The Power of Direct Mail

This week on Mailin' It, Karla and Jonathan are joined by Margaret Pepe, the Postal Service’s Executive Director of Product Solutions, to discuss the enduring relevance of direct mail in today's digital marketing landscape. As digital ads increasingly flood social media, email, and websites, direct mail offers a tangible, trustworthy, and less overwhelming alternative. Margaret shares how mail creates lasting impressions, often remaining in homes long after digital messages are forgotten. Tune in to discover USPS’s latest innovations and learn how marketers are combining direct mail with digital strategies to maximize engagement.