The Leaky Bucket of Pricing
Episode description
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Years ago one of my bosses came to me and said, "Janene, you've got to help me. The management team is having a heated debate about what's more important value pricing or transactional pricing. As I'm not the expert, I need to know what to tell them. So, which is most important?"
I smiled and said "Neither. Both."
Then I went on to explain to him my theory called the Leaky Bucket of Pricing.
In this episode share that theory with you. Plus we'll take a look at what it means you need to be aware of and do.
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