Make Each Click Count Hosted By Andy Splichal - podcast cover

Make Each Click Count Hosted By Andy Splichal

The Make Each Click Count Podcast features expert guests and insights providing actionable advice for growing your online business. Within the Make Each Click Podcast, Andy interviews a wide range of industry experts that provide today's top strategies for effectively increasing online conversion rates, sales, and profits. The Make Each Click Count Podcast is hosted by Andy Splichal, the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence and the Founder of Make Each Click Count University. Andy has been called the World's Foremost Expert in eCommerce Marketing Growth Strategies. He was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
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Episodes

Why You Should Automate Your Customer Service With Amit RG

This episode features guest Amit RG, Founder and CEO of Richpanel, a platform helping eCommerce companies scale and integrate their customer support services. Discover how Richpanel has modeled Amazon to bring productized customer service to their direct to customer clients. Did you know a customer that contacts customer service is 4X more likely to become a dissatisfied customer vs a satisfied customer? Listen to discover how you can avoid creating dissatisfied customers through your customer s...

Mar 11, 202226 minSeason 4Ep. 86

Customer Retention – Easy To Overlook, But You Better Not With Valentin Radu

This episode features guest Valentin Radu, Founder and CEO of Omniconvert. Omniconvert is a company which is disrupting the eCommerce space on how brands should perceive growth (where the norm is 100% focus on acquisition and massive neglect on retention). As the price of acquiring customers continues to increase, discover why the survival of a company may depend on how well they are able to retain their customer base. Radu shares his strategies based on 16 years in the eCommerce space what work...

Mar 04, 202233 minSeason 4Ep. 85

Overcoming The Obstacles That Prevent Business Growth With Terry Dry

This episode features guest Terry Dry, the CEO of Future Proof Advisors that specializes in advising mid-market businesses and their executive teams on how to overcome barriers that inhibit growth. Listen as Terry explains some of the obstacles that may inhibit your company's growth and how you can overcome those obstacles. From leadership to how a company operates there are common barriers to a company growth that you should know. If you are a midmarket or emerging brand, this episode will expl...

Feb 25, 202230 minSeason 4Ep. 84

Expanding Your Shopify Product Offerings Through Partnership With David Perry

This episode features guest David Perry, the CEO of Carro, a new eCommerce partnership network used by over 30K Shopify brands. Discover how GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network. Listen as David explains the process of how you can easily expand your product offering by adding complimentary products to your website from the GetCarro network. David details all the different scenarios of fulfilling orders and creating a se...

Feb 18, 202240 minSeason 4Ep. 83

Forget Your Password? No, Seriously, Forget Your Password With Reed McGinley-Stemple

This episode features guest Reed McGinley-Stemple, Co-Founder and CEO of Stytch. Stytch enables Apps & websites to embed passwordless authentication for its customers. Listen as Reed explains the advantages for companies to change from password based to passwordless authentication for its customers including how passwordless integration can increase customer lifetime value (CLV). Don't believe it? In this episode, Reed details how one of their recent customers experienced a 62% increase in c...

Feb 11, 202238 minSeason 4Ep. 82

How To Generate More Profits & More Sales With Your Amazon Ads With Ritu Java

This episode features guest Ritu Java, representing PPC Ninja. PPC Ninja is a PPC Automation Software that helps eCommerce businesses get the biggest bang for their buck advertising using Seller Central on Amazon. Listen as Ritu explains how customers can use PPC Ninja to improve their results running Amazon Ads and how PPC Ninja differs from their competitors. Discover some of the costliest mistakes that companies make using Amazon ads and how you can fix these costly mistakes with PPC Ninja in...

Feb 04, 202236 minSeason 4Ep. 81

SEO Using Backlinks With Julian Goldie

This episode features guest Julian Goldie. Julian specializes in helping websites increase their organic traffic, boost their rankings and land more customers using SEO. Listen as Julian simplifies what it takes to rank your website well organically including optimize your keywords, creating backlinks and on-page SEO. Find out what it takes to rank well organically in 2022 including creating backlinks and which backlinks Google counts with backlink quality. Learn how Julian manages his client's ...

Jan 28, 202232 minSeason 4Ep. 80

The 2021 Broken Windows Awards With Michael Levine

This episode features guest Michael Levine. Michael is a best-selling author, media expert and success coach. He has represented a record-breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers. In addition, he has authored 19 books, including 5 best-sellers including: Broken Windows, Broken Business: How Small Remedies Reap Big Rewards. In this episode Michael Levine reveals his 2021 Broken Windows Awards. Discover what constitutes a broken window along with t...

Jan 21, 202238 minSeason 4Ep. 79

A.I. Powered Content Strategies – Giving SEO A Boost with Jeff Coyle

This episode features guest Jeff Coyle. Jeff is Chief Strategy Officer for MarketMuse, an industry leading content solution that brings data scientists and engineers together with content strategists and SEO experts to make AI accessible for content teams of all sizes and skill levels. Discover what you need to do to be successful with SEO strategies in 2022 and going forward and how you can use A.I. from MarketMuse to increase your organic traffic. How do you hang on when SEO does not provide q...

Jan 14, 202248 minSeason 4Ep. 78

Using Pinterest To Grow Your Business With Craig Lewis

This episode features guest Craig Lewis. Craig is the founder of Pin & Grow, an agency that helps eCommerce owners scale their business through both paid and organic Pinterest placements. Is Pinterest a viable marketing channel for your business? Listen to this episode to find out what type of businesses should be using Pinterest to successfully grow their business in 2022. Find out how Pinterest's algorithm works and why it is more like a search engine than a social media platform and how y...

Jan 07, 202236 minSeason 4Ep. 77

Getting To Know HubSpot With Lauren Kennedy of Coastal Consulting Marketing

This episode features guest Lauren Kennedy. Lauren is the Founder and CEO of Coastal Consulting Marketing. Her agency is a strategic partner for HubSpot and Sales Force as well as a 5-Star Certified HubSpot Platinum Partner Agency. Discover what Hubspot is capable of doing and why Hubspot is the leader in marketing automation. In addition, Lauren talks about SalesForce (the #1 CRM) and how SalesForce integrates with HubSpot. Find out the benefits of working with an agency to manage HubSpot/Sales...

Dec 24, 202122 minSeason 3Ep. 76

Increasing Your Revenue By Improving Your User’s Experience

This episode features guest AJ Davis. AJ is the founder of the Experiment Zone, a leader in helping ecommerce businesses provide their customers with a seamless user experience in order to get the most value from their website and increase their revenue. Find out what it means to have a seamless user experience and how websites can use this knowledge to increase their online sales. Always start with your data to discover where to investigate potential problems with your website. The three things...

Dec 17, 202133 minSeason 3Ep. 75

Using A.I. To Generate SEO Rich Content With Pankil Shah

This episode features guest Pakil Shah. Pankil is the founder of outranking.io, a leading platform in using AI to research, write and optimize website content. Discover why creating a solid content strategy is essential in producing effective SEO content and why the research that happens before creating that content is essential to your success. Listen as Pankil introduces his new AI software service that was developed for creating effective content that drives organic traffic to your website. F...

Dec 10, 202136 minSeason 3Ep. 74

Know, Trust and Grow Your Numbers With Chris Mercer

This episode features guest Chris Mercer. Chris is the founder of Measurement Marketing.io, he is a renowned expert helping businesses of all sizes understand what they need to measure to understand their marketing strategies more effectively. Discover what numbers are important for businesses to know if you are going to understand how your customers are interacting with your website and how you can use that knowledge to take action to grow your business. Within this episode, Andy and Chris also...

Dec 03, 202139 minSeason 3Ep. 73

Understanding Your Customers In Order To Grow Your Business With Darshan Mehta

This episode features guest Darshan Mehta, the founder of iResearch.com, a platform that allows users to quickly extract insights from consumers throughout the world, and ConnectQik.com, an app that allows users to make instant connections and take part in engaging interactions. Discover what insights regarding customers that Darshan believe to be important for a business to know and why it is the key to gaining an edge over your competitors. Learn why Darshan believes that insights are the key ...

Nov 26, 202126 minSeason 3Ep. 72

Finding Your Niche With Bruce Irving of Smart Pizza Marketing

This episode features guest Bruce Irving, the marketing visionary behind Smart Pizza Marketing and the host of the Smart Pizza Marketing podcast. Listen as Andy discusses with Bruce how to find your niche in businesses and how you can become the go to expert in that niche. In addition, they discuss why you should use forms of media that your competitors may not yet have embraced. Should every business be on every platform? Bruce says no. Instead find out where your customers are at and learn how...

Nov 19, 202126 minSeason 3Ep. 71

Effectively Using Video Within Your Business With Caleb Maxwell

This episode features guest Caleb Maxwell of Hebron Films. Discover why all businesses should be using some form of video within their business and how a business can figure out exactly what type of videos they need for the 'biggest bang for the buck'. Worried about the costs of creating a video? Then, you need to focus on the ROI of videos and how to determine if videos are providing a profitable return on investment. This episode also explores the different metrics including engagement which a...

Nov 12, 202133 minSeason 3Ep. 70

Disrupting How Digital Marketing Is Being Done with John Readman

This episode featured guest is the CEO of Modo25 and Ask Bosco, John Readman. John is working hard to disrupt the competitive agency space by offering a supportive digital marketing service. Are you currently using an outside agency to handle your online marketing? Discover why you should consider bringing your online marketing inhouse including all the pros and cons. Discover how Modo25 works with their clients to establish their goals to scale online growth through a variety of marketing chann...

Nov 05, 202134 minSeason 3Ep. 69

Breaking Through The Online Clutter, SEO & More With Shane Barker

This episode features guest Shane Barker, founder of ShaneBarker.com, where they specialize in SEO, Influencer Marketing Services, Content Marketing Services and Online PR Marketing Services. Shane is a professional speaker and the host of the Marketing Growth Podcast Discover what it takes to rank well with SEO in today's environment. In this episode Shane reveals the current state of SEO and what you need to think about when optimizing your organic content. Want to crush your competition? Shan...

Oct 29, 202146 minSeason 3Ep. 68

eCommerce Achieving Growth Through Specializing (It’s Nuts!)

This episode features guest Kelley D'Angelo, founder of Lark Ellen Farm. Lark Ellen Farm since 2014 has been on a mission to have people live a healthier lifestyle by eliminating grains from your body. Discover how Lark Ellen Farm has been able to substantially grow their eCommerce business by specializing in a niche. Learn why finding a niche with less competition and high demand is a great way to quickly grow your online sales. From a product idea to a thriving online company discover the step...

Oct 22, 202126 minSeason 3Ep. 67

Scaling Your Business With A Remote Work Force with Garret & Deeannee Akerson

This episode features guests Garret and Deeannee Akerson. Garret and Deeannee are the co-founders of Kindred Bravely. In 2019, Kindred Bravely was named #20 on the Inc. 5000 list of fastest- growing, privately held US companies and they also won the Shopify Build a Bigger Business Competition in 2017 as one of the eight fastest-growing online retailers on Shopify’s platform Touching on the importance of company culture and setting expectations, find out how they scaled their business with a remo...

Oct 15, 202129 minSeason 3Ep. 66

Talking Affiliates, Content Creation & More with Ashley J. Saunders

This episode features guest AJ Saunders. AJ is the founder AJS Digital Group, a media company with over a decade of experience in digital marketing specializing in affiliate marketing. Did you know you could make over $100 thousand dollars per year running an affiliate website? Find out the top strategies and where to start if you want to start an affiliate website. In this episode, AJ reveals common mistakes most make when starting an affiliate website and why you need a strategy in place when ...

Oct 08, 202133 minSeason 3Ep. 65

Increasing Your Conversion Rates, Where Small Changes Have Great Impact with Kurt Philip

This episode features guest Kurt Philip. Kurt is the founder and the CEO of Convertica, an agency that specializes in helping websites make more bottom-line revenue through maximizing existing customer value. Find out where to start if you want to improve your conversion rates including the one thing that is guaranteed to improve your conversion rate every time! In this episode, Kurt reveals some ideas on how to earn testimonials when starting your business and how you can use those testimonials...

Oct 01, 202134 minSeason 3Ep. 64

What Was Learned Studying A Billion Dollars of Ad Spend With Travis Chambers

This episode features guest Travis Chambers. A chief media hacker, Travis is the Founder of Chamber Media, a growth and video agency with 100 employees that has tripled the revenue of 6 multi-million-dollar DTC companies, driven $600M in tracked revenue, managed $100M in ad spend, makes 3,000+ videos a month for ads on Facebook, YouTube, Instagram, and Pinterest. Find out how it is possible to run and grow a successful marketing agency while working 4 days a week and still balancing life and wor...

Sep 24, 202141 minSeason 3Ep. 63

Changes To Your Business That Can Move the Needle And Result In Exponential Growth With Dan McGaw

This episode features guest Dan McGaw. Dan is an award-winning entrepreneur and speaker. He is the Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. Coined as one of the original growth hackers, Dan has led the teams at Kissmetrics.com, CodeSchool.com and UTM.io. His skills include the ability to build and oversee new marketing programs that can create sustainable growth. Discover the levers that you can pull that will help your company achieve expodential growth an...

Sep 17, 202133 minSeason 3Ep. 62

Growing Your eCommerce Business By Recruiting An Army of Influencers With David Morneau

This episode features guest David Morneau. David is the co-founder and managing director of inBeat Agency, the #1 Micro Influencer Agency in North America. David and his agency specialize in using influencer marketing to scale and grow direct to consumer brands. Find out how to use influencer marketing beyond just driving sales. Find out what micro influencers are, the other types of influencers and why David prefers using micro influencers to deliver the best results for their clients. Thinking...

Sep 10, 202129 minSeason 3Ep. 61

Growing Your Business On Amazon With Will Haire

This episode features guest Will Haire. Will is the CEO of BellaVix, an Amazon Management Company which helps retail brands scale their business on Amazon. Discover why it is advised that all companies control their own brand by selling their products on Amazon. Listen as Will explains how Amazon determines which retailer is awarded the buy box and why it is so important to the success of your Amazon listings that you understand. Finally, the important elements of increasing your conversions wit...

Sep 03, 202144 minSeason 3Ep. 60

Focusing On Revenue Growth Utilizing Social Media With Victoria Lee

This episode features guest Victoria Lee. Victoria is the co-founder and CEO of UK company 100PoundSocial.com, A fully productised social media marketing agency working with 160+ companies across the UK and worldwide with a average 72% year-on-year revenue growth. Discover the systems their agency has in place that has led to growing an average 72% year over year revenue growth. In addition, Victoria reveals their overall content strategy along with some success stories from their clients and ho...

Aug 27, 202125 minSeason 3Ep. 59

Paid Advertising That Actually Works With John Horn

This episode features guest John Horn. John is the CEO of Stub Group, a digital advertising agency and a premier Google Ads Partner. Here to discuss how to convert more leads, get more eCommerce sale and grow your revenue. Tired of spending money on ads and not having them work? Well the Stub Group's tag line is Paid Advertising That Actually Works. Find out why their advertising works and how you can implement the secrets of their success into your own paid advertising. Discover why increasing ...

Aug 20, 202133 minSeason 3Ep. 58

Is Your Business Built To Scale With Jeremy Gillespie

This episode features guest Jeremy Gillespie. Jeremy is a direct response marketing expert and the CEO of Built To Scale – a San Francisco-based paid performance company that helps eCommerce businesses scale with Google, YouTube, and Facebook Ads Are you currently running paid ads or thinking of running paid ads? Then, this episode is not to be missed. Find out if your business is built to scale. How much traffic can you profitably drive to your business and how should you be doing it? Jeremy an...

Aug 13, 202128 minSeason 3Ep. 57
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