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Loyalty Wired

Loyalty Wired•soundcloud.com
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Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire. Brought to you by Loyalty Wired.
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Episodes

Podcast 34 - Why Programs Fail

In this podcast we explore why programmes fail. With Phil Ginter and Alex Tavera the panel uses experience from hundreds of programs to explore what can go wrong and how to address problems early.

Mar 15, 2022•22 min

Podcast 33 - Informal Loyalty

In this podcast we will explore informal loyalty programmes and why brands may want to consider covert alternatives to a formal published loyalty strategy. With special guests Phil Gunter, Adam Posner and Mark Ross-Smith.

Feb 24, 2022•21 min

Podcast 32 - Financial Fitness

In this podcast we will explore what action you can take to ensure that your program is fit for 2022. With special guests Adam Posner and Stuart Melim, our very own financial fitness gurus.

Feb 03, 2022•23 min

Podcast 31 - 2022 New Years Loyalty Resolutions

In this quick podcast we discuss New Year's resolutions that could make a big difference to your programme in 2022. With many familiar voices including Phil Gunter, David Canty, Stuart Melim, Adam Posner, Simon Morgan and David Feldman.

Jan 18, 2022•15 min

Podcast 30 - Predictions For 2022

In this podcast we make our predictions for the loyalty industry in 2022 and have a laugh along the way to. With Phil Gunter, Stuart Melim, Craig Grimshaw, Joanne Ward, Adam Posner and Simon Morgan.

Dec 17, 2021•16 min

Podcast 29 - Review Of Our Predictions For 2021

In this podcast we review our predictions for 2021, compare then to what actually happened and have a laugh along the way to. With Phil Gunter, Stuart Melim, Craig Grimshaw, Joanne Ward and Simon Morgan.

Dec 07, 2021•23 min

Podcast 28 - Interview With Bryan Pearson

In this podcast we break from our usual format to interview loyalty legend Bryan Pearson, bestselling author of The Loyalty Leap and former President of LoyaltyOne. In the podcast we explore Bryan’s career and views on data, personalisation and how the loyalty industry has adapted to change.

Nov 24, 2021•26 min

Podcast 26 - B2B Loyalty

In this podcast we explore the growing phenomena of Business-to-Business loyalty programmes where companies reward clients for purchasing products rather than directly rewarding the end consumer. With special guests Mark Maclure of Stream and our very own Adam Posner.

Sep 22, 2021•30 min

Podcast 25 - Loyalty Wallets - Opportunity Or Threat?

In this podcast we explore loyalty wallets and ask if they are a threat or an opportunity for programme managers. With special guests Radinck van Vollenhoven of Stocard, Phil Hawkins of Flybuys and Pavel Los from Shell we explore the question with a Global panel with experience from both sides of the fence.

Sep 02, 2021•33 min

Podcast 24 - Can Loyalty Solve Big Issues?

In this podcast we explore if loyalty can have an influence beyond marketing and help solve wider problems with society. With special guests Dave Canty and Adam Posner.

Aug 11, 2021•31 min

Podcast 22 - Merchant Funded Rewards

In this podcast we explore how merchant funded rewards can drive $ millions in revenue for loyalty programmes and how programme managers can plan for a future without cookies. With special guests James Berry from Collinson Group, James Little from TopCashback and Craig Grimshaw from New World Loyalty.

Jul 14, 2021•46 min

Podcast 21 - Blockchain Loyalty

In this podcast an expert panel explain what blockchain and crypto currency is and how this technology can be best applied to loyalty and loyalty programmes. With special guests @Philip Shelper, @Gabriele Giancola and @Stuart Dinnis. See comments below for links to listen on Spotify, Apple and the web. #loyaltypodcast, #marketing, #loyalty.

Jun 29, 2021•37 min

Podcast 20 - Loyalty Myth Busting

In this podcast we debunk some of the myths and miss-understandings that we have seen in our time in the industry. With special guests Phil Gunter, Joanne Ward, Stuart Dinnis, Dave Canty, Craig Grimshaw, Alan Lias, Adam Posner and David Feldman.

Jun 11, 2021•46 min

Podcast 19 - Is Loyalty Art Or Science?

Is driving success in loyalty an art or a science? In this episode Alan Lias and Craig Grimshaw explore how creativity plays a critical roll in developing winning propositions and have a good laugh along the way too!

May 25, 2021•37 min

Podcast 18 - Is Coalition Loyalty Dead?

In this podcast we explore the question “is coalition loyalty dead?” As 2018 saw the closure of Plenti in the USA and the sale of Nectar in the UK for just 16% of what it was purchased for 11 years can programmes which allow customers to collect at lots of places survive in 2021? With special guests Caroline Papadatos, Phil Hawkins and Phil Gunter.

May 12, 2021•28 min

Podcast 17 - How To Build A Succssful Retail Loyalty Programme

In this podcast we explore the secrets to creating a successful retail loyalty programme in an interview with Pavel Loss (Global Loyalty Programme Manager at Shell), Steve Hoban (who helped build the Smart Shopper programme for Pick n Pay in South Africa) and our very own Craig Grimshaw all of which have direct experience in managing award winning retail loyalty programmes around the world.

Apr 28, 2021•39 min

Podcast 16 - The Future Of Co - Brand Credit Cards

In this podcast we explore what is next for reward credit cards on both sides of the Atlantic. With guest appearances from Oli Dervey, Kate Morgan and our very own Joanne Ward the panel discuss the impact of interchange, Covid, miles pre-purchase, Klarna and fintec start ups on the reward card industry that generated $990 billion in purchase value in 2018.

Apr 16, 2021•30 min

Podcast 14 - What Airlines Can Learn From Retail And Vice Versa

In this podcast we explore what airline loyalty programmes can learn from retail and vice versa. With Phil Gunter, Joanne Ward and special guest Jason Adessky with experience gained from working with a wide range of airlines including British Airways, Cathay Pacific, Air Canada Virigin Australia, Virgin Atlantic and Qantas and a wider range of retail programmes including Aeroplan, Nectar, Shell, Tesco, Woolworths and Aimia.

Feb 07, 2021•33 min

Podcast 13 - New World Loyalty Predictions For 2021

In this episode experts from New World Loyalty provide their predictions for 2021 which we then discuss and vote. 30 minutes of insight and analysis from loyalty experts from around the World.

Dec 14, 2020•29 min

Podcast 12 - Loyalty finance and how it can make or break a business

In this podcast Phil Gunter and Stuart Dinnis look at how the financials of a loyalty programme work and how they have the potential to create beautiful businesses which connect the brand directly with customers and generate money in ways that are unique to the loyalty industry.

Oct 24, 2020•29 min

Podcast 11 - Covid - 19 - The Good, The Bad And The Ugly

In this podcast we look at how Covid- 19 has driven and accelerated change around the world and who the likely winners and losers and what brands can do to retain customer value. With Phil Gunter, Joanne Ward, David Feldman, David Canty, Adam Posner and Craig Grimshaw.

Sep 16, 2020•35 min

Podcast 10 - How Loyalty Analytics Can Add Value To The Business

In this podcast we explore how loyalty analytics can add value to your business by exploring common challenges, where we have seen loyalty work best and tips for getting the most from your analytics team. With Iain Pringle, Anthony Graham and Dicken Doe.

Jul 10, 2020•42 min

Podcast 9 - Covid Update And What Next

The Loyalty Podcast is back! In this episode we explore how the loyalty industry has responded and what how plans will evolve as the World emerges from lockdown. With Phil Gunter and Joanne Ward.

May 27, 2020•33 min