Live with The Pricing Lady, the Podcast

Pricing is the most powerful—and underused—tool in your business. Done well, it helps you grow revenue, reach your goals, and build a sustainably profitable business. Done poorly? It quietly sabotages your success from behind the scenes.This podcast is here to change that. Live with The Pricing Lady is your go-to show for making smarter pricing decisions with more clarity and confidence. We talk strategy, mindset, and value—so you can stop second-guessing your prices and start owning them. Through solocasts, expert interviews, and panel discussions, you'll learn how to use pricing as a tool for growth—not just survival. If you’re ready to get pricing working for you, you’re in the right place.

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Episodes

The Amazing Effect of Purpose & Impact on Your Pricing

Send us a text How does purpose and impact affect pricing? Traditionally we think of value being derived simply from the functions & features of a product or the outcome of a service. But what customers value often goes way beyond that. What about the influence of a company's purpose or their impact on the world? How does that affect value perception? And how does that affect what you charge?That's what I spoke about in this episode with expert guest Melissa Buch , on Live with the Pricing L...

Aug 24, 2021•22 min•Season 1Ep. 7

The 5 Reasons You Need Solid Pricing Strategy

Send us a text A Pricing Strategy is the first step to setting your prices. More than that it will help you steer your business in the right direction and ensure that your pricing is setup to support your business objectives. Without one it's like playing the children's game pin the tail on the donkey. You're blindfolded, spinning in circles and in all likelihood headed in the wrong direction. In this episode of Live with the Pricing Lady I'll share with you the top 5 reasons you need a solid Pr...

Aug 17, 2021•13 min•Season 1Ep. 6

Pricing When Your Offer Isn't A "Magic Pill" with Jen McFarland

Send us a text Pricing your offer is a challenge under "normal" circumstances but what if you offer isn't like the "magic pills" everyone else is offering? It's not that it's not valuable it just doesn't have that "sexiness" that others offer. Does that make it harder or easier to price your offer? How does it (or does it) change what you do? What does that really even mean? In this episode... In this episode with Special Guest Jen McFarland about what she means and how it affects pricing your o...

Aug 10, 2021•21 min•Season 1Ep. 5

What You Know About Pricing Is All Wrong

Send us a text Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon Profitability is one of the main goals of your business, but if what you know about pricing is all wrong you will struggle at best. What we learn as consumers is by in large the knowledge that most people posses about pricing. The retail world is different than most businesses. You need to step outside what you see and experience every day and look at whether those are the right strategies and tactics for your busi...

Aug 02, 2021•10 min•Season 1Ep. 4

It Took me a Long Time to Realize the Value I Deliverd with Joy Foster

Send us a text Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon "It took me a long time to realize the value I delivered." Reality is if you don't value what you deliver your customers, chances are no one else will either. Too often business owners don't really believe in what they deliver. On the surface they say and do seemingly the right things, but at a deeper level that lack of certainty is silently sabotaging their efforts. In order to price what you offer the right way, no...

Aug 02, 2021•31 min•Season 1Ep. 2

The Leaky Bucket of Pricing

Send us a text Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon Years ago one of my bosses came to me and said, "Janene, you've got to help me. The management team is having a heated debate about what's more important value pricing or transactional pricing. As I'm not the expert, I need to know what to tell them. So, which is most important?" I smiled and said "Neither. Both." Then I went on to explain to him my theory called the Leaky Bucket of Pricing. In this episode share tha...

Aug 02, 2021•16 min•Season 1Ep. 3

Welcome to Live with the Pricing Lady the Podcast

Send us a text Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon In this trailer I'll introduce the show and share with you what you can expect. This podcast is ideal for business owners, startups, entrepreneurs, marketers and any one seeking to better understand how to grow profits and revenue through better pricing practices. Be sure to subscribe to the show. Thanks for listening and enjoy Pricing! (QwPBgyw3PitaZLdXPUB8)...

Jul 21, 2021•2 min•Season 1Ep. 1

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