course, what people...
Mar 03, 2023•32 min•Season 6Ep. 137
This episode features Eric Melchor, the Personalization Geek for OptiMonk where they have gone from 0-40,000 users in just a few years and has over 500 five-star ratings on Shopify. The mission is to empower the average online business with Amazon-like personalization superpowers. Eric shares how big of a part he sees personalization plays in customer retention strategy. He defines creating a good memorable shopping experience. Eric discusses how a retailer can get started with creating that mem...
Feb 24, 2023•28 min•Season 6Ep. 136
Today's guest is Jordan Mederich, the founder of one of the fastest-growing marketing platforms online, DropFunnels. Garnering attention from top entrepreneurs and marketers alike, DropFunnels is the world's first and only tech-free platform to easily build your entire website, blog, sales funnels, SEO-powered blog, courses, and more… built on the world's most powerful and fast infrastructure, WordPress. Jordan shares about DropFunnels - what it is and who would use it. Find out how DropFunnels ...
Feb 17, 2023•32 min•Season 6Ep. 135
This episode features Matt Holman, the head of growth at QPilot, the most incredible software you've never heard of. Matt discusses the most unique type of product that was turned into a subscription and the numbers that supports why a company should consider subscriptions. Listen as Andy and Matt talk about what makes successful subscriptions and how to unlock the reasons why people subscribe. Find out some effective ways to entice customers into signing up for subscriptions and some of the mis...
Feb 10, 2023•33 min•Season 6Ep. 134
Brian Barna is a well-rounded executive with an MBA and over twenty years of professional experience. His career focus is on SEO, digital marketing strategy, and helping his team and others grow. His goal is to be a positive, empowering force for anyone with whom he interacts and does business with. Brian defines digital marketing and what digital marketing strategy entails. Listen to Brian as he discusses who should be taking his course to become certified in digital marketing and what people w...
Feb 03, 2023•23 min•Season 6Ep. 133
This episode features Nachman Lieser, the founder of Connect Books, a bookkeeping company currently generating over half a million in yearly revenue with just 3 employees based on the belief that spreadsheets suck. Nachman shares he discovered that there was a market need for what he offers. He discusses what their software provides that will affect growing their clients’ companies. Listen as Nachman shares about how their tool is different and as he talks about the most important things to be t...
Jan 27, 2023•27 min•Season 6Ep. 132
This episode features Monica Sharma-Patnekar, an eCommerce brand mentor & consultant, a purpose-driven (digital) brand, marketing & strategy professional with 17 years of global experience building brands. She’s worked across diverse sectors and companies from Fortune 500 to scale-& start-ups. Find out what is the purpose that drives Monica to be a purpose-driven marketing and strategy professional. Listen to the factors that she feels are important for a company not just to survive,...
Jan 20, 2023•32 min•Season 6Ep. 131
This episode features Daniel James, the CEO of mint performance marketing. He has been involved in the digital landscape since 2004, where he has led digital strategy at companies including MySpace, AOL, Turn, Kraft, and Disney. Today, he is leading the world's leading social media and e-commerce group. Daniel shares how his experience provides him with knowledge for marketing today. Listen to some of the biggest mistakes that Daniel sees companies make initially with their online marketing. He ...
Jan 13, 2023•32 min•Season 6Ep. 130
This episode features Cameron Messick, the head of Amazon marketing at True Online Presence. He’s here to discuss today's topic which is Secret and not-so-secret tips to increase your sales on Amazon. He recently wrote an eBook titled 10 Things Every Amazon Seller Should Know that is available at no cost. Cameron shares what Amazon uses to decide in what order to list products for different searches. He talks about the different ways that a company can increase how many times their products are ...
Jan 06, 2023•30 min•Season 6Ep. 129
This episode features Marin Istvanic, head of performance at Inspire Agency. During the last 12 months, he has profitably spent $30M on Facebook ads generating over $200M for his clients. Marin shares about bringing results to their clients and how the result varies from client to client. He talks on the biggest mistakes that he sees people make when running Facebook ads on their own. Andy and Marin discuss regarding conversion rates between videos and static images and the types of products for...
Dec 30, 2022•27 min•Season 5Ep. 128
This episode features Carl Weische, CRO-Expert and co-founder of ACCELERATED where they specialize in accelerating the growth for D2C-Brands by unlocking the power of CRO and A/B-Testing. His agency works with fast scaling 7-10 figured D2C brands. Carl discusses how conversion happens and the tool that he finds useful when converting. He also shares what are some of the KPIs that a store owner should be reviewing after the holiday season and the multitude of programs they are using for tracking....
Dec 23, 2022•27 min•Season 5Ep. 127
This episode features Yulia Blinova, founder of Zignify. She’s here to talk about how you can successfully source products that will sell and how you can use these products to begin or grow your online business. Yulia discusses the people commonly looking to source products, what the right products are, and supply chain issues. Listen as Julia shares what she thinks about sourcing products and if it is still a viable option for being successful online. She shares how she and her husband original...
Dec 16, 2022•36 min•Season 5Ep. 126
This episode features Josh Dittrich, an Amazon Growth Expert and author of the book Aggregator Navigator. This guest built, grew, and sold his Amazon brand for $10 million in less than 6 years with zero investors and is here to share how you can do it too. Josh discusses a couple of factors that lead to him being able to grow a brand to such a large sum in such a relatively short period of time. He shares sending traffic to amazon from the website, buying another e-commerce business for 750,000,...
Dec 09, 2022•32 min•Season 5Ep. 125
This episode features Travis Zigler, a recovering optometrist turned e-commerce entrepreneur. He is the founder of Eye Love, whose mission is to heal 1,000,000 dry eye sufferers naturally. They have used the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation. Specializing in Amazon PPC, he is here today to talk about increasing Amazon sales and how to increase your brand's clout. Travis shares making the change from optometrist t...
Dec 02, 2022•29 min•Season 5Ep. 124
This episode features Matt Edmundson, the CEO of Aurion Digital. As an eCommerce entrepreneur, his sites have generated over $75m in worldwide sales. Add to that, as a Coach his clients have combined sales of over another $100m. In addition, he is the host of The eCommerce Podcast. Matt defines what customer-centric is and why is it so vital. He shares where he sees being a customer-centric brand fitting into the whole conversion puzzle. Listen to Matt as he discusses how a website can determine...
Nov 25, 2022•31 min•Season 5Ep. 123
This episode features Alexej Pikovsky, the founder of Alphagreen Group. Alphagreen is a digital house of Health and Wellness brands. With over 15 VC-backed startups/scaleups, Alphagreen uses a long-term mindset, favoring strategies such as SEO & acquire profitable brands and scaling them to enter new geographies and unlocking new growth channels. Alexej discusses why they focus on long-term strategies such as SEO, rather than shorter-term, mediate client acquisition strategies such as Google...
Nov 18, 2022•34 min•Season 5Ep. 122
This episode features Tim Bucciarelli, Director of Engagement at IronPlane. IronPlane is an eCommerce agency helping businesses with platform design, development, and digital marketing. He is passionate about helping businesses discover and implement new technologies. Tim shares what should a company consider and some of the biggest mistakes a company makes when choosing an E-commerce solution. Andy and Tim talk about the major players, the advantages, and some of the most important aspects of a...
Nov 11, 2022•31 min•Season 5Ep. 121
This week features Paul Rafelson, the Founding Partner at Rafelson Law Firm, the #1 go-to law firm for online businesses facing legal challenges and digital sellers looking for the best deal when exiting their businesses. In addition, he is the Founder of the Online Merchants Guild (OMG), a trade association that enables thousands of online sellers to voice their concerns on various legal issues affecting them, where he volunteers in a position as an Executive Director. Finally, he also was the ...
Nov 04, 2022•45 min•Season 5Ep. 120
This episode features Brandon Amoroso, the founder and CEO of Electriq, a DRINKS company that scales brands with profitable e-commerce models built from innovative proprietary methods. Powered by the freedom and individuality of the Gen Z mindset, Electriq has fueled over 35 in-house specialists in a range of growth-focused strategies, including email/SMS marketing, SEO/content marketing, paid acquisition, and web design/development. Brandon shares how his GenZ mindset translates into an advanta...
Oct 28, 2022•27 min•Season 5Ep. 119
This episode features James Scherer, the VP of Strategy at Codeless. Through his work with Codeless, he has helped companies such as Monday.com, AdEspresso, Freshworks, HotJar, and dozens more SERP-topping SaaS & affiliate brands dominate their page one positions through content and backlink profiles. James talks about content marketing and why he thinks small businesses don't actively do it. He shares what tools they are using to find keyword terms on what they’re creating the content aroun...
Oct 21, 2022•33 min•Season 5Ep. 118
This episode features Steve Sims, dubbed the Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine, He is the best-selling author of the book "BLUEFISHING - The Art of Making Things Happen”; he is the host of The Art Of Making Things Happen podcast; he's a sought-after coach and a speaker at a variety of networks, groups and associations as well as the Pentagon and Harvard–twice! Steve shares the underlying theme for his message when speaking at events and where he feels the biggest opport...
Oct 14, 2022•28 min•Season 5Ep. 117
