This episode features Eric Youngstrom from Austin, TX-based Onramp Funds. Before Onramp, he helped launch, scale, and successfully exit ShippingEasy, which was acquired by Stamps.com in 2016 for $55M in cash. Today he is widely regarded as the go-to source for early-stage eCommerce growth specializing in SMB lending, shipping, and raising capital. Listen as Eric shares the definition of a small business and how difficult it can be for a small business to get a loan. He discusses some of the comm...
Oct 07, 2022•39 min•Season 5Ep. 116
This episode features Chris Knudsen and Dan Bishoff, two of the members of the founding team at Purple Mattress where they took the company from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years. These days, they run Stoic Yeti, which is considered the leading direct-to-consumer agency, with a focus on paid ads. They have generated over $2B+ in DTC revenue, for brands like Casper and Harley-Davidson. Chris and Dan share why they believe video ads are...
Sep 30, 2022•38 min•Season 5Ep. 115
This episode features John Shea. John is the owner of No Shame Income where he offers his email marketing automation solution as well as his blog where he shares what he has learned since 2011 where he has tried about every program known paid program to internet marketing. John shares how his experiences shaped him for what he is doing today. He discusses where he feels the biggest opportunity would be for somebody who's just starting out, and trying to figure out how they could make a living on...
Sep 23, 2022•22 min•Season 5Ep. 114
This episode features Gil Bar-Lev, the founder of HomeRoots. HomeRoots is a novel wholesale platform that leverages “community buying power” by uniting sellers of furniture, lighting, and home décor and retailers and licensed trade in one place, making the B2B shopping experience in this vertical as easy as the B2C shopping experience. Gil defines HomeRoots and its mission and shares why a retailer or a shopper goes to HomeRoots over other platforms. Listen to Gil as he discusses where the selle...
Sep 16, 2022•30 min•Season 5Ep. 113
This episode features Adam Pearce, the co-founder and CEO of Blend Commerce, an eCommerce Customer Experience Agency. He and his team have worked with over 200 Shopify retailers to help them provide memorable customer experiences that drive growth in revenue and profit. Adam defines what it means by creating a memorable customer experience and shares how providing a great customer experience correlates to increasing customer lifetime value. Adam discusses how they do tracking, implementation, an...
Sep 09, 2022•40 min•Season 5Ep. 112
This episode features Melissa Williams and Polly Sidoruk. Melissa is the Head of Content at Synder, an automated accounting platform for businesses to manage their finances better, smarter, and faster. She used to manage her own content design and strategy business and now, as Synder's Head of Content, she aims to inform you about efficient business management, eCommerce and SaaS accounting automation, smart invoicing, instant analytics and reporting, and financial data improvements. Polly Sidor...
Sep 02, 2022•29 min•Season 5Ep. 111
This episode features Jack Paxton, the founder of Top Growth Marketing. Through his agency, he has accumulated over $250 million in profitable ad spend. He's worked with small startups to large brands managing to spend between $100/day to$100,000/day. He is the co-founder of Vyper and the host of the Blitz Growth Podcast. Jack shares why he decides to work with clients with a lower-range budget. He discusses some actionable tips for companies doing all of their Facebook ads in-house. Discover Ja...
Aug 26, 2022•22 min•Season 5Ep. 110
This episode features AJ Saunders, the founder of AJS Digital Group, a media company with over a decade of experience in digital marketing. In addition, he has also launched an eBook publishing company, a global e-commerce shop, and started the current brands in the AJS Digital Group’s portfolio. Listen to AJ as he shares what brand identity is and why it’s important. AJ discusses what could happen to those companies that don’t focus on creating their brand identity. AJ shares his new course and...
Aug 19, 2022•21 min•Season 5Ep. 109
This episode features Colby Flood, the founder of Brighter Click, an education-first agency that focuses not just on performance but on proactive communication led by education. Brighter Click helps eCommerce companies 2-3x their current Facebook marketing performance and they are the only agency that leads all communications through education. Listen to why Colby believes it is important to educate the clients on the process of advertising and why he thinks other agencies don't employ this type...
Aug 12, 2022•31 min•Season 5Ep. 108
This episode features Fred Vallaeys, the Co-Founder and CEO of Optmyzr, a leading and award-winning PPC management platform. He is also a Silicon Valley entrepreneur, author, and thought leader in pay-per-click search marketing. As an AdWords Evangelist, he helped pioneer the PPC marketing as one of Google's initial 500 workers. Fred shares being an AdWords Evangelist and what type of Google AI he recommends for the advertisers to use and why. Discover the top three mistakes Fred sees advertiser...
Aug 05, 2022•32 min•Season 5Ep. 107
This episode features Jessica Totillo Coster, an eCommerce & Email Marketing Strategist for scrappy entrepreneurs. She teaches actionable steps & strategies to grow and scale their eCommerce businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique and 3 years as the ONLY employee of a 7-figure e-Commerce store and having the pleasure of learning from the top experts in the digital marketing & eCommerce industry – she is now sharing everything s...
Jul 29, 2022•36 min•Season 5Ep. 106
This episode features Tim Redmond, CEO of Redmond Growth Consulting. He has spent the last 35 years helping grow highly successful businesses including his work at PriceWaterhouseCoopers, growing a software company from 2 to 400 employees before selling it to Intuit INC, and helping thousands of business owners gain time and valuable freedom. Tim shares his thoughts on some of the biggest mistakes that he sees business owners making that stop their growth. Discover the traits that Tim has found ...
Jul 22, 2022•37 min•Season 5Ep. 105
This episode features George Kapernaros, the founder of GK, a boutique e-commerce agency that specializes in email marketing for brands like Kilo.Health and Viceroy Group. George is a verified e-commerce email marketing mentor in growthmentor.com and host of Greece's #1 digital marketing podcast. Learn more about George’s thoughts on email marketing ranks among different marketing channels in terms of importance for most companies in 2022. He shares some of the ways that email marketing can be s...
Jul 15, 2022•30 min•Season 5Ep. 104
This episode features Saksham Sharda, Creative Director and CIO of Outgrow, an all-in-one interactive content platform. Outgrow lets marketers build and launch interactive calculators and viral quizzes that help engage website visitors and generate more leads. Listen as Saksham defines what is interactive content and why he thinks companies should use it. Discover the top ways that e-commerce websites are using interactive content to improve the user experience. How does interactive, personalize...
Jul 08, 2022•26 min•Season 5Ep. 103
This episode features Osa Gaius, the Founder & CEO of Parrot, a leading eCommerce texting expert and mobile experience wizard who helps eCommerce businesses increase revenue and customer service retention with texting. Osa dives deep into how a company can use texting to increase its business. Learn how texting can hurt your business and are there some really bad mistakes you could make? Osa shares some best practices that help a company become more successful with a texting strategy. Find o...
Jul 01, 2022•32 min•Season 5Ep. 102
This episode features Robyn Johnson, the CEO of Marketplace Blueprint. She is one of the country’s foremost leaders in selling and marketing products on Amazon.com. She initially started her business with $100 at a garage sale and built it to $1M in just a few years. Learn more about Robyn’s ecommerce story and what she thinks about the opportunity for new Amazon sellers compare to when she began. Discover why Robyn thinks it is better to sell on Amazon instead of growing your own website and th...
Jun 24, 2022•40 min•Season 4Ep. 101
This episode features Shanif Dhanani, the co-founder & CEO of Apteo. Apteo helps e-commerce brands personalize their marketing campaigns by predicting what their customers will buy next. Discover Shanif’s thoughts on predicting what a customer is going to buy next and how can a company use that knowledge to grow its business. Shanif shares the tools to use when reaching those different segments of customers. He explains some of the challenges that they struggle with and getting results for c...
Jun 17, 2022•28 min•Season 4Ep. 100
This episode features Gen Furukawa, the Co-Founder of Prehook. He shares how they drive sales and engagement with an e-commerce quiz. He discusses the shoppers who are receptive to quizzes and the right data needed to obtain to personalize a recommendation. He dives deep into some of the ways that can personalize interactions with browsers and he shares the conversion according to their case study. Episode Action Items: To find more information about Gen, email gen@prehook.com and visit www.preh...
Jun 10, 2022•34 min•Season 4Ep. 99
This episode features Konstantinos Doulgeridis, the author of The Power To Sell Anything: Create and Scale To A 7+ Figure E-Commerce Business Using Facebook and Instagram Ads. Find out why Konstantinos thinks that Facebook is the way to go when looking to sell your products online. He shares what he sees is some of the biggest mistakes that people make advertising their products on Google or on Facebook. Konstantinos discusses some of the best indicators that a Facebook campaign is going to be s...
Jun 03, 2022•43 min•Season 4Ep. 98
This episode features JJ Reynolds of Mediaunthentic. Discover the keys to identify what is and what isn't working with your website numbers and track the data. JJ talks about helping clients set up their analytics properly by specializing in customizing things. JJ believes that a company can grow in a predictable manner by measuring its numbers and metrics on an ongoing basis. He shares some quick ways you can use your Google Analytics historical data to take action that will increase your sales...
May 27, 2022•27 min•Season 4Ep. 97
This episode features Katie Wight, founder of KW Content, a company with a mission of helping purpose driven brands change the world. Katie shares her thoughts on what makes social media an effective way to advertise your brand and the platforms to use. She also discuss recent privacy changes in running Facebook ads. In addition, listen to the top three mistakes that Katie sees advertisers make, a success story from an Ecommerce client with a 400% growth after a year of working together. And the...
May 20, 2022•31 min•Season 4Ep. 96
This episode features Nora Sudduth, the Chief Revenue Officer and co-founder of Hello Audio. She is a leading marketing and conversion strategist who has helped businesses sell over 5 million of products and services online. Find out why Nora believes it's important for a company to establish a clear marketing message and the best ways a company can do this. Listen as Nora explains how Hello Audio can help businesses achieve the three things any campaign need to be successful and why would an ec...
May 13, 2022•30 min•Season 4Ep. 95
This episode features Dave Mason, an entrepreneur, author and coach that has shown how you can create a business while still living the lifestyle you want to live. Discover why first determining your priorities along with the lifestyle you want is essential before you create the business you need to support those priorities. Listen as Dave explains exactly how he has been able to create and continue to manage a multi-million dollar eCommerce company (https://www.knobs.co) while only working an a...
May 06, 2022•29 min•Season 2Ep. 94
This episode features David Finberg, the founder of Peaks Digital Marketing. Discover each of the 7 core areas of SEO (strategy, web design, content, reputation, page speed, user experience and backlinks) including what they are and how you can use to increase your organic placement on Google. In addition, within this episode, David discusses how Google works to determine placing websites and some industry tools you can use to improve your SEO results. Also, listen as David talks about some of t...
Apr 29, 2022•45 min•Season 4Ep. 93
This episode features Jason Hunt, the co-founder of Merged Media as well as the host of the Merged Marketing Podcast. Discover some mistakes you should avoid when launching an SEO program and why you need a fundamental understanding of SEO if you want success driving organic traffic. In addition, within this episode, Jason and Andy discuss why conversion is the major factors that will determine your success whether using organic traffic or paid traffic when driving traffic to your website. Jason...
Apr 22, 2022•32 min•Season 4Ep. 92
This episode features Dominick Keenan, the VP of Sales at ClickBank. ClickBank for over 20 years has been a trusted global partner for businesses looking to grow online. Within this episode, Dominick discusses what makes a referral program work well including some actionable item tips you should know to help ensure you are running a successful program. Discover the differences between affiliate and referral programs and why every established eCommerce business should implement a referral program...
Apr 15, 2022•42 min•Season 4Ep. 91
This episode features guest Greg Elfrink, from Empire Flippers, the world’s leading marketplace for buying and selling established and profitable online businesses. Discover the top factors buyers evaluate for when determining the value of a digit business. Greg also goes into detail of why diversifying your marketing channels as well as your product offering are essential factors in determining the valuation of your business. Within this episode, Greg details the formula for evaluating valuatio...
Apr 08, 2022•38 min•Season 4Ep. 90
This episode features guest Chloe Thomas, the founder of eCommerce MasterPlan, a best-selling author, international and keynote speaker, and host of the award-winning eCommerce MasterPlan podcast. Listen as Chloe talks about the pros and cons of launching an eCommerce business in 2022, what eCommerce platform she would use and what she might sell. She also talks about how and why she would perform market research offline before ever launching an eCommerce business and what you do with the feedba...
Apr 01, 2022•28 min•Season 4Ep. 89
This episode features guest Raul Galera, the Chief Advocate at ReferralCandy, the #1 referral program platform online. Raul discusses how Referral Candy has powered over $300M in referral sales for their clients and how their clients harness the power of referrals to grow their eCommerce businesses. Listen as Raul describes the differences between referrals and affiliates and why a referral program is a powerful way to grow your business using the existing goodwill of your customer base. Referra...
Mar 25, 2022•30 min•Season 4Ep. 88
This episode features guest Jen Gaudet, best-selling author, speaker, investor in businesses and properties, entrepreneur, television show host, Human Performance Specialist and Master Transformational Life Coach. Discover the top problems both physically and mentally that CEOs commonly struggle with and how those issues can affect your ability to take control of your business and your life. Listen as Jen reveals her secret formula for how to prioritize activities in their business and their lif...
Mar 18, 2022•29 min•Season 4Ep. 87
