Make Each Click Count Hosted By Andy Splichal - podcast cover

Make Each Click Count Hosted By Andy Splichal

The Make Each Click Count Podcast features expert guests and insights providing actionable advice for growing your online business. Within the Make Each Click Podcast, Andy interviews a wide range of industry experts that provide today's top strategies for effectively increasing online conversion rates, sales, and profits. The Make Each Click Count Podcast is hosted by Andy Splichal, the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence and the Founder of Make Each Click Count University. Andy has been called the World's Foremost Expert in eCommerce Marketing Growth Strategies. He was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
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Episodes

Marketing With Lesser Known Media With Adam Hommey

This episode features guest Adam Hommey. Adam is a speaker, author, consultant and business trainer. He is the Founder and Executive Director at The REACH SYSTEM, the Executive Director at In-Demand Expert and the host of the Business Creators Radio Show. Thinking of someday launching your own podcast? This episode should not be missed. Find out what Adam means with his philosophy Achieving Maximum Results Through Minimalism. See what he is doing to successfully promote his own podcast including...

Aug 06, 202126 minSeason 3Ep. 56

Best of Make Each Click Count Podcast With Steve Sims

This best of episode replay special features Steve Sims, the man dubbed The Real Life Wizard of Oz by Entrepreneur Magazine. The author of Bluefishing: The Art of Making Things Happen, Steve talks about his long journey from being a brick layer in East London to a bar bouncer to eventually becoming an event concierge to some of the most powerful people in the world. Listen to discover what Steve's experiences taught him about life and business. Episode Action Items: Purchase Bluefishing: The Art...

Jul 30, 202142 minSeason 2Ep. 55

Best of Make Each Click Count Podcast With Michael Levine

Once COVID ends are you going to be ready to answer the doorbell or are you still going to be looking for your pants? Find out what that exactly means and much more with this best of episode featuring America's branding expert, Michael Levine. During his career Michael Levine represented a record-breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers. Some of his former clients include Michael Jackson, Barbra Streisand, and George Carlin. His work has included...

Jul 23, 202129 minSeason 2Ep. 54

Taking Your Business Virtual In 2021 - Maddy Martin

This week's guest, Maddy Martin, is the VP of Marketing at Smith.ai – a virtual receptionist company focused on helping small businesses excel and outperform. Have you ever considered outsourcing answering your inbound calls, outbound calls or chat? A definite consideration for small business who lack the capacity to bring in a full time receptionist or larger companies who want to catch overflower or offer 24 hours service. Don't let your customers go to voice mail. Instead discover the differe...

Jul 16, 202149 minSeason 2Ep. 53

Driving Results With Your Marketing For Direct To Consumer eCommerce Brands - Daniel Snow

This week's guest, Daniel Snow, is the founder of The Snow Agency, a performance and social media marketing agency that is disrupting the ecommerce landscape for DTC brands. Discover how Daniel scaled his DTC brands to $50 million in 3.5 years and how that lead to him starting his own SEM agency. Since beginning the Snow Agency 18 months ago, Daniel and his brother John have been able to grow the agency to 80 employees. His secret? Getting results for his clients. Learn what he is doing and how ...

Jul 09, 202126 minSeason 2Ep. 52

Influencer Marketing – What You Need To Know in 2021 With Paul Benigeri

This week's guest, Paul Benigeri, is the co-founder of Archive.ai, an AI software startup that helps fast-growing consumer brands automate & scale their digital marketing, workflows, starting with influencer marketing. Not sure what influencer marketing is all about or you do know what it is, but you don't know how to use this type of marketing in your business? Then, you will want to listen to this episode where Paul discusses with Andy the benefits of influencer marketing in 2021. Discover...

Jul 02, 202149 minSeason 2Ep. 51

How Valuable Is Your Company? Find Out With Chris Shipferling of Global Wired Advisors

This week's guest, Chris Shipferling, is the managing partner of Global Wired Advisors, a lower middle market investment bank focused on sell side engagements. Are you dreaming of one day selling your business and moving to Tahiti? Then there are many factors that you need to consider now. Listen as Andy and Chris discuss how to determine your company's valuation. Building a brand vs. being a commodity. Do you know the difference? This difference is the main focus in determining a company's valu...

Jun 25, 202138 minSeason 2Ep. 50

Growing Your Business On Shopify With Chase Clymer

This week's guest, Chase Clymer, is host of Honest Ecommerce, a weekly podcast that gives advice to growing your ecommerce business. In addition, he is co-founder of Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development and marketing decisions. Listen as Chase describes why his agency decided to exclusively specialize in using Shopify as an eCommerce platform and how Shopify can be the go-to platform for merchants including how to best optimi...

Jun 18, 202131 minSeason 2Ep. 49

Running Facebook Ads With Jason How

This guest, a self-proclaimed math nerd, has an interesting beginning. After reading a Tim Ferris blog decided there must be a better way and shifted his career path. Listen as Jason describes his journey to become a social media expert and founder of Agency J. Within this episode, Andy and Jason discuss the origin story behind how he created Agency J, an agency that today focuses on helping coaches, course creators and education business owners. To be successful using Facebook ads, you must fir...

Jun 11, 202132 minSeason 2Ep. 48

Thinking of Someday Selling Your Business, Then You Better Have An Exit Plan With Bryan Clayton

This episode features Bryan Clayton of GreenPal, the "uber" for lawncare. A successful entrepreneur, Bryan has built not one, but two multi-million-dollar companies. Listen as Andy and Bryan discuss what he considers essential in order to grow a multi-million-dollar business along what you need to consider if you are ever thinking about someday selling your business. A fascinating story of how he started his business, bootstrapping the business and eventually selling for millions of dollars. In ...

Jun 04, 202139 minSeason 2Ep. 47

Talking SEO With Pasquale Mellone of Increasily.com

This episode features Pasquale Mellone, Founder and CEO of Increasily.com. Increasily is a Dublin based digital marketing strategy agency on a mission to create and execute digital marketing strategies for brands and small to medium sized businesses. Listen as Andy and Pasquale talk SEO in 2021. Discover what is involved and learn about the upcoming Google Page Experience Algorithm update. Find out what you need to do to rank well organically on Google now and after the pending update. Discover ...

May 28, 202129 minSeason 2Ep. 46

What It Takes To Grow Your eCommerce Business With Lior Krolewicz

This episode features Lior Krolewicz, Founder and CEO of Yael Consulting. An ex-Special Ops turned online marketing consultant shares what he sees managing paid advertising. Listen as Andy and Lior compare notes and advice on how to use paid advertising to grow your eCommerce business in 2021. Discover some of the biggest money wasting mistakes made running Google Ads and how you can avoid them. Thinking of outsourcing your PPC marketing? Don't do it without first discovering how you can elimina...

May 21, 202133 minSeason 2Ep. 45

The Importance of Great Copy With Brad Smith

This episode features Brad Smith the founder of the SaaS agency Wordable as well as two additional PR agencies. Discover how he has created and manages a successful company while still enjoying family life Hawaii style! Within the episode, Andy and Brad discuss the importance of copy in your business. Discover what the common mistakes are when it comes to creating copy as well as tips on creating good copywriting skills. Learn what content all companies should consider producing and the options ...

May 14, 202135 minSeason 2Ep. 44

Keys To Growing Your eCommerce Business With Lucas Walker

This episode features Lucas Walker of the Rolled Up Podcast Network. Discover what he considers to be the "pillars" of business and how you can use these "pillars" to grow your business. Within the episode Keys To Growing Your eCommerce Business, Andy and Lucas discuss whether your business is really logistics based or is it marketing base. The answer is both but learn why you need to consider both when growing your business. Episode Action Items: You can connect with Lucas Walker at rolledup.io...

May 07, 202129 minSeason 2Ep. 43

Adding Automations To Your eCommerce Business – With Scott Hartley of Master Plan 4 Success

This episode features Scott Hartley, a business strategy coach with Master Plan 4 Success. Andy and Scott discuss automating your business and how automating can free up your time as a business owner. How do you define automation? What are the keys to knowing what to automate? What are some important automations that every company should have in place? How can you get started automating your business? Scott dives into those questions and much more within this information packed episode! Episode ...

Apr 30, 202141 minSeason 2Ep. 42

Building and Running A Business Remotely – With Neel Parekh

This episode features Neel Parekh of Maid This.com. Discover how he has created a business that enables him to travel the world living the lifestyle that he wants without being tied down to a specific location. Within the episode Building and Running A Business Remotely, Andy and Neel discuss how all business success comes down to marketing. Learn lessons from the founder of Maid This.com on how you can use your marketing to improve or create your own business and start living the life that work...

Apr 23, 202120 minSeason 2Ep. 41

Building Your Business With Passion – With Charles and Linda Van Kessler

Andy discusses building your business with passion with Charles and Linda Van Kessler of Passion 4 Life Vitamins. Charles grew up in Amsterdam where he was separated from his family by the Nazis when he was only 3. Through his experiences including living in an orphanage, then living alone as a child on the streets of Amsterdam, he gained a unique view of health and health supplements. This experience allowed him to develop a liquid vitamin perfect for anyone from 1 to 100 years of age. Today, a...

Apr 16, 202122 minSeason 1Ep. 40

Blocking Coupon Discount Extensions – What Should Know With Kathleen Booth of Clean.io

In this episode, Andy discusses coupon discount extensions with Kathleen Booth, VP of Marketing at clean.io, the market leader in digital engagement security solutions. Have you ever wondered how coupon extensions such as Honey and Capital One Shopping work or if they are increasing your sales or instead decreasing your profitability as an online merchant? This episode addresses all of those questions and more. If you are an online retailer, this episode covers what you should know when it comes...

Apr 09, 202137 minSeason 2Ep. 39

Starting Your eCommerce Business – Your Road To Fortune With David Hestand

In this episode, Andy interviews business success coach, David Hestand. Have an idea for launching a product or starting a business? This episode discusses what you need to know and just as important what you need to know how to avoid. The market will tell you if you will be successful, you need to listen and David can help you do just that. Listen to some great advice on how to launch your business and why you should get started sooner rather than later. In today, working for corporate America ...

Apr 02, 202124 minSeason 2Ep. 38

Think Like A CFO With Andrew Warner

In this episode, Andy interviews Andrew Warner of Marketing CFO. Discover how big a company you need to be to start thinking like a CFO and why having a good grasp of your financials are essentials for companies wanting to grow. Also, discover the difference between cash flow and profitability and why cash flow is not the only measurement of a successful company. Find out what numbers are critical to track and measure according to Andrew Warner, a certified accountant and digital marketing speci...

Mar 26, 202122 minSeason 2Ep. 37
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