Loyalty Wired - podcast cover

Loyalty Wired

Loyalty Wired•soundcloud.com
Business
Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire. Brought to you by Loyalty Wired.
Follow on
Metacast
Apple Podcasts
Spotify
Youtube
RSS

Episodes

Podcast 63 - GenZ Views On Loyalty

In this podcast we interview a global panel of GenZ consumers to find out what they want from loyalty. Who gets it right? Who gets it wrong? How can we engage this critical group of customers?

May 06, 2024•27 min

Podcast 62 - What Brits want from loyalty?

After years of slow decline in UK loyalty market has turned around over the last 2 years. In this podcast we review the latest research from Mando-Connect and YouGov and explore the reasons behind these changes with special guests Charlie Hills, Nick Fishbourne and James Davies.

Apr 02, 2024•27 min

Podcast 61 - Building CPG or FMCG brand loyalty.

In this podcast we explore the rise of Direct to Consumer business models and how loyalty can help brands build a direct relationship with consumers. With Jason Whiting of Lego and loyalty expert David Andreadakis we use brands like Nike, Adidas, Harley Davidson and Blackstone to illustrate points.

Mar 04, 2024•30 min

Podcast 60 - The case for loyalty in difficult times

In tough times what do you do when the marketing budget is cut? What is your response? How do you make the case for investing in customers? In this episode we are joined by Melanie Van Rooy, of Clicks in South Africa, Phil Hawkins in Australia and Phil Rubin in Australia. A must listen in difficult times!

Feb 02, 2024•36 min

Podcast 59 - Predictions For 2024

In this podcast the panel give their predictions for the loyalty industry in 2024 with special guests Adam Posner, Phil Gunter, Stuart Melim and Simon Morgen.

Jan 02, 2024•15 min

Podcast 58 - Review Of 2023

In this podcast we take a light hearted review of 2023 by reminding the panel of their predictions for the year to see which came true. With special guests Stuart Melim, Adam Posner, Phil Ginter and Simon Morgan.

Dec 15, 2023•20 min

Podcast 57 - Joyalty - The Science Of Magic Moments

In this podcast we will explore how “Joyalty”, or surprising customers with moments of magic, can improve customer engagement. With special guests Adam Posner and Simon Tavernier.

Nov 15, 2023•22 min

Podcast 56 - Sports Loyalty

In this podcast we will explore how loyalty programs can work for brands that appear to have no loyalty problem at all. So how do sports clubs use loyalty programmes to drive various business benefits? With special guests James Gibbins of Premier League football club Wolves and Tom Cowgill of R4G.

Oct 19, 2023•30 min

Podcast 55 - Why NOT Loyalty?

As our most listened to podcast to date have been “why loyalty?” it seems only fitting to cover off the alternative by asking “why NOT loyalty”? With special special guests Phil Rubin, Phil Hawkins and Mark Ross-Smith.

Sep 19, 2023•42 min

Podcast 54 - Gen Z - Spotlight On University Loyalty

In depth look at the mysteries of GenZ marketing by looking at university loyalty programs. With special guests Mark Rooker of Sheffield Hallam University and Phill Lee-Warren of Uniware Systems.

Sep 02, 2023•33 min

Podcast 53 - Spotlight On South Africa

In this podcast we discuss the growth of the loyalty market in South Africa and explore how it has become one of the leading loyalty markets in the World. With special guests Melanie Van Rooy, Johan Moolman and Amanda Cromhout.

Jul 19, 2023•42 min

Pocast 51 - High Street Retail Winners And Losers

In this episode we explore winners, losers and drivers of success in retail loyalty in the less well documented categories away from grocery, fuel and travel. With special guests Penny Shaw and Phil Rubin who use examples from Ikea, Nordstrom, Macy’s and Costco to illustrate points.

May 19, 2023•45 min

Podcast 48 - What Can Loyalty Deliver and Benchmarks For Success?

In this podcast we explore the questions we are asked most - what can loyalty deliver for me and what are my benchmarks for success. With special guests David Andreadakis from Kobie Marketing, Pavel Los from Oracle CrowdTwist and Craig Grimshaw and Phil Gunter from New Works Loyalty.

Feb 24, 2023•36 min

Podcast 47 - Web3 - What You Need To Know

In this episode we will discuss Starbucks Odyssey and explore what the future holds for web3 and other NFT activities. With special guests Chris Miller and Gabriele Giancola.

Jan 26, 2023•34 min

Podcast 46 - Predictions for 2023

In this episode we make our predictions for the loyalty industry in 2023 with special guests Phil Gunter, Adam Posner, Stuart Melim and Simon Morgan.

Dec 29, 2022•14 min

Podcast 45 - 2022 Reviewed

In this podcast we make real the nightmare of revisiting our panel’s resolutions for 2022 and score them on how well they did. With special guests Phil Gunter, Adam Posner, Simon Morgan and Stuart Melim.

Dec 15, 2022•27 min

Podcast 44 - Are customer's needs changing?

In this podcast we explore how customers loyalty needs have changed since lockdown from three corners of the globe. With special guests David Andreadakis, Charlie Hills and Adam Posner.

Nov 29, 2022•40 min

Podcast 43 - Tiers Or Tears?

In this podcast we explore where and when tiers work as a mechanic with special guests Phill Hawkins and Phil Gunter.

Nov 09, 2022•26 min

Podcast 42 - Maximising Hyper - Collectors

In this episode we will explore how programs can work with, rather than against hyper-collectors. With Rob Burgess, Editor, Head for Points and Alan Lias, previously VP of Customer Loyalty at Virgin Atlantic.

Oct 06, 2022•29 min

Podcast 41 - Measuring Program ROI

In this episode we explore the search for the loyalty industry's equivalent of the holy grail – how to measure overall program Return On Investment. Why is it so hard and how can it be done? With special guests Phil Gunter and Stuart Melim.

Sep 09, 2022•34 min

Podcast 39 - Elevating Loyalty To The Boardroom

Podcast 39 is out now! In this podcast we explore how program managers can ensure that loyalty has a place in boardroom discussions. With Adam Posner and Alan Lias. Click here to register https://newworldloyalty.com/#podcast.

Jun 29, 2022•30 min

Podcast 38 - Loyalty Fraud

In this podcast explore the ins and outs of loyalty fraud. How does it happen, how can it be managed and what steps can you take to make your programme safe? With Michael Smith, Maciej Tyczyński of Comarch and Nik Laming.

Jun 07, 2022•45 min

Podcast 37 - Learning About Loyalty

In this podcast we explore learning about loyalty by discussing where loyalty professionals can turn to find out more about our fascinating industry. With Paula Thomas, Graeme Thomson and Adam Posner.

May 17, 2022•35 min

Podcast 36 - Open Banking Extra Time

Extra Time! As the discussion often continues after the mics close he is a behind the scenes view of what happened next with additional case studies and content.

Apr 26, 2022•11 min

Podcast 36 - Open Banking

In this podcast we explore the phenomenon of open banking and ask if it will really will be the “next big thing” in loyalty? With special guests David John and Craig Grimshaw.

Apr 26, 2022•40 min

Podcast 35 - Loyalty Startups

In this podcast we explore the keys to success for loyalty start-ups. On the panel I am joined by two regular contributors, Mark Ross-Smith and Stuart Melim who both have years of experience in loyalty but also have direct experience of building and ultimately selling loyalty start-up businesses.

Apr 05, 2022•24 min